• 마케팅과학연구
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• 제20권1호
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• pp.27-34
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• 2010

在过去的10年里，奢侈品销售已经有了显著的增长. 在2007年, 奢侈品消费额已经超过1300亿美元. 在奢侈品产业中, 有超过一半的利润来自平均收入显著增长, 对奢侈品的需求快速增加的亚洲. 在这个区域购买奢侈品牌已经成为一个有趣的社会现象并为这些公司带来利润. 作为新兴的发达国家, 韩国是亚洲最有吸引力的奢侈品市场之一. 如今, 共有120个奢侈时装品牌进入了韩国市场. 这些品牌主要集中在首尔的奢侈区域, 因此竞争也十分激烈. 本文的目的是: (1) 识别奢侈品牌态度的要素. (2) 测试奢侈品牌态度对顾客资产的影响. (3) 测定奢侈品牌态度对顾客终身价值的影响 (4) 深入研究顾客资产对顾客终身价值的影响. 以前的研究已经测定物质主义, 社会需要, 经验需要, 独特需要, 适应性和时尚卷入是对奢侈品牌态度的组成要素. Richins and Dowson (1992) 认为物质主义对与产品质量相关的购买行为有影响. Nueno and Quelch (1998) 写到对奢侈品牌的拥有传递着和所有者社会地位相关的信息. 表达着一种成功和声望的形象, 是购买行为的一个要素. 经验需要被认为是消费的一个重要方面. 尤其是发展满足消费者需求的新产品. 由于奢侈品被定义为相对稀少的产品, 对这些类型产品的拥有满足消费者对独特性的需要. 本研究中, 价值资产, 关系资产和品牌资产被测试为顾客资产的驱动因素. 样本 (n=114) 是在韩国首尔的两所私立女子大学的本科生和研究生. 我们在2009年3月进行了自填式问卷调查来收集数据. 我们运用SPSS15.0来分析数据, 包括叙述性统计, 因子分析, 信赖度分析和回归分析. 通过数据分析我们得出一些结论, 首先, 经验需要和时尚卷入对参与者对奢侈品牌的态度有积极的影响. 第二, 对奢侈品牌的态度对品牌资产有积极影响. 紧随其后的是价值资产和关系资产. 但是我们没有发现奢侈品牌态度和顾客终身价值之间的显著关系. 最后, 关系资产积极影响顾客终身价值. 总而言之, 年轻消费者是重要的潜在消费群. 他们尝试不同的品牌到最终发现哪种品牌最适合自己. 奢侈品营销者使用有效的行销策略来吸引这些可获利的潜在消费者并使他们产生忠诚度并增加顾客资产和顾客终身价值.

• 복식문화연구
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• 제19권2호
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• pp.360-375
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• 2011

The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

• 한국실내디자인학회논문집
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• 제13권4호
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• pp.147-155
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• 2004

The purpose of this research is to improve exhibition effectiveness by implementing hands-on exhibition technique that best provides adults with cultural resting place and children with outdoor education which simply supports school curriculum. By completing this research, the museum of natural history will become defined innovative as a place that enables people actively develop creativity For this sake, some of domestic natural science museums were selected as the samples in this study, such as Seodaemun of Natural History, Incheon Standing Science Pavilion and Daejeon National Science Museum, Which all produce experience-based exhibition in relatively brisk manner. First of all, this study attempted to identify the traffic line and behavioral characteristics of spectators who used experience-oriented exhibition through follow-up and observational study Then it divided samples into adults and children group to compare and analyze the ratio of using exhibitions, the ratio of spectators and the sojourn time according to the type of experience-oriented exhibitions. In addition, this study attempted to collect available data about spectators who were in conversation with one another on the other hand, it also attempted to determine any effects on using experience-based exhibition by performing a questionnaire survey, so that it might set up an index for behavioral characteristics the spectators who visit such exhibition.

• 대한지역사회영양학회지
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• 제3권1호
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• pp.120-132
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• 1998

A major goal of the Community Plant Food Project is to develop partnerships between the Cornell Community Nutrition Program and Community-based organizations, including Cooperative Extension. A core principle behind this work is integrating research and intervention. Based on our work in Rochester, New York, we have developed a process and principles for effective partnerships. This new paradigm what we call the University-Community Partnership Model is a team effort that builds on the experiential literature in the fields of communication, leadership, community and team development, sociology, and participatory research and action. We have applied this model both to increase our understanding of Family Food Decision-making and to develop programs for families. In this project, we have used a variety of qualitative methods to understand food decisions from the perspectives of families and community stakeholders, including a group method for analyzing our qualitative interview data. For our survey of families, we developed the Enhanced Response Method, an approach for improving the validity and reliability of community surveys with families and, at the same time, building relationships with families and other stakeholders in the community for integrated and sustainable interventions. Because the knowledge we develop through the partnership and the interventions we seek to implement are products of the process, we are constantly seeking to refine this knowledge and to adapt emerging interventions through an ongoing evaluation process we call the Continuous Improvement Method.

• 대한간호학회지
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• 제40권4호
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• pp.463-472
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• 2010

Purpose: This study was done to develop a web-based education program for nurses working in nursing homes. The focus was on the rights of older adults. Methods: The program was designed based on the Network-Based Instructional System Design (NBISD) model and was operated and evaluated between July 2007 and June 2008. Results: Out of nursing records of 40 residents from a nursing home, the final 7 cases were deducted through classification using the Resource Utilization Group (RUG)-III. The data on needs for education was collected from 28 nurses working in 15 nursing homes located in Seoul and Gyeonggi Province, who agreed to complete a self-report questionnaire. A comprehensive review of the literature and two focus groups interviews were used to search for risk factors and guidelines for protection of human rights. The education program was developed based on Kolb's experiential learning model and composed of 5 units, which included content on types of human rights and rights to death with dignity, elder abuse, physical liberty, and self-determination. The program was positively evaluated showing a score of 3.35 (SD=0.37) out of 4. Conclusion: The educational program developed in this study should promote nurses' sensitivity to the rights of elders and improve nurses' behaviors in protecting the rights of elders residing in nursing homes.

• Fashion, Industry and Education
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• 제15권1호
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• pp.1-11
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• 2017

The proliferation of social media has given rise to the new consumer group, namely, social consumers. This study identified the distinct characteristics of social consumers (i.e., online social search, online social navigation, online social connection) and examined the impacts of social consumer attributes on the engagement with fashion brands via brands' SNSs (BSNSs). A sample of 141 U.S. consumers who had browsed and/or participated in a fashion brand's BSNS (i.e., the Facebook page for fashion brands) was used to examine hypothesized relationships. The analyses involved running a confirmatory factor analysis and a structural equation modeling. The result indicates that the impacts of the social consumer attributes on the benefits of BSNSs (i.e., experiential and functional benefits) as perceived by consumers were significant, except the link between online social connection and functional benefits. In addition, consumers' existing relationship with a brand served as a moderating variable, strengthening the impacts of social consumer attributes on BSNS benefits. The perceived benefits of BSNSs positively affected perceived relationship investment which in turn influenced brand loyalty. Practical marketing suggestions are provided for fashion brands.

• 대한가정학회지
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• 제48권1호
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• pp.111-125
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• 2010

The purpose of this study was to develop and evaluate the efficacy of a Family Relationship Enhancement Program for runaway youth. The theoretical framework of this program was based on Solution-Focused, Satir's Experiential, and Cognitive-Behavioral models. Need assessment analysis of youth shelter workers, focus group interviews with runaway youths, and advisory council meetings were used as a complementary resource for this study. Thirty-one runaway youths from 6 youth shelters in Seoul and Kyunggi participated in 4 two-hour sessions of this Family Relationship Enhancement Program. All participants were subjected to pre-test and post-test analysis in order to assess the efficacy of the program. The results of this study showed that the Family Relationship Enhancement Program had significantly increased the participants' self-esteem, communication capability, and understanding of family values.

• International Journal of Contents
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• 제17권4호
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• pp.101-118
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• 2021

The prevalence of We-Media short videos has attracted emerging independent fashion designers (EIFD), a new force in the fashion industry directing their brand promotion to We-Media for amassing online followers. However, compared to famous content generators, EIFDs' creative, design-based visual appeal has not provided them with the significant edge. The former's success is admittedly supported by the platform backstage algorithm. Yet, the content is the cornerstone for building relationship between the sender and the reception. The authentic perception of the content is one of the basic appeals for which the audience chooses to follow the source. Therefore, with the EIFD short video as the research content, this study is established from the audience's perspective to understand the different dimensions of their authentic perceptions of EIFDs short video. The study was conducted mainly in the form of the Q method. The collection of 52 Q samples were realized through the Focus Group Interview and literature review on multidimensional authenticity. Thirty-six subjects participated in the sorting of the Q-sets. Finally, four dimensions of audience authenticity perceptions of EIFDs were derived: 'ingenuity', 'relevant', 'transparent', and 'experiential'. The corresponding short video content design strategies are suggested for effective communication of EIFDs and their personal brands.

• 천문학논총
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• 제38권3호
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• pp.111-123
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• 2023

In this study, quantitative analysis is attempted on data collected from Chilgapsan Observatory Star Park in Cheongyang-gun, Chungcheongnam-do. The aim of this experimental study in which quantitative analysis of the Astronomical Science Museum in Korea is conducted is to investigate its current situation and secure basic data. As of July 31, 2023, it has had 283,931 cumulative visitors in total. It had the largest number of visitors when it opened (2009 year), after which their number reduced steadily until the pandemic (COVID-19, 2020-2022). Recently, however, the number of visitors has increased. Generally, the number of visitors is highest in August (20.8%) and least in April (4.1%). The visit rate is higher on weekends (Saturday and Sunday) than on weekdays (Monday-Friday), and groups comprise only about 5.3% of the total number of visitors. Moreover, it can be confirmed that the number of visitors increases sharply during events. Finally, it was confirmed that the visit rate was unaffected by weather conditions. Considering these results, we propose the following strategies: 1) Establish a special program that reflects "the weekend effect." 2) Prepare a plan to attract group visitors during the weekdays using "the event effect." 3) Arrange alternative programs (e.g., experiential activities) that can be conducted indoors regardless of weather conditions. We think that our findings will help establish a roadmap for the direction the Astronomical Science Museum should take and aid in preparing a strategic foundation to preemptively respond to unexpected situations (e.g., pandemics).

• 경영과정보연구
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• 제36권1호
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• pp.95-114
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• 2017

본 연구의 목적은 SNS에 적합한 정보속성을 탐색하고, SNS에서 정보의 생성과 확산에 기여하는 개인이나 집단과 그 영향을 확인하는 것이다. 연구자들은 SNS환경에 적합한 정보속성으로 정확성, 양면성, 참신성, 다양성과 경험성의 다섯 요인을 추출하고, 제 변수와 정보의 유용성 및 정보 확산 의도의 인과관계를 분석하였다. 또한 SNS에서 정보를 수용하고 편집하며 정보확산을 주도하는 개인 또는 소비자인 마켓메이븐의 역할과 함께 변수 간 관계에 대한 마켓메이븐경향의 조절효과를 검증하였다. 연구가설의 검증을 위해 549개의 온라인설문자료를 이용하였으며, 연구 결과는 다음과 같다. SNS정보속성 중에서 정확성, 양면성, 경험성 요인이 사용자의 정보유용성 지각에 긍정적인 영향을 미쳤으나, 참신성과 다양성 요인은 통계적 인과관계를 발견하지 못하였다. 전체집단과 달리 마켓메이븐경향이 높은 집단에서는 정확성과 경험적 요인이 정보의 유용성지각에 약하거나 부정적인 영향을 주었고, 전체 SNS 사용자집단에서 기각되었던 참신성과 다양성 요인은 유용성지각에 긍정적인 영향을 미치는 것으로 나타났다.