• Journal of Fashion Business
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• v.2 no.1
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• pp.57-70
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• 1998

This study is aimed to research on the characteristics of domestic fashion magazines, and the problems and reforms of licensed magazines focused on the function of fashion magazines. As the result of study, the characteristics of domestic fashion magazines were as follows. 1) The inproportionte phenomenon of readership only concentrated on unmarried female readers in their 10' sand 20' s. 2) The lack of discrimination in magazine compilation. 3) The dual phenomenon of fashion magazines to distinguish the condition of magazines by the types of publication. 4) The role of magazines concentrated on information transmission and entertainment function. 5) The inproportionate phenomenon of publishers concentrated on domestic well-known magazine and paper companies. The problems of licensed fashion magazines found through practical grasp of the present condition are as follows. 1) Planning and compilation not to disclose the identity of each magazine. 2) Insufficiency of commentary articles. 3) Indiscreet planning and compilation of graphics. 4) Use of improper fashion terms and lack of explanation of specialized fashion terms. 5) Shortage and repetition of article materials. And the reform plans to the problems of licensed fashion magazines are as follows. 1) Subdivision and diversification of target market (readers' class). 2) Production of Korean view reflecting the world trend. 3) Expansion of commentary articles and commentary reports with objectivity and specialized character. However, these reform plans are not limited to licensed magazines, but may a basic methodology for improving the quality of domestic magazines.

• Fashion & Textile Research Journal
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• v.4 no.6
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• pp.524-533
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• 2002

The present study selected female Japanese and Korean university students (a population that is assumed to be sensitive to the subject of fashion) as subjects. We investigated (1) their awareness of and attitudes about clothing styles, and (2) their relationships to fashion and various media. In both Japan and Korea, female students were highly interested in fashion and their major motive for adopting a given fashion was "style change" (the desire to change one's style by adopting a novel fashion) or "self-expression" (the desire to express oneself and achieve self-realization). They most frequently adopted a fashion during the acceptance phase (when the fashion has spread through the market and been shown extensively by the media). Korean students were more interested in and positive to fashion than were Japanese counterparts. Fashion magazines often served as the major source of information on clothing fashions. The frequency of buying magazines and the number of magazines bought were higher in Korea than in Japan. The time spent in reading these magazines was also longer in Korea. The frequency of buying fashion magazines correlated with the degree of interest in fashion and the time when a fashion was adopted. Students who adopted a fashion earlier tended to buy fashion magazines more frequently.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1586-1597
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• 2007

This study is an attempt to examine fashion elements appearing in the cover-page design of fashion magazines published in Korea and aims to find Korea#s own fashion identity in fashion styling and designing of those fashion magazines. In order to do so, the study reviewed the related literature and analyzed the issues of Vogue and Harper#s Bazaar magazines published between 2004 and 2006. The results of the study can be summarized as follows: In case of fashion photographs, the largest number of 72 sampled cover-model photographs is in approximately three-quarter cut size. For the items, most take the form of one-piece dress and feature the use of a variety of accessories. In case of dresses, most are the creations of foreign designers and famous fashion models or celebrities show up, mostly alone, as features on the cover pages. Because of the nature of fashion magazines, their primary emphasis is put on the dress among other things, but on the other hand some of those magazines have differential cover pages where the model#s face is highlighted with the look of makeup or a famous female actress stands out. However, the fashion in designing the cover pages of magazines is, rather than to show the dress itself, to create a new combination of different elements as total fashion or convey an image based on such a fashion style.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.49-62
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• 2004

By delivery means of fashion information, fashion dolls appeared in 18th century. According to development of printing, delivery means of fashion information changed from fashion dolls to fashion plates. Fashion plates offer a colorful and in depth view of the stylish fashions of the past. First fashion plate was Hollars print that was inserted to $\ulcorner$La Galerie des Modes et Costumes Francais$\lrcorner$ and that was published at England in 1643. First fashion plate in France could assumes as winter deshabill that was inserted to $\ulcorner$Le Mercure Galant$\lrcorner$ in 1678. The widespred publication of fashion plates began in England and France in the late 18th century. The first true fashion magazine $\ulcorner$The Ladys Magazine$\lrcorner$ was published at London in 1770. And suddenly similar plates were being published all over Europe. Fashion plates reached their height of popularity in the mid-1800s. Modern age in Europe for fashion magazines golden age, hundreds kinds of fashion magazines published in Europe. Copyright laws in Europe were not enforced, resulting in widespread piracy of fashion designs and plates. After 19th century, America and Europe used much Paris imitation plate. $\ulcorner$The Ladys Magazine$\boxUl$, $\ulcorner$La Gallerie des Modes et Costumes Francais$\lrcorner$, $\ulcorner$Les Cabinet des Modes$\lrcorner$, $\ulcorner$Journal des Dames et des Modes$\lrcorner$, $\ulcorner$The Ladys Monthly Museum$\lrcorner$ were the important fashion magazines in 18th century. $\ulcorner$The Ladys Pocket Magazine$\lrcorner$, $\ulcorner$La Mode$\lrcorner$, $\ulcorner$Le Follet$\lrcorner$, $\ulcorner$La Mode Illustree$\lrcorner$, $\ulcorner$$\ulcorner$The Queen$\lrcorner$ were the important fashion magazines in 19th century. $\ulcorner$Journal des Dames et des Modes$\lrcorner$, $\ulcorner$Gazette du bon ton$\lrcorner$ were the important fashion magazines in early 20th century.

• The Research Journal of the Costume Culture
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• v.16 no.1
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• pp.1-21
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• 2008

The purpose of this study is to typify femininity and masculinity represented in mainstream women's and men's fashion magazines in Korea since 2000 and infer sexual ideology appearing in contemporary Korean society by content analysis with the view of plural sexuality. For the content analysis total 259 editorial fashion photography was analyzed. As the result, 5 femininities and 5 masculinities were typified, and then sexual discourse was inferred out of the frequency of each type and texts with the images. On the basis of previous studies and historical considerations of this topic, the types of sexuality represented in mainstream fashion magazines in Korea since 2000 were classified as follow.: in women's fashion magazines Traditional Femininity and Androgynous Femininity were almost similarily dominant sexuality, and Glamor Femininity, Babydoll Femininity, and Genderless sexuality were alternative. Meanwhile, in men's fashion magazines Traditional Masculinity formed clear dominant sexuality, and Macho Masculinity, Androgynous Masculinity, Adolescent Masculinity, and Genderless sexuality were alternatives. In addition, Androgynous Masculinity in women's fashion magazines occupied the highest frequency, while Glamor Femininity in men's fashion magazines did so. From this sexual discourses represented in mainstream fashion magazines in Korea since 2000 are as follow.: First, mainstream fashion in Korea sticks to the modern values preserving traditional sexual ideology even in this postmodern period of the former 21C. Second, Androgynous Femininity as another dominant femininity with Traditional Femininity connotes the change of conception of femininity in Korean society. Third, Androgynous Masculinity to females is preferred, while femininity to males is still regarded as fetish or adorned object. Fourth, the appearance of various alternative sexualities leads to pluralization of sexuality, and then fashion gradually codifies youthfulness and feminine values, such as body and sexual desire more than before.

• International Journal of Costume and Fashion
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• v.11 no.2
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• pp.1-12
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• 2011

As fashion magazines are important socialization influences, our purpose was to examine the content of articles in two teen magazines: one with a long publication history (Seventeen) and one relatively new market entry (Teen Vogue). We addressed the following questions: (1) What are the patterns of content of the feature articles? (2) How frequently is this content related to appearance management or fashion consumption? and (3) What, if any, differences exist in contents between the traditional teen magazine and the new market entry? A content analysis of 1,191 articles published during 2008 and 2009 revealed the largest percentage of content in both magazines was fashion. Other than the topic of fashion, Seventeen concentrated on teen life issues whereas Teen Vogue focused on celebrities. Understanding these are fashion publications, we suggest there are opportunities for both magazines to allocate further attention to other issues in the lives of teens in addition to beauty and consumption.

• Fashion & Textile Research Journal
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• v.21 no.1
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• pp.1-12
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• 2019

The purpose of this study is to examine the fashion characteristics of fashion magazine cover by comparing and analyzing the formative characteristics of fashion, visual design characteristics and illustration vocabulary on the cover of 3 fashion magazines. The data analysis criteria consisted of the formative elements of fashion (fashion design element, fashion coordination element) and visual design element (color, illustration lexical layout, model photograph type). Data analysis methods were statistical analysis, stepwise lexical analysis, and content analysis. The results of the study are as follows. First, the formative characteristics of fashion on the cover of fashion magazines show that ELLE is a feminine and elegant characteristics, VOGUE is a modern, chic and mannish characteristics, and W is avant-garde and neutral characteristics. Second, visual design characteristics on the cover of fashion magazines, ELLE and VOGUE use modern and simple modern sensibility by using monotonous background color and background color number, and W showed original image characteristic by using various colors. Third, as a result of the illustration lexical analysis on the cover of fashion magazines, 4 core keywords of trend, star, event, and life appeared in 3 magazines in common. Elle differentiates by innovation, Vogue by discrimination, W by reconstruction.

• Fashion & Textile Research Journal
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• v.16 no.3
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• pp.366-377
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• 2014

This paper is a comparative research study between Korean and American women's garments from the 1910s to 1930s. It focuses on the articles and advertisements of Korean women's magazines and American women's magazines. The Korean women's magazines investigated are 신여자[Siyeoja], 신가정[Singajung], 부인[Buin], 신여성[Sinyeosung], and 여성[Yeosung]. The American woman's magazine investigated is Ladies' Home Journal. This paper explores the differences and similarities between the garments that appear in these magazines. There is little evidence about women's clothing in Korean women's magazines while the American women's magazine includes a lot of information about women's dress and life. Korean women usually wore Korean traditional costumes with traditional terms like Chima and Jeogori but they wore western shoes, stockings, shawls, umbrellas, and some clothing with western materials such as lace, velvet, and rayon with borrowed words. These western accessories and some clothing materials like lace and rayon were the same fashion in America. So, Korean women wore traditional and western clothing together while American women wore clothing influenced by Paris fashion. American women wore various pieces of clothing like suits, frocks, coats and sportswear with undergarments. There were also lots of advertisements about women's under garments and sportswear which was different from Korean women's clothing during the period.

• Journal of the Korean Society for information Management
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• v.19 no.4
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• pp.163-183
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• 2002

The purposes of this study were to examine the features of web fashion magazines and to suggest an effective website model for them. Seven web fashion magazines were analyzed. The evaluating criteria included: contents, design, navigation, and services. In addition, online-questionnaires were sent to 40 end users to obtain the information regarding user behaviors on the elected web fashion magazines. The results show that a suggested model should include various aspects: 1) providing currents information. 2) consistency in design, 3) easy in navigation, and 4) searching function etc.

• Journal of Fashion Business
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• v.8 no.5
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• pp.75-84
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• 2004

Fashion Illustration has become a key method in expressing Fashion, and is being applied in various fields of the modern world, where changes are so rapid that prescribing trends are meaningless. Fashion Illustration was stimulated through progress of wood block printing and development of printing techniques, and grew with fashion magazines. Fashion Illustration advanced along with the appearance of newspapers and magazines that were emerged due to historical demands such as development of printing techniques, spacial spread of human life, obliteration of traditional societies, diffusion of education systems, progress in postal systems, and appearance of commercial broadcast. Fashion Illustration showed growth and decline along with the influence of mass media such as magazines and photography, and the general publics demand. In this study, the author reviews Le Nouvau Mercure Galant, the magazine that first dealt with Fashion Illustrations. The author analyses the magazine in six stages of formation, growth, revolution, golden-age, decline, and reconstruction, to develope a theoretical analysis of Fashion Illustration and to give direction of use of Fashion Illustration in the future.