• 한국농공학회논문집
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• 제54권6호
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• pp.1-8
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• 2012

To increase the synergies of rural experience tourism and overcome the limitations rural tourism are study. A basic cooperative model and theme model have been set up and comprehensive cooperative tourism model has been offered. In order to the development of model example, experience resources has been investigated and problems and features for 7 rural experience tourism villages of Cheongwon have been identified. The basic cooperative model has been selected main line and part hub type. The theme model has been separated nature experience, history and character experience, traditional culture and theme experience, agriculture and rural area experience. Based on this, The thematic cooperative tourism model and the comprehensive cooperative tourism model, its a schedule have been exemplified.

• 유통과학연구
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• 제14권2호
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• pp.5-12
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• 2016

Purpose - The present study examines the interrelationship between various components constituting shopping experience in the context of the Indian shopping malls. Research design, data, and methodology - Extracting components of shopping experience from the literature review, the study used Interpretive Structural Modelling (ISM) to propose a conceptual model. The study adopted a mixed methods research involving theoretical constructs from past research, qualitative assessment of relationship between the constructs and imposing definite order and direction to qualitative relations based on mathematical computations. Results - Proposed model indicates that the five components of shopping experience (ambience, physical infrastructure, convenience, marketing focus and safety and security) do not converge directly into shopping experience. Rather, they operate following a hierarchy of influences in which marketing focus plays the role of the initiator. Conclusions - This model points at the order of preference of different components of shopping experience and can be a useful guide for retail industry, especially mall developers and supermarket/hypermarket, may use the findings in key decisions about development of physical infrastructure, which are based on marketing focus.

• 한국병원경영학회지
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• 제27권2호
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• pp.44-52
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• 2022

Purposes: This study tried to extract variables affecting patient-experience satisfaction level in hospital situation, using a multiple-regression analysis and ISA(Revised Importance-Satisfaction Analysis), and to explore variables needed to be improved. Methodology: A mobile-based online patient-experience survey was conducted in eleven general hospitals in A city. To test the validity of this test, this data was compared with the data from Health-Insturance Review and Assessment Service. Then, the standardized regression coefficients extracted from a multiple-regression analysis were used as the importance scale to be used in ISA. Finding: Taken together, the areas with the highest contribution for the in-hospital patient-experience satisfaction level were medication and treatment process and hospital environment. In conclusion, the revised ISA which can show satisfaction and importance both with simultaneously and multi-axis way would be useful in hospital improvement activities. Practical Implications: This study tried to develop a mobile-based patient-experience survey, and to extract the major variables affecting patient-satisfaction level and to identify variables need to be improved. Finally, this should help hostipals to prepare the assessment process with various improvement activities.

• 수산해양교육연구
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• 제24권2호
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• pp.180-202
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• 2012

The purpose of this study was to extract an u-PBL support system core value and design strategy based upon field experience learning. To accomplish this the study, first of all, analyzed the core values, design strategy which was selected after needs analysis and literature review of theories and cases regarding the PBL, e-PBL, blended-PBL, Field experience learning based on ubiquitous environment, and learning model based on ubiquitous technology. This study identified the three core values as; systemic support for instructional activity, just in time support for instructional activity and support for interaction facilitation. As further research areas, it might be useful to develop u-PBL instructional support system based upon the model designed from this study. Also, research concerning the verification of the model based upon implementation of the program case might be necessary.

• Coupled systems mechanics
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• 제4권2호
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• pp.157-172
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• 2015

Control of potable water treatment plant (PWTP) is nowadays based on experience. The aim of this article is to show that model based control of treatment process is more efficient than process operation based on experience. Stimela environment is used for modeling of processes of potable water treatment. Application of the model was conducted on PWTP "Crkvice" in Zenica (BiH). This plant has used conventional rapid sand filters. By effective application of the model it is determined the optimal filter run time for different input turbidity of raw water. This results in the possibility of reducing the consumption of backwashing water, lower costs for its pumping and reducing the amount of coagulants. In the existing practice, based on experience, these benefits are not used.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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• pp.298-298
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• 2009

Touch screen using in portable devices is expanding continuously, has become particularly strong in mobile phones. These trends are able to open the "New Horizon" which refers the design and usability of mobile phones and provide "New Experience" which users have never been experienced on mobile phones. This research argues new usability issues and important points which can be occurred in touch based mobile phones as user experience point of view.

• 벤처창업연구
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• 제18권3호
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• pp.173-189
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• 2023

해외에서 한류라 칭하는 콘텐츠 소비가 한국이란 국가 이미지에 긍정적 효과를 가져오며 이는 제품 구매로 이어진다는 연구가 많이 이루어졌으나 고객과의 가치 관계로 연결하는 체험경제이론에 기반한 실증연구는 미미하였다. 그래서 본연구는 체험경제이론에 근거하여 한류 경험이 있는 말레이시아와 필리핀 거주 지역 여성을 대상으로 한국 이미지와 화장품 구매의도에 미치는 영향을 실증분석연구를 하였다. 본 연구는 체험경제이론을 바탕으로 말레이시아와 필리핀 거주 지역민 중 한류 경험이 있는 여성을 대상으로 한국 이미지와 화장품 구매의도에 미치는 영향을 실증분석연구를 하였다. 연구결과로 오락적 체험, 교육적 체험과 일탈적 체험은 한국 이미지에 유의한 수준에서 영향을 미쳤으나 심미적 체험은 그렇지 못했다. 한국 이미지가 화장품 구매의도에 미치는 간접효과도 오락적 체험, 교육적 체험과 일탈적 체험에서 유의적 관계가 확인되었다. 두 국가를 비교하는 조절효과 분석에서 말레이시아는 일탈적 체험이 한국 이미지에 유의한 수준에서 영향을 미쳤지만, 필리핀은 오락적 체험과 교육적 체험이 한국 이미지에 유의한 영향을 미쳐 두 국간 차이가 있었다. 한국 이미지가 화장품 구매의도에 미치는 영향은 두 국가에서 유의적으로 확인되었으나 필리핀의 경우가 말레이시아의 경우보다 크게 나타났다. 본 연구는 체험경제이론의 체계적 틀에 기반한 실증연구라는 점에서 의미가 있으며, 한류 효과성의 지속을 위해서는 한류를 구성하는 콘텐츠의 다양한 개선이 요구되어 관련 당국의 정책적 배려가 필요하고 콘텐츠 구성 시에는 개별국가의 각기 다른 한류 수용성을 고려해야 한다.

• 한국CDE학회논문집
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• 제21권2호
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• pp.159-169
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• 2016

In order to realize the virtual prototyping (VP) of digital products, it is important to provide the people involved in product development with the appropriate visualization and interaction of the products, and the vivid simulation of user interface (UI) behaviors in an interactive 3D virtual environment. In this paper, we propose an approach to web-based 3D virtual experience using Unity and Leap Motion. We adopt Unity as an implementation platform which easily and rapidly implements the visualization of the products and the design and simulation of their UI behaviors, and allows remote users to get an easy access to the virtual environment. Additionally, we combine Leap Motion with Unity to embody natural and immersive interaction using the user's hand gesture. Based on the proposed approach, we have developed a testbed system for web-based 3D virtual experience and applied it for the design evaluation of various digital products. Button selection test was done to investigate the quality of the interaction using Leap Motion, and a preliminary user study was also performed to show the usefulness of the proposed approach.

• 산경연구논집
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• 제11권7호
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• pp.51-60
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• 2020

Purpose: Recently, Korean cosmetics distribution market has been reorganized with the H&B store. In the domestic cosmetics distribution market, existing brand road shops are decreasing, and multi-shops are leading the H & B stores, which have greatly improved their experience and content. In these environmental changes, the offline distribution channels are turning into the multi-editing shops that have introduced products of various brands and greatly enhanced experiences and contents. Nevertheless, most studies of factors and measurement items for measuring customer experience in the H&B store use Schmitt (1999)'s Strategic Experience Modules (SEMs). Therefore, the purpose of this study is to propose a measure that is practicable through consideration of the in-store customer experience components of the H&B store. Research design, data and methodology: Based on Schmitt's Strategic Experience Modules (SEMs), which are widely used in customer experience marketing, the metric pool was constructed through customer and literature research on H & B store managers. Since then, 101 preliminary surveys and 211 main surveys have been conducted in order to propose a dimension of customer experience and refine the metrics. Results: As a result of the research, H&B store's customer experience was derived from a measurement model consisting of 19 measurement items in total of five dimensions: environmental experience, intellectual experience, behavioral experience, tech experience, and relationship experience. This study analyzed that compared to the existing Schmitt's Strategic Experience Modules (SEMs), (1) emotional experience expanded to environmental experience, (2) Cognitive and relationship experiences are maintained (3) behavioral experience was subdivided into physical and technical experiences. In particular, the environmental experience has been proposed as a major component is an important point because the H&B store recently opened a large flagship store and is competitive in constructing a differentiated space. Conclusions: Related experience was seen as an important component of customer experience in the offline store, but in the process of refining the scale, interaction items with employees of the H&B store were removed, and rather, participation in the APP or SNS channel of the company, event Participation, interaction with other customers, etc. appear to be important, while suggesting the practical implications.

• 농촌지도와개발
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• 제22권1호
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• pp.31-41
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• 2015

Rural tourism village experience is proceeded quantitatively without distinct characteristic. This research aimed at analyzing the experience and utilizing in the establishment of differentiation and contents development. Type of experience activity was classified as 10 types in Level 1 and 0~4 types in Level 2. As the result of analyzing 3,007 experiences in 168 villages, types of experience activity implemented per 1 village was 17.9. Among them, ecological experience type appeared to be the most, and appeared in order of food, agriculture farming experience. In respect of agriculture farming experience, 'harvest and utilization' was analyzed to be the highest, and regarding rural farmhouse living experience displayed 'farmhouse living' experience the highest. Tradition courtesy experience displayed 'traditional culture' experience the highest, and rural food experience was analyzed to implement 'food making' experience the most. Ecological experience mainly consisted of 'hunting and collecting' and 'observation/learning', in case of play experience, 'traditional play' experience activity was analyzed to be performed the most. Considering utilization material, it appeared in order of 'rice', 'sweet potato', 'potato', 'corn', 'chili', 'agricultural implement', 'farmhouse', 'animal', 'culture', 'history', 'rice cake', 'alcoholic drink', 'tofu', 'kimchi', etc. The place of ecological experience was performed in the forest the most, and lots of experience was performed in stream, valley, and river. The researcher expects that characteristic experience activity will be developed based on this result, by avoiding doubleness of the experience activity among the regions and the villages.