• 복식문화연구
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• 제5권4호
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• pp.80-88
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• 1997

The purpose of this study was to identify the denotating of visual message and linguistic message in the advertisement of Jean-wear, and to identify the image type in the advertisement of Jean-wear. Content analysis was done using the advertisement of Jean-wear from several fashion magazines which were published from January, 1996 to August, 1997. The advertisement of Jean-wear reflects the reality using the photos, and is image appeal type, appeals to the model\`s lifestyle, the western value. And that mostly singles person was appeared in the advertisement means solitude in modern society.

• 대한가정학회지
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• 제44권9호
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• pp.41-50
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• 2006

This study examines the characteristics of the military look in modern fashion. The materials for the study are mainly precedent studies and related literature, although fashion portfolios and magazines, domestic and international, are used for the exploratory study. The results of the study are as follows. First, the military look for women dismantles the sexual symbolism endowed with the clothes by expressing a neutral charm out of dichotomy image between genders. The neutral expression of the military look, different from the military look of the 20th century, provides a chance to feature a new image by pursuing more individual freedom than human itself. Second, the military-look emphasizes feminine sensual charm through exposing, concealing, or decorating with ornaments which are transformed from the elements of the military clothes, This is different from the past military look that expressed masculine rigidity through simplifying the details and emphasizing the male body silhouette. Third, the military look produces a deconstruction image instead of just showing its intrinsic thoughts or symbolic message through combining design elements or symbolic details of the military look with other images, transforming and exaggerating the shapes, or mixing the time point of views reinterpreting the present or the future image.

• 복식
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• 제62권5호
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• pp.44-58
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• 2012

The purpose of this research is to contemplate chronological changes of Korean actress facial image and fashion from 1960s to 1990s and to identify Korean women's ideal beauty reflected through the times. Adjectives describing representative actresses of each studied decade were collected from major newspapers and magazines. Korean women's ideal beauty was divided into 4 sub-types such as youthful, pure, sophisticate, and sexy images. As a result of analyzing actress facial image and fashion, youthful and pure beauties were found consistently over the studied periods. Representative characteristics of sophisticate and sexy beauties have been changed over the studied periods which were influenced by socio-cultural environment factors. The result of this research can provide meaningful sources for historical drama, celebrity marketing strategy planning, and personal image consulting.

• 한국패션뷰티학회지
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• 제4권4호
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• pp.25-32
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• 2006

The purpose of this study is to analyze formative features of women shoes, to develop distinctive shoes design for coming fashion trend. the methods of this study are documentary research and case study. In the theoretical study, this study has catched the origin of shoes and the changes of shoes design of each era. for the study of formative features of women shoes in 1990's, 215 kinds of pictures have been selected from in professional shoes magazines. The results of analysis are as follow. Woman shoes categorized the design factors into shape, material, decoration. Reformational shape that reconstructs old shape of shoes by comtemporary aesthetic, shape in that dual images were mixed, re-created shape that was constructed through the reconstruction of structures and shapes of shoes. Material image was strengthened by varying patterns of unburned calf, leopard and zebra. Avant-garde was appeared by using naturalistic material to represent natural beauty or using merry, daring material. Post-modern tendency was appeared like using brassiere strap instead of back strap or using round string in elegant shoes.

• 한국의상디자인학회지
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• 제8권2호
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• pp.95-108
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• 2006

The purpose of this study was to analyze the historical change of Paris Collection in relation to the social and cultural environment. Together with the various changes in society, creates fashion, the historical background of the Paris Collections is analyzed from the end of the 19th century until the present. The research method includes analysis entered on data from literature and magazines. From this study, the following conclusions can be reached. 1. Paris Collection is composed of various situations such as the economic aspect, the changing society, the change of the costumes, the change of consumer's consciousness, etc,. 2. The position and role of Paris Collection will be changed in the future. But, there is no alternative. Paris Collection is the best system which we need in our society. 3. Since the level of the planning of the apparel industry becoming raised rapidly, Paris collection tend to avoid the traditional aspect. 4. In order to make good product, good understanding of the historical background need. It must be considered to understand changes such as consumers lifestyles, social trend, etc.

• International Journal of Costume and Fashion
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• 제4권
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• pp.47-61
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• 2004

This study analyzed the buying patterns of American and Korean female college students in terms of criteria for clothing selection； store preferences； criteria for store selection； fashion information sources； expressions of customer dissatisfaction； purchasing frequency and motivations for purchasing clothes. The study was implemented through self-administered questionnaires which were back translated for validity. The samples consisted of 730 female college students majoring in the fields related to clothing and textiles： 310 U.S. and 412 Korean students. Likert scales were used for most measures with 1＝never or very unimportant and 5＝always or very important. Data were analyzed by factor analysis, analysis of covariance, Duncans multiple comparison, and t-test. Results are as follows： 1) Design factor was the most important criteria in clothing selection with no differences between country groups. There were, however, significant differences for psychological exhibition factors, practical and economic factors. 2) Both groups preferred specialty and department stores, with department stores more popular in Korea. 3) Merchandise was the most important store selection criterion and fashion magazines and self-experience were rated as the most important information sources for the both groups. 4) Korean group expressed their dissatisfaction with and observable problem with a product before purchase more often than U.S. group, but the U.S. group was more vocal about color loss or shrinkage after care procedures. 5) Some clear differences between the two countries emerged. Marketers targeting American consumers should pay more attention to practicality and service； to Korean consumers more symbolic meaning of products.

• 한국패션뷰티학회지
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• 제4권2호
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• pp.50-64
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• 2006

This study was performed the analysis on the final usage and the pattern type of Jacquard fabrics through the surveyed data from the domestic and foreign textile fashion magazines[Book Moda, Fashion biz, Vogue] during recent 5 years(2000-2004). The result of this study can be summarized as follows. 1 Jacquard fabric mostly applies to apparel followed by accessory, interior decoration and bedding. As classified by uses, in apparel, it applies to One-pieces most followed by jackets and coats. In interior decoration, Slipcover uses Jacquard fabric most and then cushions, curtains and carpets. In accessory, neck ties use it most and then hand bags, hats and mufflers. In bedding, Jacquard fabric evenly applies to sheets, pillows, blankets and coverlet. 2. As classified by uses above, flowered patterns apply to each use most followed by geometric patterns, abstract patterns, ethnic patterns, art patterns and animal patterns. In addition, flowered patterns apply to apparel most and then interior decoration, accessory and bedding. Geometric patterns apply to apparel, accessory, interior decoration and bedding orderly. It is researched that abstract patterns and ethnic patterns also apply to apparel partially.

• International Journal of Human Ecology
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• 제7권2호
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• pp.29-41
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• 2006

Various current events provide evidence that society is undergoing changes in perceptions of social relationships. Specifically, visual media in the form of advertisements can convey images which reflect society's values and concepts about role relationships. The purpose of this research was to examine ads in fashion magazines to determine what types of model roles and role relationships typically appear in fashion advertising which can mirror society's values. A content analysis was conducted of ads obtained from US Vogue and US GQ for the year 2002. Six kinds of roles/relationships were found: (1) Narcissism (representing self absorption), (2) sexually enticing opposite-sex relationships, (3) close/romantic same-sex relationships, (4) friend relationships, (5) family relationships, and (6) independent relationships. Of these, narcissism predominated, however, a small number of sexually provocative ads appeared as well as same-sex romantic relationships. Because sole (single) models were more typical, they also were examined to determine ways in which they relate to the audience. Characteristics examined included body presentation & pose, eye gaze, and facial expression. Direct eye gaze was the typical way to engage the audience. Gender differences were apparent: smiling was more typical of women, indifference for men. The symbolic meaning and values investigated from this research are the blurring of gender identity portrayed in homosexual imagery, family values, and the value of youth. The consistency of models' race in ads does not portray the diversity reflected in the demographic census.

• 복식
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• 제62권1호
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• pp.62-75
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• 2012

The purpose of this study is to analyze the color and color coordinations and their aesthetic values expressed in the military look designs from 1996 to 2000. The research data were gathered from Vogue and Collezioni Donna from this period. Total of 1004 works were collected and used for this study. The results were summarized as follows. In the colors of the military look, achromatic colors such as black and white were found to be of the highest quantity, which indicates that achromatic colors continued to be proposed as fashionable colors since 1996, and this influence was reflected in the military look. In terms of color coordination, monochromatic coordination accounted for 52.7% of the military look, through which it could be presumed that designers utilized it greatly to make an effective expression of the masculine image of the military designs.

• 복식문화연구
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• 제11권2호
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• pp.231-242
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• 2003

This study was aimed at analyzing how the dualism of hippie style in the modern retro-fashion, namely, the neo hippie style and the hippie chic style were expressed. For this study, domestic & foreign fashion magazines, preceding theses, literatures, an encyclopedia, and Internet sites were reviewed. The results of this study could be summarized as follows; 1. Silhouette : The neo hippie style was expressed in slim and long silhouette to show the natural beauty. The hippie chic style was expressed in various silhouettes depending on designer's tastes. 2. Color : The neo hippie style was expressed in strong color and analogous color coordination to show richness of human nature. The hippie chic style was expressed in psychedelic color, multi-color, and fluorescent color to show an unconventional and a future oriented idea. 3. Material . The neo hippie style used such soft, thin, and flexible materials as chiffon, satin, silk, knit, etc. to show the natural beauty The hippie chic style used expensive and luxurious materials, high-technological materials, harmony of different materials, etc. 4. Pattern . In the neo hippie style, it was generally used various patterns including plant, animal, insect. In the hippie chic style, it was widely used the natural pattern as well as the ethnic pattern. The neo hippie style was characterized by the natural beauty, purity, elegance as style symbolizing the social problem, on the other hand, the hippie chic style was characterized by designer's identity suggesting an idea of new style rather than a symbol of the social problem.