• Journal of the Korean Society of Costume
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• v.57 no.7
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• pp.122-136
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• 2007

All costumes used for dramatic effect delivers the character's individual data such as sex, age, social position, job, personality, and sense of values in the scene and leads the progress of drama as a media that describes psychological condition and image of the drama etc. symbolically. Therefore, it has a meaning of finding out the importance of film costume, recognizing the traditional culture through the expression and creativity limited to the age in expression, finding out the unique Korean beauty and succeeding it to the future generation. The film is the first costume drama in Korea, which is remake work of Lt;Les Liasions dangereuses, 1782> in the age of the King Jeongjo in Joseon Dynasty. And is comic costume drama that the story goes as a man of the noblest birth debuts as a filthy novel writer. Both films have remarkable grace, elegance and magnificence as having Joseon Dynasty on the background, and treats irregularities and dissipation hidden in the noble society that looks elegance on the surface. There are three aesthetic symbolism in films, naturalism neat beauty, traditionality expressed.

• International Journal of Costume and Fashion
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• v.8 no.2
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• pp.32-49
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• 2008

The Torajan people who started to receive increased attention from the 1990 are one of the many ethnic groups of Indonesia. This paper intends to examine Torajan Ceremonies practied today in the modern world, driven by the Torajan people's age-old perspective of life and death (and the world after) that comes from their background on traditional lifestyle and (animated) folk religion/belief. It focuses on the ceremonial Dances, which is one of the most important element in Torajan Ceremonies, and gain deeper insight through its costumes and ornaments which traditionally revealed the social status of hosts and performers. In ceremony, the most important division is the classification of ritual into Aluk rampe matallo(life facing ritual ) and Aluk rampe matampu? death ritual). So Traditional Toraja dances may be classified into two genres: life related ritual dances and death ritual dances. Especially the funeral ceremonies in Toraja has been rather more famous on its spectacle aspect to outsiders however its relationships to the broader theme of Torajan Ceremonies and ceremonial dances are very less known and sources on this topic are also very scarce. Fortunately, I was able to witness one of such an ritual event. I did see one kind of the funeral rituals which is the most dramatic and symbolically rich performances in Toraja. Here, a brief account of its will highlight some dimension of ceremony, personfood, and potency in Torajan thought and action.

• The International Journal of Costume Culture
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• v.3 no.2
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• pp.75-87
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• 2000

The elderly are faced with unique problems in regard to their clothing life, which require solutions from various perspectives. Given these facts, this study was aimed at reviewing and comparing the clothing behaviors of elderly people in order to provide some basic data which apparel businesses targeting the elderly might find useful. The elderly people aged 55 and older and living in Seoul were sampled at random for a survey. The survey used the methods of interview and self-administered questionnaire. 418 questionnaires were distributed to women, and 504 to men. The collected data were processed using SPSS/PC for factor analysis, correlation, single-factor ANOVA and T-test. The results of the survey can be summarized as follows ; 1. Among 8 factors determining the clothing behaviors of elderly people, the importance of clothes and manageability of clothes scored highest on average, while conformity with one's peers scored lowest. 2. The clothing behaviors of elderly people differed significantly depending on their demographic variables. 3. The level of satisfaction with one's life and appearance differed significantly depending on their demographic variables. 4. Clothing behaviors of elderly people were closely correlated with their level of satisfaction with their life and appearance.

• The Research Journal of the Costume Culture
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• v.18 no.4
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• pp.717-730
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• 2010

The purpose of this study was to investigate the effects of narcissistic personality and self-esteem on the appearance management behaviors(weight, skin care, makeup, hair care, clothing selection) of female college students. The questionnaires were administrated to 362 female college students living in Gwang-ju city, Korea. For analysis of data, descriptive statistics, factor analysis, Cronbach'$\alpha$, regression analysis were applied. The results were summarized as follows. First. the female college students' narcissistic personality was categorized into four factors, need for administration, leadership/self-confidence, need for power/entitlement, and superiority. Second, narcissistic personality significantly influenced appearance management behaviors. The further examination of the effects showed that need for administration appeared to affect clothing selection, hair care, skin care, makeup, and weight. Third, self-esteem turned out to have positive effects on overall appearance management behaviors. The further examination of the effects showed that self-esteem appeared to affect clothing selection, skin care, hair care, makeup, and weight. The results indicated that female college students' narcissistic personality and self-esteem were important factors to their appearance management behaviors and marketing programs for fashion industries.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.780-793
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• 2011

This study investigates the breast cathexis and brassiere design preferences of Chinese citizens living in Hong Kong in order to provide marketing intelligence for bra manufacturers whose target customers are from this group of potential customers. A questionnaire composed of questions concerning breast shape evaluations, brassiere design preferences, and brassiere purchase and wear practices was administered to 165 Hong Kong Chinese female undergraduates(N=165). For an analysis of our data, we used the SPSS program(version 14.0). The results indicate that a majority of Hong Kong Chinese female undergraduates perceive their breasts as 'slightly smaller than normal' (n=59, 35.8%) or 'normal'(n=78, 47.3%) in volume, and 'conical'(n=77, 46.7%) or 'flat'(n=46, 27.9%). The results also suggest that Hong Kong Chinese women possess positive breast cathexis, with only a third of the respondents reporting dissatisfaction with their breasts. Women with dome-shaped breasts expressed the most positive breast cathexis, followed by those with cone-shaped breasts. The results also show that Hong Kong Chinese typically purchase 2 brassieres per year, which is a lower purchasing rate than their counterparts in Korea(Cha & Sohn, 2010) and Taiwan(ICT Life Style Research Center, 2004). The findings also demonstrate that the preferred brassiere color is black(57%), unlike in Korea, where women prefer skin-colored brassieres.

• Fashion, Industry and Education
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• v.16 no.2
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• pp.30-39
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• 2018

This study investigates the importance of brand and retailer associations when consumers evaluate a product category extension in the context of brand and retailer collaborations. Although brand extensions are considered to reduce costs for introducing a new product category, limited study has focused on the role of brand and retailer associations in the context of brand and retailer collaborations. Using a total of 440 participants, a hypothesized model was tested using a structural equation modeling (SEM). The results show that brand and retailer associations influence the perceived fit between a brand and a retailer. In addition, the image fit and quality fit are significantly related to brand and retailer attitudes as well as brand extension evaluation. Since consumers may use their associations with brands or retailers when they perceive product differentiation, market position, and brand extensions, the role of brand or retailer associations is important to marketers, retailers, and consumers. Given the importance of brand and retailer collaborations as a brand positioning strategy in the global branding and retail setting, the findings of this study contribute to brand and retail management by providing empirical evidence on how consumers perceive new products from extended brands in the marketplace when a brand collaborates with a retailer.

• The Research Journal of the Costume Culture
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• v.30 no.6
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• pp.919-932
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• 2022

This study analyzed the trends of applications for patents, utility models, and designs related to leggings in order to understand the trend of development of technologies for leggings products that are continuously growing in the fashion market. In this study, trends in patent, utility model, and design applications related to leggings products filed from 2001 to 2020 with the Korean Intellectual Property Office were analyzed. As a result, first, the trends of applications for patents, utility models, and designs by year showed that the applications began to rise from 2006 and increased sharply in the 2010s. Second, applications for patents and utility models were analyzed by subject and, according to the results, the applications for compression shaping functionality were the most frequent, followed by those for construction/sewing, those for accessories and others, those for system/device, and those for multi-functionality. Third, when applications for designs were classified by target for wearing and by type of leggings, applications for general leggings designs were the most frequently filed, followed by applications for: item attachment type leggings, shapewear leggings, leggings for men, leggings for pregnant women, leggings for children, and leggings for the disabled. Although this study is limited to domestic patents, utility models, and design applications, it collected useful information related to leggings products and presented directions for future development.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.531-534
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• 2022

최근 국악계가 지향하는 국악의 발전 방향은 국악의 대중화 및 현대화에 초점이 맞춰져있다. 이에 국악인들은 창작 국악, 크로스 오버 국악 등의 새로운 국악을 연주하는 공연을 진행해오고 있으나 타 분야의 기술 융합을 통한 국악 관련 콘텐츠 개발의 측면에서 제작된 디지털 콘텐츠들은 두각을 드러내지 못했다. 다수의 선행연구에서는 국악 소재 디지털 콘텐츠에 관한 학술적 연구가 미미하다고 언급하며 이에 대한 연구의 필요성을 강조했다. 이에 따라 본 연구는 국악 소재 디지털 콘텐츠의 특징에 관한 사례연구를 진행했다. 사례조사 범위는 국내 스마트폰 보급이 본격화 된 2009년부터 2022년까지로 설정하여 해당 자료를 수집했다. 본 연구의 분석기준은 사례를 크게 콘텐츠의 기능적 측면과 내용적 측면으로 나누어 국악과의 연계성을 분석하는 데에 집중했다. 연구 결과 팬데믹으로 인한 언택트 형태의 온라인 국악 교육 콘텐츠가 주를 이루었고, 정보 콘텐츠와 교육 콘텐츠의 사례가 모두 이에 해당했다. 공연 콘텐츠는 LED 기술을 사용한 의상을 입은 퍼포먼스형 공연의 형태와 3D 미디어 아트가 주가 되는 음악회의 형태가 있고, 오락 콘텐츠는 리듬 게임과 스토리텔링형 게임으로 나눌 수 있었다. 본 연구는 선행연구에서 언급한 국악 콘텐츠 연구의 한계점을 해소하고자 수집한 자료를 본 연구의 분석 기준에 적용하여 특징을 도출하는 데에 그치지 않고 더 나아가 향후 국악 소재 디지털 콘텐츠가 개발되어야 할 방향을 제안했다는 점에서 연구의 의의를 지닌다. 또한 사례의 연도별 추이를 파악하였으므로 국악을 소재로 한 콘텐츠 제작 사례에 관한 연구를 진행하는 향후 연구자들에게 기초자료로서 도움이 될 것으로 사료된다.

• Journal of Fashion Business
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• v.10 no.5
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• pp.58-73
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• 2006

The purpose of this study was to improve of fittness and coverage rate of exporting domestic clothing to China for Chinese Adult Female. For study, It was measured 1381 female women aged between 19 and 50 who resident in Beijing and Shanghai in China. as a sample, 1360 female women was seleted for development of apparel sizing system. As for the method of this study was made of 111 items by indirect measures done during Jun. 23 $\sim$ Aug. 7, 2004. Data analysis were processed by SPSS WIN 10.0 Program was used to for technical statistical analysis, correlation analysis, factor analysis, ANOVA(t-test and F-test), duncan's multiple test. The result was as follows: Chinese Adult women's constitutional components determined by factor analysis, six components could be identified: factor 1:constitutional obesty and width size, factor 2: longistudinal body size, factor 3: shoulder form and size, factor 4: longistudinal upper body size, factor 5: under body size, factor 6: shoulder dropping. According to the Women's Wear Specifications(GB/T 1335.2-1997) by drop, body types of Chinese Adult female was classified into six types, it was Y, A, B, C and Z, D. In order, A type as standard somatotype(49.8%), B type(26.9%), Y type (18.8%), C type(2.9%). Y type had the average height and shoulder, bust girth. They were slimmer in overall terms. A type had a normal obesity and body size in height, shoulder, bust girth. They were average Chinese Women. B type had a smaller then A type. They were more obes and thick waist girth. C type had the highest obesity, the widest shoulder and bust girth, and thick waist girth. The characteristics of each body type following the body type structure factor are Y-type for slender type, A-type for standard type, B-type for slightly large type, and C-type for obese type. For each region, the Beijing area had in the order of A-type, Y-type, B-type and C-type, and the Shanghai area had in the order of A-type, B-type, Y-type and C-type.

• Journal of Fashion Business
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• v.10 no.5
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• pp.135-158
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• 2006

The purpose of this study was to provide for the useful fundamental data by developing an appearl sizing system according to body types for Chinese Adult Female. Thus, it was to improve of fittness and coverage rate of exporting domestic clothing to China. For study, It was measured 1360 female women aged between 19 and 50 who resident in Beijing and Shanghai in China. as a sample, 1381 female women was seleted for development of apparel sizing system. Thus, this study was to characterize body types of Chinese adult female by classifying them into groups and set coverage rate of ready-made clothes by developing an apparel sizing system according to the Women's Wear Specifications(GB/T 1335.2-1997), National Standards of People's Republic of China. As for the method of this study was done during Jun. 23 $\sim$ Aug. 7, 2004. Data analysis were processed by SPSS WIN 10.0 Program was used to for technical statistical analysis. The result was as follows: The clothes dimension for upper and lower body and the coverage rate of body size that had the highest appearance ratio from the entire group was Y-type 160-84$\cdot$160-64(4.6%) and the section 160cm 32.4%, A-type 160-88$\cdot$160-72(3.3%) and the section 160cm 28.1%, B-type 155-88$\cdot$155-78(3.8%) and the section 155cm 27.8%, C-type 150-96$\cdot$150-88(2.5%). The result By setting of representative size number and production coverage rate for Chinese adult female. The representative size number of the entire group was set for 150-80A$\cdot$150-64A(1.0%), 155-84A$\cdot$155-68A(2.6%), 160-88A$\cdot$160-72A(3.3%), 165-84A$\cdot$165-68A (2.8%), 170-96A$\cdot$170-80A(0%). The production coverage rate for each representative size number was SS size the section 150cm 2.8%, size the section 155cm 17.0%, M size the section 160cm 31.6%, L size the section 165cm 25.0%, XL size the section 170cm 12.6% that covered 85.0%.