• Journal of Korea Multimedia Society
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• v.25 no.2
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• pp.374-381
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• 2022

This study analyzes the visual perceptual difference of observers in the artworks created by human artists and artificial intelligence(AI) through eye-tracking. More specifically, the study analyzes the degree of visual attention through a fixation experiment on non-linguistic sources such as the formation and expression of artworks. As a result of this study, the subjects had guessed that one out of four artworks were created by AI (in actuality, 61.1% of the artworks were created by The Next Rembrandt). This demonstrates that most of the subjects hardly recognized the difference between the artwork of human artists and AI. From the comparative analysis of visual perceptual differences found through eye-tracking, more visual attention was found to be demanded for catching details of more stimulating visuals compared to less stimulating visuals. In the gender difference analysis, both of the female and male subjects were likely to stare more intently at the flowers of still-life paintings (Deep Dream & Vincent Van Gogh) while the eyes of a portrait painting (Rembrandt & The Next Rembrandt); this demonstrates no significant differences in gender. Various opinions on AI and art creation from different perspectives arose, therefore, this research is meaningful in a way that it suggests an objective examination through experiments with an artistic perspective.

• Journal of Korean Elementary Science Education
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• v.32 no.2
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• pp.185-197
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• 2013

The purpose of this study was to analyze the difference between eye movements according to science achievement of elementary school students in observation situation. Science achievement was based on the results of national achievement test conducted in 2012, a random sampling of classes. As an assessment tool to check observation test, two observation measure problems from TSPS (Test of Science Process Skill; developed in 1994) suitable for eye tracking system are adopted. The subjects of this study were twenty students of sixth grade who agreed to participate in the research. SMI (SensoMotoric Instruments)' iView $X^{TM}$ RED was used to collect eye movement data and Experiment 3.1 and BeGaze 3.1 program were used to plan and analyze experiment. As a result, eye movements in observation test varied greatly in fixation duration, frequency, saccade, saccade velocity and eye blink according to students' science achievement. Based on the result of eye movements analysis, heuristic search eye movement was discussed as an alternative to improve underachievers' science achievement.

• Korean Institute of Interior Design Journal
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• v.27 no.2
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• pp.3-11
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• 2018

This study aims to investigate whether there is intensionally changing eye - gaze on the cafe space images with floor finishing materials. In the Yarbus' experiment, he argued that changing information that an observer is asked to obtain from an image changes pattern of eye movements. Based on the scan path evidence, this research have questions as (1) the difference of visual attention on finishing floor material stimulus, (2) visual attention of initial activity time and type of movement paths on AOIs, and (3) visual relation floor area with another AOIs. Eye movements were recorded with the SMI REDn Scientific, which sampled eye position at 30Hz and lasted 2 minutes(120s). Although viewing was binocular, only the right eye was tracked. Of the 66 observers(mean age 22 years, standard deviation: ${\pm}1.82$) who participated in the experiment done by the four point calibration and validation procedures at the beginning tasks. Analyzing qualitative data from the number of fixation and duration on AOIs divided into four parts (AOI I-Floor, AOI II-Wall, AOI III-Ceiling, and AOI IV-Counter) in the stimulus. The results from this experiment analyzed as follows. First, it was significant in the difference of the average number of AOIs fixation times observed for the spatial image using the wood tile flooring material and the polishing tile. The wood tile flooring of stimulus had higher fixation number on AOI-II, AOI-III, and AOI-IV than the polishing tile. On seeing AOI-I was higher attention in the polishing tile stimulus. Second, the observers examined AOI-II intensively in both stimuli. However, the visual intensity was also followed by on the AOI-IV and AOI-I in the wood tile flooring stimulus, and on AOI-I, AO-IV in the polishing tile. Third, visual attention data on each AOIs have divided into the time range of "5 sec" for both images. In the wood tile stimulus, the horizontal movement path followed by AOI-II, AOI-IV, and AOI-II. In the polished tile stimulus, the movement path followed by moving vertically to AOI-II, AOI-I, and AOI-II. This study approached meaningfully and found out the characteristics of visual attention, according to the different intentions of visual attention, the relationship pathways of visual mechanism appeared and also activated by eye-tracking experiments.

• Journal of the Ergonomics Society of Korea
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• v.26 no.4
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• pp.17-24
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• 2007

Analyses of eye tracking and think-aloud protocol data were performed to examine novice-expert differences in perceptual and cognitive aspects of air traffic controllers' situation awareness. In Experiment 1, three groups of field air traffic controllers (experts, intermediates, novices) were asked to perceive situations that were manipulated by situation complexity. In Experiment 2, protocol analysis for previous situation awareness tasks was performed to extract different task models and strategy models as a function of expertise. Then delayed-recall task and interviews about air control plans for the recalled situations were also executed. Results showed that expert controllers concentrate only on several critical features and have their own strategies to reduce mental workloads.

• Journal of Korean Elementary Science Education
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• v.33 no.1
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• pp.181-194
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• 2014

The purpose of this study was to analyze the difference between eye movements according to science achievement of elementary school students on measuring tasks. Science achievement was graded by the results of Korea national achievement test conducted in 2012. As an assessment tool to check measuring task, two measuring measure problems from TSPS(Test of Science Process Skill; developed in 1994) which were suitable for eye tracking system were adopted. The subjects of this study were 3 underachievers and 3 overachievers from 6th grade who agreed to participate in the research. SMI was used to collect EMD (eye movement data). Experiment 3.2 and BeGaze 3.2 programs were used to plan experiment and analyze EMD. As a result, eye movements of participants in measuring task did not show the path to the common gaze by groups. To solve the problem of using specific measuring strategies related to the correct answer. Underachiever who failed in measuring tasks don't have enough measurement capabilities and lack eye movement through the area of interest for cognitive thinking. These results show that elementary school science curriculum dealing with measuring have to reflect a lot of step-by-step learning requires.

• Archives of design research
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• v.16 no.4
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• pp.197-206
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• 2003

Nowadays, the studies on interface and cognition-engineering has become issues of general interest as newly design-methods which analyze the behavior of user on products. However existing studies were mainly done with verbal-centered method which made it difficult for the designer to apply for visual realization. Moreover many mistakes and noises are taken place whenever the designer converts verbal statements and needs of user into visual factors. Therefore the designer needs to analyze visual perception on user and product as visual-centered methods. This study applies the eye tracking method as analysing-instrument and aims to develop the analysis-framework, the concrete techniques of measurement and the application for the product design. At first the nature and the process of visual perception on products are reviewed for developing analysis method. Then the technique of eye tracking and the meaning of fixation and movement are discussed to specify the concrete method. The basic experiment of product can reveal general analysis process, advantage and guideline for the application of eye tracking method. The Study is peformed through the following 4 steps ; to pre-research into product design and visual perception theory ; to identify the concrete experiment method, to measure the fixation/movement data and analyze the raw data, to convert the result of analysis to the visual framework. Finally the major findings and the limits of the study are suggested and summarized.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.111-119
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• 2010

This paper deals with the experiments of optokinetic differentiation within eye tracking test through the menu direction and cognitive degree of service menu title for watching digital media service. Researcher establish a research topic which verification of differentiations of eye tracking velocity when media user perceive the service menu title within vertical structure or horizontal structure. Experimentation was designed with two types of menu structure-vertical or horizontal-and these have each 9 cases of eye tracking tasks for experimentee. Researcher arrives at a conclusion through as stated above experiment that cases of vertical menu structure is more effective method with linear channel service menu, otherwise that cases of horizontal menu structure is more effective method with non linear channel service menu, like a video on demand service. The research results will be very helpful with actual media industry players when they planning the evolutionary direction of their menu layout.

• International Journal of Precision Engineering and Manufacturing
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• v.7 no.2
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• pp.41-45
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• 2006

This paper deals with human spatial cognition using visual and auditory stimulation. More specially, this investigation is to observe the relationship between the head and the eye motor system for the localization of visual target direction in space and to try to describe what is the role of right-side versus left-side pinna. In the experiment of visual stimulation, nineteen red LEDs (Luminescent Diodes, Brightness: $210\;cd/^2$) arrayed in the horizontal plane of the surrounding panel are used. Here the LEDs are located 10 degrees apart from each other. Physiological parameters such as EOG (Electro-Oculography), head movement, and their synergic control are measured by BIOPAC system and 3SPACE FASTRAK. In the experiment of auditory stimulation, one side of the pinna function was distorted intentionally by inserting a short tube in the ear canal. The localization error caused by right and left side pinna distortion was investigated as well. Since a laser pointer showed much less error (0.5%) in localizing target position than FASTRAK (30%) that has been generally used, a laser pointer was used for the pointing task. It was found that harmonic components were not essential for auditory target localization. However, non-harmonic nearby frequency components was found to be more important in localizing the target direction of sound. We have found that the right pinna carries out one of the most important functions in localizing target direction and pure tone with only one frequency component is confusing to be localized. It was also found that the latency time is shorter in self moved tracking (SMT) than eye alone tracking (EAT) and eye hand tracking (EHT). These results can be used in further study on the characterization of human spatial cognition.

• Korean Institute of Interior Design Journal
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• v.24 no.2
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• pp.134-141
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• 2015

Brand space is one of the important elements of urban cultural space and can stimulate the urban culture as a significant landmark. Thus, it is necessary to develop factors for evaluating the communication with users in brand spaces. In particular, factors for evaluating the psychological, emotional aspects of users is essential. This study is aimed at developing evaluation factors with a space marketing perspective through an user behavioral analysis. As for research method, the emotional responses of users will be examined and analyzed through an eye-tracking device. First, The researcher will visit brand spaces and take photos of them to collect data and analyze the status. Second, we filled out the questionnaire based on analytical framework and selected 20 architectural students for survey. Third, Eye-tracking experiment will be conducted. Forth, Space design marketing evaluation factors will be established based on the results. Final, suggestions for future research based on the analysis results. When the 30 images of premium supermarkets were used for the survey, men were more sensitive to the store design. But women were more sensitive to the quality or store accessibility. Also, the furniture factor was most important for women, and spatial factor was most important for men. When the eye-tracking experiment was done as to the 5 selected brand spaces, both men and women looked at the furniture factor that includes the showcases more than anything else. It shows the same result as the previous survey.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.102-110
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• 2019

Among the visual sensibility studies, many studies of color or movement have been done, but not much have been done about whether it can evoke sensibility in static form itself. Therefore, in this study, visual attention by AOIs(Area of Interests) combined with color based on three basic forms was analyzed using eye tracking, and the results were visually expressed through Heat Map and Gaze Plot. In addition, A Paired t-test was performed on the mean difference between the two groups to verify the statistical significance of each color and form. As a result of the experiment, the chromatic color form was more visual attention than the achromatic color form and warm color form was higher mean than cool color, so the visual attention was greater. In this study, it is meaningful to suggest a quantitative method which is easy to interpret objectively the design element that is easily interpreted subjectively. Based on the results of this study, if more further studies and quantitative analysis methods are presented that can identify differences in visual attention from various colors and forms, it can be used to provide guidelines for basic design.