• Journal of Digital Convergence
• /
• v.19 no.11
• /
• pp.471-483
• /
• 2021

The purpose of this study is to find out audience' response of virtual influencer at the starting line of virtual influencer marketing. Therefore, posts, comments, number of likes, and video reviews were collected from Instagram of virtual influencers active in Korea. Python 3.7 and Textom were used for data collection and analysis. Sentimental analysis showed that the rate of positivity was higher than the rate of negativity and neutrality. The appearance of virtual influencer was found to be a major factor in both positive and negative. Consumers' interest in virtual influencer could be inferred from the neutral sensibility. This study is meaningful in that it presented data to help establish strategies for virtual influencer marketing by examining consumer reactions to virtual influencer and identifying factors of positive and negative emotions toward virtual influencer.

• The Research Journal of the Costume Culture
• /
• v.26 no.6
• /
• pp.982-993
• /
• 2018

Consumers' interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers' consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers' level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on eco-friendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.

• The Research Journal of the Costume Culture
• /
• v.27 no.3
• /
• pp.285-297
• /
• 2019

Retail firms have begun to pursue the marketing strategies, which stimulate consumers' sensibility and lead people to purchase their products. The visible effects of visual merchandising (VM) arouse consumers' interest and play an effective role in having busy people efficiently choose products. Apparel retail stores such as SPA use the offline store to be the experiential environment of their branding. Consumers' sensitivity and response toward various visual merchandising strategies needs to be accessed. The purpose of this study is to identify VM consciousness and VM evaluation attribute factors. Relationship of such variables with other variables were accessed. As consequence variables, product satisfaction and unplanned purchase behavior were included in the study. An empirical survey data was collected from men and women of various ages. Results indicated that VM consciousness and VM evaluation attribute factors were not correlated with consumer demographic variables. VM evaluation attributes were factored into appropriateness, attractiveness and functionality dimensions. Clothing involvement and brand orientation significantly influenced product satisfaction and unplanned purchase. The direct and indirect effect (via VM consciousness) were significant. For unplanned purchase, brand orientation only had indirect effect. The influence of VM evaluation attribute factors were significant. Appropriateness had stronger effect on product satisfaction whereas attractiveness had stronger effect on unplanned behavior. Functionality dimension had only indirect effect on product satisfaction but did not show significant direct and indirect effects on unplanned purchase. This study identified the pivotal role of VM consciousness in various shopping and purchasing circumstances in offline retail store of apparel brands.

• Biomaterials Research
• /
• v.22 no.4
• /
• pp.279-289
• /
• 2018

Background: Cell behavior is the key to tissue regeneration. Given the fact that most of the cells used in tissue engineering are anchorage-dependent, their behavior including adhesion, growth, migration, matrix synthesis, and differentiation is related to the design of the scaffolds. Thus, characterization of the scaffolds is highly required. Micro-computed tomography (micro-CT) provides a powerful platform to analyze, visualize, and explore any portion of interest in the scaffold in a 3D fashion without cutting or destroying it with the benefit of almost no sample preparation need. Main body: This review highlights the relationship between the scaffold microstructure and cell behavior, and provides the basics of the micro-CT method. In this work, we also analyzed the original papers that were published in 2016 through a systematic search to address the need for specific improvements in the methods section of the papers including the amount of provided information from the obtained results. Conclusion: Micro-CT offers a unique microstructural analysis of biomaterials, notwithstanding the associated challenges and limitations. Future studies that will include micro-CT characterization of scaffolds should report the important details of the method, and the derived quantitative and qualitative information can be maximized.

• Journal of English Language & Literature
• /
• v.55 no.3
• /
• pp.415-427
• /
• 2009

Woolf s preoccupation with the interplay between gender, commercialism, and the modern city is exposed in higher relief by her feminist remapping of the city through a discourse of fl nerie, which is epitomized in her singular urban travelogues such as Street Haunting and The London Scene essays. A fanatical London-adventurer herself, she assumes the persona of the fl neuse in exploring the street of modern London and especially the public sphere of the marketplace, as represented in Oxford Street Tide. Living and working in the quarter of Bloomsbury, in close proximity to the capital s famous sites of tourism, entertainment, and mass consumption, Woolf was placed at the heart of urban spectacle. In spite of the lack of critical analysis of this high-profile writer s interest in such quotidian matters as shopping, fashion and appearance, which would be informed by a hierarchy of value within literary criticism, it seems that they are inextricably intertwined with her quest into more serious-minded topics that revolve around the twin pillars of her literary project: feminism and modernism. Her essays, in particular, suggest this point in one way or another, mirroring her extraordinary susceptibility to such concerns. For Woolf, street sauntering is synonymous with an act of creative mobility, by which she plays with the notion of shifting identities, rediscovers the urban rarities and splendors, and ultimately pins them down in her literary output. By adopting the identity of a masterly rambler/observer/explorer with an omnipotent gaze, she firmly anchors herself as an active interpreter of urban modernity and viewer of its spectacle. She thus challenges the idea of public space as a male domain, which is central to the classic androcentric discourse of loitering, spectatorship and urban modernity.

• Journal of Intelligence and Information Systems
• /
• v.29 no.4
• /
• pp.271-286
• /
• 2023

The global COVID-19 pandemic has transformed face masks from situational accessories to indispensable items in daily life, prompting a shift in public perception and behavior. While the relaxation of mandatory mask-wearing regulations is underway, a significant number of individuals continue to embrace face masks, turning them into a form of personal expression and identity. This phenomenon has given rise to the Fashion Mask industry, characterized by unique designs and colors, experiencing rapid growth in the market. However, existing research on masks is predominantly focused on their efficacy in preventing infection or exploring attitudes during the pandemic, leaving a gap in understanding consumer preferences for mask design. We address this gap by investigating consumer perceptions and preferences for two prevalent mask designs-horizontal fold flat masks and vertical fold flat masks. Through a comprehensive approach involving surveys and eye-tracking experiments, we aim to unravel the subtle differences in how consumers perceive these designs. Our research questions focus on determining which design is more appealing and exploring the reasons behind any observed differences. The study's findings reveal a clear preference for vertical fold flat masks, which are not only preferred but also perceived as unique, sophisticated, three-dimensional, and lively. The eye-tracking analysis provides insights into the visual attention patterns associated with mask designs, highlighting the pivotal role of the fold line in influencing these patterns. This research contributes to the evolving understanding of masks as a fashion statement and provides valuable insights for manufacturers and marketers in the Fashion Mask industry. The results have implications beyond the pandemic, emphasizing the importance of design elements in sustaining consumer interest in face masks.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.3 s.151
• /
• pp.412-424
• /
• 2006

This paper starts out with a review of the concepts of naturalism and natural clothes. Based on these concepts, the paper aims to create nature-friendly and high-value modem designs by grafting natural images from butterflies into human bodies. The images of butterflies are combined to show distinguished luxury and diversity with natural materials such as denim. As for the design technology, Adove Illustrator 10, Photoshop 7.0, and Prima Vision Textile Design System are used since they are very popular in the CAD system. The followings are the main findings of our research. Naturalism displays its objectivity based on its inherent interest in human nature and its factual description in scientific approaches with an intention to find a true meaning of human life in nature. Natural clothes can be defined as the clothes of natural silhouette which are made of pure materials in natural colors and dyes from natural motifs such as animals, plants or natural phenomena. We have realized that the visually distinguished looks of butterflies are indeed far more luxurious than those of any other insects and this visual distinction can be utilized to attract the attention from designers. Lastly, it turns out that the digital printing technique can create more variety in colors and design forms than the manual printing, thereby providing designers with more options and practicality.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.21 no.5
• /
• pp.911-921
• /
• 1997

Recently the interest in natural dyeing has been increased because of the color clarity, natural grace and reactionism in fashion. Indigo dyeing, safflower dyeing and Gal-ott in Cheju-Do become generally known, so the study about the natural dyeing is continued with national intrust and support. In this study, 1 used artemisia for various dyeing tests because we can get it easily. 1 tested the dyeability in wool as well as cotton and silk with wormwood in natural dyeing material. I also dyed nylon with the same material for the comparison of the molecular structure. The mercerization and the chitosan treatment were done in cotton to improve the low dyeability in the natural dyeing. The result of this study are as follows; We have to dye repeatedly to get deep color in natural dyeing, and mordant treatment brought good result in color difference and dyeing fastness. 1. Compared with silk, wool and nylon, the dyeability of cotton was the worse. The color difference of cotton was 18.81 without mordants , and 24.05 with mordant. The dyeability of cotton was much increased by mordants such as potassiumdichromate, copper sulfate, iron sulfate and salt water. The color of cotton was turned into yellow-green in potassium dichromate and yellow-green with deep green in copper sulfate. The mercerization and the chitosan treatment of cotton made the improvement in color, dyeability, laundering fastness, abrasion fastness. 2. The color difference of silk was 3 times as high as cotton. It showed the similar degree with the chitosan treated-cotton. That is to say, silk had good dyeability because it contains amino group and carboxyl group. The dyebility of silk was increased by a mordant such as iron sulfate, potassium dichromate and salt water, Drycleaning fastness showed 5 grade, abrasion-fastness was high over 4~5 grade and sunlight fastness showed 1 grade in all case. 3. The color difference of wool was the best among four fabrics because of 18 kinds of amino acids. It is considered that the sulfate of wool has the polarity and help metal- mordants get the better dyeability such as potassium dichromate, iron sulfate, copper sulfate, and aluminum chloride. The color was reddish-green in potassium dichromate, yellow.greenin iron sulfate and copper sulfate, and yellow in the rest mordants. Drycleaning fastness of wool showed over 4~5 grade, abrasion fastness 5 grade. Sunlight-fastness 1 grade. 4. The dyeability of nylon was almost same because of the similar molecular structure with silk. The clarity of color was poor. The color was yellow-green in copper sulfate and yellow in the rest mordants. Laundering fastness and abrasion-fastness of nylon was good. Sunlight- fastness represented 1 grade.

• Cartoon and Animation Studies
• /
• s.42
• /
• pp.195-212
• /
• 2016

An interest in 'ordinary things' has been increased because public things become issues as the influence of mass media including mass production has been increased in the 1950s. And this phenomenon drew an art style of pop art in the world of art. Media art means that the fine arts are expressed by means of media such as TV and monitors because media has been developed in the modern society. It started emerging through the artists such as Nam June Paik, Bill Viola, and others in the 1960s. Recently, it can be easily accessible not only at the art museum but also in everyday life such as cafe, park, fashion show, performance, and etc. This study analyzed that how many different techniques of pop art were borrowed by especially Nam June Paik media art and how they influenced it. Accordingly, this study respectively analyzed expressive techniques and characteristics of both pop art and Nam June Paik's media art and then searched for their similarities based on the analysis. Both Nam June Paik's media art and pop art extended media by using various ordinary things in everyday life neglected previously as a material. Next, the characteristic of pop art shown in Nam June Paik's media art is participation with audience. While the arts in the past were high-level culture that only certain people could understand and enjoy, pop art or Nam June Paik's media art is an art trend that has led the popularity of fine arts and audience participation in order to let diverse classes enjoy without any specific knowledge.

• The Research Journal of the Costume Culture
• /
• v.21 no.1
• /
• pp.57-65
• /
• 2013

With environmental pollution becoming a serious problem, recently there has been increased interest in the environment and health. In addition, the development of materials for environmentally friendly and functional clothing has increased. Environmentally friendly products that use bark fibers of the mulberry(dak) tree are expressed in terms of dak fiber and Hanji yarn. This research analyzed consumer's perceived images of Hanji and Hanji yarn infant clothing. The research results are as follows. Based on analyzing images of Hanji and Hanji yarn, Hanji was categorized into four images that can be described as natural, pure, decorative, and functional, and Hanji yarn infant clothing was categorized into three images that can be described as natural, decorative, and functional. Based on the analysis of well-being elements in subjects' lifestyles, the following four inclinations were found: environmental friendliness, pursuit of novelty, life care, and environmental protection. On this basis, the subjects were categorized into three groups: the trend-pursuing group, the life-care group, and the social responsibility group. Subjects' perceived images of Hanji and Hanji yarn infant clothing were investigated, and these products were found to have a strong image of being Korean, traditional, and natural, while being weakly perceived as comfortable, functional, and practical. Analyzing the correlation between images of Hanji and Hanji yarn infant clothing and lifestyle groups revealed that these products were not perceived differently according to group. This study showed that Hanji and Hanji yarn are terms that are commonly associated with positive clothing material. However, both Hanji and Hanji yarn are perceived negatively in terms of functional image, which is an important factor in clothing material. In addition, even among consumers who pursue a lifestyle based on well-being, the functional image of Hanji yarn was not perceived highly. Hence, it is necessary to further examine the effect of terms such as Hanji and Hanji yarn on consumer choices. Therefore, caution is considered needed when using such terms in the marketing of related products.