• 제목/요약/키워드: exposure probability

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Estimation of Advertising Exposure Distribution by Zero-inflation Regression Models (영과잉 회귀모형을 이용한 광고노출분포 추정)

  • Lee, Dong-Hee
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.2841-2852
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    • 2018
  • This study examines regression modeling method using zero-inflated distribution in relation to estimation of exposure distribution required in advertisement media planning. Exposure distribution is the percentage of audiences that are exposed each time the ad is repeated. Such an exposure distribution plays a very important role in providing basic information necessary for calculating various indicators for quantitatively measuring the advertising effect. Especially, due to the decrease of advertising price and the spread of various media, the frequency of the advertisement or the broadcasting of specific advertisements has been greatly increased compared to the past. As a result, the frequency of exposure is relatively decreasing. In this situation, the number of individuals who are not exposed to the media, that is, are not exposed to advertising structurally is increasing. This research proposes advertising exposure distribution models using a zero-inflated regression model, and conducts a comparative study using actual cases.

Semi-Quantitative Exposure Assessment of Occupational Exposure to Wood Dust and Nasopharyngeal Cancer Risk

  • Ekpanyaskul, Chatchai;Sangrajrang, Suleeporn;Ekburanawat, Wiwat;Brennan, Paul;Mannetje, Andrea;Thetkathuek, Anamai;Saejiw, Nutjaree;Ruangsuwan, Tassanu;Boffetta, Paolo
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.10
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    • pp.4339-4345
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    • 2015
  • Occupational exposure to wood dust is one cause of nasopharyngeal cancer (NPC); however, assessing this exposure remains problematic. Therefore, the objective of this study was to develop a semi-quantitative exposure assessment method and then utilize it to evaluate the association between occupational exposure to wood dust and the development of NPC. In addition, variations in risk by histology were examined. A case-control study was conducted with 327 newly diagnosed cases of NPC at the National Cancer Institute and regional cancer centers in Thailand with 1:1 controls matched for age, gender and geographical residence. Occupational information was obtained through personal interviews. The potential probability, frequency and intensity of exposure to wood dust were assessed on a job-by-job basis by experienced experts. Analysis was performed by conditional logistic regression and presented in odds ratio (ORs) estimates and 95% confidence intervals (CI). Overall, a non significant relationship between occupational wood dust exposure and NPC risk for all subjects was observed (ORs=1.61, 95%CI 0.99-2.59); however, the risk became significant when analyses focused on types 2 and 3 of NPC (ORs=1.62, 95%CI 1.03-2.74). The significant association was stronger for those exposed to wood dust for > 10 year (ORs=2.26, 95%CI 1.10-4.63), for those with first-time exposure at age > 25 year (ORs=2.07, 95%CI 1.08-3.94), and for those who had a high cumulative exposure (ORs=2.17, 95%CI 1.03-4.58) when compared with those considered unexposed. In conclusion, wood dust is likely to be associated with an increased risk of type 2 or 3 NPC in the Thai population. The results of this study show that semi-quantitative exposure assessment is suitable for occupational exposure assessment in a case control study and complements the information from self-reporting.

A Method for Calculating Exposure Risks of Privacy Information based on Website Structures (웹사이트의 구조를 고려한 개인정보 노출 위험도 계산 기법)

  • Lee, Sue Kyoung;Son, Jin Sik;Kim, Kwanho
    • The Journal of Society for e-Business Studies
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    • v.21 no.1
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    • pp.1-14
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    • 2016
  • This research proposes a method that aims to evaluate the risk levels of websites based on exposure risks of privacy information. The proposed method considers two aspects as follows. First, we define the risk levels of each privacy information according to its own inherent risk. Second, we calculate the visiting probability of a webpage to measure the expected of the actual exposure of privacy information on that webpage. In this research, we implemented an system to prove that automatically collects websites and calculates their risk levels. For the experiments, we used a real world dataset consisting of a total of websites for 4 categories such as university, bank, central government agency, and education. The experiment results show that the websites in the bank category are relatively well managed, while the others are needed to cope with the exposure of privacy information. Finally, the proposed method in this research is expected to be further utilized in establishing a priority-based approach to alleviate of the privacy information exposure problems.

Application of Matrices and Risk Assessment of Industries and Processes using DMF (DMF 취급 사업장에 대한 매트릭스 적용 및 위험성 평가 연구)

  • Ha, Kwon Chul;Park, Dong-Uk;Yoon, Chung Sik;Choi, Sang Jun;Lee, Gwang Yong;Paik, Do Hyun;Nam, Tek Hyung;Lee, Jae Hwan;Lee, Jong Keun;Jung, Eun-Kyo
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.18 no.4
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    • pp.303-309
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    • 2008
  • The reduction of risk within the workplace has long been focus of attention both through industry initiatives and legislation. Exposure matrices according to industries and processes treated DMF (N,N-Dimethylformamide) were constructed based on KOSHA (Korean Occupational Safety and Health Agency)'s 2005 exposure database which were gathered from Korean agencies of workplace hazards evaluation for business place. These exposure matrices were assessed by danger value (DV) that was calculated from combination of hazard rating, duration of use rating, and risk probability rating of exposure to chemical hazardous agents in accordance with Hallmark Risk Assessment Tool. The results of risk assessment is divided four kinds of control bands which were related with control measures. The applicability of risk assessment using exposure matrices was performed by field study and survey for high matrices group. This study found that more attentions should be paid to two industries, manufacture of sewn wearing apparel and manufacture of textiles, among 19 industries, and to 3 processes, coating, processing & mixing, and lab, among 80 processes because those were regarded as having the highest risk.

Diesel Exhaust Particle Exposure and its Pulmonary Function Effects (경유차량 배출물질의 노출과 폐기능의 상관성 연구)

  • Lee, Yong-Jin;Kim, Da-Hye;Kim, Soo-Hwan;Kim, Jeong-Soo;Shin, Dong-Chun;Lim, Young-Wook
    • Journal of Korean Society for Atmospheric Environment
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    • v.32 no.5
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    • pp.457-468
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    • 2016
  • Traffic-related air pollutants and particulates from diesel exhaust cause for increasing respiratory health problem. Recent epidemiologic studies have reported adverse effects of urban air pollution on various aspects of respiratory health. Bus or truck terminal workers have high probability of exposure to diesel exhaust particle than general office worker. This study was designed to evaluate the relationship between pulmonary function of people who working at the high-density area of diesel vehicles and pulmonary function of people who working at general office in Seoul. So, this study explored the effects on people with exposure to diesel traffic or exposure to diesel traffic, through the pulmonary function test (PFT). There were significant difference in Forced Vital Capacity (FVC) and Forced Expiratory Volume in 1 second ($FEV_1$) between high-exposure group and control. High-exposure to diesel particle were increased risk of reduction in pulmonary function in this study. These results provide the necessity additional research that manage people who working at the high-density area of diesel vehicles.

Quantitative Microbial Risk Assessment for Clostridium perfringens in Natural and Processed Cheeses

  • Lee, Heeyoung;Lee, Soomin;Kim, Sejeong;Lee, Jeeyeon;Ha, Jimyeong;Yoon, Yohan
    • Asian-Australasian Journal of Animal Sciences
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    • v.29 no.8
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    • pp.1188-1196
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    • 2016
  • This study evaluated the risk of Clostridium perfringens (C. perfringens) foodborne illness from natural and processed cheeses. Microbial risk assessment in this study was conducted according to four steps: hazard identification, hazard characterization, exposure assessment, and risk characterization. The hazard identification of C. perfringens on cheese was identified through literature, and dose response models were utilized for hazard characterization of the pathogen. For exposure assessment, the prevalence of C. perfringens, storage temperatures, storage time, and annual amounts of cheese consumption were surveyed. Eventually, a simulation model was developed using the collected data and the simulation result was used to estimate the probability of C. perfringens foodborne illness by cheese consumption with @RISK. C. perfringens was determined to be low risk on cheese based on hazard identification, and the exponential model ($r=1.82{\times}10^{-11}$) was deemed appropriate for hazard characterization. Annual amounts of natural and processed cheese consumption were $12.40{\pm}19.43g$ and $19.46{\pm}14.39g$, respectively. Since the contamination levels of C. perfringens on natural (0.30 Log CFU/g) and processed cheeses (0.45 Log CFU/g) were below the detection limit, the initial contamination levels of natural and processed cheeses were estimated by beta distribution (${\alpha}1=1$, ${\alpha}2=91$; ${\alpha}1=1$, ${\alpha}2=309$)${\times}$uniform distribution (a = 0, b = 2; a = 0, b = 2.8) to be -2.35 and -2.73 Log CFU/g, respectively. Moreover, no growth of C. perfringens was observed for exposure assessment to simulated conditions of distribution and storage. These data were used for risk characterization by a simulation model, and the mean values of the probability of C. perfringens foodborne illness by cheese consumption per person per day for natural and processed cheeses were $9.57{\times}10^{-14}$ and $3.58{\times}10^{-14}$, respectively. These results indicate that probability of C. perfringens foodborne illness by consumption cheese is low, and it can be used to establish microbial criteria for C. perfringens on natural and processed cheeses.

Probabilistic Analysis of Wind Loads (국내 풍하중의 확률적 특성 분석)

  • 김상효;배규웅;박홍석
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 1990.04a
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    • pp.31-36
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    • 1990
  • The probabilistic characteristics of wind loads have been analyzed using statistical data on wind speeds, pressure coefficient, exposure coefficient, and gust factor. The wind speed data collected in 25 nationwide weather stations have been modified to be consistent in measuring height, exposure condition as well as averaging time, Having performed Monte Carlo simulation for various heights and site conditions, the statistical models of wind loads were determined, in which Type-I extreme value distribution has been applied. The models also incorporate a reduction factor of 0.85 to account for the reduced probability that the maximum wind speed will occur in a direction most unfavorable to the response of structure.

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The Construction of Job Exposure Matrix (직무 - 노출매트릭스의 설계)

  • Yim, Hyeon Woo;Roh, Youngman;Lee, Won Chul
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.11 no.2
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    • pp.161-168
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    • 2001
  • The types of exposure data needed in an industry-based study depend on the diseases of interest and the study design to be used. The best situation occurs when we have quantified personal exposure estimates for the agents of interest, the least informative case occurs when we have only knowledge of the fact of employment in a plant, industry, or trade where exposure probability is high. Exposure information for most industry-based studies falls somewhere between these tow extremes. Job exposure matrices(JEM) are designed to link information on occupation with information on exposure to specific workplace hazards. Some forms of systematic error of bias may be less likely to occur in studies that utilize job-exposure matrices to indirectly infer exposures from job titles than in studies that assess exposures by asking subjects about their past exposure. JEM can be used effectively in industry-based studies for historic cohort studies, case-control study to assist with the retrospective assessment of occupational exposures among workers whose individual exposure histories are unavailable. JEM generally consist of a computerized database that links information about job categories and likely exposures. These two major axes may be stratified by calendar time. This article reviews the design of JEM in support of industry-based studies. Specific matrices may find broader applicability along with the increasing availability of detailed hygienic data.

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Statistical Probability Analysis of Storage Temperatures of Domestic Refrigerator as a Risk Factor of Foodborne Illness Outbreak (식중독 발생 위해인자로서 가정용 냉장고의 온도에 대한 확률분포 분석)

  • Bahk, Gyung-Jin
    • Korean Journal of Food Science and Technology
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    • v.42 no.3
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    • pp.373-376
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    • 2010
  • The objective of this study was to present the proper probability distribution model based on the data obtained from surveys on domestic refrigerator food storage temperatures in home. Domestic refrigerator temperatures were determined as risk factors in foodborne disease outbreaks for microbial risk assessment (MRA). The temperature was measured by directly visiting 139 homes using a data logger from May to September of 2009. The overall mean temperature for all the refrigerators in the survey was $3.53{\pm}2.96^{\circ}C$, with 23.6% of the refrigerators measuring above $5^{\circ}C$. Probability distributions were also created using @RISK program based on the measured temperature data. Statistical ranking was determined by the goodness of fit (GOF, i.e., the Kolmogorov-Smirnov (KS) or Anderson-Darling (AD) test) to determine the proper probability distribution model. This result showed that the LogLogistic (-10.407, 13.616, 8.6107) distribution was found to be the most appropriate for the MRA model. The results of this study might be directly used as input variables in exposure evaluation for conducting MRA.

Chemical Inhibition of Cell Recovery after Irradiation with Sparsely and Densely Ionizing Radiation

  • Evstratova, Ekaterina S.;Kim, Jin-Hong;Lim, Young-Khi;Kim, Jin Kyu;Petin, Vladislav G.
    • Journal of Radiation Industry
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    • v.10 no.4
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    • pp.199-204
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    • 2016
  • The dependence of cell survival on exposure dose and the duration of the liquid-holding recovery (LHR) was obtained for diploid yeast cells irradiated with ionizing radiation of different linear energy transfer (LET) and recovering from radiation damage without and with various concentrations of cisplatin - the most widely used anticancer drug. The ability of yeast cells to recover from radiation damage was less effective after cell exposure to high-LET radiation, when cells were irradiated without drug. The increase in cisplatin concentration resulted in the disappearance of this difference whereas the fraction of irreversible damage was permanently enlarged independently of radiation quality. The probability of cell recovery was shown to be constant for various conditions of irradiation and recovery. A new mechanism of cisplatin action was suggested according with which the inhibition of cell recovery after exposure to ionizing radiations was completely explained by the production of irreversible damage.