• Title/Summary/Keyword: experience contents

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The Effect of Social Media Influencer's Parpasocial Interaction and Relationship on Users's Brand Attitude and Purchase Intention (소셜미디어 인플루언서의 준사회적 상호작용과 관계가 이용자의 브랜드 태도와 구매 의도에 미치는 영향)

  • Lee, Eunsun
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.270-281
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    • 2021
  • The emergence of social media and technical development of smart phone allows media users to produce, share and spread a variety of contents, which results in a big change in their media usage pattern. Among those changes, the most prominent one is Youtube's powerful growth. Creators' enthusiastic content productions and users' active sharing actions are caused of the growth. Recently, creators give a powerful effect on users as social media influencer, and the practice of influencer marketing has been focused. This current study is examined the effects of parasocial interaction and relationship on brand attitude and purchase intention. Specially, parasical interaction is divided into identification, interest, and experience parasocial interaction, and the divisions of relationship are trustworthy, friendship, understanding, and commitment. As a result, interest and trustworthy are significant predictors of brand attitude. Also, experience parasocial interaction is negative and friendship is positive predictors of purchase intention. Theoretical and practical implication are discussed.

The Effects of Tourism Storytelling using Local Cultural Assets on Behavior Intention: focusing on Namwon (지역문화자산을 활용한 관광스토리텔링이 행동의도에 미치는 영향: 남원을 중심으로)

  • Park, Ju-Yeon;Kwon, Hyeg-In
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.89-107
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    • 2021
  • This study began with the problem of establishing the identity of the region through tourism storytelling and the need for economic and cultural recovery. Thus, we analyze the attributes of tourist-aware tourism storytelling, authenticity through experience in tourist attractions, and structural and causal relationships between behaviors. Studies have shown that the attributes of tourism storytelling's sensibility, educationality, ease of understanding, interest and theme have a significant impact on tourists' authenticity experiences. And it was confirmed that the authenticity experience of tourists has a positive impact on tourists' intentions of visiting and oral intentions. This study is of high academic significance in that it applied the attributes of storytelling, which had been studied in the existing linguistics and humanities, to Namwon, a representative cultural tourist destination in Korea. In addition, in order for Namwon to grow into a global cultural tourist destination, it is necessary to develop tourism storytelling using unique storytelling attributes and local resources, and furthermore, it is meaningful to suggest that various contents and services should be developed.

Development of a Virtual Reality Glove Improvement Algorithm for Immersive Virtual Reality contents (몰입형 가상현실 콘텐츠를 위한 가상현실 글러브 개선 알고리즘 개발)

  • Song, Eun-Jee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.6
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    • pp.807-812
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    • 2021
  • In order to be able to interact with the user to experience it as if it were real in virtual reality contents, input/output devices that make them feel the five senses of humans are required . In virtual reality (VR), devices that stimulate sight and hearing are the most representative. For a more realistic experience, suits and gloves that stimulate the sense of touch have recently been released, but there are not many cases applied to actual contents due to the limitation of device . In this paper, we analyze a virtual reality glove that can detect hand movement and touch in a virtual world. Based on the analysis, we propose an algorithm that can sense the intensity of collision with a VR object by tactile sense by improving the UI/UX using the vibration of the feedback method used in the existing virtual reality glove. In addition, the system implemented by the algorithm is applied to an actual case.

The Effect of P2E-type Virtual Farm Experience on the Attitude and Recommendation Intention of Potential Farmers : Focusing on the Information System Success Model (P2E형 가상 농장 영농체험이 잠재 영농인의 태도와 추천의도에 미치는 영향 연구: 정보시스템성공모델 중심으로)

  • Bae, Sujin;Oh, Hyunjoo;Lee, Younglae;Kwon, Ohbyung
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.680-691
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    • 2022
  • Virtual farm is a kind of virtual reality for education and training, which realizes a change in attitude toward farming and aims for economic performance through revisiting the virtual farm. With the recent introduction of P2E-type virtual reality, a way to connect virtual farming experiences with practical benefits is being considered. However, few studies have been conducted on the factors that influence the success of virtual farms. Hence, the purpose of this study is to examine whether the quality of virtual farm contents and system quality affect user satisfaction with virtual farm experience based on the DeLone & McLean's IS Success Model. In addition, we will examine whether satisfaction with the virtual farm significantly contributes to the change in attitude toward farming. In addition, we demonstrate whether digital incentives contribute to the activation of P2E-type virtual farms.

Disability Sports Instructor's Experience Analysis on Program Operation for People with Disability (장애인체육지도자의 프로그램 운영 경험 분석)

  • Park, Jiyoung;Kang, Dongheon;Eun, Seon-Deok
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.285-295
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    • 2022
  • The purpose of this study is to prepare primary data for providing smooth and systematic rehabilitation sports services by confirming the opinions of instructors experienced in the field of disability sports before the implementation of Article 15 'Rehabilitation sports' of the 'Act on Guarantee of Right to Health and Access to Health Services for Persons with Disabilities. In-depth interviews were conducted as a research method, and qualitative analysis was conducted on the contents of the interview. The in-depth interview is unstructured, allowing disability sports instructor to freely present their opinions on difficulties experienced while operating the program, necessary matters for rehabilitation sports implementation. We transcribed the recording data of the in-depth interview and coded the opinions through the thematic analysis method among qualitative research methods. As a result, the final 104 opinions were used and classified into 9 categories; rehabilitation sports goal, training rehabilitation sports instructor, evaluation items and educational guidelines, relationships with program participants, facilities utilization, effects, the timing of provision, and doctor roles.

Development of VR-Based Safety Education Content for Sailors (VR 기반 선원 안전교육용 콘텐츠 개발)

  • Kim, Ji-Yoon;Oh, Jin-Seok
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.12
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    • pp.1898-1907
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    • 2022
  • Every year, many shipping companies provide seaman safety education programs periodically to reduce ocean-traffic accidents. However, undertaking the regular safety training for seaman has been difficult because of litimation of space and time. Recently, VR technolgy is received attentions to overcome previous problems. It can provide users educational interactions between a user and virtual environment and fulfill sustainable teaching. In this paper, VR-based safety education content for sailors has been developed, and it includes four programs. Also, survey was conducted with four questionnaires such as immersiveness, easy to experience, satisfaction of education contents, comparative evaluation between traditional education program and VR education contents. As the result, immersiveness questionnaire could be gain 53.83% positive assessment, and easy to experience could be gain 65.38% positive assessment, and satisfaction could be gain 69.23% positive assessment. Lastly, comparative evaluation between traditional education program and VR education contents could be gain about 46% positive and 34% neutral assessments.

The Study about Nursing Students' Experience on Emergency Room Environment Observation (간호 대학생의 응급실 관찰 경험)

  • Kim, Hae-Ok;Seo, Bong-Hwa;Nam, Mun-Hee;Park, Euna
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.589-598
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    • 2013
  • The research about nursing students' experience on the clinical environment observation is essential to developed effective strategy for clinical education and to improve quality for clinical practice of nursing education. This study is aimed to above goal by the report about nursing students' experience on emergency room environmental observation. The number of participants is 30 nursing students who are senior in the practicing at emergence room. Data analysis was centered on scrutinizing the contents of the participants' replies in order to deduce any relevant meaning. Also, data were analyzed by the meaning of learning based on self-examination through the practical learning. The positive and negative topics stated. Nursing students' experience on emergency room observation will supply the thinking about their own self-portrait in near future, and will give self reflection about correct nursing interventions to nursing students.

Augmented Reality Framework for Archeological Site Tours (유적지 투어 지원을 위한 증강 현실기반 프레임워크)

  • Kim, Eunseok;Woo, Woontack
    • Journal of the HCI Society of Korea
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    • v.10 no.2
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    • pp.35-43
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    • 2015
  • As augmented reality (AR) technology has been utilized to enhance the user experience, several AR applications have been developed in the cultural heritage domain. Although there has been significant progress in this area, naive augmentation representation becomes an obstacle to provide an enhanced user experience and there has been little research on an effective AR experience methodology that reflects the characteristics of AR technology. Furthermore, the development of temporary content that comes from the absence of the authoring framework restrains the content ecosystem, which is an essential requisite for sustainable service. To resolve these issues, we propose a space-driven AR experience methodology, Spacetelling, to extend established object-oriented augmentation trends and Storyscape that generates spatio-temporal related contents for the spacetelling and supports sustainable service. Moreover, we present the wrap-up system framework covering both features mentioned above for the archeological site tour. Finally, we present our work-in-progress project, K-Culture Time Machine Project, to investigate the practical feasibility of our proposals. Through these proposals, we expect that sustainable AR applications with improved user experience will be possible in the cultural heritage domain.

Study on the Awareness of Teachers about the Fields for Environmental Education (환경교육의 장(場)에 대한 교사들의 인식에 관한 연구)

  • 김인호;김귀곤
    • Hwankyungkyoyuk
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    • v.11 no.1
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    • pp.195-216
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    • 1998
  • This study was planned to define the concept and the patterns of the fields for environmental education through the theory review about the fields for environmental education that were important at school environmental education for field-experience learning, and to survey the using status of the fields for environmental education and the awareness of teachers who have been teaching practically students environmental education in school through the questionnaire. The results derived from this study were as follows ; First, the use of the fields for environmental education in environmental education is necessary aspect of the importance of field-experience learning and the environmental education strategy through personalization of environment and is essential to the substantiality of school environmental education. The concept of the fields for environmental education is defined that it is used as place(space) for environmental education, is located most outdoor space, promote students the concern and consciousness about environment. The patterns of the fields for environmental education may be classified the field for nature observation learning surrounding, the fields for nature observation and field survey, the fields for visit and field trip, and the fields for experience and participation by the contents and the purpose of educational program. Second, according to the results of the teacher's awareness survey, most responded teachers gave an affirmative answer about the necessity of practical use of the fields for environmental education, and it was used mainly in special lecture, weekend, and legal holiday. Also, it was surveyed that time for using the fields was brought as the most serious obstacle by teachers. In particular, teachers preferred the environmental education fields for experience and participation above all others. Third, from the results about the using status of the fields for environmental education, school environmental education mostly have been taught in indoor classroom, school landscape(school grounds) was evaluated the most easily useful the fields for environmental education in formal lecture, because it can solve the lack of time. Also, it was proved that eco-park, stream, and river were fit for the field-experience learning with small students group.

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An Awareness and Needs Analysis for the Flood Disaster School Safety Education Execution - Focusing on the awareness of secondary school students and teachers in Daegu - (수재해 학교 안전교육 실행에 대한 인식 및 요구 분석 - 대구지역 중·고등학교 학생과 교사의 인식을 중심으로 -)

  • Ahn, Young-Mi;Hong, Won-Hwa;Lee, Hye-Kyoung;Bae, Young-Hoon
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.36 no.4
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    • pp.13-22
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    • 2020
  • Recent abnormal climate has increased the frequent of heavy rains and floods, and over 100 people have been killed in the last decade caused by these. In the midst of severe flood disasters, safety education to learn how to respond and evacuate them has become important. The purpose of this study was to analyze the needs and effective education types for the flood disaster school safety education. This study shows Analysis the current state of school safety education based on the 7 standards of school safety education, especially in disaster safety categories through the survey of secondary school teachers and students. And a desirable form of flood safety education was derived by analysis of awareness of flood disaster safety education and their educational needs. More than 70% of teachers and students hoped for a experience-based flood disaster safety education, they wanted to learn once a year, one hour from a safety education specialist in experience facilities. As for the contents of the training, they wanted to experience evacuation in the event of flood disaster, and also wanted education related to survival swimming. The most necessary thing for the establishment of experience-based disaster safety education was the expansion of experience facilities.