• Agribusiness and Information Management
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• v.7 no.2
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• pp.1-11
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• 2015

This study has performed a comparative analysis between groups based on Time To First Fixation, Fixation Duration, Fixation Count and Total Visit Duration, which are eye-tracking analysis indicators on what visual attention is shown compared to the e-magazine produced as regular images related to e-magazines in which experiment subjects have applied cinemagraph images as eye tracking research on the e-magazine produced with cinemagraph images and e-magazines produced with regular images. The experiment sample used e-magazines composed of nine pages while AOI (area of interest) has been set up on each page by classifying image and text regions. A combined 30 people took part in the experiment, which was performed by randomly assigning 15 to the experiment group and 15 to the control group. According to the results of the analysis, the experiment group recorded a shorter time than the control group on the e-magazine produced with cinemagraph images through Time To First Fixation. Though no significant difference was found between the experiment and control groups in Fixation Duration, a substantial difference did appear between Fixation Duration and Total Visit Duration.

• Korean Institute of Interior Design Journal
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• v.23 no.1
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• pp.122-131
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• 2014

This study aimed to conduct an eye-tracking experiment carried with facade images as a medium and to do research on 'the interest of the eyes' resulted from people's gazing phenomena. This study secured gazing data which appeared according to visual response and analyzed gazing phenomena to find the basic theory of 'the interest of the eyes' as a methodological role, which consumer interest and attention could be grafted when a plan and a design for space design was made. Data terms used in eye-tracking backgrounds and the movement of the eyes were investigated in literature review. Twenty (20) facade images were selected through a case study to get experimental stimuli for the related experiment. Thirty (30) subjects (men and women) suitable for the experiment were recruited to conduct an eye-tracking experiment. After the experiment, five (5) areas were set up in the facade image to identify the focus level of interest and attention. The level of interest and focus was connected to the interest of the eyes. The analysis to study the interest of the eyes was based on nine (9) items such as sequence, entry time, dwell time, hit ratio, revisits, revisitors, average fixation, first fixation and fixation count. Through gaze analysis, the following conclusion was drawn about the 'interest level of sight' for gaze frequency. The interest level can be interpreted to be higher for faster sequence, shorter entry time, longer all fixation(ms) for dwell time, faster all saccade(%), higher hit ratio, more revisits, more revisitors, longer average fixation, faster and longer first fixation, and more fixation count, and the person can be said to have felt interest faster and/or more.

• Journal of the Ergonomics Society of Korea
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• v.31 no.4
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• pp.601-607
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• 2012

Objective: The aim of this study is to classify between intentional and natural blinks in vision based eye tracking system. Through implementing the classification method, we expect that the great eye tracking method will be designed which will perform well both navigation and selection interactions. Background: Currently, eye tracking is widely used in order to increase immersion and interest of user by supporting natural user interface. Even though conventional eye tracking system is well focused on navigation interaction by tracking pupil movement, there is no breakthrough selection interaction method. Method: To determine classification threshold between intentional and natural blinks, we performed experiment by capturing eye images including intentional and natural blinks from 12 subjects. By analyzing successive eye images, two features such as eye closed duration and pupil size variation after eye open were collected. Then, the classification threshold was determined by performing SVM(Support Vector Machine) training. Results: Experimental results showed that the average detection accuracy of intentional blinks was 97.4% in wearable eye tracking system environments. Also, the detecting accuracy in non-wearable camera environment was 92.9% on the basis of the above used SVM classifier. Conclusion: By combining two features using SVM, we could implement the accurate selection interaction method in vision based eye tracking system. Application: The results of this research might help to improve efficiency and usability of vision based eye tracking method by supporting reliable selection interaction scheme.

• Korean Institute of Interior Design Journal
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• v.25 no.1
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• pp.73-80
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• 2016

Street is the most fundamental component of city and place to promote diverse actions of people. Pedestrians gaze at various street environments. A visual gaze means that there are interesting elements and these elements need to be preferentially improved in the street environment improvement project. Therefore, this study aims to set up the priorities of street environment components by analyzing eye movements from a pedestrian perspective. In this study, street environment components were classified into road, street facility, building(facade) and sky and as street environment images, three "Streets of Youth" situated in Gwangbok-ro, Seomyeon and Busan University of Busan were selected. The experiment targeted 30 males and females in their twenties to forties. After setting the angle of sight through a calibration test, an eye-tracking experiment regarding the three images was conducted. Lastly, the subjects were asked to fill in questionnaires. The following three conclusions were obtained from the results of the eye-tracking experiment and the survey. First, building was the top priority of street environment components and it was followed by street facility, road and sky. Second, as components to be regarded as important, fast 'Sequence', many 'Fixation Counts' and 'Visit Counts', short 'Time to First Fixation' and long 'Fixation Duration' and 'Visit Duration' were preferred. Third, after voluntary eye movements, the subjects recognized the objects with the highest gaze frequency and the lowest gaze frequency.

• Korean Institute of Interior Design Journal
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• v.25 no.3
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• pp.51-59
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• 2016

The technique for Eye-tracking is to trace the movements of pupils so that the eye's exploration response to be digitized. The procedure of Observation Experiment shows a mutual environmental characteristics between men and measuring devices. In order to improve the reliability and to secure the objectivity of the data acquired from eye-tracking, it is very important to analyze the procedures for the experiment to be prepared and the test data to be saved. Based on this viewpoint, the convergent exploration activities at the observation experiment with the objects of sport images were examined to find out what influences the context effect given by experimental environments have on this experiment. In addition, the starting time of attention affecting the reliability of observation data has been estimated. When the observation time is to be subdivided by the unit of second. The attention disperses for the individual characteristics to be appreciated. However, in case of analysis by the overall average, there was the problem that the section of attention dispersed to make it difficult to analyze the subjects' observation features. The study results made it possible to understand the physiological characteristics which were near unconsciousness, when there was an intensive attention for the first 3 seconds and the observation data were shown to be in ordinary range after 4 seconds. The analysis of observation with the focus of the intensive attention enabled the analysis with the first 3 seconds excepted so that it might approach the ordinary range of observation data. The distribution of attention for the first 3 seconds showed the intensive attention, which was on the center. The emergence of intensive attention and the overlapping of the centers can be considered as a context effect due to the correction for the preparing process of experiment. Accordingly, it is thought to be helpful to the security of objectivity and the construction of reliability of eye-tracking data to analyze the observation features shown after the deletion of the data for the first 3 seconds.

• Journal of Korea Multimedia Society
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• v.24 no.8
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• pp.1171-1177
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• 2021

Measuring and evaluation of audience's visual message perception are crucial process for scientific production of visual content. This study tried to evaluate the difference of viewer's awareness of visual object depends on his or her inherent characteristics like conservatism using an eye tracker system. Especially, this experiment tested research questions about positive correlation between conservatism and peoples' eye movements following the sound visual messages. 57 subjects participated in the test. Two different groups were exposed to two visual elements representing 'the conservative' and 'the liberal'. The results showed that people tended to have different way of seeing visual objects according to their inherent characteristics. Also by comparing the gaze time at the object and area of interest(AOI) in visual, this study is able to verify the existence of 'positive way of seeing' and 'negative way of seeing'. The two different ways of seeing have their own trail of eye movement.

• Journal of the Ergonomics Society of Korea
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• v.26 no.2
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• pp.103-112
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• 2007

This study was designed to validate Spreading Activation Theory (SAT) for an evaluation methodology for menu structure through Eye-Tracking approach. When a visual search is on the way, more eye fixations and time are necessary to visually process complex and vague area. From the aspect of recognition, well-designed menu structures were hypothesized to have fewer numbers of fixations and shorter duration because well-designed menu structures reflecting the users' mental model would be well matched with the product's menu structure, resulting in reducing the number of fixations and duration time. The results show that the shorter reaction times for SAT had significantly fewer numbers of fixation and shorter duration time as the hypothesis for this study stated. In conclusion, SAT was proved to be an effective evaluation methodology for menu structure with the eye tracking equipment. In addition, using SAT instead of the real performance experiment would be useful for designing user-centered systems and convenient information structures because SAT was proven to be the theoretical background for design and evaluation of menu structures.

• Journal of Communication Design
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• v.38
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• pp.80-90
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• 2012

The purpose of this study is to determine the differences in eye-tracking, which is one of the emotional reactions of the autonomic nervous system, against various experimental stimuli that vary in terms of the movement attributes of graphic image. This experiment conducted an analysis of variance of the movement factors(n) in each movement attribute(speed, horizontality movement, verticality movement, diagonal movement). Dependent variables were the fixation starting time, the fixation dwell time, the whole fixation time from stimulus appearance, and the eye-tracking length. The result of eye-tracking against movement speed showed nonsignificant differences for each movement attribute. In the horizontality movement, the → movement was higher than the ← movement. In the verticality movement, the ↑ movement was higher than the ↓ movement. In the diagonal movement, there was not significant differences for each movement attributes.

• Korean Institute of Interior Design Journal
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• v.26 no.2
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• pp.3-12
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• 2017

This study has analyzed the features of attention to spacial composition seen in "Seeing ${\leftrightarrow}$ Seen" Correlation of continuous move in the space. The eye-tracking was employed for collecting the data of attention features to the space so that the correlation between visual perception and space could be estimated through the attention features to the difference between spacial composition and display. First, it was confirmed that the attention features varied according to the structure of shops and the exposure degree of selling space, which revealed that, while causing the customers' less attention to both sides of shops, the vanishing-point structure characteristically made their eyes focused on the central part. Second, their initial observation activities were found to be active at the height of their eyes. Third, 10 images were selected as objects for continuous experiment. There was a concern that the central part of each image would be paid intense attention to during the initial observation, but only two of those were found to be so. Fourth, there had been a study result of eye-tracking experiment that the attention had been concentrated on the central part of the image first seen. This study, however, revealed that such phenomenon is limited to the first image. Accordingly, it is necessary to draw up such method for ensuring reliability in order to use the data acquired from any eye-tracking experiment as exclusion of the initial attention time to the first image or of unemployment of the initial image-experiment to analysis.

• Journal of Korea Multimedia Society
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• v.23 no.12
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• pp.1454-1463
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• 2020

An important factor in eye-tracking PC interface for general paralyzed patients is the implementation of the mouse interface, for manipulating the GUI. With a successfully implemented mouse interface, users can generate mouse events exactly at the point of their choosing. However, it is difficult to define this interaction in the eye-tracking interface. This problem has been defined as the Midas touch problem and has been a major focus of eye-tracking research. There have been many attempts to solve this problem using blink, voice input, etc. However, it was not suitable for general paralyzed patients because some of them cannot wink or speak. In this paper, we propose a mouth-pop-up, eye-tracking mouse interface that solves the Midas touch problem as well as becoming a suitable interface for general paralyzed patients using a common RGB camera. The interface presented in this paper implements a mouse interface that detects the opening and closing of the mouth to activate a pop-up menu that the user can select the mouse event. After implementation, a performance experiment was conducted. As a result, we found that the number of malfunctions and the time to perform tasks were reduced compared to the existing method.