• 제목/요약/키워드: factor of service quality

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AHP를 이용한 배달음식 서비스품질의 중요도 조사 (An Investigation on the Importance of Delivery Food Service Quality using AHP)

  • 이정승;유미기
    • 한국콘텐츠학회논문지
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    • 제21권1호
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    • pp.196-202
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    • 2021
  • 본 연구는 배달음식 서비스품질에 대한 주요요인을 찾고, 선행 연구에서 배달음식 서비스품질의 상호 중요도를 확인하여 각 요인의 중요도 순위를 도출하였다. 이를 위해 계층분석과정 (Analytic Hierarchy Process, AHP)을 이용한 의사결정모형을 사용하여 상호 평가를 정량화하는 과정을 수행하였다. 연구분석 결과, 배달 서비스품질은 배달음식 서비스품질의 주요인이며, 특히 주문 서비스품질과 음식 서비스품질은 배달음식 서비스품질의 핵심요인으로 나타났다. 주문 서비스품질의 세부요인은 편의성과 정확성이 중요하며, 배달음식 서비스품질을 통해 배달비의 세부요인을 기본료, 할인, 면제 순으로 중요하게 인식하고 있는 것으로 밝혀졌다. 본 연구 결과는 배달음식 서비스품질에 대한 분석뿐만 아니라 배달 정보 서비스품질 향상에도 이바지할 것으로 기대한다.

인터넷 포털 사이트의 서비스 품질이 신뢰와 만족에 미치는 영향에 관한 연구 (A Study on Service Quality, Trust and Satisfaction of Web Portal Site)

  • 이승희;김혜경
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2005년도 추계학술대회
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    • pp.475-488
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    • 2005
  • This paper aimed to exam core factors of the service quality and analyze their effects on trust, satisfaction. And this paper analysis trust and satisfaction effects on revisti intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form previous studies, we drawed core factor. Core factor is convenience, technologies, valuable of contents, service. These core factors will affect on customer trust, customer satisfaction and trust, satisfaction will affect on revisit intention. To be winner, companies must be consider these key factor(convenience, technologies, valuable of contents, service).

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A Study on The Relationship Among Service Quality, Service Value and Customer Satisfaction of Food Service Industries

  • Lee, Mi-Ock
    • Journal of the Korean Data and Information Science Society
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    • 제17권3호
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    • pp.763-774
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    • 2006
  • The purpose of this study is to identify relationship among service quality, service value and customer satisfaction of food service industries. The respondents included 120 customers of K-restaurant in the survey. Data were analyzed by confirmatory factor analysis and cause-effect analysis among the constructs. After research model testing, the following results was obtained : Service Value was influenced directly and positively by the service quality. And customer satisfaction was influenced directly and positively by the service value. But customer satisfaction was not influenced directly and positively by the service quality.

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Kano 모델을 적용한 의료관광교육서비스 품질개선에 관한 연구 (The Quality Improvement of Medical Tourism Education Service Applying Kano Model)

  • 변하림;박종우
    • 품질경영학회지
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    • 제48권2호
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    • pp.309-328
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    • 2020
  • Purpose: The purpose of this study is to find a way to improve the quality of medical tourism education services in Korea. Methods: This study used a method of conducting a survey of students who have completed medical tourism education and customer satisfaction coefficient and potential customer satisfaction index were calculated by applying the Kano model. Results: The results of this study are as follows; First, Eight medical tourism education service quality factors were classified as an attractive quality attribute. Second, Thirteen medical tourism education service quality factors were classified as an one-dimensional quality attribute. Third, Online education operation factor was classified as an indifferent quality attribute. Fourth, Instructor quality factor and physical environment quality factor showed relatively high better and high worse coefficients. Finally, According to the PCSI index, it was found that the scope of improvement was the largest when focusing intensively on the quality factors of instructors. Conclusion: This study suggests strategic implications for nurturing excellent professional manpower through quality improvement of education services by identifying the quality factors of major medical tourism education services perceived by students.

외식업 종사원의 서비스 품질 지각과 긍정적 감정 반응이 직무 만족에 미치는 영향 (The Effect of Service Quality and Subsequent Response on Job Satisfaction of the Employee within the Food Service Industry)

  • 홍종숙;이재일;전지영
    • 동아시아식생활학회지
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    • 제18권5호
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    • pp.841-848
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    • 2008
  • This study attempted to find more efficient ways of managing human resources through the effect of service quality and affect response on job satisfaction of the employee in the food service industry. Quality of service to the customer has an effect on the response of the employee. Therefore providing a high quality of service quality to. the customer is an important factor that contributes to a positive work environment for employees in the food service industry. For this study, research data was collected from employees of various restaurants. Among a total of 170 collected questionnaires, 20 incomplete samples were eliminated and consequently a final 150 completed questionnaires were provided. The SPSS/win 12.0 was used for statistical analysis: frequency analysis, factor analysis, reliability analysis and regression analysis. It is recommended that the food service industry should provide a positive work atmosphere which is satisfactory to the employee based on the needs of the employee. This study indicated that the quality of service quality affected the response and job satisfaction of employees in the food service industry.

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스키리조트 서비스품질 개선 우선순위 도출 (Analysis on the Improvement of Ski Resort Service Quality with the Performance Model)

  • 여환립;김판수
    • 산업경영시스템학회지
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    • 제33권1호
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    • pp.59-70
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    • 2010
  • This paper reorganized five service qualities dimensions of ski-resorts, then derived the improvement priority order of the service quality through a satisfaction measure considering the importance. There're more competitive situations to guarantee customers using the skies and snowboards is a major sports in winter season. In these competitive environments, this paper's going to propose a predominant-competitive strategies for improving the service quality of ski-resorts. This study measured the satisfaction considering the importance of service quality target on customers has an experience ski resort service quality to improve ski resort service quality. This study using Performance Model decide a priority order about a particular item improvement, then is going to present a guideline that can improve the service quality more exactly. As a result of the study the factors that is important to the customer were prime physical factor, access, assistance physical factor, staff service and assistant service, an improvement priority order were accommodation and eating-drinking facilities, waiting time of a slope and lift/gondola, entertainment/shopping facilities in the resorts, equipment rental and lift fare.

UNDERSTANDING SERVICE QUALITY: A MULTIDIMENSIONAL SCALING APPROACH

  • Lee, Dong-Won;Kim, Youn-Sung
    • 품질경영학회지
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    • 제32권3호
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    • pp.68-80
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    • 2004
  • This paper purports to uncover the underlying attributes used by customers to gauge service quality. Data was collected by administering questionnaires to 50 respondents and then analyzed by using Multidimensional Scaling methodology. The findings indicate that there are two primary dimensions to service quality. This analysis helped determine us two alternatives to naming the dimensions. Experience properties of service and Price value of the service, or Responsiveness of service provider employees and Reliability of service providers.

UNDERSTANDING SERVICE QUALITY: A MULTIDIMENSIONAL SCALING APPROACH

  • Lee Dongwon;Kim Youn Sung
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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    • pp.639-645
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    • 2004
  • This paper purports to uncover the underlying attributes used by customers to gauge service quality. Data was collected by administering questionnaires to 50 respondents and then analyzed by using Multidimensional Scaling methodology. The findings indicate that there are two primary dimensions to service quality. A considerable analysis helped determine two alternatives to naming the dimensions: Experience properties of service and Price value of the service, or Responsiveness of service provider employees and Reliability of service providers.

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관광지에서의 음식점 서비스 질, 지각된 희생, 가치, 만족과 재방문 의도의 인과 관계 평가 (Measuring the Causal Relationships of Restaurant Service Quality and Perceived Sacrifice, Value, Satisfaction and Intention to Revisit in Tourist Area)

  • 강종헌;고범석
    • 동아시아식생활학회지
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    • 제17권4호
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    • pp.580-588
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    • 2007
  • The purpose of this study was to measure the effects of the perceived sacrifice, service quality, value and satisfaction on the intention to revisit restaurants. A total of 273 questionnaires were completed. The equation model was used to measure the causal effects. The results demonstrated that the confirmatory factor analysis model provided an excellent model fit. The modified model yielded a significantly better fit to the data than the service quality model, and accounted for a greater share of the variance in intention to revisit than the service quality model. The effects of value and service quality on intention to revisit were statistically significant in both the service quality model and modified model. The effects of perceived sacrifice and service quality on value were statistically significant in the service quality model and modified model. As expected, service quality had a significant effect on satisfaction in the modified model. Satisfaction had a significant effect on intention to revisit in the modified model. Satisfaction also had a significant effect on service quality in the service quality model. Moreover, service quality had an indirect influence on intention to revisit through value and satisfaction in the modified model. Service quality had an indirect influence on the intention to revisit through value in the service quality model. The overall findings offer strong empirical support for the intuitive notion that improving service quality can increase favorable intention to revisit, and decrease unfavorable intention to revisit.

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농촌 공정관광의 품질과 만족이 행동의도에 미치는 영향 (Structural Relationships between Quality, Satisfaction, and Behavioral Intentions in Rural Responsible Tourism: Moderating Effects of Age)

  • 김경희;이선민
    • 한국지역사회생활과학회지
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    • 제26권3호
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    • pp.523-540
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    • 2015
  • This study examines the structural relationships between service quality, satisfaction, and behavioral intentions in responsible tourism. In particular, the study focuses on moderating effects of age. Data were collected from 471 tourists from seven responsible tourism agencies. SPSS 20.0 and AMOS 18.0 were used for frequency, reliability, exploratory factor, confirmatory factor, and path analyses. The results of a exploratory factor analysis yield two dimensions of service quality (functional quality and technical quality). The results of structural equation modeling indicate that functional quality and technical quality had positive effects on satisfaction, which in turn had a positive effect on behavioral intentions. In addition, age moderated the relationships between service quality, satisfaction, and behavioral intentions such that functional quality had a positive effect on satisfaction in the group of tourists in their twenties and thirties and that functional quality and technical quality were important factors for tourists in their forties. The results are expected to help responsible tourism communities better manage service quality to increase tourist satisfaction.