• Journal of the Korean Home Economics Association
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• v.33 no.4
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• pp.279-288
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• 1995

The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1329-1339
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• 2005

The purpose of this study was to investigate the effect of consumer knowledge and involvement of apparel products on information processing style. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and Quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Consumer knowledge significantly influenced information processing styles. Rational processing style was significantly influenced by objective knowledge, while experiential processing style was significantly influenced by subjective knowledge. 2. Involvement was related to the subjective knowledge more than objective knowledge. Consumers who had higher interest, social importance and followed latest fashion trends tended to process information more experientially.

• The International Journal of Costume Culture
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• v.7 no.1
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• pp.28-39
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• 2004

The Korean textile industry the driving force of Korea's economic development, is faced with difficulties due to domestic and foreign influences. The purpose of this paper is to examine what measures are necessary for overcoming such difficulties. As the first step, We conducted a month-long survey, in August 2003, of 157 small-medium firms operating in the Korean textile industry to collect information about difficulties that they face in carrying out their business. According to the result, small firms performed badly in sales and facility investment efforts for 2003 due to worldwide economic depression. They, however, actively pursued new technology development in order to improve their competitiveness. Profits and productivity decreased with reduced sales, and their view on the next year’s perspective is also very unfavorable. Especially many firms intend to maintain or even lower the level of sales goal for 2004, reflecting the sluggish market environment. According to the survey, under such circumstances, as many as 74% of firms wanted to turn the tables through the development of highly sensuous material and improved marketing efforts. One of potential answers to this problem, which is suggested by the survey, is to establish a consulting service institution to provide promptly marketing data and information on textile and fashion market and trend in Italy. Especially, firms surveyed have shown a great deal of interest in Italian consulting service for new textile material developments. While they want the service for high value-added product development, they are reluctant to do so because of the uncertainty of its future effects and high consulting fees.

• Journal of Korean Ophthalmic Optics Society
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• v.12 no.4
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• pp.23-27
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• 2007

This research was conducted to assist with domestic eyewear industry to gain better understanding of manufacturing through study relationship between purchase behaviors and selecting elements such as design, brand, price, material and nation. Domestic consumers think that the most important factor is a design when they purchase eyeglasses regardless of kinds and brands of eyeglasses, and optometrists choose the eyewear design as a primary factor when they buy eyeglasses for display and sale. As a role of eyeglasses for fashion items increases, the interest of the eyewear design will be higher. Many optometrists have plans to import and make house brand. Some of them also would like to study eyewear design.

• Journal of Distribution Science
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• v.13 no.7
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• pp.5-10
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• 2015

Purpose - Gen Y college students have emerged as a profitable consumer segment because of their growing purchasing power and influence on others' buying decisions. Digital marketing is deemed effective in increasing Gen Y college students' knowledge of and interest in products and services. This research examined the effect of digital marketing on Gen Y college students'perceptions, attitudes and purchase intentions toward cotton clothing compared to that of conventional print marketing and no marketing. Research design, Date and Methodology -Data were collected from three different groups of college students from a large university in the U.S.: the group with no cotton marketing, those with print media marketing, and those with digital marketing. Result - The findings confirmed that college students who were exposed to cotton digital marketing displayed the highest level of agreement on the benefits of cotton clothing. They also exhibited the most favorable attitudes and strongest purchase intentions toward cotton clothing. Conclusions - To target Gen Y consumers effectively, marketers should consider a digital marketing strategy to promote their products and services.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.273-277
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• 1998

The purpose of this study was to develop a large representative data base for jeans marketing strategy. This study was to survey brand awareness and analyze brand image and consumer's seeking image. The 700 questionnaires were distributed and 656 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, factor analysis, analysis of variance, Duncan's multiple range test, Peason's correlation test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levi" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image, the result showed that "Vov" was best represented for sophisticated 8t trendy brand images, "Storm" for sophisticated brand image, "Jambangee" for reasonable price & comfortable brand images, and "Levis" for classic & design/color brand images. 3. As a result of factor analysis on consumer's seeking image, six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated, active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables, preferred design, fashion interest.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.1
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• pp.81-96
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• 2016

The meaning of luxury varies by individuals. The differing luxury perceptions should influence the way individuals react to relevant marketing programs for luxury. Limited research exists on the topic despite interest in luxury segmentation and consumer-oriented values for luxury in marketplaces. Referring to the conceptual framework by Wiedmann et al. (2007), we explored the moderation role of four dimensions of luxury value perceptions (LVP; financial, functional, individual, and social dimensions), in the relationship between in-store emotion and perceived brand luxury. A total of 218 U.S. consumers participated in our online survey using a hypothetical luxury store image. The results revealed the following: First, on the relationship between felt pleasure and perceived brand luxury (PBL), the financial dimension of LVP only showed a significant moderation effect. Second, the effect of felt arousal on PBL was moderated by the financial and social dimensions of LVP. Lastly, the individual dimension of LVP only moderated the relationship between felt dominance and PBL. Theoretical and managerial implications are suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.8 s.145
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• pp.1049-1056
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• 2005

The purpose of the study was to investigate adolescents' attitudes toward clothing advertisements and, to examine how much the influence of clothing ads on their clothing purchase depends on their clothing involvements. This research was based on a survey method using questionnaires. The subjects for the research were 508 middle and high school students in the area of Daegu City and Gyungbuk Province. Such methods as factor analysis, correlations, ANOVA, T-test and Scheff's test were used to analyze the collected data. The results of this study can be summarized as follows: 1. Adolescents' clothing involvements showed three dimensions such as interest and symbolism, fashion and danger perception. 2. They showed three different attitudes toward clothing ads: positive, negative, and reliant. 3. The degree of the influence of clothing ads on adolescents' clothing purchase was great in the order of media ads, shop ads, discount ads and brand ads. 4. The more interested they were in clothing, the more likely they were to purchase their clothing on their will and the more positive and reliant on clothing ads they were, which they recognized as useful information.

• Journal of Pharmacopuncture
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• v.21 no.1
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• pp.26-34
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• 2018

Objective: The purpose of this study was to investigate the efficacy and safety of spinal-Z, derived from Peganum harmala seeds and Dracocephalum Kotschyi Boiss leaves, in patients with esophageal and stomach adenocarcinoma, and squamous cell carcinoma of the esophagus. Methods: Sixty-one patients with malignancies of the upper gastrointestinal tract were randomly assigned to one of two groups (treatment or control) in a double-blind fashion. Six capsules of Spinal-Z were prescribed to the patients with the regimen of 600 mg/m2/day, and placebo to the control group, for six months. Results: There were no significant differences between the two groups with regard to age, sex, duration of cancer, type of cancer and family history of cancer. There were significant differences in abdominal pain, heartburn, constipation and vomiting between the two groups, following spinal-Z therapy. Evaluation of drug side effects showed no difference in cough or other respiratory symptoms, itching, headache or dizziness between the two groups, both before and after treatment. Conclusion: This study indicates that Spinal-Z is safe and efficacious in the management of patients with upper gastrointestinal tract cancers.

• The Research Journal of the Costume Culture
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• v.14 no.1
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• pp.128-141
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• 2006

The purposes of this study are to consider characteristics of 'movement expression' that are not discovered in preceeding design studies in order to suggest 'movement expression' as a design formative principal and to make clothes which follows this idea. For the method of this study I used various literature about 'movement expression' as theoretical background and analyzed modern clothing in which 'movement expression' is expressed by collecting magazines including foreign collections from 1989 to 2004 and searching the internet. The results obtained from this study is as follows. First, clothing in which 'movement expression' is expressed removes monotony and tedium of clothing design, provides visual interest and satisfaction for clothing, and delivers designers' concept effectively by attracting a gaze quickly. And It is suggested a new division of 'movement expression' through analysis of the 'movement expression' expressed in clothing. It included the intentional movement by wearers, which is the 'movement expression' of broader meaning such as changes of form or position by a certain operation and changes of existence or function. This movement is not fixed and repeated but changes continuously. As a result of including the design expressing the intentional movement by wearers, one's own personality can be expressed more effectively. It is presented a design which has changeable movement expression continuously.