• Title/Summary/Keyword: experience contents

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Knowledge as Marketing Message : Design and Analysis of Human-Reader Based Personal Experience Management Business Model (마케팅 메시지로서의 지식 : Human-Reader 기반의 개인 경험 관리 비즈니스 모델 설계 및 분석)

  • Jun, Jung-Ho;Lee, Kyoung-Jun
    • Journal of Intelligence and Information Systems
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    • v.16 no.1
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    • pp.17-43
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    • 2010
  • This research considers the role of knowledge as marketing message, designs and analyses the personal experience management (PEM) business model using Human-Reader system. It is difficult to save and manage person's daily experience and relevant contents due to the lack of proper infrastructure and system. On the contrary, using Human-Reader infrastructure, person's experience and various relevant contents can be easily saved and managed because seamlessness between offline and online and the various devices that person can always carry along in ubiquitous environment. Since person can store and manage information, contents and advertisements through Human-Reader system and u-PEMS, marketing messages and advertisements do not have to be repetitive and stimulating. Instead, marketing messages and advertisements in Human-Reader environment should be granting values that can be saved and managed. We propose various scenarios, processes and its issues. And we analyze the expected value of RFID tag used on the proposed business model by so-called 'Tag Evaluation Model' and assess the assumptions that are basis of the proposed business model for evaluate the feasibility of the u-PEM business model.

The effect of experience factors of untact fashion·beauty performances on customer satisfaction through perceived value (비대면 패션·뷰티 공연의 체험요인이 지각된 가치를 매개로 고객만족에 미치는 영향)

  • Lee, Jihyo;Na, Jin-eok;Kim, Kenneth Chi Ho
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.383-395
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    • 2021
  • The purpose of this study is based on Pine and Gilmore's (1998) Experiential Economic Theory (4E's). This study mediates the perceived value of the experience factors (entertainment, aesthetic, deviant and educational experience) of Untact fashion and beauty performances. The impact on customer satisfaction was analyzed a total of 230 questionnaires were collected for visitors to the 15th Untact 'Asia Model Festival', which were successfully held in Seoul in 2020. The statistical analysis method used the SPSS 21.0 statistical program. As a result of the study, it was found that the experience factors had a significant effect on perceived value and customer satisfaction. In addition, perceived value was found to have a significant effect on customer satisfaction, and perceived value as a parameter was found to partially mediate the effect of experience factors on customer satisfaction. By studying the empirical analysis in this way, practical implications were presented and basic data that could be used for reference to related research were provided. However, future research should contribute to academic development through research on variables not covered in this research, and research on various untact performances should be continued.

A Study on Development of Multimedia Contents for the Web-based Education System (웹기반의 교육체계를 위한 멀티미디어콘텐츠 개발에 관한 연구)

  • Jung, Won-Ju
    • Journal of The Korean Digital Architecture Interior Association
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    • v.1 no.1
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    • pp.31-38
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    • 2001
  • This study is to investigates a development of multimedia contents for the web-based education system. With the comming new millenieum, we have a lot of experience in pluralistic society. especially we are affected by multimedia data with information and knowledge-based society, and the development of information technology, that is we are a lot influenced by multimedia data. This study is to explore multimedia contents which have still and dynamic. With this discussed, teaching and learning from multimedia contents makes learners construct meaning knowledge through the seeing and hearing, interactive communication. thus we need to include the multimedia education in a curriculum.

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Web-Based Educational Multimedia Contents Development Using Web 3D Technology (3D 기술을 활용한 웹기반 교육용 멀티미디어 컨텐츠 개발)

  • Shin, Mi-Hae;Kim, Eui-Jeong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.10a
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    • pp.289-292
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    • 2010
  • In this paper we proposed web-based educational multimedia contents development method using Web 3D technology and implemented web 3D contents for use at the education field. A implementation of contents is composed of modeling to specific entity in 3D shape, convert modeling data to enable data at web and include in webpage. A practical use of contents on this research can provide more advanced user experience and immersion.

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Implementation of Developement System of Education Contents Utilizing 3D VR (3D VR 기반의 교육 콘텐츠 개발 시스템 구현)

  • Bae, Sungsill;Lee, Jeongmin;Ahn, Sungsoo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.12 no.1
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    • pp.97-106
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    • 2016
  • 3D virual reality technique develop rapidly such as parts of education, health, national defense, etc. This paper implements an education contents utilizing 3D virtual reality based on HMD. In this paper, contents make up Changdeokgung Palace using to 3Dmax and Unity program, it shows on implemented Helmet Mounted Display. HMD obtain dynamic image from the target source of smart phone. Also, contents consist of service senerio through divided palace position and King's a day's journey especially. Above all, this paper indicate improving performance according to reduced cybersickness and immersion enlargement. And memory capacity reduced by various technique such that file type, compressed file, minimized resource. Proposed technique can obtain dynamic 3D image by HMD implementation at real time basis so that it is possible to use simultaneously multi-source. From the various and practical experiment, it is confirm that proposed 3D VR education system is useful for experience of virtual reality practically.

Users' Satisfaction Analysis of Kiosk Contents in the Bus Stop

  • Lee, SeungMin
    • Journal of the Semiconductor & Display Technology
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    • v.16 no.1
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    • pp.81-85
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    • 2017
  • The purpose of this study is to investigate the user satisfaction of kiosk contents installed at bus stops in Seoul. A total of 400 kiosks, which are touch-based traffic information systems, are installed and operated, providing contents such as bus routes, marginal area, seoul tourism, life information, angel donation, transportation cards, magnifier and boarding requests. The study results showed that the user satisfaction scores of bus routes and transportation cards were high, but it was necessary to improve other contents. The results of this study will be used as basic data to propose user experience(UX) of public service design. We will also use it as content guidelines for public information kiosks to be developed in the future.

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A Multimedia Contents Recommendation for Mobile Web Users

  • Kang, Mee;Cho, Yoon-Ho;Kim, Jae-Kyeong
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2004.11a
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    • pp.323-330
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    • 2004
  • As mobile market grows more and more fast, the mobile contents market, especially music contents for mobile phones have recorded remarkable growth. In spite of this rapid growth, mobile web users experience high levels of frustration to search the desired music. New musics are very profitable to the content providers, but the existing collaborative filtering (CF) system can't recommend them. To solve these problems, we propose an extended CF system to reflect the user's real preference by representing the characteristics of users and musics in the feature space. We represent the musics using the music contents based acoustic features in multi-dimensional feature space, and then select a neighborhood with the distance based function. Furthermore, this paper suggests a recommendation for procedure for new music by matching new music with other users' preference. The suggested procedure is explained step by step with an illustration example.

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A Study on Metaverse Culture Contents Matching Platform

  • Kim, Jeong-Gwon
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.232-237
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    • 2021
  • Pre-Corona cultural content was largely formed face to face. For example, the service was great while visiting tourist attractions, visiting performances to see K-Pop, or visiting lectures to learn K-Beauty. However, after the coronation, the virtual world-centered Metaverse began to take the spotlight as non-face-to-face services changed. IT and cultural contents have been combined and developed into various digital services. In that sense, Metaverse, which breaks the boundaries between real-world space and virtual space, has the potential to escape from physical time and space constraints. However, Korea still lacks a Metaverse platform for cultural content. In particular, it is necessary to match each other's necessary services by providing Metaverse -oriented cultural contents that users want, including experienced cultural contents such as K-pop and K-beauty, away from cultural contents that are developed around history museums. Therefore, in this paper, we would like to propose a Metaverse-based cultural content matching platform where users can experience cultural content directly or indirectly.

A Contents Sharing System among Heterogeneous Devices based on Users Context (사용자 상황 기반 이종 기기간 컨텐츠 공유 시스템)

  • Tang, Jiamei;Kim, Paul;Kim, Sangwook
    • Annual Conference of KIPS
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    • 2013.05a
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    • pp.97-99
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    • 2013
  • Various display devices become widespread now. Endeavoring to provide high-quality user experience, sharing contents becomes a hot issue in recent years. In this paper, a Contents Sharing System based on Users Context is proposed, which can provide pervasive contents sharing services on multiple devices with disregard for the device differences. This system supporting automatical contents sharing according to users' context, and intelligent content-fault recovery to provide an intelligent platform for users sharing service seamlessly without additional manual operations. Also we points out the problems and considerations about this proposed system which will be improved in the later research.

Phenomenological study on the Structure and Essence of Deviant Peer Experiences of the Teenagers (청소년의 비행또래에 대한 구조와 본질에 관한 현상학적 연구)

  • Chang, Jung-Yeon
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.211-226
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    • 2014
  • The purpose of this research is to reveal the essential meaning of deviant peer through Phenomenological approach method on experiences of the teenagers. For an in-depth understanding of the experience world of the teenagers, researcher sought the essential meaning structure about the four Life-world Existentials of constructing human's live-world. Data had been collected through the researcher, the participants' observation, field note, content analysis, as well as in-depth interview "With them. Based on an analytical process of hermeneutical phenomenology of van Manen, researcher analysed essential meanings of the data in light of the four Existential categories through separating thematic statement, decision of essential theme and rewriting. The structure of the deviant peer experienced by the teenagers has been analyzed by the hermeneutical phenomenology so as to extract 28 composition meanings, 30 phenomenon and 18 structure of experience. The results examined by each theme are as follows. This study demonstrates that essential meaning structure of the study participants in the world is the experience of boundary, alert'.