• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.584-597
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• 2014

This study verified the 'Hemline Index' theory by George (1926) and established a new fashion theory frame to forecast future fashion cycles of skirts by analyzing the past fashion cycle of skirts through a diachronic method. Skirt pictures from 1980-2013 (the post-industrialized period of Korea) were analyzed and representative skirt styles, the fashion cycle of skirts and relation between skirt style, length, width and stock index were identified. A total of 1496 pictures in fashion magazine published over 34 years were selected and analyzed using PASW 18.0. The results were: For 34 years, representative skirts styles were mini skirt, midi skirt and long skirt. Fashion trend cycles of skirt length decreased for 10 years and the fashion cycle showed a trend to shorten. Skirt length & stock index related negatively and skirt length & skirt width related positively. All relations revealed significant results. Finally, the 'Hemline Index' theory of George (1926) was verified. Fashion marketers can develop successful and suitable products using a fashion cycle theory based on the results of this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.5
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• pp.779-803
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• 2023

The growth of digital news media and the stock price index has resulted in economic fluctuations in the fashion industry. This study examines the impact of fashion industry news and macroeconomic changes on the Textile & Wearing Apparel KOSPI over the past five years. An auto-regressive integrated moving average exogenous time series model was conducted using the fashion industry stock market index, the news topic index, and macro-economic indicators. The results indicated the topics of "Cosmetic business expansion" and "Digital innovation" impacted the Textile & Wearing Apparel KOSPI after one week, and the topics of "Pop-up store," "Entry into the Chinese fashion market," and "Fashion week and trade show" affected it after two weeks. Moreover, the topics of "Cosmetic business expansion" and "Entry into the Chinese fashion market" were statistically significant in the macroeconomic environment. Regarding the effect relation of Textile & Wearing Apparel KOSPI, "Cosmetic business expansion," "Entry into the Chinese fashion market," and consumer price fluctuation showed negative effects, while the private consumption change rate, producer price fluctuation, and unemployment change rate had positive effects. This study analyzes the impact of media framing on fashion industry business cycles and provides practical insights into managing stock market risk for fashion companies.

• Fashion & Textile Research Journal
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• v.18 no.3
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• pp.301-316
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• 2016

Due to the dramatic increase in consumers' price sensitivity and growing importance for global retailers to create relevant price strategies, this study investigates the global pricing strategy of the main SPA brands such as ZARA, H&M and UNIQLO. Based on price information shown on official website, the study developed SPA brand index by using exchange rates in terms of US dollars and ratio of differences between the local price and the US price. These figures were compared with GDP per person data in order to analyze each brand's price level against the income level. The study also compared SPA brand index with Big Mac index to identify the difference in price levels between the fast fashion market and the fast food market. ZARA and H&M were mostly targeting Middle East and Asia as a high-price market when considering index only. After taking the income level into account, however, Asia came out be the highest price market and Middle East was similar to the US market. On the other hand, UNIQLO targeted Asia as the lowest price market and the US and EU as the highest in terms of index only. But, Asia came out to be the highest price zone after considering the income level while the price of the US and EU was reasonable. Comparison with Big Mac Index indicated that most of Asia had a higher price level of the fashion market than the food market, whereas most European countries had a similar or high-price level of food market.

• Fashion & Textile Research Journal
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• v.22 no.1
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• pp.38-54
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• 2020

This study examines the time causal relationship between the operation profit of the listed fashion companies and the macro variables. Operating profit data of 36 listed fashion companies from 2000 to 2017 has been used. Macro variables include household income, household expenditure, number of Korean overseas travelers, number of foreigner travelers and sentiment index. The study results are as follows. First, the number of outbound travelers from Korea has a negative effect on the operating profit of listed fashion companies; however the number of foreigner visiting Korea has a positive effect at 0 time lag. Second, the consumer sentiment index had a positive effect on the sales and the operating profits of the listed fashion companies with a time difference between the 3rd and the 4th quarter. Third, a disposable income has a positive effect on the operating profit of listed fashion companies. Last, educational expenses have a negative effect on operating profit with a time lag between the first and the second quarter. The findings can be used as useful information to analyze the fashion industry and help fashion companies improve their financial performances.

• Journal of Fashion Business
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• v.11 no.5
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• pp.100-109
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• 2007

The purpose of this research is to study the recognition of real somatotype and body of college women. The study was carried out by classifying somatotypes into three categories based on the body index; slim, normal, and obese somatotype. The subject of this study was 106 college women, and real measurement and survey were used. Data was analyzed by SPSS 12.0 and cross tabulation analysis, t-test, Anova, and correlation analysis were operated. The result is as follows. 1. The height of the subjects was 163.5cm, weight was 53.3kg, Rohrer index was 1.2, BMI was 19.9, Vervaeck index was 84.4 and the classification based on the body index belonged to the normal group. 2. The characteristics of groups divided by the body index are that slimmer groups is longer in length factor and smaller in the factors related with volume than other groups. The characteristics of groups classified by self-consciousness shows significant difference in all girth factors, back intersyce breadth, front intersyce breadth, neck to nipple length, and nipple to nipple breadth. 3. Conscious about the somatotype with using body index generally shows similarity. In the length factor including height, slim somatotype group is perceived as longer than normal somatotype group, and in the girth factor including weight, normal somatotype group is recognized as bigger and thicker than others.

• Journal of Fashion Business
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• v.18 no.5
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• pp.1-14
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• 2014

The purpose of this study was to analyze body mass index of women in their twenties and investigate the relationships of body attitude and clothing attitude. To achieve the purposes of this study, a questionnaire was conducted with 398 people from May 2 to May 30, 2013. The final data was analyzed with spss 18.0 program. The results were as follows: First, I found that body attitude had this order: Feeling fat, Lower body fatness, Salience of weight and shape, Attractiveness, Strength and fitness, and Body disparagement Secondly, there were significant differences of body attitude based on demographic characteristics and body mass index. Thirdly, I found that clothing attitude was classified into four factors of Personality pursuit, Body complement, Appearance ostentation, and Social approval. Fourthly, there were significant differences of clothing attitude based on demographic characteristics and body mass index. Fifthly, there were significant relations of body mass index, body attitude, and clothing attitude of women in their twenties. Thus, I found that body mass index and body attitude were related to clothing attitude.

• Fashion & Textile Research Journal
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• v.1 no.3
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• pp.275-279
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• 1999

The purpose of this study was to investigate a specific character on products of Korean cotton and American cotton with cultivated in sangju city, Korea. The results of this study were as follows: Productivity of American cotton was nine times higher than those of Korean cotton. Spinning coefficient index (SCI: 140), strength (32.6 g/tex), fiber length (1.12 inch), uniformity index (83.4%), short fiber index (6.4), color grade (21) of American cotton was superior than SCI (122), strength (27.7 g/tex), fiber length (1.02 inch), uniformity index(81.1 %), short fiber index (10.6), color grade (23) of Korean cotton. Microaire (3.5), elongation (6.9%) of Korean cotton was superior than American cotton.

• Journal of Fashion Business
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• v.20 no.1
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• pp.53-68
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• 2016

The purpose of this research was to evaluate the possibility of sustainable development of online advertisements conducted by fashion companies. Factors composed of sustainable development indexes of online advertisement that had been developed in previous studies were identified, and then the relevance between purchase intention and advertisement experience was evaluated. An online survey of 573 persons in the 20 to 40 age range who own mobile phone and have experienced online advertisements of a fashion brand or a fashion company was conducted. The data collected from the survey and the results are as follows. First, the validity and reliability from confirmatory factor analysis of six factors (namely, personal information protection, web use infringement, advertisement expression harmfulness, advertisement expression objectivity, emotional responsibility, and environment-friendly) and 21 questions was confirmed. Second, it confirmed that consumers gave low points to the evaluation of sustainable development indexes of online advertisement of fashion companies. In particular, that consumers gave low points with regard to both environmental friendliness and web use infringement. Third, it was identified that personal indexes such as personal information protection, web use infringement, and indexes relating to advertisement expressions do not directly influence the consumer's purchase intention. However, social indexes like emotional responsibility and environmental friendliness do have an influence on the consumer's positive action intention.

• Journal of Fashion Business
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• v.11 no.2
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• pp.58-75
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• 2007

This study held human measurement for 200 male subjects in their twenties in full age living in Ningbo City, Zhejiang Province in China. Their lower body types were classified and grouped according to shapes and sizes. Consequently, representative body type reflecting shapes, sizes, and characteristics were chosen and presented with their measurement values to be used as the basic data for slacks pattern making and fitness evaluation. The following are the results of the analysis: 1. Homogeneity analysis was given to determine the correspondence relationships among index types, indirect types, and size types. Index Type 1 (H-Round), Indirect Type 2 (Adjacent Straight Legs & Slight Slant of Lateral Lower Body), and Size Type 1 (Medium-Thick) were correlated; Index Type 2 (A-Trapezoid), Indirect Type 1 (Bow Legs & Slight Slant of Lateral Lower Body), and Size Type 3 (Small-Slim) were corresponded; Index Type 3 (A-Balance), Indirect Type 3 (Balance Legs & Large Slant of Lateral Lower Body), and Size Type 2 (Tall-Normal) were mutually related. 2. Mahalanobis distance based on each shape factor (index or indirect) and size factor (absolute) was obtained, while an index-absolute representative body type group (47 people, 24.4%) and an indirect-absolute representative body type group (45 people, 23.7%) were chosen, each reflecting shapes, sizes, and characteristics. 3. The representative body type group of lower body shapes of Chinese males in their 20s had average measurement values, such as 169.15cm (stature), 73.32cm (waist circumference), 75.76cm (omphalion waist circumference), 91.08cm (hip circumference), 106.02cm (outside leg length), 53.96cm (thigh circumference), and 74.42cm (crotch length).

• Journal of the Korean Society of Costume
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• v.61 no.1
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• pp.34-46
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• 2011

The purposes of this study are to classify apparel service quality elements using the Kano's model, and to identify how much service quality can increase the degree of customer satisfaction when the service quality is fully fulfilled. Women over 20 years-old from metropolitan areas participated in the study. Data from 254 questionnaires were used for the statistical analysis. The results were as follows: First, 17 service quality elements were categorized into one-dimensional quality which could lead to both satisfaction and dissatisfaction, and 3 services quality elements were categorized into indifferent quality which neither result in satisfaction nor dissatisfaction. Second, potential customer satisfaction improvement(PCSI) Index was developed using Kano model and CS coeffient. Findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in fashion retail store.