• Title/Summary/Keyword: eye-tracking experiment

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WOI : Determining Area of Interest and Gaze Analysis for Task Switching in a Window Unit Behavior Measurement in Windowing System GUI (WOI : 윈도윙 시스템 GUI에서의 창 단위 작업 전환 행위 측정을 위한 관심영역 지정 및 시선 분석)

  • Ko, Eunji;Choi, Sun-Young
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.5
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    • pp.963-971
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    • 2016
  • This paper is a research of gaze analysis for measuring task switching behavior at multiple windows in GUI of windowing system. Previous methods that define area of interest for categorizing gaze had difficulties to define dynamic content that disappears or changes over time. On the other hand, this study suggests a new method to categorize gaze that defines Area of interest in a unit of window during the eye tracking experiment. In this paper, we constructed the conception of WOI(Window of Interest) in GUI of windowing system. Therefore, we developed a system using an eye tracker device and implemented a number of experiments. In addition, we analyzed the number of task switching and proportion of watched content. The method in the study comprehend from previous researches as it can measure and analyze the multi-tasking behaviors using multiple numbers of windows.

A study on the effects of digital content marketing in OTT (Over The Top) service platform: focusing on indirect advertising types (OTT(Over The Top) 서비스 플랫폼에서 디지털 콘텐츠마케팅 효과 연구: 간접광고 유형을 중심으로)

  • Kim, Tae-Yang
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.4
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    • pp.155-164
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    • 2020
  • This study measured the effect of PPL(Product Placement: PPL) in OTT(Over The Top) to search a new advertising revenue model according to the change of viewers' video content consumption patterns. On the first, by two research steps, the experiment was carried out using an eye-tracker and then a survey as the second step was administered asking subjects about their attitude about advertising messages, attitude about brand, and intention to purchase the brands used in the experiments. Specifically, the PPL materials used in the experiments were classified with three parts. This study has the meaning as approaching to the PPL research with new methodology by quantitatively access through the eye tracking of the subjects beyond the conventional qualitative measure that depends only on the memory of them. This research aims to find the possibility of indirect advertising as a new revenue model in the OTT environment.

Experimental Verification of Relaxation Effect of Tree Planting using Eye Movement Tracking

  • Lee, Ju-Young;Sawada, Takuji;Fujii, Eijiro
    • Proceedings of the Korean Institute of Landscape Architecture Conference
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    • 2007.10b
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    • pp.89-93
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    • 2007
  • In the Japanese garden, a unique planting design has been used to improve visual harmony with the surrounding landscape by planting plants around the objects that are not harmonious with surrounding landscape. In this study, physiopsychological effects of plants caused by a traditional planting skill used in Japanese garden was verified in terms of visual relaxation using eye movement recording and semantic differential method. A total of fourteen Japanese volunteers(seven male and seven female) who have normal vision(aged $21{\sim}28$) participated as subjects. Experiment was carried out in the sealed room of Chiba University in Japan. Four different types of scenery models were presented which were created by combination of the three landscape factors of the surrounding background, the object that disturbs visual harmony, and the trees planted for improving visual harmony with the surrounding landscape. In the results, significantly more gaze fixations were measured on the trees than on the object and higher values in positive feelings were recorded for the stimuli with proper planting combination. Our results indicated that proper tree planting can cause physiopsychological relaxation by improving visual harmony with the surrounding landscape and provided new evidence for supporting scientific validity of the traditional planting skills.

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Evaluation of the Head Mouse System using Gyro-and Opto-Sensors (각속도 및 광센서를 이용한 헤드 마우스의 평가)

  • Park, Min-Je;Kim, Soo-Chan
    • Journal of the HCI Society of Korea
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    • v.5 no.2
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    • pp.1-6
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    • 2010
  • In this research, we designed the head mouse system for disabled and gamers, a mouse controller which can be controlled by head movements and eye blinks only, and compared its performance with other regular mouse controller systems. The head mouse was moved by a gyro-sensor, which can measure an angular rotation of a head movement, and the eye blink was used as a clicking event of the mouse system. Accumulated errors caused by integral, which was a problem that previous head mouse system had, were removed periodically, and treated as dead zones in the non-linear relative point graph, and direct mouse point control was possible using its moving distance and acceleration calculation. We used the active light sources to minimize the influence of the ambient light changes, so that the head mouse was not affected by the change in external light source. In a comparison between the head mouse and the gazing tracking mouse (Quick Glance), the above method resulted about 21% higher score on the clicking event experiment called "20 clicks", about 25% higher on the dasher experiment, and about 37% higher on on-screen keyboard test respectively, which concludes that the proposed head mouse has better performance than the standard mouse system.

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Development of the Heuristic Attention Model Based on Analysis of Eye Movement of Elementary School Students on Discrimination task (변별과제에서 초등학생의 안구운동 분석을 통한 발견적 주의 모델 개발)

  • Shin, Won-Sub;Shin, Dong-Hoon
    • Journal of The Korean Association For Science Education
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    • v.33 no.7
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    • pp.1471-1485
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    • 2013
  • The purpose of this study was to develop a HAM (Heuristic Attention Model) by analyzing the difference between eye movements according to the science achievement of elementary school students on discrimination task. Science achievement was graded by the results of the Korea national achievement test conducted in 2012 for a random sampling of classes. As an assessment tool to check discrimination task, two discrimination measure problems from TSPS (Test of Science Process Skill, developed in 1994) which were suitable for an eye tracking system were adopted. The subjects of this study were 20 students from the sixth grade who agreed to participate in the research. SMI was used to collect EMD (eye movement data). Experiment 3.2 and BeGaze 3.2 programs were used to plan experiments and analyze EMD. As a result, eye movements of participants in discrimination tasks varied greatly in counts and duration of fixation, first fixation duration, and dwell time, according to students' science achievement and difficulty of the problems. By the analysis of EMD, strategies of the students' problem-solving could be found. During problem solving, subjects' eye movements were affected by visual attention; bottom-up attention, top-down attention and convert attention, and aflunter attention. In conclusion, HAM was developed, and it is believed to help in the development of a science learning program for underachievers.

Unconscious Response Characteristics of Pupils in the Observation toward to Spatial Image (공간이미지를 향한 주시에 나타난 동공의 무의식적 반응 특성)

  • Kim, Jong-Ha
    • Korean Institute of Interior Design Journal
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    • v.27 no.3
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    • pp.136-144
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    • 2018
  • The purpose of this study is to examined the unconscious response of the pupil in the observation toward the image in the eye-tracking experiments that target on a large complex cultural space. Twenty-five men participated in this experiment and the observation data were analyzed in seconds per minute on watching time. It could examine the unconscious response of information searching in the change of pupil size in the process of observing the space. The results could be defined as following several points. First, it was possible to outline the unconscious response characteristics of pupil by analyzing sudden changes in pupil size as total, cumulative, and individual. The response characteristics using frequency and time can be utilized as the analytical method to examine the degree of interest of spatial components according to the purpose of analysis in the future. Second, according to the over ${\pm}5%$ of cumulative variation rate on the pupil size change, during in the 60 seconds, the continuous pupil dilation was used 25.2 seconds in 8.8 rounds and the pupil reduction was used 18.0 seconds in 7.0 rounds. Third, when the variation rate of ${\pm}5%$ or more was regarded as the sudden changes on pupil size by individual variation, the pupil dilation was 7.2 rounds of 8.6 seconds and pupil reduction was 6.0 seconds in 5.0 rounds. This means that the pupil increases 9.3% in one expansion and decreases -8.5% in the reduction process. As regarding pupil changes as cumulative rate, it appeared high change rate on pupil reduction but it became higher on pupil dilation in individual.

The Saccades Distance Extraction Technique of Sight and the Spatial search Characteristics - Target Department Sports Store Space - (시선의 도약거리 추출 기법과 공간탐색 특성 - 백화점 스포츠 매장 공간을 대상으로 -)

  • Kim, Jong-Ha
    • Korean Institute of Interior Design Journal
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    • v.26 no.5
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    • pp.83-92
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    • 2017
  • This research is about the characteristics of the saccades that occurring in the process of observing the spatial. The size of the saccades is the visual activity for acquiring the information, and the search trace that left by the spatial visitor. Reviewed over the saccade through the analysis of observation process that appeared in the eye-tracking experiment of sports store from the department store, the saccade is defined as the sight movement in the process of finding a component to view in the spatial. If some spatial component induces saccade, and able to know which specific component acquired through the saccade, then the designer will have a clue which able to provide the spatial desired by the consumer. The results of analyzing the process in the deriving the spatial component and saccade characteristic from industrial space, can be summarised as follows. The first, the average fixed number of [IN].[OUT] zone appeared similarly, and it leads to knowing that the time used for attention with one frequency is about 0.3 seconds. Second, there were more saccades toward [$IN{\rightarrow}OUT$] (13 persons, 76.5%) than [$OUT{\rightarrow}IN$] (4 persons, 23.5%). The Los Angeles area has lots of interesting things to watch, so it able to thinks to begins with small saccade and then occur to bigger saccade activity to find new interests shortly after [OUT] saccade. Third, according to time range changes, keep eyes on the characteristics of saccade, [IN].[OUT] frequency has slightly decreased the changes of viewing time, but there was no significant change in an average number of observations. This means that the frequency and the number of observations are decreased together. Therefore, it can be seen that the amount of information to be acquired (frequency) is decreased (count) as the observation time elapses.

Spatial Structure Analysis of View Angle Correction reflecting Characteristics of Universal Observation (보편적 주시특성을 반영한 시야각 보정 공간구조 분석)

  • Kim, Suk-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.10
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    • pp.6917-6924
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    • 2015
  • The universal nature of humans is formed by the view angle and the visibility range. However, the majority of theories on spatial structure analysis based on the visual perception do neither reflect the view angle nor consider only the flat view angle. Some theories that reflect them is a theory where the part included in the view angle and the part excluded in the view angle have been separated in a dichotomous way, excluding the universal characteristics of humans. This study applied an observing probability to a 3-D visibility analysis theory by conducting a eye-tracking experiment, empirically determining the limits of the field of view, and deriving the observing probability by view angle. In addition, it attempted to identify the probability by manufacturing an application of spacial, visual perception analysis and applying the concept of multiple frustum culling. For the characteristics of observation, the data were measured and collected regarding the walking course for 3 minutes for an optional space, aimed for 33 people as subjects. Subsequently, the data were prepared by analyzing the observation fixation frequency probability.

Multi-robot Formation based on Object Tracking Method using Fisheye Images (어안 영상을 이용한 물체 추적 기반의 한 멀티로봇의 대형 제어)

  • Choi, Yun Won;Kim, Jong Uk;Choi, Jeong Won;Lee, Suk Gyu
    • Journal of Institute of Control, Robotics and Systems
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    • v.19 no.6
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    • pp.547-554
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    • 2013
  • This paper proposes a novel formation algorithm of identical robots based on object tracking method using omni-directional images obtained through fisheye lenses which are mounted on the robots. Conventional formation methods of multi-robots often use stereo vision system or vision system with reflector instead of general purpose camera which has small angle of view to enlarge view angle of camera. In addition, to make up the lack of image information on the environment, robots share the information on their positions through communication. The proposed system estimates the region of robots using SURF in fisheye images that have $360^{\circ}$ of image information without merging images. The whole system controls formation of robots based on moving directions and velocities of robots which can be obtained by applying Lucas-Kanade Optical Flow Estimation for the estimated region of robots. We confirmed the reliability of the proposed formation control strategy for multi-robots through both simulation and experiment.

Searching of Information on Reverse left/right Space in Sports-Shop and Features of Its Visual Appreciation - Through Comparison of Original and Reverse left/right Image Space - (스포츠 매장의 전회에 따른 정보 탐색과 시각적 이해 특성 - 원-공간과 전회-공간의 이미지 비교를 통해 -)

  • Kim, Jong-Ha
    • Korean Institute of Interior Design Journal
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    • v.25 no.5
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    • pp.71-81
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    • 2016
  • This research has been carried out with the objects of sporting goods shops to find out what structure of those shops raises more interest from customers. The tracking eyes on the objects which are the same but seen to have different structures has revealed the followings. Customers' visual appreciation of Reverse left/right Images (11.1) was found to be higher than that of Original Images (10.6). Furthermore, the reverse left/right image of the space also was found to attract more interest from customers, which led them to have longer observation. The below is about the interpretation of the spatial exploration by observation time and the appreciation of its visual content in line with the experiment objects of selling spaces. The longer the space was observed, (1)the higher the expansive searching of space was, (2)the more spots were observed as if they did not know what to see after they first observed at early hours, (3)later (in the time range of 64~73 seconds) they came to look at the spots in which they got interested, (4)and then again they suddenly got lost what to see. When the change of observation characteristics by time range is reviewed, it can be seen that the searching of original images is changed from Divergent Feature to Convergent Feature when the observation time increases from the early stage of observation to the later. On the contrary, the reverse left/right images were found to have the opposite searching features, that is, from convergent exploration to divergent exploration. These findings show that the reverse left/right images of the sporting goods shops, which were the experiment objects, have more factors attracting customers' attention and interest and that it is the very shop-structure which makes customers have better visual appreciation of those shops.