• Knowledge Management Research
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• v.16 no.1
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• pp.243-254
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• 2015

To increase their market shares and grow continuously, it is very important for small and medium-sized enterprises (SMEs) to expand their markets. Although various factors may influence an SME's effort to cultivate a new market, this research focused on activities related to the search and utilization of external knowledge. After conducting Tobit analysis based on the dataset of 959 Korean SMEs included in the 2010 Korean Innovation Survey, we found that external knowledge search and utilization activities positively affect the market expansion of SMEs. This result has two implications: (1) SMEs should actively search for appropriate external knowledge sources with which they can expand their markets and reduce their dependence on internal R&D activities; and (2) they should implement an efficient corporate system to effectively absorb and utilize external knowledge inside the firms. Despite these contributions, this research has its shortcoming in that it utilized a cross-sectional dataset, which can be further analyzed by incorporating the dataset from previous and future periods.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.101-113
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• 2018

This paper investigates the relationship between external search strategy and radical innovation performance. As the discrepancies that can exist among the varying sources of external knowledge is overlooked, the existing literature on the effect of external search strategy on radical innovation performance remains inconclusive. This study aims to reconcile such mixed findings by recognizing that external knowledge can be distinctive depending on the environment in which its source is embedded in; specifically, this paper examines the relationship between external search strategy and radical innovation performance by distinguishing external search from 'market' and 'non-market' relationships. We test our hypotheses with a sample of 431 firms from the manufacturing industries from the 2010 STEPI survey. Our empirical findings suggest that external search strategy from market relationships positively influences radical innovation performance, while the influence of external search strategy from non-market relationships is found to be not significant. Our research suggests that in order to improve radical innovation performance, firms must be able to maintain a cooperative relationship with other actors connected with market relationships and to effectively exploit the market knowledge obtained from these actors.

• Asia Marketing Journal
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• v.17 no.3
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• pp.73-103
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• 2015

According to Resource Dependence theory, an organization's behavior and strategy is affected by external resources. An organization has diverse resources interacting with environment. Because organization cannot focus on all those resources, it concentrates on its critical resources. In market environment, firm responds to other firms by controlling their internal critical resources or manages interdependency with environment to get market share. Thus Firm should choose best behavior and strategy when internal and external resources are change. When new brand enters, incumbents might change their strategy to protect their market share depending on critical value. More precisely, incumbents sharing market with entrant respond, but incumbents having competitive internal resources do not. In this article, we study incumbent's responses to a new brand entry and long-term effect. We show that how incumbents change their price strategy in reaction to the new brand' entry and also show these responses vary depending on interdependency of internal resources and external environments and ownership.

• Knowledge Management Research
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• v.21 no.4
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• pp.109-127
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• 2020

This study empirically investigates the effects of information search on new product development (NPD) process and performance with a sample of 82 NPD projects in 5 firms. The information search is consisted of general sources, internal sources, and external sources. The performance is consisted of technological and market performance. Findings show that information search from internal sources increases the technological knowledge of the NPD team, and information search from external sources increases the market knowledge of the NPD team. The technological and market knowledge of the NPD team increases its technical performance respectively. Only the market knowledge of the NPD team increases its market performance. Overall, the technological knowledge of the NPD team fully mediates the relationship between the information search from internal sources and its technical performance. The market knowledge of the NPD team fully mediates the relationship between the information search from external sources and its technical performance, and the relationship between the information search from external sources and its market performance. There is no other significant mediation relationships between the information searches and the performances. Implications of the research findings are discussed, and recommendation for future research are provided.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.93-102
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• 2018

This study suggests external knowledge search as a way of creating knowledge and efforts for reaching out to the innovation and examines the relationship between innovation speed and the breadth and depth of external knowledge search. As a part of efforts to overcome the limitations of the routines of external knowledge search in the domestic market, the efforts of a firm to enter the foreign market have been examined with a moderate effect. Although previous research focused on exploration of external knowledge that is mostly effected in single country or similar industry, this study expands it by introducing the concept of market expansion and empirically inspect the interaction effect. 818 valid samples used in this study are based on the innovation survey published by STEPI and empirical results are as follows. First, the breadth and depth of external knowledge search have a positive impact on innovation speed. Second, export performance as the effect of expanding the market has a moderating effect on the speed of innovation. Third, younger companies prefer various networks while older companies prefer depth networks in order to increase the speed.

• Journal of Korea Trade
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• v.25 no.2
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• pp.134-151
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• 2021

Purpose - This study empirically analyzes the impact of the internal and external network embeddedness of foreign subsidiaries and local market characteristics of the host country on the CEO selection whether or not to appoint an expatriate as the CEO of a foreign subsidiary. Design/methodology - To conduct an empirical analysis, we obtained a list of the headquarters of Korean MNCs from the Korea Chamber of Commerce and Industry. Based on the list of HQs, we identified a final list of overseas subsidiaries of Korean MNCs that have entered the world from KOTRA (Trade-Investment Promotion Agency for Korea). Then we conducted an empirical analysis based on the results of 391 questionnaires by employing logistic regression analysis. Findings - The results of empirical analysis are as follows. First, the higher the subsidiary's internal network embeddedness, the higher the tendency appoint an expatriate as the CEO. Second, the higher the volatility of the local market, the higher the tendency to appoint an expatriate as the CEO. Third, the stronger the competition in the local market, the lower the tendency to appoint a PCN. Originality/value - This study has significant theoretical implications in that it examines the link between the internal and external embeddedness of overseas subsidiaries and the appointment of parent country nationals (PCNs) as the CEO that prior research has not examined.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2005.11a
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• pp.191-195
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• 2005

Till now, the roles of a tradition market were a circulation of the necessities of life, a employment market of local society, a center of community, and a main structure of local economy. Recently, these tradition market is on the decline because it couldn't cope with the internal and external changes. It is recognized that these phenomenon is a factor of economy unbalance. So, to activate the local economy, tradition market should be promoted. Therefore, external changes such as the increase of competition intensity and the changes of consume pattern, internal changes such as the deterioration of facility and old fashioned management were analysed. The activation plan of traditional market were suggested through the decision index for the tradition market in this study.

• Knowledge Management Research
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• v.17 no.1
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• pp.49-72
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• 2016

Extant research on firm innovation productivity is limited in measuring the innovation productivity, in which they measured firm innovation productivity by using either inputs or outputs of innovation. The present study complemented the extant research by employing Data Envelopment Analysis (DEA) approach to measure firm innovation productivity. Furthermore, this paper examined the effects of firms' external knowledge search, as one of open innovation practices, on firm innovation productivity, for open innovation activities are regarded as an influencing factor on firm innovation productivity in the previous literatures. Using the data of the Korean Innovation Survey (KIS) of manufacturing industries conducted in 2008, this study developed hypotheses in which we considered not only two dimensions of external knowledge search (breadth and depth) but also two subtypes of external knowledge search (market-driven and science-driven). The results found that searching deeply and market-driven search are positively related to firm innovation productivity, but science-driven search is somewhat negatively related to firm innovation productivity. Furthermore, market-driven search can mitigate the negative effect of science-driven search on innovation productivity.

• Journal of the Korean housing association
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• v.26 no.5
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• pp.71-78
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• 2015

Currently, the Korean construction industry is shifting its interest to the overseas construction market because of a stagnating domestic market. In the meantime, the international housing construction market is expanding with respect to new city development projects that are supported by population growth and urban migration. Despite the Korean construction industry's expertise in new city development, technology, and systems for apartment supply, the share of Korean players in the international housing construction market is continuously decreasing. As a measure to overcome this situation, the authors of this study considered the paper "The Development of a Cost Effective, Long-life Housing Model and Construction of Testbed," which is currently in progress as a part of national project. Through literature review and interviews with experts, the authors determined that there are "column+minimum interior (infill)" apartments that are similar to the long-life housing in some areas of China, Southeast Asia, and Russia. Candidate countries expected to be feasible for the entry of long-life housing were selected by determining the top countries that have already entered the long-life housing market and analyzing those selections through additional specific techniques. The external environments of the selected countries were also analyzed. Please refer to the full paper for details.

• Proceedings of the KSR Conference
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• 2000.11a
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• pp.68-76
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• 2000

Reliable external cost must be estimated to achieve the optimal market share between transportation modes. In this paper, we determined the market share between railroad and road on the cost minimization base. The results show that optimal market share is achieved by increasing investment on railroad.