• Title/Summary/Keyword: experience contents

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Evaluation for Express of Brand Identity in Brand Experience Spaces -Mainly with Analysis on Domestic 4 Brand Experience Space- (브랜드체험관에서의 브랜드 정체성(BI) 표현에 관한 연구 -국내 4개의 브랜드 체험관을 중심으로-)

  • Lee, Seung-Yun;Kim, Bo-Yeon
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.427-434
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    • 2017
  • The purpose of this study is to analyze the BI elements of expression for four brand's experience spaces in Korea and propose a direction for improvements for such spaces. I started with the theoretical background of nowadays brand marketing and experiential BI elements through literature researches, and then researched the property of spatial expressions to analyze BI elements. Based on this research, I analyzed four domestic brand experience spaces. As a result, brand experience spaces must clearly express the brand image of the company through various contents and situations to effectively communicate and improve BI expressions. Also, they need long-term experience contents for sustained relationships rather than short-term experiences. I expect this study will be a good resource for BI expression research in brand experience spaces. I also believe that this study can guide other studies about BI expression in other fields.

The Effect of Culture-Led Urban Regeneration Brand Experience on Integrity and Re-Visit Intention- Focus on the Ancient City of China (문화적 도시재생 지역의 브랜드 경험이 진정성 및 재방문의도에 미치는 영향 - 중국 고성을 중심으로)

  • Zhang, Jing;Baek, Bo Hyun;Kwon, Hyeog In
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.572-587
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    • 2021
  • Recently, cultural urban regeneration is emerging as a topic of cultural tourism. This study aims to understand the effect of brand experience on integrity, re-visit intention focus on the case of culture-led urban regeneration visitor. Therefore, in this study, we selected GuCheng, which is a representative successful case of cultural tourism in China, and we surveyed people who had visited ancient China's foetus. The results of path coefficient analysis and hypothesis testing determined that sensory experience, affective experience, intellectual experience positively impacted integrity. And the significant effect of affective experience, intellectual experience has been found on re-visit intention. The moderation effect of nostalgia has been investigated and the results revealed that nostalgia has significant moderation effect among brand experience, integrity and re-visit intention. Our research findings offer insights for GuCheng culture-led urban regeneration. And this study investigated Chinese visitor, which could offer theoretical implication for future study.

Effects of IT Convergence-Contents on Occupational Performance in Elderly (정보기술(IT)융합 콘텐츠가 노인의 작업수행능력에 미치는 영향)

  • Kim, Deok-Ju;Yang, Yeong-Ae
    • The Korean Journal of Health Service Management
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    • v.9 no.2
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    • pp.33-46
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    • 2015
  • This study was done on the basis that IT convergence-contents can help the elderly. The effects of IT convergence-contents were analyzed on the occupational performance of the elderly. This investigation was done with 100 elderly people above 65 years of age who lived in local community and two senior welfare centers in Busan and Kyeongbuk. The 100 elderly people were split into two groups of 50: the one group who has experience with IT convergence-contents was the experiment group, and the other group with no experience was the control group. In both groups, body functions, cognitive functions, activities of daily living and community participation were tested. The experimental group had higher scores for cognitive function, and activities of daily living than that of the control group. In conclusion, future studies can support continued IT convergence-contents at the local business community level rather than with smaller samples. This work lays the groundwork for follow-up studies to evaluate the effectiveness of IT convergence-contents.

Effect of Cultural Tour Experience Hahoe Village at Andong on Touring Satisfaction and Behavioral Intention (안동 하회마을 문화관광체험이 관광만족과 행동의도에 미치는 영향)

  • Cho, Tae-Young;Seo, Tai-Yang
    • The Journal of the Korea Contents Association
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    • v.9 no.7
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    • pp.361-370
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    • 2009
  • This research, targeting the visitors to Hahoe Village at Andong, which is a cultural tourist attraction with its traditional cultural heritage well preserved, aimed at offering applicable implications to the staff in charge of management of Hahoe Village at Andong by clarifying which cultural tour experience factor has an effect on touring satisfaction and visitors' behavioral intention as a follow-up attitude from touring satisfaction, i.e. effect relationship between the intention of re-visit and intention of recommendation in a structural viewpoint. To sum up this research result, first, there are two factors of cultural tour experience: education and escape. These were found to have a positive effect on touring satisfaction. Second, four factors of cultural touring experience was found to have a positive effect on visitors' behavioral intention. Third, touring satisfaction was found to have a positive effect on visitors' behavioral intention

The Effect of Tourism Experience on the Quality of Life of the Elderly (노인의 관광경험이 삶의 질에 미치는 영향)

  • Kim, Hyelin;Hyun, Insook;Woo, Eunjoo
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.232-240
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    • 2014
  • The study aimed to explore the association between tourism experience and the quality of life among the elderly over aged 65. Using a sample from Jeju, this study clarifies tourism experiences of the elderly and examines the relationship among tourism experience, six different life domains, and overall quality of life by generating theoretical and practical implications. Structural Equation Modeling approach was used to identify the relationships among the constructs. The results revealed that travel experience positively influences satisfaction with family, social, material, psychological, health, and leisure life domain. However, not all life domain satisfaction affects overall quality of life. Satisfaction with family, leisure, health, psychological well-being life domains was linked to overall life satisfaction among the elderly.

The Impact of Art Gallery Visitors' Motivation and Perceived Quality of Experience on Satisfaction (미술관 관람 동기와 지각된 체험의 질이 관람 만족에 미치는 영향)

  • Park, Jowon
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.123-131
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    • 2016
  • The present study attempted to explore the impact of art gallery visitors' motivation and perceived quality of experience on satisfaction. For this purpose surveys were conducted at art galleries. The factor analyses identified four dimensions (knowledge, leisure, yearn for culture and art, and relationship) of motivations and another four dimensions (esthetic/entertainment, education, escapist, and sense of belonging) of perceived quality of experience. Subsequently, regression analyses revealed the influence of motivations and perceived quality of experience on satisfaction. Based on the findings, managerial implications and suggestions for further studies were discussed.

Occupational Therapists' Professional Quality of Life

  • Chung, Jaeyeop
    • International Journal of Contents
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    • v.16 no.3
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    • pp.45-50
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    • 2020
  • Occupational therapists (OTs) interface patients much longer than other healthcare workers and, thus, are likely to experience a high level of stress because of work, physical fatigue, lack of professional knowledge and skills, and problematic relationships with patients, etc. This study examined the quality of the lives of OTs and the workplace which is an influential factor. This study recruited 200 OTs and used a professional quality of life scale. We found that, only 27.0% experience high levels of compassion satisfaction (CS) and 80.5% and 74.5% experience high or average levels of burnout (BO) and secondary traumatic stress (STS) of compassion fatigue (CF), respectively. We discovered that CS was higher in temporary employees; and CF was higher in females, subjects in their 30s; and those working at general hospitals. Also, BO was higher in those with one to five years of clinical experience and regular employees. Last, STS was higher in the group without stable income. This study verified that clinical experience is a critical factor that reduces BO, and excessive workload outside of treatment lowers the professional quality of life. This suggests that work environment and regulations related to OTs must be improved to increase CS and reduce CF.

Comparing User Experience-based Design and Minimalism (사용자 경험 디자인과 미니멀리즘 비교)

  • Jo, Dong-Hee;Lim, Byung-Woo;Cho, Yong-Jae
    • The Journal of the Korea Contents Association
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    • v.8 no.5
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    • pp.145-154
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    • 2008
  • Minimalism, which started with the subtle distinction between the end of modernism and beginning of post-modernism, was not limited to the fine arts but also spread through architecture, fashion, and the rest of the design industries. this historical study is considered a logical, user experience-based design process, the latest issue derived from the collision between minimalism and the digital environment is not limited to practical industrial design processes, but also their theoretical study. the results show that user experience-based design process and minimalism share many of the same qualities. based on these similarities, minimalism and user experience-based design process can be grouped together both academically and theoretically for establishing a future academic template for the digital designing process.

The Effect of Founder's Experience and Technical Competence on Performance in Contexts of Manufacturing Start-up Companies (창업자의 경험과 기술 능력이 창업 기업의 성과에 미치는 영향: 제조업을 중심으로)

  • Lee, Jung Seung;Lim, Yeongjun;Choi, Seong-Woo
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.317-323
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    • 2020
  • Although the start-up companies in the manufacturing industry have a great job creation effect, there is a lack of research on start-up and development in the manufacturing industry. Using a sample of 201 in manufacturing start-up companies, we proposed that founder's experience and technical competencies will positively influence performance in manufacturing star-up companies. We also proposed that founder's technical competence will mediate the relationship between founder's experience and performance. The results of this study supported most of our hypotheses, implying that founder's experience and technical competence could be crucial especially in the beginning stage of manufacturing start-up companies.

A Study on the Daily Life Experience of Medical Students using the Experience Sampling Method

  • Yoo, Hyo Hyun;Jun, Soo-Koung;Kim, Seong Yong;Park, Kwi Hwa
    • International Journal of Contents
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    • v.13 no.4
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    • pp.16-22
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    • 2017
  • The purpose of this study was to investigate the daily life experiences of medical students and to explore gender differences in these experiences using the Experience Sampling Method (ESM) as the method. The instrument, the Experience Sampling Form (ESF), consisted of questions on the external and internal experiences of the respondents. Data were collected from 2,035 ESFs by 91 students (male=52, female=39) at three medical schools for one week. The data was analyzed using the statistical tests of the t-test and ${\chi}^2$ test. Activity places were significantly different by gender (${\chi}^2=16.576$, p=.001). Males spent more time in learning places such as schools, libraries, etc., whereas females spent their time in personal places, including their homes, dormitories, etc. Males undertook more learning activities than did females, and females undertook more social/leisure activities and basic life activities than did male students (${\chi}^2=18.753$, p=.001). They were in a learning place and performing learning activities. There were significant perceptual differences between males and females about their flow levels, competency levels, and difficulty levels, based on the activity type. These results can help us to understand the daily lives of medical students and can be useful in developing counseling programs and educational activities for students.