• Journal of Digital Convergence
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• v.12 no.4
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• pp.157-170
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• 2014

Professional coffee shops are trying to increase customers' satisfaction and to invite more customers by providing the differentiated services. The existing researches show that the effects which the physical environment in shops has on customers' satisfaction and word of mouth intention are appealing to people's attention. In comprehensively examining the studies related to the physical environment, they can be summarized into two main perspectives, that is, the direct effect that the physical environment has on customers' satisfaction, quality perception, and other customers' responses (purchase desire, revisit intention, etc.) and the indirect effect that the physical environment has on customers' responses by means of customers' emotion or value perception. This research established 4 hypotheses by sampling 321 customers of those who have visited professional coffee shops, and empirically analyzed them. The empirical analysis carried out the structure analysis of covariance by using SPSS 17.0 statistics package and AMOS 17.0. As a result of the hypothesis qualification, the other hypotheses excluding one little hypothesis were adopted. The one refused hypothesis is that the only symbolism of the environmental elements in shops doesn't influence the customers' emotion positively (+). This is considered as a very unexpected result, and yet many customers who visit coffee shops express the symbols of professional coffee shops using the expressions such as 'bean coffee shop' or 'star coffee shop', but these expressions seem not to influence customers' mind positively in practice.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.156-163
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• 2013

In the past, the enlargement of perception through media was 'information'. From now on, however, the primary objective of media is to consist not in conveying information but in sharing the values of 'emotion' and 'experience' that are perceived through information. Individual emotional becomes an issue due to the limitations of the ideology of modernism and the pervasiveness of the autonomous perception in the human thinking that started in postmodernism. If we once again talk about a function-focused, sensible approach for the sake of marketing in the current era that has impinged on the limits of mammonism, we must keep in mind that 'emotion,' presently retaken as the originary, human value and the value of new communication, may come to an end any time. Therefore, th current thesis is designed to examine John Dewey's 'transaction' as a method for figuring out the concept of emotion, the perceptional function latent in humans. Dewey's 'transaction,' which is a term that refers to the reciprocal relationships between humans and environment and the accompanying totality of perceptive process, interprets human emotion, user experience and environment as the organic, circular relationships. For such understanding, one must break out of the boundary of the past, dichotomous communication between the subject and the object to expand into the perceptional relations in a wider environment, in order to seek design methods that would help dismantle the borderline that has so far separated the developer from the user, share sensibilities, and express experiences.

• Archives of design research
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• v.17 no.4
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• pp.141-148
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• 2004

The purpose of this study is to define the emotion that expressed in step animation and to quantify the intuitional expression of emotion that related step for using extract, measure, analysis the stimulate element about step. The survey of relation with 27 word of emotional expressions and 36 moving pictures of step sample is used for method of this test. The emotional mental structure is transferred to 2 dimensional planes as applying the results of analysis of integrated data using Quantification Method 3, which the integrated data is composed two axial - confidential axial and stabling axial. Analysis of distribution of 2 dimensional diagram shows that the second of the plane and the third of the plane have much data. However, the first of the plane and the forth of the plane have a little data. Through this kind of analysis of graph, it is difficult to express a different emotion between unstable the timidity mind and stable feel the timidity mind using only step analysis. Six difference types about physical elements affecting to emotion are selected and analyzed such as the paces of step, the rate of step, the movement angle of pelvis, the swing range of arm, angle of backbone and the lean angle of body. The result is that the rate of stop and the lean angle of body are the major element that effects to emotional stimulate of stop. This thesis argues about methods transforming subjective expression to objective and quantitative expression with the state of delicate emotion of character apply to step animation naturally. Those data to apply to multi-contents in future are the main target in this study.

• The Journal of the Korea institute of electronic communication sciences
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• v.17 no.6
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• pp.1137-1144
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• 2022

In this study, an artificial intelligence(AI) was developed to help with facial expression practice in order to express emotions. The developed AI used multimodal inputs consisting of sentences and facial images for deep neural networks (DNNs). The DNNs calculated similarities between the emotions predicted by the sentences and the emotions predicted by facial images. The user practiced facial expressions based on the situation given by sentences, and the AI provided the user with numerical feedback based on the similarity between the emotion predicted by sentence and the emotion predicted by facial expression. ResNet34 structure was trained on FER2013 public data to predict emotions from facial images. To predict emotions in sentences, KoBERT model was trained in transfer learning manner using the conversational speech dataset for emotion classification opened to the public by AIHub. The DNN that predicts emotions from the facial images demonstrated 65% accuracy, which is comparable to human emotional classification ability. The DNN that predicts emotions from the sentences achieved 90% accuracy. The performance of the developed AI was evaluated through experiments with changing facial expressions in which an ordinary person was participated.

• The Journal of the Korea Contents Association
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• v.9 no.4
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• pp.162-171
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• 2009

In directing a film, aesthetics are use for visual manifestation of narratives to audiences. Especially, colors have important roles in that process to express emotions and to convey the story. For 3D animation, they may play even more important roles due to the nature of colors being generated by computers. This paper studies the relationship between narratives and colors by analyzing how colors change by the rise and fall of tensions in narratives, and by investigating how emotional expressions are affected due to color changes.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.296-300
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• 2006

It is difficult to let computer express feelings because of the ambiguity and nonlinearity. But it is said that expressing emotions is very important for high quality data processing and improvement of interactivity in WBI. In this paper, I surveyed emotion models from the view point of psychology. Next, I proposed WBI(Web Based Instruction) based on character agent considering emotional experience. By experimental result, the proposed model shows that has more user's preference than other existing WBI.

• Journal of the Korean Society of Costume
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• v.52 no.5
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• pp.47-60
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• 2002

With such basic conceptions in mind. this study was aimed at reviewing the unique formative aesthetics of scarves for creation of modern apparel design. To this end, the drapeability of the rhythmically wrinkled fabric of scarf as well as its tying and enclosing representation were introduced into the apparel details and silhouette to create an apparel design flattering the moderns unique sense of aesthetics and emotion. In the same vein. threads were superimposed on the planar fabric to express a sense of volume and thereby, pursue a unique decorative effect of rich texture. Specifically. the objectives of this study are to highlight the practical use of scarf warming and its decorative formative aesthetics and thereby, apply it to apparel designs and develop an art fabric using the machine embroidery technique. and ultimately, suggest the possibility of unique but highly value-added apparel designs.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.103-111
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• 2005

Since the Industrial Revolution in the 18th century, the production system adopted mechanization and mass production to popularize and standardize overall society. The architectural space removed basic desire of men on the decoration to neglect historical and regional continuity of the architecture and to make uniform designs, so that human sensibility and emotion were excluded. The architectural space had arbitrary and functionalism features in accordance with such a social change to display abstract space having no personality. The limitation expanded value of the space that was not lot possession and residence but for communication with men to express object factors. However, the object factors of the space were expressed in each factor consisting of either material factors or non-material factors. This study investigated interaction of the space by both expressive interaction and potential interaction to find out key words for making frames of the investigation and to examine cases comprehensively. The purpose of the study was to recover relations between the space and men in horizontal way and mutual communication and to present possibility integrating men and space.

• Cartoon and Animation Studies
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• s.9
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• pp.94-111
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• 2005

Sight is one of the Important physical function of understand and express everyday life or artistic worts. 80% of the whole cognitive information on things and spaces comes from sight among man's five sense. This proves that the function of sight has much influence upon senses and perceptions, and such influence evokes a varier of emotional response. Emotion is an important element in framing an animation work, and need various equipment to evoke audience's impressions. Such elements as event, circumstance, time, and space are equipments for the emotional experience of audience.

• Proceedings of the Korean DIstribution Association Conference
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• 2007.08a
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• pp.127-158
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• 2007

This study discusses salespersons' emotional intelligence, one of the key abilities necessary to meet customers' needs effectively, and express positive emotions in frequent interactions with customer. Emotional intelligence refers to self-controllability and social ability emphasizing pro-social aspect and understanding of others. This study investigates how salespersons' emotional intelligence affects adaptive selling and positive emotional expression during the process of interaction with customers, and how such adaptive selling and positive emotional expression affects the quality of service perceived by customers. The results show that greater salespersons' emotional intelligence results in better adaptive selling and positive emotional expression. Such adaptive selling and positive emotional expression had significant effects on the quality of service perceived by customers. These results are important in that they address emotional intelligence as salespersons' emotional ability, which has been overlooked as an antecedent variable for improving adaptive selling and display of positive emotion, consequently provide another factor to help salespersons improve their selling behavior.