• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.549-559
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• 2000

In a few studies about product involvement there was confusion in the construct of involvement especially in association with importance. Due to the confusion of the construct unanticipated and inconsistent results were reported in some cases. So this study was mainly to identify the relationship between clothing importance and clothing involvement and also investigated the casual relationships among consumers n, value, clothing importance, clothing involvement fashion opinion leadership, and shopping behavior. The data were collected from 429 female adults using questionnaire, and were analysed with actor and path analysis. Results can be summarized as follows. First, clothing importance was the separate concept from clothing involvement, though they were closely related. Second. it was revealed that the main casual path was valuerlongrightarrowclothing importancelongrightarrowclothing involvementlongrightarrowfashion opinion leadership, shopping preference, shopping frequency, and shopping time. On the whole, the affective dimension of clothing involvement mainly affected them, and consumer's age negatively affected fashion opinion leadership and shopping behavior.

• Fashion & Textile Research Journal
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• v.9 no.1
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• pp.103-112
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• 2007

The purpose of this study was to investgate dyeing, moradnting properties and colorfastness activities of silk, polyamide, acetate treated black soybean extracts. The color of extract by buffer solution (pH=1) red, but the higher pH of extracted black soybean solution the paler of color strength. Black soybean extracts was approved anthocyanin of 3type(Delphinidin3-glucoside, Cyanidin 3-glucoside, Petunidin 3-glucoside) by chemiclal analysis. This anthocynin, in acid condition, is oxinium structure (red color, soluable) but, in alkali condition quinoid structure(dark brown, in soluable). The optimum dyeing condition of black soybean anthocynin was 10min at $30^{\circ}C$, pH -1. Colorfastness to washing and light showed generally low but crocking fastness was excellent.

• International Journal of Costume and Fashion
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• v.13 no.2
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• pp.1-13
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• 2013

We studied the meaning of the term avant-garde in relation to clothing of the 1980s and 1990s by examining the media's perceptions of Martin Margiela, a Belgian deconstructionist designer who was often labeled as avant-garde by journalists, scholars, and fashion critics in the late 20th century. A five-step content analysis method described by Paoletti (1982) was used to conduct the research. Newspaper and magazine articles in the 1980s and 1990s were analyzed using a set of existing avant-garde characteristics developed by Crane (1987) to determine if those journalists' perceptions matched the characteristics described by Crane. Results indicated that the journalists' critiques and descriptions matched the avant-garde characteristics described by Crane (1987). Including a subjective element to the conceptualization of the term explains how journalists described Margiela's designs despite Japanese designers' use of similar techniques before him. We (re) conceptualize the term's latter 20th century meaning and shifting dialogue to include a subjective element.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.177-192
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• 2003

The purpose of this study is to define masculinity as a shilling concept, stemming from the process of power groups controlling the conscious and unconscious of human beings to diffuse their ideologies, and to examine how masculinity has been reflected in aesthetic images in men's bodies and fashion. As for the research methodology, literary research and demonstrative studies through the analysis of pictures and photos were undertaken. Emerging in the wake of the Industrial Revolution in the 19th century, the absolute powers such as the bourgeois elite, males and the Wet emphasized the importance of reason, and made aesthetic images such as authority, robustness and modernization in men's fashion. In the conversion to the Information Society, poweres horizintally spread out over society. By using non-reason, diverse power groups have broken down traditional masculinity and express diverse aesthetic images in men's fashion such as eroticism, multi-culturalism and liberation.

• The Research Journal of the Costume Culture
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• v.11 no.4
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• pp.513-524
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• 2003

The purpose of this study was to trace the development of Chintz pattern design through fashion history, and to focus on its application in modern times with special emphasis on filtered Chintz patterns. Chintz patterns use such motives as tree, animal, bird, and geometrical shapes, etc.. It reached the peak of its popularity with William Morris. His influence continued from the end of the 19th century through to the 20th century. Modern Chintz designs have been modified and diversified in different cultures through time, and such diversification & changes can be easily found in modern fashion. From previous studies and other related sources, we found that Chintz patterns were revived in modern fashion trends with some modification. We also discovered the importance of chintz pattern designs in ethnic and retro trends. Thus in conclusion, this study revealed the significance, flexibility, and lasting popularity of Chintz pattern designs in fashion history.

• International Journal of Costume and Fashion
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• v.9 no.2
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• pp.67-78
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• 2009

The volume of the party wear market is gradually growing in the Korean fashion market. The study attempted to examine psychological clothing benefits as the criteria for market segmentation, and identify differences in information sources. and clothing evaluative criteria in each segmentated market. The summary of the key findings are as follows. Three segments were identified by psychological clothing benefits: pleasurably self-expressing group, fashion-seeking group, and indifferent group. The differences in search information sources between the classified groups were identified The fashion-seeking group had a higher mean score on mass media. The pleasurably self-expressing group had higher scores on advice from friends, colleagues, or companions. The differences in evaluative criteria between the classified groups were also identified. Among the evaluative criteria, the splendid boldness and polished silhouette criteria showed a marginal difference between each group. This study can contribute as a cornerstone for future studies on party wear and market strategies.

• The Research Journal of the Costume Culture
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• v.11 no.5
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• pp.683-696
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• 2003

In the post-modern society, creativity is redefined as a capability which collects a wide range of information and recombines them in diverse manners. With a such trend, the characteristics of collage - a method of making a creative image by combining pieces which have no relevance - is becoming prevalent in the post-modern culture. The purpose of this research is to develop a model which generates ideas in fashion design by use of collage techniques. With regard to research methodology, a literature survey was undertaken to find out and understand characteristics of collage. Analytic and positive studies were also done on the styles of fashion design of the 2003 SS collections to which collage techniques applied. In order to generate ideas in fashion design, the following mechanism using collage techniques can be used. Above all, pluralism is realized by collecting incoherent elements. Secondly, deconstruction is made by changing scales and configuration. Lastly, relativity is attained by using parts of ready-made goods and respecting their independency.

• Journal of Fashion Business
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• v.13 no.3
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• pp.86-98
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• 2009

The fashion industry saw the emergence of environment-friendly and natural fabric materials recently. The naturalism trend has established sectors in the textile and fashion industry also. Ramie and hemp have long been favored fabric materials in Korea especially for summer. The hand-related mechanical/physical properties of the fabric specimens were analyzed using a fabric objective measurement system, KES(Kawabata Evaluation System). Subjective evaluation was also implemented based on a series of selected adjectives. Studies on natural dyeing methods are important since the establishment of scientific approach is needed in terms of environment and human safety along with the reproduction of traditional natural dyeing methods. In this study, linen, ramie, hemp, and cotton/polyester/linen union fabric specimens were used for the natural dyeing using Rubia akane Nakai with the mordant of gallnut. ${\Delta}E$ values of dyed fabric specimens, mordanted and dyed once using Rubia akane Nakai, increased significantly compared to those of repeatedly dyed fabric specimens without mordanting.

• Journal of Fashion Business
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• v.18 no.3
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• pp.59-72
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• 2014

This study provides the structural design for commercialization of outdoor breathable waterproof jackets for men merged with solar cells to enable emergency communications, utilizing wearable devices to develop smart clothing and extend convenience in everyday life. The most popular waterproof jacket with two-layer and three-layer moisture-permeable waterproof fabric was selected, based on previous studies of functional outdoor jackets and style with affinity to fashion. Flexible solar films suitable for clothing were embedded in the lining of the sleeve area and hood visor, and printed film was developed to balance weight and design. High performance smart solar jackets have application to expanding the use of smart phones for everyday and emergency communication, and leisure and outdoor sports activities, as well as day-to-day functions as a waterproof breathable outdoor jacket for men. It is also eco-friendly. Satisfying both the aesthetic and practical, a solar cell jacket with smart features, is an innovative tool for use in a variety of outdoor activities, and a fashion-forward commercialized product.

• Korea Science and Art Forum
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• v.30
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.