• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.382-399
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• 2017

The purpose of this study is to identify the structural relationship between service experience, corporate image, service trust, affective commitment and service loyalty in leisure service environment, and explain the causal role of corporate image, service trust and affective commitment. To this end, hypothesis was verified by structural equation model analysis using SPSS 23.0 and AMOS 20.0 statistical package. The result of the study as follows: First, service experience influenced corporate image and service trust but not affective commitment. Second, corporate image influenced service trust and service loyalty but not affective commitment. Third, service trust influenced affective commitment and service loyalty, Finally, affective commitment affected service loyalty. Therefore, service providers should raise corporate image and build the service loyalty by following the user to experience excellent service in a cognitive and affective aspects. Also, by motivating the customer to have affective commitment to the service trust, You need to plan and implement a marketing strategy that can increase loyalty.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.101-112
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• 2017

The purpose of this study is to find out what kind of experience and effect the learner - centered team - based learning (tbl)method has on pre - nursing learner's nursing English course. Participants were 12 preliminary nursing learner, it was analyzed through learning result recording, study observation, learning satisfaction, learner's report, peer evaluation. And described the meaning of the learning experience, individual and team scores were analyzed using frequency analysis, paired-t test. The results showed that the score of each team was higher than the score of individual in both. The tbl experience has been a form of intimacy with colleagues, a motivation for learning, self-study, easy to learn the medical terminology felt through repeated learning, to improve their score by having them secondary group test and they remembered it as a pleasant learning time.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.386-396
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• 2020

This study aimed to examine the influences of an experience of purchasing random items and gambling behaviors among adolescents in South Korea. This study performed a series of binominal logistic regression analyses by using a sample of 17,520 adolescents from the 2018 Survey on Youth Gambling Problems. The findings are a follows. First, 49.9% of the adolescents had experience in buying random items. Second, an experience of buying random items among adolescents who have experienced betting games are related to problem gambling(OR=1.48, p<.001). Third, an experience of buying random items among adolescents who have no experienced in betting games are related to intention to participate in legalized gambling(OR=1.89, p<.001). Fourth, there were no gender differences in the influence of an experience of purchasing random items on gambling behaviors. Based on the findings, implications for addressing gambling problems among adolescents were discussed.

• The Journal of the Korea Contents Association
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• v.14 no.2
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• pp.517-526
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• 2014

This study tried to analyze the effects of culture and arts activities as educational method in the classroom. Compared with other activities, the culture and arts activity enables learners to have unique aesthetic experience differentiated from scientific and logical experience. This study analyzed the effects largely into three aspects (intellectual, emotional, and practical aspects) in case learners have such aesthetic experience in the field of education. Through this, the study will become an opportunity to propose practical data concerning the educational effects of the culture and arts activity, and further to confirm the possibility and necessity of utilizing such activity as an education method.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.357-368
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• 2018

The purpose of this study is to explore the relationships between high-tech employees' job rotation experience characteristics, perception of job rotation, and subjective career success. It also aims to examine the mediating processes through which high-tech employees' job rotation experience characteristics contribute to employees' subjective career success. The results from hierarchical multiple regression analysis revealed that high-tech employees showed higher subjective career satisfaction when they were transferred to another job voluntarily, and the frequent job rotations have an adverse effect on employees' career satisfaction. It also turned out that employees' perception of job rotation fully mediated the relationship between job rotation experience characteristic and subjective career success. Finally, implications, limitations, and research recommendations are discussed.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.295-309
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• 2016

We focus on two kinds of game currency in online games, Game Money and Cash Money, and investigate how money expenditure behavior is explained by experience, achievement, and region as well as how the interplay among key variables differs between Game Money and Cash Money. The empirical analysis provides the following findings. First, experience increases Game Money expenditure whereas it lowers Cash Money expenditure, which suggests that gamers substitute gaming efforts for cash. Second, achievement is positively correlated with both kinds of game currencies. Finally, the relationship of money expenditure with experience and achievement is moderated by region. Specifically the negative effect of experience on Cash Money expenditure is more pronounced in suburban areas than in urban areas. The positive effect of achievement on Cash Money expenditure is also more pronounced in suburban areas than in urban areas. The authors conclude the paper with theoretical contributions and practical implications.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.14-24
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• 2016

Recently, the sound design of the electric vehicle has emerged as one of the new research objects. This study was conducted to explore and examine major values of interior driving sound of the electric vehicle from the perspective of user experience. An exploratory study based on the ground theory extracted contextual information and quietness as independent variables, and then we analyzed the main and interaction effects of those two variables on the usefulness, emotion, and satisfaction through a $2{\times}2$ factorial experimental design. The experimental study demonstrated that the effect on the user experience of electric vehicle can be conditioned by the combination of contextual information sound and quietness. Based on the results of this study, we suggested future research agendas for the optimization of user needs which reflect individual preference of interior driving sound values.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.422-434
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• 2017

The influence of information on other's preference on one's attitude formation can vary with consumer's uniqueness motive and product attributes. When high-CNFU individuals are given the information on the preference of others toward an experience attribute, the uniqueness aspect of their self-identity is aroused. As conforming to others' preference causes concern that their uniqueness-related self-esteem is threatened, they contrast away from the majority. On the other hand, they form their attitude toward search attributes regardless of the preference of others. In contrast, for low-CNFU individuals, knowing the majority's choice of experience attributes does not arouse the uniqueness aspect of their self-identity and not threaten their self-esteem. Thus, they tend to conform to the majority regardless of the type of product attributes. This study suggests whether or not the attribute signals the identity of a person as another criterion that distinguishes experience and search attributes. The results imply that when targeting a consumer with a strong desire for uniqueness, it would be more effective for a company to develop features that are not popular.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.379-391
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• 2018

The purpose of this study is to gain an in-depth understanding of the experience of married immigrant women who lost their spouse, and it is meaningful in that it examined the empirical perception on the recently newly-focused issue, bereavement of marriage immigrant women, from their perspective for the first time. For this, in-depth interviews were conducted on seven immigrant women who have experienced the death of their spouse and analyzed in Colaizzi's phenomenological method. The results showed that the experience can be classified into 20 topics and 5 categories: 'happy marriage life', 'marriage life they had put up with', 'death of spouse', 'life to be lived alone', and 'bearable life with hope'. The experience of bereavement was found to be a transition from the life in which they depended on their spouse in every aspect to the one where they make efforts to live an independent life adjusting to changes in their life after the loss. Based on this, the study will be a fundamental source of practical measures and social welfare support for them to live a better life in Korean society after their bereavement.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.103-115
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• 2016

This study aims to examine the structural relationship between adverse childhood experience, anxiety, and internet addiction among youth probationers. The sample included 200 young probationers in Seoul probations office who were asked to fill out a self-administered survey questionnaire. Results from path analysis showed that adverse childhood experience positively influenced the risk for internet addiction (${\beta}=.396$, p<.05), and higher anxiety also predicted the internet addiction (${\beta}=.131$, p<.01). Mediating effect of anxiety between the adverse childhood experience and internet addiction was also confirmed. The study results indicated that prevention efforts for internet addiction is needed for this vulnerable population, and also implied the need to focus on dealing with childhood experience and anxiety in order to prevent problems related to internet addiction.