• 동아시아식생활학회지
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• 제25권5호
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• pp.752-764
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• 2015

The main objective of this study was to investigate how Jongga and its cuisine is perceived by Koreans and foreign tourists and develop Jongga culinary culture for culinary tourism. Chungjae Jongga was chosen since it is one of the most famous Jongga in South Korea. In-depth personal interviews were performed with Koreans and foreign tourists. Interviews were performed to provide deeper insights into comments and subject matters. Most tourists selected "having lunch at Jongga" as the most distinctive part of the tour. To develop the experience at Jongga as a culinary destination, questionnaires were created to study eight areas: satisfaction, expectations as a tourist at Jongga, most impressive part of tour, preference of food serving style, length of stay, price range, things to be improved, and role of food guide. This study will help Jongga to improve food as a culinary tourist's attraction and ultimately heighten the value of Jongga. Perceptions toward Jongga and its cuisine were generally positive, but the quality of service and lack of organization in establishments were perceived to be negative factors.

• 한국식품영양학회지
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• 제27권6호
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• pp.1078-1089
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• 2014

The purpose of this research was to reveal how Jong Ga and its cuisine is perceived by Koreans and foreign tourists and to develop Jong Ga culinary culture for culinary tourism. The Inje Jong Ga was chosen since it is located in Jeonju, Hanok Village, which is a destination for tourists and gourmet enthusiasts. In-depth personal interviews were performed with Koreans and with foreign tourists who were visiting Korea. Interviews were done to provide deeper insight into the comments and subject matters. Most tourists selected "having one table setting for each (Doksang)" as the most distinctive part of Jong Ga and its cuisine. To develop the experience at a Jong Ga as a culinary destination, questionnaires were created to study six areas: preferences on length of stay, price range, food serving style, things to be improved, expectations by as a tourist at a Jong Ga, and the role of the food guide. Perceptions toward Jong Ga and its cuisine were generally positive, but the quality of service and lack of organization in establishments were perceived to be the negative factors.

• 환경영향평가
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• 제21권1호
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• pp.41-51
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• 2012

To select 10 representatives for the ecotourism networks around the areas bordering national rivers in Korea, the spatial ranges for ecotourism have been established, the ecotourism potential analyzed, and the ecotourism resources information collected by the Regional Environmental Offices and the Korea National Park Service has undergone reviews, amendments, supplements, and verification processes through familiarization tour previews, and the following main results have been derived. First, the spatial ranges of the eco-tourism networks have been set as the watershed areas that include areas around the four major rivers and the rivers. Second, the areas with high potential value for ecotourism were selected through the analysis of ecotourism potential. Since EGIS was used for the analysis, it was inevitable that insufficient amount of localized information was reflected, and the use of the results as reference for the potential would be feasible. Third, it was possible, by reviewing, amending and complementing the results of ecological resource information collected by the Regional Environmental Offices and the Korea National Park Service, to select 50 representative ecological resources around the national rivers. The selected resources were considered for the adjacency, attractiveness of ecological resources, and uniqueness of the national rivers, and they were derived by screening expert advice, official opinion, and geographical analysis information. Fourth, 10 representative ecotourism networks based on watershed areas were selected, and suitable themes were given based on the resource characteristics. Fifth, the appropriateness for ecotourism has been confirmed, with the familiarization tour previews and survey results, preservation of the future ecotourism resources, and the establishment of the foundation as the basis. In the future, the remaining 9 ecotourism networks would also need to undergo a verification process such as familiarization tours. It is deemed that, through future ecotourism contests, if the programs that select locally-pioneered tourism programs resulting from the capacities of local entities and residents, then it would be more effective in discovering resources that are more localized and of higher regional value.

• 한국콘텐츠학회논문지
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• 제13권9호
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• pp.322-333
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• 2013

외국인 환자 유치 활동을 통해 내원한 외국인 환자들의 데이터를 바탕으로 그들의 특성을 조사, 분석하여 차후 국가별 마케팅 전략 수립 시 필요한 근거자료로 사용하기 위하여 최근 3년 동안 W척추전문병원에 내원한 외국인 환자의 만족도를 연구하였다. 2010년부터 2011년 사이에 91명의 입원환자를 대상으로 조사를 실시하였다. 환자들은 국적에 따라 방문동기, 의료 및 의료외 서비스에 대한 이용 양태와 만족도에 차이가 있었다. 이 연구는 사회인구학적 특성, 방문목적, 한국 체류일, 총 한국 방문횟수, 동반자, 치료 계획 여부, W병원 선택이유, 의료비용, 총 한국 체류비용 등을 분석하였다. 분석결과, 한국을 더 많이 방문한 환자들, 한국 방문 이전에 치료계획을 세운 방문자들, 진료비가 적정했다고 생각하는 환자들의 만족도가 높았다. 외국인 환자를 더 많이 유치하기 위해서는 의료팸투어1, 진료비의 투명화, 의료서비스 수준의 향상과 더불어 척추전문병원의 육성이 필요한 것으로 분석되었다.