• Journal of Fashion Business
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• v.9 no.5
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• pp.77-95
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• 2005

This study was for applying web based street fashion design analysis system(web-SFAS), which was designed in preceding research and realized, to a practical use. Web-SFAS was developed to analyze data fast, accurately, conveniently, and to provide them to related fields by using Information Technology (IT) in fashion design industry. By inputting, sorting and analyzing actual image data into this system, it purposes to check if it needs to be corrected and to verify its operation and application. This study was collected in 2004 s/s 177 points image data and survey results input to the system This system analyzed the results as follow ; First, in all four areas of S/S, many people wear soft materials and plain T-shirts on top and tough material and plain jeans on the bottom. Second, In the case of dresses, in many areas people wear tough fabric plain A-line, one-piece dresses but in Hapsung-dong, many people wear geometrical figures. Third, fashion image, most people wear a sportive casual style with semi casual in a close second. Therefore, web-SFAS can be useful system analyzing for the trendy apparel type, design, material, color, image and variable in demography through street fashion image data.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.660-668
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• 2016

In the $21^{st}$ century of digital information society, design is changing from an analog era that focuses on logical and rational knowledge to a new paradigm of an era focused on sensible communications that can react fast. Design becomes to fulfill sensible needs; moreover, full efforts are being made in the academic research of sensibility evaluation for the conceptualization, quantization, and visualization of design sensibilities based on the measurement and evaluation of sensibility. This study provides insight into a sensibility evaluation method to understand the global user's sensibility in the fashion design field. As for research methods, first, measurement methods of physical, psychological, and physiological reactions to design sensibility were examined through written research on sensibility evaluation in both domestic and overseas research. Next, studies on sensibility during the past 15 years from 2000 to 2014 in the field of domestic fashion design were analyzed to grasp research trends in sensibility evaluation methods; subsequently, suitable sensibility evaluation methods for current fashion design were discussed. As a result of the study, it was shown that most sensibility evaluation studies in the field of domestic fashion design are based on surveys using sensibility terms. However, it requires the process of translating among different terms in different lingual cultures and within the limits of a uniformed evaluation. In this regard, recent cases of overseas design studies have been applying new methods to measure physiological reactions such as eye tracking methods combined with IT. The analysis of multilateral sensibility evaluation methods in this study have significant meaning for use as basic data to establish a planning for an evaluation scale to measure the sensibility of global consumers towards modern fashion design more quantitatively.

• Journal of Fashion Business
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• v.8 no.4
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• pp.45-59
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• 2004

The purpose of this study is to discover the present situation of fashion journalism, which is a collaborator and watchdog of the fast-growing fashion business industry, then to proffer fundamental data for the setting of desirable fashion journalism in the field of newspaper. Unlike magazine and internet news service which are focused on a specific group, daily newspaper has a far-reaching influence without regarding the age, gender and social status of the readers. Therefore, how newspaper deals with fashion and fashion phenomena has immense influence on the attitude and understanding of common people on fashion. Defining fashion journalism is an activity of gathering and mediating of various ideas and opinions on fashion, the beginning of fashion journalism of newspaper traces back to the late of 19th century. From then to the period of Japan's occupancy by force, newspaper used fashion articles to lead enlightenment of lifestyle. After Korean War, newspaper was one of the main path of in-flowing western culture and fashion trend till 1970s. During $1980s{\sim}1990s$, fashion articles in newspaper were separated from woman and family section and fashion journalism made their own way to a specialized field. In the beginning of 21st century, fashion journalism in the field of newspaper is armed with more various and profound contents then ever, but it is also true fashion journalism is not free from accusation of commercialization and agitation of preference on imported luxury goods. Today fashion articles of daily newspapers are not subordinated to the common idea, 'fashion is only for women'. Fashion articles deals with men as well as women. Information on new products is regarded more important than fashion trend. Articles are not restricted in the fashion section. It means fashion journalism is expanding its territory to business section, opinion section and so on. However, fashion news dealing with aged people or young children are very rare. It suggests target readers of fashion news are concentrated on the people who have a considerable buying power. An main article usually has more than 3 photos. That means not only photos in fashion news are established as essential visual information today but also commercialization of fashion news makes rapid progress in this field. Also the considerable dependancy on the information sources from manufacturing side can be a problem of sustaining accuracy and impartiality of news.

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.765-771
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• 2004

This study surveys the warp and weft tension differences among 3 types of rapier looms and analyses the mechanical properties of worsted fabrics for garment with relation of these looms characteristics using KES-FB system. Raper is divided by two parts. In the 1st paper, the worsted fabric is woven as 5 harness satin weave using 1/40 Nm sirofil worsted warp yam and 1/30 Nm worsted weft yam by rapier looms such as FAST-R, THEMA-11-E and PICANOL-GTX respectively. The weavability is also analysed by measuring warp tension variation according to the warp position and weft tension of 3 kinds of looms. The relationship between shed amount and the warp tension is surveyed, and the relationship between end breaks and warp and weft tensions is also discussed.

• Fashion & Textile Research Journal
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• v.3 no.4
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• pp.351-356
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• 2001

The purpose of these experiments is to improve the perm techniques which are fast growing and changing in our life style, for customer satisfaction and to use as basic data for academic purpose through comparing between two methods which are the new permanent wave treatment and the old one. I classified the hair samples to three kinds, which are healthy, normal, and damaged hair. This study is focused on the top part of hair sample which is damaged by strong and long-time sunshine. To get the best result, I use the scanning electron microscope (JSM-5200) as main device of these experiments. The followings are the results of these experiments. First, the new way of permanent wave technique has much more damage on hair than the old one. Second, There are big differences of damaging in this study. The harmed hair has worse result than the healthier hair.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.778-788
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• 2003

This study aimed to review the influence of the World War I & II on the beauty culture which include toilette practices, cosmetic products and health habits. Literary materials were gathered and analyzed from books, journals and thesis concerning cosmetics, fashion and background history. Results are as follows: 1. Women's appearance gained social and official approval of its psychological and practical effect during the two wars and was regarded as an important strategy for the war. 2. The chemical industry helped to set forth an aggressive make up industry. 3. The orthopedic technique,1 of the war period resulted in the advancement of the plastic surgery business in the after war world. 4. After the First World War, the newly-risen American bourgeoisies' desire to show off their leisure activities provided from their wealth popularized suntan fast. 5. Strong, vital womanly beauty had been demanded in accordance with women's positive social Participation during the Second World War.

• The Research Journal of the Costume Culture
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• v.24 no.3
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• pp.385-398
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• 2016

In a world where opportunities and chances are common, the phenomenon referred to as "generation maybe" describes people in their 20s and early 30s who are usually being indecisive. With the increase in breadth of information and choices, the number of people who are hesitant in deciding whether to purchase increases at a fast pace, as does the number of products and services targeting this group. In order to enhance our understanding of the phenomenon of consumer hesitation, this study explores contextual factors and consumer characteristics that affect consumer hesitation in the purchase decision-making process. Specifically, this study examines whether seven contextual factors, self-determination tendencies, and five decision-making styles influence consumer hesitation in the product decision making process. An online survey was administered to test our research questions. A total of 309 Korean consumers (female=48.9%) aged from 20 to 35 were surveyed. A regression analysis revealed that four contextual factors (product involvement, need for information on alternatives, relative price, and uncertain need), two sub-dimensions of self-determination (perceived competence and relatedness), and two decision-making styles (price seeking and advice seeking) have noticeable influences on consumer hesitation. We also found that the degree of consumer hesitation positively influences consumer post-purchase satisfaction. The study concludes with discussions and practical implications.

• Journal of the Korean Society of Costume
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• v.59 no.7
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• pp.127-139
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• 2009

The purpose of this study is to research the change of Tibet's commercial district following Tibet's globalization(traditional clothing to modern clothing). Tibet's traditional culture is fastly changing for two major reasons: Chinese government's persistent assimilation policy on minority ethnic groups and globalization, a powerful trend worldwide. Therefore this investigation was conducted on the most preeminent feature of life, clothing culture, at capital city Lhasa where modernization is most prominent and fast in Tibet. For this, the first field investigation was conducted between February 5th and 15th, 2007. and the second investgation was between January 16th and 25th, 2008. As a result, the study on clothing globalization in Lhasa, Tibet, reaches the conclusion as follows: Based on such developments, commerce of Lhasa has been modernized, bringing about great change in composition and formation of its commercial district. Stores have been modernized and their service quality has improved. While the number of traditional clothes shops has decreased, various types of modern clothes shops have emerged. Modern clothes stores mostly consist of quality men's wear shops, casual clothing shops targeting those in their 20s, and sportswear shops reflecting global trend. This composition indicates that it is men and younger generation who first adopt new culture emerged through globalization. Tibet's modernization and social development have become an integral part of globalization and public sentiment. Therefore, its modernization will be driven by power and capability of the public, rather than by policy control of the central government.

• Fashion & Textile Research Journal
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• v.18 no.4
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• pp.468-476
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• 2016

Recent advancements in optics technology enable us to realize fast scans of hands using two-dimensional (2D) image scanners. In this paper, we propose an automatic hand measurement system using 2D image scanners for customized glove production. To develop the automatic hand measurement system, firstly hand scanning devices has been constructed. The devices are designed to block external lights and have user interface to guide hand posture during scanning. After hands are scanned, hand contour is extracted using binary image processing, noise elimination and outline tracing. And then, 19 hand landmarks are automatically detected using an automatic hand landmark detection algorithm based on geometric feature analysis. Then, automatic hand measurement program is executed based on the automatically extracted landmarks and measurement algorithms. The automatic hand measurement algorithms have been developed for 18 hand measurements required for custom-made glove pattern making. The program has been coded using the C++ programming language. We have implemented experiments to demonstrate the validity of the system using 11 subjects (8 males, 3 females) by comparing automatic 2D scan measurements with manual measurements. The result shows that the automatic 2D scan measurements are acceptable in the customized glove making industry. Our evaluation results confirm its effectiveness and robustness.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.2
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• pp.11-21
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• 2009

Recently, as custom-made demand about female underwear is increased, securing of a various dimension system is urgent, and satisfaction of each customer cannot be heightened with established dimensions. If we could measure shape of a living body with a fast and simple method, the custom-made demand of customers could be satisfied in the underwear as well as a clothing industry by using the method. One of the alternatives is shape measurement of the living body by a Moire fringe method. If we put a grating in front of an object to be measured and illuminate light, a Moire fringe with contour line shape is generated in the object, so we can conveniently measure object shape without touching directly by using the pattern. The Moire fringe and three-dimensional shape of the breast of the living body was acquired by a PMP method using a polygon mirror, and height and bottom width of the breast of the living body were measured by using obtained data in this study. Data of breast shape measurement through a mannequin was collected in a previous step as basic material for measuring the breast shape measurement of the living body. Three women in the twenties were selected as one of methods for measuring breast shape of a woman. As a result of the breast shape measurement of a living body A, it was measured that height of the breast was about 67.24mm and the bottom width was $13781.60mm^2$. This study is expected to contribute for collecting basic data of a female underwear industry and establishing a specification of a dimension system.