• Asia Marketing Journal
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• 제1권3호
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• pp.12-33
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• 1999

Recently, consumer researchers have been interested in consumption ritual that expressed condensedly the consumption system in a culture. From various disciplines this study examined the 'ritual' and 'ritualized behavior' which are unique to human beings and analyzed the relation of ritualization of consumption experience and buying behavior. According to the degree of ritualization, consumers were categorized into four types - ritualized, habitualized, involved, and non-ritualized consumers. In the empirical study, the relation between ritualization of "dressing-up (i.e. to put on the clothing with the intention of wearing displaying them publicity)" and buying behaviors related to clothing was explored through in-depth interviews and a questionnaire survey with 434 married Korean women. Through statistical analysis, research questions were identified in an empirical study: as the consumption experience becomes more ritualized, the purchasing frequency, ongoing involvement, brand loyalty, and opinion leadership will increase as part of clothing buying behavior. Herein, the implications of the study and further research issues are discussed.

• 대한가정학회지
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• 제45권8호
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• pp.105-126
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• 2007

The aims of this study were to examine the actual conditions surrounding the purchasing of online game items and Internet cyberspace items by adolescents the propensity of adolescents to consume these items, to determine the difference in the propensity for high and low consumption of these items among adolescents, and to investigate the characteristics of the adolescents who show a high propensity for the consumption of Internet items. The data for this study were collected from 483 adolescent consumers who were middle school and high school students in the city of Bucheon in Gyeonggi Province. The statistical methods used for the data analysis included frequency, percentage, standard deviation, t-test, and one-way ANOVA. The results of the present study can be summarized as follows. The majority(79.5%) of the students surveyed had had the experience of purchasing items. Most students(67.5%) had a rare frequency of buying ($1{\sim}2$ times in a period of 6 months or less). Nearly half (47.9%) of the students spent less than 1000 won per month on the item(s) purchased. Most of the students purchased items with their parents' permission, but 26.6% of the students bought the items without their parents' permission. Most of the characteristics of the items purchased, such as the major item purchased, payment method, amount purchased per month, average amount spent per buying experience, and whether or not they had their parents' permission differed according to gender, grade level, record, and monthly allowance. The level of propensity to consume the items was not high. The propensity of imitation consumption (1.96) was lower than that of impulsive consumption (2.38) and conspicuous consumption (2.45). Most of the buying characteristics, including the major item purchased, payment method, amount purchased per month, average amount spent per buying experience, parents' permission, grade level, and monthly allowance were different between the high and low propensity for consumption groups.

• 한국과학예술포럼
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• 제19권
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• pp.561-568
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• 2015

A lot of electrical energy is used in our daily life. While energy saving concerns are overall, consumption practices of people in general are very different. People want to control their energy use and by knowing the amount of energy they use. Smart plug is a new device that measures electricity usage through each plug at an outlet with on/off control. User experience for electrical devices in regards to electricity usage should be newly designed. In this study, based on the survey, personas have been devised and their energy use experience in relation with smart plugs have been designed. Service models have been designed as well. By designing service with smart plug, user could enhance the experience of energy usage and saving and energy consumption practices could be improved in a sustainable manner.

• Human Ecology Research
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• 제58권2호
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• pp.177-186
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• 2020

This study examined consumer experiences on consumption value for the restaurant service and the effect of consumption value on consumer satisfaction. Consumption value was composed of four values: functional, social, emotional, and epistemic. Participants consisted of 407 consumers who live in Shanghai and have experience eating at Haidilao restaurant. The results of this study suggested that the perceived consumption value of the restaurant service varies by the socio-demographic backgrounds of consumers. Consumer satisfaction is affected by the epistemic, emotional, and functional values of the restaurant service. The effect of epistemic value on consumer satisfaction with restaurant service was the highest among all consumption values followed by emotional and functional values. There was no significant effect of social value on consumer satisfaction. This study showed that consumers pursue various values in the restaurant services which had a greater influence on consumer satisfaction than the functional value related to the primary purpose of restaurant services. As the consumer experience diversifies along with the globalized food service industry, it is necessary to improve the consumer satisfaction of restaurant services by investigating what values and experiences consumers pursue. The results of this study contribute to a consumer-oriented service design of restaurants by illuminating consumers' experiences with consumption values that influence consumers' satisfaction with the overall restaurant service.

• 한국가정과교육학회지
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• 제24권3호
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• pp.191-208
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• 2012

본 연구는 청소년의 윤리적 소비교육의 실효성을 극대화할 수 있는 방안을 탐색해 보고자, 중고등학생 587명을 대상으로 가정 학교 사회에서의 윤리적 소비 교육 경험과 윤리적 소비행동에 대해 살펴보았다. 연구결과 첫째, 청소년들의 윤리적 소비 교육 경험들이 대체적으로 높지 않게 나타났으며, 이 중 학교소비자교육에 대한 교육 경험이 상대적으로 높게 나타났다. 윤리적 소비행동 영역에서는 녹색소비를 중심으로 한 미래세대를 위한 소비자교육이 많이 이루어지고 있었다. 둘째, 학교 프로그램에서는 행사 및 봉사활동에 참여함으로써, 사회 프로그램에서는 벼룩시장 참여를 통해 윤리적 소비를 많이 접하고 있었다. 그리고 인터넷을 통한 윤리적 소비 교육의 접촉 빈도가 높은 경향을 나타내고 있다. 셋째, 청소년 소비자의 윤리적 소비 행동 수준이 전반적으로 높지 않으므로, 윤리적 소비 교육이 지속적으로 행해져야 한다. 특히 동시대 인류를 위한 소비 교육이 더 요구되어진다. 넷째, 청소년 소비자의 윤리적 소비행동에 영향을 미치는 요인으로는 여성인 경우, 가정소비자교육과 학교소비자교육을 많이 받을수록, 학년이 저학년일수록 더욱 윤리적인 소비행동을 하는 것으로 나타났다. 이와 같이 가정 학교 사회에서의 윤리적 소비교육의 중요성이 나타나므로, 서로 연계하여 청소년 스스로 경험을 통해 터득할 수 있도록 실생활과 연관된 교육방법과 교육내용의 개발이 이루어져야 할 것이다.

• 한국가정과교육학회지
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• 제27권1호
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• pp.67-83
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• 2015

본 연구는 청소년들의 윤리적 소비행동을 정착시키기 위해 청소년들의 윤리적 소비행동 경향을 알아보고 사회심리적 요인과 윤리적 소비교육 경험이 청소년 소비자의 윤리적 소비행동에 미치는 영향력을 살펴보았다. 이를 위해 서울과 경기도 지역의 청소년을 대상으로 온라인과 오프라인을 통해 자료를 수집하였으며, 최종 552부를 분석에 사용하였다. 주요 연구결과는 다음과 같다. 첫째, 청소년 소비자의 윤리적 소비 행동에 대한 일반적 경향의 평균값이 2.61(SD=0.81)에서 3.08(SD=0.75)로 나타나 상대적으로 낮은 수준으로 나타났다. 둘째, 인구통계학적인 변인에 따른 청소년 소비자의 윤리적 소비행동의 차이를 살펴본 결과, 공정무역제품 소비의 경우, 종교가 있는 집단, 계층인식이 중상층이상 집단, 부의 학력이 대학원이상 집단이, 기부와 나눔은 종교가 있는 집단, 계층인식이 중상층이상 집단, 부의 학력이 대학원이상 집단, 모의 학력이 대학이상 집단이, 환경친화적 소비에서도 종교가 있는 집단, 계층인식이 상층이상 집단, 모의 학력이 전문대졸이상 집단이 상대적으로 윤리적 소비행동 수준이 높은 것으로 나타났다. 종교, 계층인식, 부와 모의 학력이 청소년 소비자의 윤리적 소비행동에 영향을 미치는 요인임을 알 수 있다. 셋째, 위계적 회귀분석을 통하여 청소년 소비자의 윤리적 소비행동에 미치는 사회심리적 요인과 윤리적 소비교육 경험의 영향을 살펴본 결과, 공정무역제품 소비는 윤리적 소비자교육, 환경친화적 가치, 물질주의, 절약성, 대중매체 순으로 상대적 영향력이 나타났다. 기부와 나눔에 대한 상대적 영향력은 물질주의, 윤리적 소비자교육, 대중매체와 환경친화적 가치 순으로 나타났다. 로컬소비는 환경친화적 가치, 소비자교육, 물질주의, 대중매체, 절약성 순으로 상대적 영향력이 나타났다. 환경친화적 소비의 상대적 영향력은 환경친화적 가치, 물질주의 순으로 나타났다. 이상의 연구결과를 통해, 청소년 소비자의 윤리적 소비행동의 정착과 함양을 위하여 가치 지향적 윤리적 소비교육의 필요성이 제기된다.

• 한국치위생학회지
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• 제16권5호
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• pp.669-676
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• 2016

Objectives: The purpose of the study was to investigate the related factors of scaling experience of multi-cultural adolescents in Korea. Methods: The subjects were 698 multi-cultural adolescents from web-based survey of the 11th(2015) Korean Youth Risk Behavior. Multi-cultural adolescents are defined as the children of marriage migrant women. The study instruments included demographical characteristics of the subjects, oral health behaviors, daily tooth brushing times, health behaviors, and experience of smoking and alcohol consumption. Data were analyzed using PASW statistics 18.0. Results: The experience rate of scaling was 18.8%. Multiple logistic regression analysis revealed that experience of scaling were related with experiences of sealant and fruit consumption. Conclusions: It is very important to provide the continuing oral health prevention program for the adolescents and investigate the cost-benefit effectiveness of oral health care program.

• 한국실내디자인학회논문집
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• 제20권3호
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• pp.80-88
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• 2011

The concept of the modern consumption is not limited to the value of use by mere purchasing and using of the products. The consumers in modern capitalistic society, consumes the semiotic value whose meaning is socially granted, as well as the value for using. Therefore, that tendency that the symbolic sign of the products is consumed to differentiate oneself from the others and express oneself appears. The designed hotel that reflects the features of sign consumption in the modern society and where the discriminate experience can be enjoyed through the unique and diversified design expression is drawing our attention. Therefore, in this paper, based on the theoretical consideration of semiotics, the tendency of sign consumption and its feature appearing in the modem society has been studied. And through the case studies of the hotels which have been built since the 2000s, how such features can be expressed in the space has been studied. As a result of the study, as for the features of expression of modern semiotic consumption society shown in the design hotels, the diversity breaking from the uniformity by the diversified thinking, the hybrid attribute, and the attribute of the differentiated entertaining images, based on hedonism, the inherent symbols and narrative attribute, and the flexible interactions through the experience of emotional consumption, are appearing.

• 유통과학연구
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• 제20권4호
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• pp.1-7
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• 2022

Economic progress has changed views of people in interpreting welfare and this affects the level of household consumption expenditure. An analysis of this issue is important to do so that the community may encourage the utilization and distribution of community welfare to be wiser and balanced in order to achieve the properness and appropriateness of welfare programs management with the development goals. Purpose: This study aims to analyze the impact of personal income, experience on lifestyle, and its distribution to household consumption of Makassar City Industrial workers. Research Design, Data, and Methodology: Data collection in this study was carried out by distributing questionnaires to 100 respondents in Makassar City, South Sulawesi. Partial Least Square (PLS) analysis was used as data analysis. Result: This study indicated income has a positive and significant effect on lifestyle, while experience has no significant effect on lifestyle, and family member has a positive and significant effect on lifestyle. This study also indicated that lifestyle has a significant effect on Household Consumption. Conclusion: Consumption patterns are influenced by many factors, so people need to be wise in regulating consumption patterns and managing the distribution of their economic resources in order to achieve balance of economic in family.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.377-388
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• 2022

The Personal sense of uniqueness (PSU) is positively associated with subjective well-being and has been recently shown its correlation with happiness, influencing consumer's experience behavior. However, the effects of hedonic and eudaimonic experience on conspicuous and inconspicuous (consumer's need for status and inner fulfillment) are unknown. The purpose of this research is to address a gap existing in the literature by testing the effects of PSU on hedonic and eudaimonic leisure experiences and how happiness leisure experiences effects conspicuous and inconspicuous consumption. The relationships hypothesized in the model are tested using partial least squares structural equation modeling (PLS-SEM) and bootstrapping procedure. Data was gathered using a self-administrated survey, answered by 200 consumers based on consumers' leisure experiences. The findings of this study suggest that (i) PSU positively and significantly influence hedonic and eudaimonic happiness; (ii) the effect of PSU on eudaimonic happiness is higher than in hedonic happiness; (iii) eudaimonic happiness positively and significantly influence conspicuous and inconspicuous consumption; and (iv) hedonic happiness negatively and significantly influence conspicuous and inconspicuous consumption. This study helps fill a gap in the literature by introducing and testing the effect of hedonic and eudaimonic leisure experiences and the relationship between these constructs and PSU and (in) conspicuous consumption.