• The Research Journal of the Costume Culture
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• v.27 no.2
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• pp.181-192
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• 2019

The growth of cheap, industrial, mass-production-so-called "fast fashion"-has led to dramatic increases in levels of consumption. Inexpensive products tend to foster unsustainable consumption behaviors, which negatively impact the environment and increase pressure to obtain goods at lower and lower prices; this, in turn, has the competitive effect of decreasing wages. This study focused on the concept of socially responsible consciousness in relation to fashion products. Environmental and labor issue concerns were employed as major variables. Empirical data were collected from males and females, between the ages of 10 and 50. Demographic differences were found in SR consciousness. For example, participants in their 10s, 40s, and 50s had higher levels of SR consciousness than those in their 20s and 30s. In addition, consumers' levels of environmental and labor issue concerns had varying effects on the criteria they used to select clothing. Product category type was also an influential factor. Moreover, the analysis showed that SR consciousness was less important in the apparel industry than in the food sector. The study also found an attitude-behavior link in relation to the concept of SR consciousness. The link was stronger for environmental concerns than for labor issue concerns. This study aimed to develop a better understanding of current customers' characteristics and levels of SR consciousness.

• The Research Journal of the Costume Culture
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• v.27 no.1
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• pp.64-71
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• 2019

Climate change and global warming are the biggest challenges of the current generation. Every industry has contributed to the climate change and global warming. Even the apparel industry cannot avoid the criticism regarding fast fashion and its contribution to the pollution. The transition to the decarbonized economy is in progress. All aspects of business functions are influenced by climate change. Sustainable development and climate change are closely linked, and business plays the key role in addressing and finding solutions to the challenges of climate change. Luxury brands are the trendsetters and tastemakers. They are the leaders in the fashion industry and therefore responsible for improving on sustainability as well. Even luxury business cannot avoid environmental issues. The relation between luxury and sustainability is explored with the Burberry case based on the Triple Bottom Line (TBL) framework. There are various ways for luxury brands to excel in sustainability and affect other companies' practices. The companies can incorporate the concept of sustainability in their brand stories as part of the branding process. They can also improve demand planning accuracy and produce upcycled goods. Centering on Burberry's case, this paper aims to explore the current sustainable practices of luxury business along with its future direction toward sustainable development. Its contribution and directions for both researchers and business practitioners are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.2
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• pp.297-309
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• 2019

This study investigated EEG signal, subjective fragrance sensation, and the preference of differently colored cotton knit treated with Citrus unshiu oil containing microcapsules as well as examined their relationships for providing regression models on subjective fragrance preference. Color variables combining 2-level hue (Yellow and Green) and 3-level tone (strong, pale, and grayish) were applied by dyeing prior to microcapsule treatment. We invited 28 female college students aged 20's for EEG signal experiments and subjective fragrance sensations with fragrant knit by rubbing. EEG signals at $mid-{\alpha}$, $fast-{\alpha}$, and $low-{\beta}$ showed significant differences depending on color; Green had more relative power values and grayish tone did more at $low-{\beta}$. Even though subjective sensation showed no significant differences depending on color, some of them such as Fresh, Comfort, and Natural showed significant correlations with EEG signal at $low-{\beta}$, which means that the fragrance sensations of Citrus unshiu fragrance are concerned with attention and alertness for Koreans. Fragrance preference was regressed significantly using some EEG signals and subjective sensation. The results could be utilized to value up fragrant textiles by Citrus unshiu oil.

• Textile Coloration and Finishing
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• v.12 no.1
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• pp.1-11
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• 2000

This paper surveys the fabric weavability and machine efficiency in the various weaving looms such as Projectile, Rapiers, and Air-jet. Used projectile loom was Sulzer-PU, and FAST-R, THEMA-11E, and Picanol-GTX were used for Rapier looms, as the Air-Jet looms, Picanol PAT and OMNI types were used. Using these looms, 5 harness worsted satin fabrics were woven for surveying the fabric weavability and machine efficiency. Warp yam count of fabric is 1/40Nm, Sirofil, and filling is 1/30 Nm, worsted. End breaks of warp and filling directions for the various types of looms are measured and discussed with the mechanism of each loom. Warp and filling yam tensions are also measured and analysed with open width of shedding motion of each weaving machine. And various warp yam tensions with open width of shedding are measured and analysed according to the warp yam in various heald frame. These results fire also discussed with temples such as bar and ring. Warp yam tensions at the various positions on the fabric with various looms are measured and discussed with fabric mechanical properties such as tensile, bending, shear and surface.

• Journal of the Korean Society of Costume
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• v.52 no.7
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• pp.71-85
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• 2002

The purpose of this study is (1) to research on the diverse evaluation criteria suggested in the existing literatures, selected the contents of the evaluation according to the evaluation factors, and examined whether they are appropriate for the evaluation of websites that offer Clothing and Ornament related information through reliability analysis - all to set the evaluation criteria for the websites that acquire data. In addition. (2) contents of evaluation which are deemed important by the users and developers were compared and recommended as the detailed evaluation contents according to evaluation factors. The results of this study were as follows. 1. The evaluation factors for the fashion websites that provide Clothing and Ornament related information were selected as follows: contents of the information(11 contents of evaluation), ease of use(12), screen design(10), accessibility(9), sensitive enjoyment(4), scope of information use(3), purpose(1), and target user(1). As result of reliability analysis. Cronbach's a contents of the information (0.76), ease of use (0.77), screen design (0.85), accessibility (0.81), sensitive enjoyment (0.71), and scope of information use (0.52). 2. When the level of importance for the detailed evaluation contents was examined from the user and developer point of view, recency of information. rapid speed for the websites access. fast loading of webtext and fast transmission speed topped the list as first, second and third places.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.1
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• pp.58-73
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• 2014

As is well known, cooperative sensing can significantly improve the sensing accuracy as compared to local sensing in cognitive radio networks (CRNs). However, a large number of cooperative secondary users (SUs) reporting their local detection results to the fusion center (FC) would cause much overhead, such as sensing delay and energy consumption. In this paper, we propose a fast cooperative sensing scheme, called double threshold fusion (DTF), to reduce the sensing overhead while satisfying a given sensing accuracy requirement. In DTF, FC respectively compares the number of successfully received local decisions and that of failed receptions with two different thresholds to make a final decision in each reporting sub-slot during a sensing process, where cooperative SUs sequentially report their local decisions in a selective fashion to reduce the reporting overhead. By jointly considering sequential detection and selective reporting techniques in DTF, the overhead of cooperative sensing can be significantly reduced. Besides, we study the performance optimization problems with different objectives for DTF and develop three optimum fusion rules accordingly. Simulation results reveal that DTF shows evident performance gains over an existing scheme.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.220-232
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• 2013

Ever-evolving diverse communication tools bring numerous changes and improvements into the lives of humans. It is extremely important to provide visual information when communicating with consumers in the commercial arena because humans acquire over eighty percent of the information around them through sense of sight. One cannot compete with just sheer quality in today's world. Therefore, the applications of digital technology in the visual merchandising became crucial, for it can dramatically improve the market value. Among these applications is digital signage, a new media for esthetic experience. I strongly believe that this would be a new marketing tool for the brand's distinctive and unique publicity. This research has been conducted in order to find out how the fast-growing digital signage, defined by the contents, has become not just a mere digital video clip but an esthetic merchandising tool that can produce various effective marketing strategies; and to discover the characteristics that this application has brought out in the visual merchandising field of fashion stores' global SPA brands. Based on the market case study, analyses have been made for the digital signage types and strategies regarding the visual merchandising expressive elements and for the effects the digital signage application will have on publicity. According to the results, the digital signage has proven to be informative, diversely applicable and contributes greatly to the increase in sales and to the improvement of company and brand image. Thus, it is much more than just a media tool for advertisement.

• Journal of the Korean Society of Costume
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• v.63 no.8
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• pp.143-155
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• 2013

The outdoor apparel market has been growing very fast recently, and consumers are spending more time doing outdoor activities for their leisure. As the outdoor apparel market is growing, it has started to combine functionality with style to provide more diverse designs and colors for all ages. The increase of interest in heathy life-styles, outdoor activities, and leisure has lead to a rise in demand for outdoor apparel. Now outdoor apparel have become a part of people's daily casual wear in addition to being worn for outdoor activities. This study is focused on a outdoor jacket design which is used as down-alternative material and the purpose of this study is to design outdoor jackets using a down-alternative fabrics that improve the thermal and lightweight effects for clothing comfort, and increase the satisfaction of wearing down-alterative outdoor jacket. The research of this paper was done by using a questionnaire survey. The survey was used to examine the male customers' outdoor activities, purchase behaviors, place, expense and design preferences. Then, down-like fabric was used to make the prototype down jacket and its design, function, and satisfaction with wearing compared with other brands down jacket products were analyzed. Although duck down fabrics are representative of outdoor jackets, they have many problems that need to be solved such as feathers falling out or its vulnerability to moisture. They have competitive prices compared to down jackets so down-alternative jackets are able to gain more proportion of its market share.

• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.537-553
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• 2015

Recently, some fashion retailers have initiated sustainable actions in the form of corporate social responsibility (CSR) activities to address consumers' social concerns. This study intends to combine the concept of CSR motivation attributions with brand extension literature in order to examine how consumers' trust of a parent brand affects their CSR motivation attributions and ultimately their attitudes towards parent-brand CSR activities and sustainable extension lines. A self-administered online survey was conducted using scenarios describing a fast fashion retailer introducing a sustainable line. Data from 303 female U.S. consumers, aged between 18 and 34 years, were used for the statistical analysis. Data analyses were conducted using SPSS 21.0 for descriptive analysis, exploratory factor analysis, and regression analysis. The results revealed that all hypotheses were supported. The findings show that consumers' trust of a parent brand has an indirect impact on positive attitudes towards the parent brand's CSR activities as well as the sustainable extension product line, mediating positive evaluations of the brand's social CSR motivations. In addition, this study suggests consumers' prior trust of the parent brand is a variable that affects consumers' evaluation of CSR motivation sincerity. Marketing suggestions and thoughts based on the findings of this study were provided.

• Journal of the Korean Society of Costume
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• v.66 no.6
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• pp.135-148
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• 2016

This study aimed to understand whether or not academic outcomes in digital studies shown in detailed field of costume were generated appropriately according to the development of digital technology by analyzing contents of studies in the digital-related studies, which were conducted with a background of the digital age. First, as a result of frequency of digital-related theses by the age of 'Internet Age(1994-2000)', 'Digital Age(2000-2009)', and 'Smart Life Age(After 2010)', which were classified according to the digital environmental changes, the number of theses increased drastically based on the transition point of each age. Second, representative keywords that appeared in each age included 'digital' and 'Internet' in the Internet Age, and 'digital', 'smart', 'Internet', '3D', and 'wearable' were shown in the 'Digital Age' and 'Smart Life Age'. Third, results of analysis according to the field of costume show that relevant studies were conducted in three fields of marketing/information, clothing construction and fashion design in the Internet Age, whereas the Digital Age produced relevant studies in all fields, and Smart Life Age was characterized by increase in studies in the field of fashion design and clothing construction. Fourth, results of analysis according to the contents of study show that relevant studies in the Internet Age were shown only in two subjects of 'preliminary study and trend of study' and 'studies using technical programs', and 'preliminary study and trend of study' decreased, but relevant studies in other fields of subject increased in the Smart Life Age. As shown above, relevant studies appeared as various subjects in many different detailed fields of costume in costume studies according to the stream of the Smart Life Age, which is growing fast recently, and is considered an inspiring result for development of studies in the field of costume according to the environment of the age.