• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.499-508
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• 2015

The purpose of this paper is to examine the structural relationship between experience(4Es), customer commitment and behavioral intention based on experience of the theme park as a hedonic destination. To carry out this study objective, a survey targeted for theme park customers was conducted from May 10. 2014 to June 10. 2014. These data were processed using SPSS 18.0 and Structural Equation Modeling with Amos 18.0 to test proposed hypotheses. The results are summarized as followed. First, the decomposition of path analysis revealed significant positive effects on customer commitment by entertainment experience, education experience, esthetic experience. and escape experience. While, entertainment experience was shown to have the largest influence on customer commitment. Second, customer commitment had a positive effect on revisit intention and WOM. Third, experiences have an indirect influence on revisit intention and WOM through the mediation of commitment. From the findings, the theme park is necessary to plan and develop experience program for more variable and special.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.403-411
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• 2020

This convergence study examines the case of the Andaz Hotel branches, which sees the critical elements of a characteristic boutique hotel as an experience and makes a successful case with rich experience content in the hotel. By examining sixteen experience content categories, eight from the Andaz India Delhi branch and Tokyo branch in Japan and analyzing them through Schmitt's five experience modules, we have found that both branches had strong experience content in most of the modules, in line with the brand philosophy of creating hotels that make the most of the local characteristics. The study also showed that the Toranomon Hills branch had stronger emotional experience contents than the Delhi branch, and the Delhi branch had a little stronger in the case of cognitive experience contents. Both branches were found to have rich experience content at various points encountered by the guests while using the hotel.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.410-421
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• 2016

The purposes of this study were to investigate the effect of experience in hotel on brand trust, brand attachment and brand commitment. It aims to contribute hotel brand marketing from analyzing and showing how brand experience factors affect brand equity factors. The findings and implications can be summarized as follows: the factor Sense Experience, Feel Experience, Act Experience and Think Experience of Brand Experience caused the positive impact on brand trust and brand attachment. Second, brand trust has a significant impact on brand attachment. Third, brand trust and brand attachment both caused a positive impact on brand commitment. Thus, the hotel managers need to establish a ongoing brand experiential marketing strategy which can improve brand commitment of hotel and ways to be recognized as motivational factors for offered services and products which customer can perceive and experience.

• Journal of Korea Multimedia Society
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• v.18 no.2
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• pp.277-286
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• 2015

Recently, to draw the web users' attention and stay in the website for a long time to transmit information efficiently, the website designing is focused on providing emotional experience. Emotional experience is possible through the use of interactive storytelling and multimedia. Users immersion, pleasurable experience and synesthesia satisfaction is connected to the emotional experience due to the interaction operation and multimedia feedback. In this study, application of the parallax scrolling technique's possibility has been studied to induce the emotional experience of the web users that appeared in the technical development of the web. Realizing characteristics of the elements that effect emotional experience through web cases are studied and the possibility of effective emotional experience is proposed as using parallax scrolling technique on web.

• Journal of Digital Contents Society
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• v.12 no.1
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• pp.33-48
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• 2011

In this thesis, a field experience activity support system is designed and implemented for improving social skills of children with developmental disabilities. The proposed system is designed to allow the students to experience various field activities around their local community. The proposed system has the following characteristics. First, it can improve effectiveness of field experience by providing very practical pre-study information to students. Second, the systems provides very practical and real-world problem-solving abilities rather than providing simple experience and superficial information. Third, the system allows students to change the contents according to their local community environments and purpose of use. Fourth, the system can be used as education for living at home as well as field experience study at schools. After applying the proposed system to students with developmental disabilities, the following positive results are obtained. First, the system have good effect on students with severe developmental disabilities when the system is used for prestudy. Specially those students are highly interested and motivated on study subjects. Second, at real field experience study place, students are well adapted and are very interested in their activities. Third, in the light of post-evaluation after field experience, it is reported that lots of study contents remain in their memory.

• Journal of The Korean Association of Information Education
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• v.24 no.6
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• pp.623-631
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• 2020

In the era of COVID-19 global pandemic, e-learning has become new standards and daily life in the name of 'new normal'. This study developed dialogue e-learning contents as opposed to monologue e-learning which is unidirectional and instructor centered and conducted qualitative user experience evaluation of dialogue e-learning contents. A total number of 20 adult students participated and were individually interviewed. Qualitative data analysis was performed. The findings include students' positive perceptions of dialogue e-learning contents such as empathy for various ideas and new format. With regard to personal preference, 55% of participants preferred dialogue e-learning contents because it enables them to focus and share real experiences. Meanwhile, in terms of learning effects, 60% participants selected monologue e-learning contents and mentioned adequate explanations of concepts and explicit information delivery. Based on the results, suggestions on the design and development of dialogue e-learning contents were presented.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.2
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• pp.570-575
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• 2010

This paper designed 3D animation in consideration of human characteristics to stimulate their interest and to be more understandable to them. It was also confirmed that, using the 3D animation contents, general people came to recognize the problem of environment pollution and developed desirable attitude and behavior for protecting the environment. Furthermore, this paper suggested the direction of systematic environmental education and other general people education institutions using the developed 3D animation contents as a teaching material.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.425-436
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• 2017

This study was done to explore the correlation among internet game addiction, family functioning, offense experience, victimization experience, possibility of peer violence and to identify factors related the possibility of peer violence. Participants were 789 elementary school students with survey. SPSS/WIN(20.0 version) were used to analyze the collected data. Internet game addiction was negatively correlated family functioning and was positively correlated the offense experience, victimization experience, possibility of peer violence. Multiple regression analysis showed the factors as offense experience of peer violence and relationship with teacher significantly accounted for 63.1% of the possibility of peer violence. In conclusion, it is need to health education for prevention of internet game addiction and breaking offense experience. The activating relationship with teachers are alternative plan that prevent to possibility of peer violence.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.410-419
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• 2016

The purpose of this study is to examine how hotel customer's artistic experience affect the customer's satisfaction and customer's loyalty to the hotel brand. A total of 237 effective questionnaires for empirical analyses data were obtained from the hotel customers who had the experiences of appreciating on purpose or accidently the artworks displayed inside hotel. Trough the literature review it was suggested that four factors of artistic experience encompassed educational experience, escapist experience, emotional experience, esthetic experience. To test the proposed hypotheses, exploratory factor analyses and hierarchical regression analyses were conducted. The results showed that all four factors influenced customer's satisfaction and loyalty significantly. And artistic experience was confirmed to be mediated by customer's satisfaction on customer's loyalty. Based on the results, the meaningful implications and limitations were discussed.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.444-456
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• 2011

The purpose of this study is multi-faceted. Firstly, it is to examine the perceived differences in novelty experience, psychic distance, and satisfaction among Japanese, Chinese, and American tourists visiting Korea. Secondly, it is to investigate the effects of novelty experience on their overall satisfaction in Korea. Lastly, this study attempts to examine the role of psychic distance on the level of perceived novelty experience in Korea. A survey was conducted to 307 international tourists departing Korea at the In-Cheon International Airport. The results show that there is a significant difference in the perceived psychic distance, novelty experience, and overall satisfaction in Korea among Japanese, Chinese, and American tourists. Also, there is a significant effect of novelty experience on tourist overall satisfaction. The results further reveal that the degree of psychic distance is a significant determinant of the perceived novelty experience, which supports the effectiveness of psychic distance concept in predicting the novelty experience. The results of this study make a significant contribution to advancing our understanding of tourist behavior through the re-constructed concept of novelty.