• 통상정보연구
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• 제12권3호
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• pp.223-242
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• 2010

Since the reopening of official relations in 1992, Korean and China have become major trading partners, apart from myriad exchanges in culture and other aspects of society. The subject of this study is to analysis on determinants for China market entry type of the Korean company. This article measure the effects on Korea exporter interests of Korea's trade with china. This paper investigates the determinants of export and FDI referring in entry type in the China's market of Korea company. There are 250 samples and 130 returns, 170 of them are analyzed for a entry competitiveness. This paper has there main a parts, Multiple regression result shows that the export entry competitiveness are positively affected by the product character and market character. However, The enterprise character and location character does not affect in the export competitiveness. Also, the direct investment entry competitiveness are positively affected by the market character and location character. However, The enterprise character and product character does not affect in the direct investment. Logit analysis result show that the direct investment entry does positively affected in CEO international mind and export entry does affect in more than rival competitive products. In addition, the export entry does positively affected in the customer taste diversity, political risk and economical risk, market environment instability.

• 통상정보연구
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• 제11권3호
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• pp.169-189
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• 2009

The China's economy growth by expanded by almost 10 percent in the among ten year ago. Since the Korea and China ware established to 1992, The China has been Korea's most important trading partner. The subject of this study is to review export competitiveness in export entry type in the China's market of Korea company. This article measure the effects on Korea exporter interests of Korea's trade with china. This paper investigates the determinants of export competitiveness in export entry type in the China's market of Korea company. A survey questionnaire was sent to 200 sample in Korea's export company go to on the China market, and 137 usable responses were obtained. The 137 samples are analyzed with export competitiveness. This paper has there main a parts, Multiple regression results show that the export competitiveness are positively affected by the China Information, the China Culture Different, The CEO Mind and the China Trade System. However, The China Market Competitiveness, The China Law. Regime and manager's information do not affect in the export competitiveness.

• 통상정보연구
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• 제10권4호
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• pp.417-437
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• 2008

Korean firms have had a short history of foreign direct investment and export in China market entry. This present study empirically analyzed determinants of the choice of foreign market entry modes, Particularly forcusing on the China market entry on Korean manufacture firms. This study developed a research model to determinant factor in the China market entry and collected 77 survey responses from the Korean manufacture firms. This study model construct in the third factor, China market character, company character and product character. In China market character, the variance are China trade barrier, culture different, competition power. The variance in company character are internationalization experience, enterprise rage and entry motivation. Also the variance in product character are product different, customer service and cost advantage. It is researcher's main interest that which type of China market entry format brought most positive evaluation form the Korean manufacture firms. therefor, these research results turned out to be different a little both export and direct investment in China market of Korean manufacture firms.

• Journal of Korea Trade
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• 제24권8호
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• pp.121-132
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• 2020

Purpose - The principle aim of this study is to further investigate the relationship between market diversity and export performance. We examine the benefits and costs of geographic market diversity regarding the number of countries exported to by firms on their export performance. Based on the financial risk reduction model and the entry costs model, we propose a way to incorporate the costs and benefits aspects of market diversity. Design/methodology - To empirically investigate our research question, the curvilinear relationship between market diversity and export performance, we built a secondary panel data set between 2015 and 2019, containing 17,863 observations of Korean exporting companies. A generalized least squares panel estimator with fixed effects was employed to test the hypothesis, and the statistical package, Stata 14, was used. Findings - Our main findings are as follows: As market diversity increases, export performance increases because exporters can diversify and reduce financial risks in export markets. However, the relationship between the two does not grow. As it peaks, the entry costs increase due to the high market diversity, thereby outweighing the benefits, leading, eventually to decrease in the export performance. Consequently, there is an inverted U-shaped relationship between market diversity and export performance. Originality/value - In the export and trade literature, the impact of market diversity on export performance has not been addressed yet, despite the importance of this subject. Many scholars have assumed a positive linear relationship between the two, considering only the decrease in market risks as the number of overseas markets increases, without examining the increase in the entry and management costs. Therefore, our study contributes by providing a new perspective for analyzing the characteristics and outcomes of market diversity.

• 한국의류학회지
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• 제28권2호
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• pp.212-223
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• 2004

The purpose of this study is 1) to identify Chinese environment for investment and apparel market, 2) to analyze the current situations of Korean fashion brands＇entry to Chinese market, 3) to analyze the marketing strategies to China according to product category, and 4) to identify merits and problems of Chinese market. For data collection, secondary resources were collected, and the telephone interview with merchandisers were implemented with brand managers. Twenty-one fashion brands were included for the study. Results of the study were as followed： 1) China was a big potential apparel market due to its rapid economic growth. Apparel purchase behavior and clothing preference of Chinese consumers were various by regional groups. 2) The motives of entry to China were to competition in domestic markets, saving raw material cost. The entry modes to China were direct export, license and regional manufacturing system. 3) Marketing strategies were to pursue high quality branding, high pricing and placing strategies with high-class department stores. Also star marketing were used with ＂Han Rue＂. Also various promotion strategies were implemented such as fashion show and unique VMD. 4) The merits of Chinese market were high potential market for export, close proximity, cultural similarity and Han-Ryu syndrome. Problems of Chinese market for export were lack of experts on Chinese market, fierce competition in China, and unstable economic policies.

• 전기학회논문지
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• 제62권8호
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• pp.1192-1197
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• 2013

In this paper Ubiquitous Medical Electronic Device Export was defined, and it's job analysis. The authors have been defined the job and classified duties and tasks of Ubiquitous Medical Electronic Device Export. To fine what is the most efficient task for Ubiquitous Medical Electronic Device Export, we have been investigated the levels of importance, difficulty, frequency and entry in each task. A DACUM committee is composed of total 12 members, which are one facilitator, 10 panel members, one coordinator & recorder to analyze the job of Ubiquitous Medical Electronic Device Export. Following is the result of this study. First, The process began with the identification of a job title and definition of Ubiquitous Medical Electronic Device Export. Second, a job model of Ubiquitous Medical Electronic Device Export is constructed based on the results of DACUM job analysis. 5 duties and 33 tasks are analyzed. Third, occupational specification was drawn up in consultation with SME council. Fourth, duty specification was drawn up in consultation. 33 tasks that are essential in entry level of occupation are identified. Fifth, task specification was drawn up in consultation. Detail task component which include skill, materials, knowledge, equipment, achievement level and tool was specified in task specification.

• 통상정보연구
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• 제5권2호
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• pp.185-204
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• 2003

Electronic Clearance System in the Advanced Countries give sane hints Clearance System in Korea to improve. It is as follows. It is necessary to enhance the economical efficiency and rapidity on clearance system. It is important to improve the conveniency of importer and export through all day services in customs. It is necessary to control export and import goods efficiently for guarantee of security. Export entry data in export country has to linked with import entry data in import country to improve speedy, correctness, and efficiency. It is necessary to solve the security problems through the use of the latest cryptograph.

• 한국컴퓨터정보학회논문지
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• 제27권10호
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• pp.235-243
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• 2022

경쟁이 심화되는 글로벌 방산수출환경은 다양한 비정형적 데이터의 체계적인 분석을 통해 수출목표국가에 대한 수출유망분야를 선정한 후 수출방향에 대한 전략적 맞춤화가 필요한 시점이다. 이에 본 연구는 방산수출품목 시장확대를 목적으로 수출목표국가를 독일, 영국, 프랑스로 선정하고 해당국가별 향후 10년간 무기체계 획득계획에 대한 비정형 예측 데이터를 확보하고자 하였다. 이후 텍스트 마이닝 분석 중 TF-IDF 기법을 활용하여 3개국의 데에터에서 자주 등장하는 핵심어를 도출하고자 하였다. 분석결과, 각 국의 주요 획득사업에 대한 핵심어를 도출할 수 있었고 이를 토대로 3국의 공통적 획득계획이 있는 핵심어를 유사한 의미로 분류하여 현 시점의 방산수출에 대한 유망수출품목을 발굴할 수 있었다.

• 통상정보연구
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• 제15권2호
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• pp.49-69
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• 2013

아프리카는 석유가스를 비롯한 각종 광물자원의 보고로서 자원의 확보는 물론 향후 신흥시장 선점, 외교적 영향력 확대라는 측면에서 다방면에서의 진출이 필요하다. 아프리카의 전략적 가치를 고려할 때 아프리카 시장은 무한한 잠재력을 가진 지역이며, 자원이 빈곤한 우리나라로서는 적절한 시장진입 전략 선택과 성과에 대한 올바른 평가가 매우 중요하다. 이에 본 논문은 한국기업의 수출환경특성-아프리카 진출전략-기업성과 간의 인과관계분석을 통해 아프리카 진출 성과를 분석하고자 하였다. 분석 결과, 해외시장진입 전략 요인 중 해외시장진입시기, 기업의 경쟁전략, 마케팅 전략은 기업성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 따라서 아프리카 시장에서 기업이 성과를 향상시키기 위해서는 아프리카 시장 특성에 맞는 집중화 및 세분화 전략, 마케팅 전략이 필요하다.

• 한국IT서비스학회지
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• 제19권5호
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• pp.49-64
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• 2020

Overseas expansion by small and medium-sized enterprises of the Korean software industry has been sluggish, with many SMEs lacking the necessary capabilities required for successful entry into the overseas markets. This study aims to identify the capabilities SMEs require to advance into overseas markets and develop a diagnosis model for evaluating overseas entry capability appropriate to the characteristics of SMEs. A basic research was first performed to gain a comprehensive understanding of the characteristics of the software industry, software exports, and SMEs. Based on this research, the study aimed to develop a model for diagnosing overseas entry capability of SMEs by dividing the required overseas entry capability into globalization capability in product area and internal competence from a resource-based perspective. In addition, This study aims to contribute to the success of SMEs in overseas markets by presenting a diagnosis model that evaluates the capabilities required to advance into overseas markets.