• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.199-205
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• 2017

Despite the economic downturn, the amount of clothing being discarded is increasing due to the fast fashion. The purpose of this study is to propose a fashion sharing service development to settle the rational consumption culture along with the abandoned clothes problem. Shared fashion rental service has attracted as a solution to environmental problems not only when clothes are incinerated but also in manufacturing process, but there is a lack of precedent research. Therefore, this study is meaningful in that it has developed two development plans based on the results of analysis of service case based on three factors by Rachel Botsman. First, active community development. Second, it is the creation of goods through activation of the shared economy. In this study, there are limitations that can't be proved through actual application, so more research is needed through empirical studies on actual users in the future.

• The Journal of Society for e-Business Studies
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• v.26 no.1
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• pp.29-41
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• 2021

Recently, there are increasing attempts to utilize deep learning methodology in the fashion industry. Accordingly, research dealing with various fashion-related problems have been proposed, and superior performances have been achieved. However, the studies for fashion style classification have not reflected the characteristics of the fashion style that one outfit can include multiple styles simultaneously. Therefore, we aim to solve the multi-label classification problem by utilizing the dependencies between the styles. A multi-label recognition model based on a graph convolution network is applied to detect and explore fashion styles' dependencies. Furthermore, we accelerate model training and improve the model's performance through transfer learning. The proposed model was verified by a dataset collected from social network services and outperformed baselines.

• Journal of the Korean Society of Costume
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• v.66 no.6
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• pp.135-148
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• 2016

This study aimed to understand whether or not academic outcomes in digital studies shown in detailed field of costume were generated appropriately according to the development of digital technology by analyzing contents of studies in the digital-related studies, which were conducted with a background of the digital age. First, as a result of frequency of digital-related theses by the age of 'Internet Age(1994-2000)', 'Digital Age(2000-2009)', and 'Smart Life Age(After 2010)', which were classified according to the digital environmental changes, the number of theses increased drastically based on the transition point of each age. Second, representative keywords that appeared in each age included 'digital' and 'Internet' in the Internet Age, and 'digital', 'smart', 'Internet', '3D', and 'wearable' were shown in the 'Digital Age' and 'Smart Life Age'. Third, results of analysis according to the field of costume show that relevant studies were conducted in three fields of marketing/information, clothing construction and fashion design in the Internet Age, whereas the Digital Age produced relevant studies in all fields, and Smart Life Age was characterized by increase in studies in the field of fashion design and clothing construction. Fourth, results of analysis according to the contents of study show that relevant studies in the Internet Age were shown only in two subjects of 'preliminary study and trend of study' and 'studies using technical programs', and 'preliminary study and trend of study' decreased, but relevant studies in other fields of subject increased in the Smart Life Age. As shown above, relevant studies appeared as various subjects in many different detailed fields of costume in costume studies according to the stream of the Smart Life Age, which is growing fast recently, and is considered an inspiring result for development of studies in the field of costume according to the environment of the age.

• Journal of the Korean Society of Costume
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• v.57 no.1 s.110
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• pp.118-129
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• 2007

Overflowing of fashion information that is derived from the development of various mass media has rather hindered adopters from appropriately screening fashion information. Thus, responsibilities of fashion journalists who play a role of communicating fashion information have become heavier. Fashion journalism may be defined as 'delivery of modes and involvement in production and logistics'. Since it connects fashion and culture industries with the public by reflecting fashion from diversified perspectives, the role of fashion journalism should never be overlooked in terms of culture as well as industry. This study analyzes fashion journalism from fashion-advanced country by reviewing the fashion journalism from the US, which is so-called fashion-advanced country and analyzing the contents of Vogue USA. This study made a historical review of fashion journalism through a reference study, and from a total of 24 volumes of Vogue USA from January 2004 through December 2005 classified articles by functions, tones, contents, and brands, pictorial records by functions, images, and brands, and ads by brands, quantitatively analyzing them. Further, through a case study it explored those articles and pictorial records which featured national characteristics in the USA, and examined how the fashion journalism in the USA imaged the fashion in the country. In addition, it tried to elicit the characteristics of fashion in the USA as a conclusion by categorizing those images while reviewing previous studies. The results show that Vogue USA features American fashion definitely. Thus, consequently it is easy to find images of American fashion in pictorial records, let alone categorizing them.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.315-329
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• 2016

The $21^{st}$ century is the age when the revolution of digital technology enables two-way communication and when emotional values are emphasized. Thus, it exerts influence on the fashion industry and fashion communication. Along with fashion shows, advertising and displays, many fashion brands have increased the use of fashion films. For that reason, this study examines the characteristics of fashion films made by fashion brands, based on the frame work of persuasion communication. For the research, literature reviews and internet website research were done and films of Chanel, Prada, Kenzo and Alexander Wang were analyzed. The definition and types of fashion films were redefined as terminology varied throughout previous studies prior to analyzing each case. As a result, a fashion film would be redefined as 'a digital image which a fashion brand publishes to consumers for the promotion of brand comprehension'. Also, five fashion film types, 'short film', 'campaign film', 'animation film', 'brand film' and 'show film' were redefined. The analysis provided three communication characteristics: reliability, engagement and intuition. First, reliability is attained when a fashion brand (sender) delivers brand message to consumers (receiver) consistently and unitedly. Second, engagement is attained when the type of fashion film (channel) delivers creative image features such as format, music, video technique to attract consumers' interest. Lastly, intuition is attained when a fashion brand (sender) delivers a message akin to brand identity and deepens consumers' understanding. In addition, this study tried to identify the unique usage tendency of brands that could serve as practice guidelines for other fashion brands.

• Journal of Fashion Business
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• v.27 no.1
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• pp.77-109
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• 2023

This study attempted to understand current status of overseas virtual fashion brands and analyze attributes of common digital fashion brands. Based on brand analysis criteria of previous studies, digital fashion brands were analyzed for brand concept, price range, characteristic elements, and attributes. Digital fashion design elements of items, colors, materials, patterns, and effects were analyzed by collecting images of brands' digital fashion design products. Digital fashion brands could be divided into experimental and creative digital fashion brands and digital fashion brands aiming for popular brands. This study introduces a creative fashion collection that experiments sustainability and future value. It shares a new way of self-expression and a playful culture centered on the younger generation. In terms of fashion design elements, fashion items were similar to the existing fashion category, but included other accessories that reflected the lifestyle of Generation Z. Silhouette expressed a minimalistic futuristic image centered on straight silhouettes. Color showed a bold and modern color image through black and color contrast. Unique patterns reflecting the concept of the brand appeared, centering on abstract and geometric patterns. Regarding materials and effects, new elements differentiated from existing fashion design area, showing meaningful characteristics. Digital materials are developed and proposed for sustainability. Materials (such as metal, glass, plastic) and effects (such as weightlessness, flames) expand impossible senses in reality and enable new fashion experiences. This is a case study of digital fashion brands. It is meaningful in that it identifies characteristics and discusses their values and meanings.

• Fashion & Textile Research Journal
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• v.7 no.4
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• pp.371-377
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• 2005

The purpose of this study is to consider 1990s fashion design involving the utility of function which is the essence of modernism. First, documentary studies about the aesthetic value of the utility of function throughout the 20th century sociocultural contexts has been done. Second, content analysis of articles in American "Vogue" from 1990 to 2002 has been accomplished to hold the actual proof for the utility of function in postmodernism fashion. As a result, the utility of function has been defined the utility of body activity, the utility of practical use, and the utility of mechanical product. According to contents analysis, new aspects has been introduced in use of high-tech fabrics, ornaments, and mass customization in 1990s. In conclusion, the utility of function in fashion has been improved in accordance with the change of sociocultural contexts and women's wants.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.1
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• pp.123-130
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• 2012

The purpose of this study is to understand Skull Images in fashion trends and Skull Image Top Design for Female Teenagers. The methods of this study are an academic literature review as well as practical study through actual case studies about. The subjects of the study were 53 Female Teenagers who lived in Chuncheon. Data were collected during March, 2009. Statistical analyses used in the study were frequency. An adolescent period, they are rebellious, sensual and syntonic inclination. These days, Lots of Female Teenagers want unique fashion for herself and select Skull Image clothing. But they want fit and pretty style not big-look. In this study, I designed seven pieces of Top blouse while applying Skull Image, an important image of Hip-hop and Punk fashion, and the concepts of the continuance theory to them. This study will make a contribution to the designing of Top for Female Teenagers through reinterpretation of the Hip-hop and Punk fashion. In addition, there are practicable and unique Top design for Female Teenagers.

• The Research Journal of the Costume Culture
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• v.6 no.2
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• pp.45-54
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• 1998

The purpose of this study were to (1) suggest that the combination of self-concept and innovation-theory could help in fashion marketing strategies and (2) to find unique characteristics of fashion innovators in self-concept. For this purposes, the self-concept theories and the related research studies were reviewed, and a valid and reliable self-report scale was used to measure fashion innovativeness for 236 female college students. The t-test were used to compare the self-concept items between innovators and followers. The results are as follows; 1. The fashion consumption is a manifestation of self image and consumers choose products that are consistent with their self-concept. 2. Fashion innovators describe themselves as more modern, indulgent, colorful, vain, liberal, delicated, dominant, and organized than followers. The implications of the findings for fashion merchandising are discussed.

• Journal of the Korean Home Economics Association
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• v.44 no.2 s.216
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• pp.153-161
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• 2006

The purpose of this study was 1) to examine the current situation of traditional fashion markets, 2) to compare the perceptions toward remodeling traditional retail markets between retail merchants and consumers, and 3) to provide the new remodeling renovation of traditional fashion retail markets. The study subjects comprised 127 merchants and 128 consumers. Both the merchants and consumers tended to have a negative perception of future fashion traditional markets. Consumers tended to have a higher perception of fashion store service, such as A/S and salesperson's service, than merchants. In addition, there were significant differences in perceptions toward remodeling renovation of traditional markets between retail merchants and consumers. Based on these results, a fashion marketing strategy regarding digital network is suggested.