• 제목/요약/키워드: fashion consumption

검색결과 679건 처리시간 0.029초

도시 및 농촌의 의생활관리행동 비교연구(제1보) -의생활 관리행동 측정도구 개발을 중심으로- (A Study on The Comparison of Housewife′s Clothing Management Behaviors in Rural & Urban Community -The development of measuring scales on clothing management behaviors-)

  • 이경숙;최정화
    • 한국의류학회지
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    • 제26권1호
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    • pp.95-103
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    • 2002
  • The consumption in the clothing's living has been diversified and rich by the increase in pay, the ostentatious propensity to consume and the diversification of distribution on structure in accordance with the advance of clothing industries, etc. The clothing, however, was not used properly due to the thoughtless purchase, the sudden change of fashion and the difficulty in the use and management of clothing. Most rural communities, furthermore, have the poor market, and the unreasonable management could be often observed, e.g., some people don't follow the care label or burn the clothing to waste. This study was conducted to provide the tool measuring the standardized clothing management behaviors so that the systematic and effective instruction could be achieved to improve the living standards 623 rural and urban housewives to develop the tool measuring the standardized clothing management to compare and measure the effect of before and after the education and guide all the way. And then, we developed the standardized measurement tool consisting of 6 parts of 60 questions after analyzing the validation and reliability of the questions. As a result of analyzing the validation and reliability of the developed tool, each Conbach alpha value of clothing living showed the good reliability; the value of the purchase plan was 0.76, the purchase was 0.83, the wear was 0.80, the management was 0.84, the storage was 0.83, and the disposal was 0.74, which indicated that it was able to use as a standardized tool.

주얼리의 시장분석을 통한 Semiprecious Stone 제품 개발 연구 -가넷, 시트린 애머트린, 패리도트를 중심으로- (Analysis of Semiprecious Stone Products Development Based on Jewelry Market)

  • 이기상
    • 한국콘텐츠학회논문지
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    • 제12권4호
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    • pp.164-173
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    • 2012
  • 최근 소비자의 의식 변화와 함께 빠른 정보 전달을 통해 개개인의 다양한 가치관을 공유하면서 과거 기업이 주도하던 트렌드에서 이제는 소비자의 Needs에 의해 트렌드가 변화하고 있다. 국내 주얼리 산업에서도 또한 주얼리가 패션 소비재로 변화하면서 소비자가 요구하는 다양한 칼라와 시각적 감성이 적용된 제품 개발이 필요한 시점이다. 이에 주얼리 산업에서는 천연 유색 보석에 대한 많은 관심과 그 소비시장이 확대되어지고 있는 실정이다. 이에 본 연구에서는 Semiprecious Stone을 이용한 제품 개발의 필요성과 현황분석, 소비자 선호도 분석을 진행하고, 제품 개발을 위해서 소비자동향 조사 및 이미지 분석 조사를 통해 소비자의 스타일과 Needs에 의한 표적시장을 추출하였다. 그리고 연령별 디자인 선호 이미지 적용 형용사를 추출하여 제품 개발의 방향성을 설정하였다. 본 연구를 통해 현 주얼리의 시장분석을 통한 Semiprecious Stone 제품 개발의 필요성과 가능성을 찾아 볼 수 있었다.

대한민국 동하절기 해군 함상복의 착용쾌적성 평가를 통한 디자인 요소 요구성능 분석 (Design Requirements by Evaluating Comfort while Wearing Korean Naval Duty Uniforms for Summer and Winter)

  • 이효현;신소라;이주영
    • 한국지역사회생활과학회지
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    • 제27권3호
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    • pp.419-435
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    • 2016
  • The purpose of the present study was to suggest the design requirements for Korean naval duty uniforms by evaluating the physiological and psychological comfort while wearing the uniforms. Two sets of wear trials were conducted with summer uniforms(eight young males) and winter uniforms(seven other young males). The summer wear trial consisted of 10-min rest, 60-min exercise, and 10-min recovery at an air temperature($T_{air} $) of $33^{\circ}C$ and 62%RH, followed by 10-min recovery at a $T_{air} $ of $23^{\circ}C$ and 64%RH(total 90 min). The winter wear trial consisted of 20-min rest at $T_{air} $ $20^{\circ}C$ and 55%RH, 25-min rest, 30-min exercise, and 35-min recovery at a $T_{air} $ of 0oC and 43%RH(total 110 min). Rectal and seven skin temperatures, clothing microclimate, heart rate, oxygen consumption, total sweat rate, and subjective perceptions were measured during the wear trials. By evaluating the experimental results from the wear trials, we extracted the following psycho-physiological design requirements to improve the current Korean naval uniforms: (1) It is important to maintain the skin temperatures within their comfort range, which depends on the body region (higher than $30^{\circ}C$ in winter, but less than $35^{\circ}C$ in summer). (2) In summer, the feet should be protected from the high heat of the ship floor surface. (3) In summer, sweat from the back should be sufficiently absorbed and allowed to dry quickly.

전통민화를 활용한 안경소품디자인의 연구 (A Study on the Use of Korean Traditional Folk Paintings for Eyewear Accessories Design)

  • 장준영;최병진;이경숙
    • 한국안광학회지
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    • 제15권2호
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    • pp.131-136
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    • 2010
  • 목적: 민화의 한국적 이미지를 활용한 안경 소품디자인의 연구개발. 방법: 전통민화에 나타나는 생동감 있는 색채와 독특한 조형미를 분석하고 그러한 미의식을 안경클리너와 안경케이스에 적용하여 현대적 미감을 가진 디자인으로 재해석한다. 특히 안경클리너와 안경케이스의 넓은 평면은 시각적으로 한국적 특징을 표현하기에 적합한 공간을 가지고 있다. 결과: 현재 민화는 세계적으로 주목받는 문화콘텐츠이다. 그러므로 민화를 활용하여 제품의 이미지를 문화적 이미지로 변화시킴으로써 '문화적 소비'를 촉진할 수 있다. 결론: 민화의 예술성을 접목한 안경소품 디자인은 안경 제품의 이미지에 긍정적인 영향을 줌으로써 세계시장에 안경소품디자인 시장이 확대될 것을 기원한다.

단청의 연화문을 활용한 파티웨어 디자인 개발 (A Development of Party-Wear Design with Dancheong's Lotus)

  • 오지혜;이인성
    • 한국의류학회지
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    • 제35권8호
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    • pp.959-967
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    • 2011
  • An importance of design that considers the characteristics of fashion that plays a role of a medium that communicates with customers (and is not simply clothes or products by adding the particular culture factors of a local country to the development of glocalism) is discussed. While the cultural consumption becomes a core key word, the survey of customers is conducted to develop a party-wear design that applies a Korean image suitable for the party culture industry magnified by the young generation's cultural trends. Based on it, we suggest a party-wear design that applies Dancheong's lotus and derive the followed results. The first, one-piece and accessory coordination was the highest by 49.3% for the party-wear coordination and design. In addition, Dancheong was the highest by 16.5% for the traditional pattern (thought to be representative for Korean image). Among the traditional patterns, for a pattern suitable for party-wear, the case applying flowers such as the Japanese apricot flower, lotus flower, and peony was the highest. The second, among the several patterns used Dancheong that was represented by a Korean image of a lotus flower pattern because of the characteristics of strong vitality and blooming in dirty mud was often used for the pattern of clothes. The third, under the motive of the results of the survey and Dancheong's lotus flower pattern, we developed 2 methods of one piece and accessory coordination, 2 methods of top and skirt coordination, and 1 method of jacket and one piece coordination as the party-wear.

의류학 분야 대학교육내용의 산업 실무 활용에 관한 연구 -의류소재 관련 교과목 분석을 중심으로- (A Study on the Application of Clothing and Textiles Education to Industrial Work)

  • 주정아;유효선;김현아
    • 한국의류학회지
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    • 제35권3호
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    • pp.325-335
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    • 2011
  • This study analyzes the current educational curricula in the field of Clothing and Textiles in order to develop appropriate educational methods and courses. We reviewed the curricula offered by 58 Clothing and Textiles Departments at four-year universities in Korea. We analyzed the educational content of each curriculum by dividing all of the courses offered into eight categories. The analysis was based on the information posted on the universities' Internet websites, and the analysis was performed by using descriptive statistics. The results of this study are as follows: First, the educational courses of the Clothing and Textiles Departments are composed of, 36.2% design, 20.4% production, and 14.5% textile categories. In comparison with the results of a similar study conducted in 1999, emphases on the design, distribution, and marketing categories have increased, while the emphases on the production, apparel material, basic knowledge, and consumption science categories have decreased. Second, in the case of the apparel material category, basic knowledge of materials constituted 18.5%, the largest part of the category. The average number of units offered in the area of apparel materials by the 58 Departments was 17 units per year. The curricula were found to vary by regions of the country. The universities located in the Chungcheong region offer more textile material courses, but the universities in the Capital region offer fewer textile material courses than other regions. Departments that are affiliated with universities that emphasize Art and Design have more courses on basic knowledge, dyeing and finishing, and fabric design than other universities.

의류쇼핑성향에 따른 점포 내 환경에 대한 인지적${\cdot}$감정적${\cdot}$행동적 반응 (Cognitive, Emotional and Behavioral Responses on In-Store Shopping Environment according to Apparel Shopping Orientation)

  • 박재옥;이은경
    • 한국의류학회지
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    • 제29권8호
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    • pp.1196-1206
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    • 2005
  • The purpose of this study was to identify the difference on the consumer's cognitive response, emotional and behavioral response in regard of the in-store shopping environment according to their apparel shopping orientation. The subjects of this study were consumers who finished shopping in the stores, and 300 questionnaires were completed. Data collected in this survey were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA and Duncan test as a post identification. The results were as follows; 1. A significant difference was found on cognitive responses in regard of the in-store environment, such as a store atmosphere, salespeople, the assortment of products, and the fashion of products, according to types of apparel shopping orientation. The hedonic shopping type tended to have the higher evaluation toward a store atmosphere and salespeople than did other types. 2. Results showed statistically significant differences on emotional responses such as the outward/inward pleasure and outward/inward displeasure of the in-store shopping environment according to apparel shopping orientation types. The outward pleasure was found most highly in the high involvement shopping type. 3. There were significant differences on behavioral responses of the in-store shopping environment, such as the shopping satisfaction, the store revisit intention, recommending to others, and the unexpected consumption, according to apparel shopping orientation types.

청소년 생활시간의 내용과 유형에 따른 인터넷 이용 (Internet Use of Adolescents according to their Life Content and Type)

  • 나영주;황진숙;이은희;고선주;박숙희
    • 대한가정학회지
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    • 제43권12호
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    • pp.15-28
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    • 2005
  • This study groups the life content of adolescents according to their time spent during the week and compares their internet use. The data were collected from 2210 middle and high school students, including their life content and hours, and various internet factors such as self-evaluated internet addiction, internet support, internet experience, chatting subjects and the type of internet service. Adolescents were divided into five groups: TV-oriented group, computer-oriented group, peer-oriented group, self-study group and extracurricular institution group. The purpose of internet use, internet experience, chatting subjects, negative aspects of internet and internet addiction were different by adolescents' group type. The peer-oriented group had the highest real self image as opposed to the cyber self image and trusted other's words on the internet. The TV-oriented group had the lowest trust in the internet. The computer-oriented group received the highest internet support and internet experiences, but didn't use the internet for the purpose of information search. The self-study and extra-curricular institution groups used the internet the least, used it to solve stress and were interested in school circles on the internet.

남자 중학생들의 신발 쇼핑성향에 따른 신발 구매행동 (Middle-school boys' shoes purchasing behavior according to their shoes shopping orientation)

  • 이정숙;김용숙
    • 복식문화연구
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    • 제21권5호
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    • pp.671-683
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    • 2013
  • The purpose of this study was to identify middle-school boys' purchase behavior according to their shoes shopping orientation. A self-administered questionnaire was used to collect from 314 subjects. Factor analysis, Chi-square test, and one-way ANOVA were done using SPSS PC (Ver. 18.0). Most middle-school boys selected shoes that were 255~270mm, possessed on to two pairs of school shoes, searched for information for about five days before purchase, had spent 50,000~150,000 won on one to two pairs of shoes during the previous six months, saw design, comfort, and brand as their selection criteria, chose their shoes by themselves, shoes specialty stores, had favorite brands, preferred athletic shoes made of achromatic canvas, and bought new shoes when their old ones wore out. Factors of shoe shopping orientation were fashion and brand, economy, conformity, and comfort, and students were grouped into an active shopping group, an underdeveloped shopping orientation group, and a value pursuit group. The active shopping group bought more shoes, spent more on shoes, selected their shoes themselves, patronized discount shoe stores or specialty stores, and preferred national brand shoes. The underdeveloped shopping orientation group accepted their friends' opinions when selecting shoes and bought cheaper shoes. The value pursuit group accepted their parents' opinions when selecting shoes, patronized internet shopping malls or traditional markets, and selected cheaper shoes. The shoe shopping orientation of middle-school boys was immature, but they showed strong consumption needs.

패션 브랜드 매장에서의 관계 형성을 위한 마케팅 전략이 브랜드 관심과 소비자 행동에 미치는 영향 - 한·중 액티브 시니어 소비자 비교를 중심으로 - (Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -)

  • 이상인;유지헌
    • 복식문화연구
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    • 제29권5호
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    • pp.634-650
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    • 2021
  • This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.