• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.242-250
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• 2024

This study attempted to provide basic data for efficient advertising model strategies of companies and advertising agencies by verifying the effectiveness of advertising star power of retired sports athletes in Korea. Therefore, retired domestic sports athletes selected those who were aware of advertisements selected as advertising models as samples, and 206 copies of data were applied to the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, confirmatory factor analysis, correlation analysis, and structural equation model analysis were performed with the AMOS (ver. 20.0) program, and the significance of effectiveness was verified. As a result of the study, first, star power had a positive effect on favorability. Second, favorability had a positive effect on advertisement consumption behavior. Third, star power had a positive effect on advertising consumption behavior. Finally, star power was found to have a greater direct effect on advertising consumption behavior, and favorability was verified to have a partial mediating effect.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.3
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• pp.55-67
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• 2019

In this study, I researched whether consumers would adopt artificial intelligence speakers. A study was conducted on the motivations that arise when consumers want to use artificial intelligence speakers. Key motivational factors include needs and wants, and emotion is also included in the hypothesis as influencing the intended use. These factors have modeled the motivational process in which consumers want to use artificial intelligence speakers. In the empirical study, the survey was conducted and the survey data was analyzed by applying the method of analysis of the structural equation model. As a result of empirical research, consumers' expectations to meet their general needs for artificial intelligence speakers affected their expectations to meet their wants and their favorable perceptions. And consumers' expectations of meeting their quasi-desire for artificial intelligence speakers have affected their expectations of meeting the wants and affected their perception of favorability. Finally, consumers' expectations for satisfying their wants and their perception of favorability affected their intention to use artificial intelligence speakers. The implications of this study is that it helps to formulate strategies for information technology products with combined functionality. The specific components of motivation can play an important role in increasing consumers' intention to use artificial intelligence speakers.

• Journal of Venture Innovation
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• v.4 no.3
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• pp.17-30
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• 2021

Environmental deterministic perspectives and resource-based perspectives have different perceptions on the factors that determine corporate performance. While the environmental deterministic viewpoint sees the external environment as having a significant impact on corporate performance. On the other hand, the resource-compliant viewpoint believes that it is important to obtain the necessary resources through appropriate decision-making in order to overcome the uncertainty of the environment. Although the external environmental impact on corporate performance is important, the study is in the position that efforts within the company to cope with environmental uncertainty are necessary. This study identified the role that factors within the company play in the process of affecting the external environment of the company's performance. This study looked at whether the CEO's innovation direction plays an mediating role in the market environment favorability affecting sales growth rate. The data was collected using a survey method. We collected data from 138 small and medium-sized manufacturing companies in Gyeongin area. The collected data was analyzed using SPSS 22 packages. According to the analysis, market environment favorability positively affects sales growth rate, and the CEO's innovation direction plays a mediating role between market environment favorability and sales growth rate. The results of this study showed that depending on the market environment, the CEO's interest and willingness to innovate, present a vision for innovation, and institutionalize innovation activities increase management performance through innovation.

• Asian Journal for Public Opinion Research
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• v.2 no.1
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• pp.52-70
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• 2014

Gathering polling items about China and Japan from 1937 to 2011, we examine how Americans think about these two powerful East Asian countries. Our study investigates American attitudes from two perspectives. First, we analyze the content of polling items asked in the US about China and Japan to track changes in salient issues over a period of over 60 years. Second, by tracking repeated items, we show how American attitudes toward China and Japan have changed over time, both in long-term general favorability, and shorter-term perception of geopolitical, ideological, and economic threat in response to historical events.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.451-457
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• 2017

The purpose of this study was to investigate the effect of psychobiographical information on the attitude change toward mentally ill people. For this, 30 college students were randomly assigned to one group that received a psychobiographical information(PBI) and the other group a psycho-pathological information(PPI). Measures of attitude change were favorability, reliability, and social distance. The results were significantly different only in social distance between the two groups. Within each group, there was a significant change in favorability only in the psycho-pathological information group, and there was a significant change in the favorability, reliability and social distance in the psychobiographical information group. These results are significant in that they have empirically confirmed that a psychobiographical approach can be effective in changing attitudes toward mentally ill people.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.519-528
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• 2020

This study is a study on the relationship between brand trust in beauty companies leading to consumer loyalty behavior. This study investigated the importance of brand trust and verified the moderating effect of brand awareness. The subjects of the survey were consumers with experience in using hair beauty services, and a self-written survey was conducted from December 15, 2019 to December 30, 2019. A total of 288 copies of response data were used for analysis, and the SPSS 21.0 statistical package program was used. Hairshop brand trust was classified into professionalism, favorability, and honesty. As a result of the analysis, professionalism had a significant effect on economic loyalty behavior, and honesty had a significant effect on economic loyalty behavior and social loyalty behavior. Favorability did not show an influence relationship. As a result of verifying the moderating effect of brand awareness, it was found that professionalism and honesty play a moderating effect in the influence relationship between social loyalty behaviors. This study aims to provide an effective direction to stably establish the relationship between the brand trust and customer relationship of the hair shop in a rapidly changing competitive environment.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.295-302
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• 2022

This study intends to apply the concept of reputation as a tool to positively build an evaluation of the CEO, the CEO of a company. It aims to develop tools to manage the reputation of the CEO and empirically explore the value of the tools use. As a result of the study, reliability, customer management, strategic vision, employee management, and social responsibility were derived as the constituent factors of CEO reputation, and it was confirmed that the relationship between CEO reputation and organizational favorability was statistically causal. Furthermore, the relationship between CEO reputation and product purchase intention was also statistically significant. It was confirmed that if the CEO's reputation was positively managed, it could help the stakeholders to evaluate the company to which the CEO belongs, as well as to purchase the products provided by the company. One of the ways to be well-received by various stakeholders in a corporate environment where uncertainty is intensifying is a reputation management system for CEOs, and CEOs themselves should recognize that their reputation can affect the organization and pay attention to reputation management.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.642-648
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• 2013

This study investigates the changes inconsumer sensibility and product preferences according to theirecofriendly productperceptions. Stimulants (released by three companies of sport casual brands)include three shirts made of recycled polyester and three made of organic cotton. A surveymethod was used to respond to the emotion and image while watching the presented pictures of the clothes. The change in the reactions was analyzed before and after the presentation of eco-friendliness information. The questionnaire consists of sensibility adjectives, open-ended questions about the associated image of eco-friendliness, color attractiveness, product favorability, price satisfaction, and reasons for an eco-friendly productpurchase. The survey was conducted on 200adult male and female participants. Two factors ('eco' and 'design')were identifiedthrough the factor analysis of image adjectives. There was a statistically significant increase in the evaluation of sensibility, color attractiveness, product favorability, and price satisfactiondue to the re-evaluation of the same products after consumers recognized the eco-friendly information of apparel products. When consumers recognize products aseco-friendly, they evaluate the products more positively than before. The result of the analysis of the increases by textile materials shows no significant difference in the sensibility changes depending on the materials. However, with regard to 'eco', the increase of sensibility change for organic cotton products was larger than for recycled polyester products.

• Journal of Information Technology Services
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• v.15 no.2
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• pp.35-49
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• 2016

With the gradual development of IT technology, voice phishing victims are increasing in number. In the past when only voice phone calls were made, personal information or financial information were stolen mainly by a direct phone call, but recently, as smart phones are widely in use, it is evolving into a way such as smishing that leads an access to a site with malicious codes spreading out. Since it is easy to run away after committing a crime, and trace are rarely left in case of voice phishing, it is difficult to find out criminal. In addition, it is most likely that a victim be would be exposed to further damage from another voice phishing. Its technique is growing in kinds and turning more intelligent day by day; Therefore, its victims are increasing in number. Previous researches mainly focused the area of legal studies while the factors exposed to voice phishing have not been made. Therefore, this study has analyzed the motifs in which voice phishing is done to draw out its outcomes as follows. First, a victim comes to trust the criminal by the factors of favorability, rare message, and mutuality. Second, the more sophisticated the technique of a criminal, the more likely a victim is exposed to voice phishing.

• Journal of Distribution Science
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• v.11 no.11
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• pp.49-55
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• 2013

Purpose - This study examined the effects of susceptibility to global consumer culture (SGCC) on the brand attitude of consumers of the global SPA brand in South Korea. Research Design, Data, and Methodology -Questionnaires were used, and the sample that was extracted by the convenience sampling method comprised 703 males and females, aged 20-36. The data were analyzed with SPSS 16.0 and Amos 5.0 for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation modeling analysis. Results - First, conformity to consumption trends was found to have a significant effect on all four variables of SPA brand attitude (brand favorability, uniqueness, ethicality, and economic utility). Second, quality perception was found to have a significant effect on brand favorability, uniqueness, ethicality, and economic utility. Third, social prestige was found to have a positive effect on uniqueness. Conclusions - The results show that consumers' susceptibility to global culture is a significant factor in their attitude to the global SPA brand. Therefore, it would be more effective if the global SPA brand develops recognition among consumers that its products play a role in sharing new trends and global lifestyles.