• 패션비즈니스
• /
• 제25권6호
• /
• pp.46-69
• /
• 2021

This research aimed to analyze the features of convertible accessories, develop sustainable accessory designs using convertible techniques, and evaluate the designs developed through a consumer satisfaction survey and in anticipation of commercialization. Through a review of literature and design cases, convertible accessories were classified; and six convertible accessory designs were developed into practical products. A survey on the convertible designs was conducted to evaluate their aesthetic, functional, and symbolic aspects, ease of use, usefulness, and the intention of consumers to purchase and use the products. In addition, a survey was performed to understand the differences in fashion leadership and eco commitment and behavior. The data were analyzed using descriptive analysis methods, a series of t-test, and ANOVA using the SPSS 25.0 software. There were 335 participants; mostly adult women aged between 20 and 60 years and living in China, one of the world's largest accessory markets. The participants showed high interest to use and purchase the developed designs. There were significant differences in aesthetics, functionality, symbolism, attitude, ease of use, usefulness, usage, and purchase intention for the developed convertible accessories among people with different levels of fashion leadership, environmental commitment, and behavior. The results of this study will help designers develop convertible accessories with a better understanding of consumer perceptions and attitudes towards convertible accessories.

• 한국의류학회지
• /
• 제44권5호
• /
• pp.969-983
• /
• 2020

Zero waste fashion design to minimize the 15% fabric waste generated during production can be difficult to industrialize instead of having strong originality. This study designed shirts that are practical and reflect trends using the zero waste pattern cutting method and suggest the possibilities for industrial production. The content of the study are as follows. First, the pattern cutting method of zero waste fashion design was studied. Second, the recent trends of shirt design were analyzed and reflected in the design development. Third, 4 zero waste shirt designs were developed and produced by applying the geometric cutting, puzzle cutting, and minimal cutting methods. As for the research method, literature research was conducted on related references; in addition, design development and production were conducted empirically. As a result, the developed zero waste shirts are practical and trendy. In addition, the results of the study are meaningful to provide basic data for the commercialization and industrial application of zero waste fashion design.

• 복식문화연구
• /
• 제16권1호
• /
• pp.88-99
• /
• 2008

This study aims to analyze product samples of convergence of fashion and technology, as convergence is a major trend in the age of digital paradigm, and to propose desirable directions of development for technology convergence in fashion design in the future. With bibliographic research as well as internet search of the cases of development and commercialization of convergence of fashion and technology from the 1960s, when wearable computers were first introduced as an early development form of convergence, to the present, it becomes possible to classify these cases into three groups: functionally oriented one, aesthetically oriented one, and one that combines function and aesthetics. The pros and cons of each group of these cases are discussed and an evolutionary trend is observed from the earlier stage of convergence with functionally oriented cases which tried to achieve specific purposes of the time to the later stage of convergence with emphasis on both function and aesthetics which reflects the sensitivity of the general wearers. When three groups are plotted in the positioning map with one axis of function-aesthetics and the other of industry-fashion designer, however, all three are located outside of the two axes, suggesting these elements are not very well combined. In order for the products of the fashion-technology convergence in the future to receive favorable response from the consumers, it is necessary for the fashion industry to develop a close collaboration with companies of digital technology and the convergence products not only will have to provide functional benefits of the new technology but also to satisfy the aesthetic demands of the wearers.

• 복식문화연구
• /
• 제23권6호
• /
• pp.1097-1115
• /
• 2015

ICT in the IOT era is the core basis of modern society. This study investigated and analyzed the recent commercialization trends of smart fashion products internationally and domestically, to utilize them as the basis of data for developing user-friendly smart fashion products that can meet the needs of consumers. Keyword research using the most representative search engines, Google and Naver was conducted for searching for various wearable items commercialized actively since 2010. The final 78 products were classified by the physical area, and the key features and benefits were analyzed. Smart fashion products were classified as four physical types for the head and face, torso, arms and hands, and ankles and feet. Smart fashion products for each body part were developed in various ways, such as hats, glasses, lenses, virtual screens, earphones, headsets, clothing, watches, wrist bands, gloves, rings, wallets, bags, anklets, shoes, socks, and insoles. The main features were music playback, bluetooth, a camera based on NFC, virtual effects, health and safety protection through measuring heartbeat and momentum, and social network sharing of all kinds of information, based on inter-working with a smartphone. These functions represent the physical, social, and emotional interactions among users and their surroundings, as well as the users, themselves. The research results are expected to be used in future studies on planning user-friendly and marketable products through in-depth analysis of the design characteristics of smart fashion products as well as consumer responses.

• 한국의상디자인학회지
• /
• 제11권1호
• /
• pp.87-97
• /
• 2009

A technology in development called CACD (Computer Aided Clothing Design) can reproduce fashion shows by utilizing computers, and is of particular interest. Considering the growth potential of this area, the purpose of this study is to present the development potentials that CACD technology will bring to the fashion area and to promote the diversity of the fashion industry. This will be realized by identifying the current status of CACD and its reach in the field of Fashion, followed by an in-depth analysis of its application. The methodologies employed in this study are as follows; in-depth study of related literature, field research of business firms, and investigation on Internet data. For the systematic advance of CACD, the development of user-friendly programs for 3D clothing design is of the utmost priority. The four technologies that should be intensively developed to enhance the development of the clothing industry through the utilization and commercialization of CACD are as follows; First, technology capable of performing accurate three-dimension measurement of the human body is needed. Second, technology which realizes automatic pattern formation is needed. Third, the nature physical properties of the material and textile design when applied to pre-formed patterns must be expressed similarly to the real thing. Last of all, an integrative technology which can conduct fast and accurate clothing simulations must be developed.

• 복식문화연구
• /
• 제13권2호
• /
• pp.318-328
• /
• 2005

Our interest in human body is more and more increasing. Not only academic and art communities but also other social communities show a keen interest in the human body. Especially, the breast of women's body parts may be comparable to men's penis because it is protruded. The breast which sexually distinguishes women from men becomes an important topic in the fashion design community. Therefore, such designs which emphasize the breast are being introduced in a natural way. This paper aims at examining the reason and symbolism for the exposure of breast and analyzing the fashion design that breast is exposed. This study will help us grasp the meaning which the design has. The exposure's scope of breast in the design includes the partial exposure, total exposure and the concealment of breast. But these all have their effects in each scope. For this paper, some general things were investigated. They are as follows: the phases of breast exposure in the fashion design, the exposure of breast expressed in the works of fine art, and the alteration of breast-exposing phenomenon shown in apparels. Then, each type of breast-exposing design shown in the women's fashion was analyzed from the middle of 1980s' when the phenomenon of breast exposure occurred to the year 2004. These could be divided into 4 types. They include a suggestive type, an exaggerative type, an open type and a reproductive type. As the result of analysis of 4 types, such meanings of design as an emphasis of femininity, an expression of liberty, a symbol of maternity and a commercialization of sex could be analogized.

• 한국의류학회지
• /
• 제39권5호
• /
• pp.672-682
• /
• 2015

SPA brands have quickly expanded in domestic fashion markets as native SPA brands enter markets that foreign SPA brands previously occupied. It is important that each SPA brand establish its own brand identity to differentiate itself from other brands when SPA brand competition in fashion markets increases. This study investigates how SPA brands express brand identities through colors due to their importance for visualization strategies and brand identity. This study conducted a simultaneous literature study and case study. First, this study reviewed the theoretical background of brand identity and its relationship with colors as well as SPA brands by studying relevant literature and cases of domestic academic theses and data on Internet web sites. After reviewing the theoretical background of SPA brands, this study selected 4 stores of SPA brands (8SECONDS, H&M, UNIQLO, and ZARA) as case study targets and analyzed the stores' external appearance, interior and product colors. Store analysis divided colors into identity colors and trend colors with each SPA company expressing its own brand identity through: the store's external appearance (logo color), painted interior colors (ceiling, floor, walls, mannequins, hangers, equipment, and store-carrier bag), or trend colors (reflected in the store's main display hall or products). The results consider that each SPA brand sets the mass market as their target, and chooses the commercialization of latest fashion by selecting the latest trends in the fashion trend cycle, so its products do not reflect characteristics symbolizing the company's uniqueness and brand.

• 한국의상디자인학회지
• /
• 제11권2호
• /
• pp.33-42
• /
• 2009

The purpose of this study was to research the development of jacquard fabrics by the Bi-Dan patterns of Dan-Chung as one of the traditional korean symbols. For performing this design study, it designed a surface design of the geometric images in Bi-Dan patterns using by EAT Jacquard Textile CAD system and simulated to fabrics for the clothing & bags. To consider the modern image of Bi-Dan patterns in the Dan-Chung motives, the theoretical background was made on the basic elements, compositions and symbolic meanings of Dan-Chung patterns. To merchandise the fashion items and see the visual image, these jacquard fabric simulations was processed by two-dimension modeling through YoungWoo CNI CAD. The applied weave structure was based on a single layer of 5 or 10 points-satin and a double layer of 8 points-satin. Among the fabric simulations of Bi-Dan patterns, the six simulated fabrics were woven into the real jacquard fabrics under the electronic Stabuli jacquard loom in $120{\sim}130$ picks per inch and 171 ends per inch. These developed jacquard fabrics of Bi-Dan patterns were appeared a contemporary yet ethnic feeling so that they could make use of the unique korean cultural products by the further commercialization.

• 한국의류학회지
• /
• 제47권5호
• /
• pp.943-958
• /
• 2023

This study explores the sneakerhead subculture through the lens of subcultural capital, primarily focusing on online community interactions. The analysis utilizes text mining techniques and netnographic research methods to examine textual data extracted from the online sneakerhead community and aims to elucidate manifestations of subcultural capital within the subculture. The findings underscore several key points: Firstly, shared experiences cultivated by the collective consciousness of subcultural capital foster solidarity among members. Secondly, ongoing validation of authenticity and comprehension of sneakers' cultural significance are member requirements. Subsequently, exhibiting greater levels of subcultural capital empowers members, resulting in hierarchical structures both within and beyond the community. Fourthly, resale-driven sneaker commercialization yields positive outcomes, including individual profit and cultural expansion, yet also brings negative consequences, such as market distortion and intra-community conflict. Lastly, the online community fills a pivotal role in dictating subcultural trends, effectively functioning as an institutional network. Given sneakers' enduring status as a fashion phenomenon, further examination of in this realm is warranted.

• 조형예술학연구
• /
• 제6권
• /
• pp.249-266
• /
• 2004

Nowadays more than 200 countries are living on the earth in international relation. Having their own culture and history, these countries constitute international society, creating their national image with their own identity based on the culture and history. Though each country has cultural goods in which it combines its culture and history to economic area, the global and cultural goods representing a country is not made in short term, but completed by the combination of its long tradition, cultural consciousness of the nation and artistic level. That is to say, the image developed by the country is naturally embodied in the goods and the world recognizes the image and confirms the goods. To embody such Korean and global goods, it is essential to put priority on the research of history and culture of our society. Needless to say, it is very important to find the value of our own differentiated beauty and apply it to each area of design industry. Recognizing the differentiated value of our own cultural originality, this research performs the design of scarf and necktie to exhibit Korean image in modern and fashionable ways for commercialization by developing design of fashion and cultural goods to which Korean image is applied. Through literature and various informations, the theme of design that can best convey Korean image is determined to be the national flag of Korea, Taegeukki and five cardinal colors and the researching method is as follows. First, though the area of developing designs of cultural goods is very wide and various including commerce, industry, products , fashion, handicraft and traditional handicraft, etc., this research sets the scope of developing design, focusing on the fashion accessories utilizing the textile design such as costume, scarf, necktie and so on. Second, the definition and scope of cultural goods and the present situation of domestic cultural goods will be examined. Third, the modelling property and symbolic meaning of the national flag of Korea (Taegeultki) and five cardinal colors, the theme of design will be studied. Fourth, on the basis of above research, scarf and necktie will be designed by modern and fashionable design to which Korean image is applied. Fifth, this is textured in textile printing and gradation for commercialization.