A Study of the Effective Factors on the Consumer's Adoption of Casulal Hanbok. -Focused on the Perceived Risk and Product Expressive Self-Image- (생활한복의 채택 영향요인에 관한연구 -위험지각과 자기이미지를 중심으로-)
-
- Journal of the Korean Society of Costume
- /
- 제42권
- /
- pp.43-58
- /
- 1999