• The Journal of Industrial Distribution & Business
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• v.9 no.4
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• pp.63-72
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• 2018

Purpose - The purpose of this paper is to investigate the effects of online game properties, social interaction, and player satisfaction on intention to online games in Chinese gamers. Research design, data, and methodology - This study is an empirical analysis assuming that properties of online games, social interaction and satisfaction will induce Chinese gamers' intention to play online games. We set the relationship between the six variables as follows. First, the properties of online games, exogenous variables, were identified by three factors: entertainment, security, participation and challenge. Second, we had input social interaction among gamers as another exogenous variables. Third, the gamer's satisfaction of online games was added to the research model as a mediating variable between exogenous variables and endogenous variables. Finally, gamer's intention to play influenced by satisfaction and social interaction was used as final endogenous variable. The data used for the empirical analysis were collected through questionnaires for Chinese under age 35 who enjoy the online games. The data used in the research were finally extracted from 195 questionnaires. The collected data were tested through the analysis of the measurement model (Step 1) and the analysis of the structural model (Step 2). The covariance structure equation model (SEM) was used for the analysis. The measurement model and structural model were evaluated by the maximum likelihood method. Results - The results of the empirical analysis are as follows. The satisfaction of online games were entertainment and security had a significant effect to satisfaction; but participation and challenge and social interaction had no significant effect on satisfaction. The social interaction among gamers and the satisfaction with online games have a significant influence on the intention to play online games. As a result, the attributes of the game were affecting the intention to play the game after satisfaction. Social interaction influenced the intention to play online games rather than satisfaction itself. Conclusions - This study provide some practical implications for the new companies who want to enter the online game industry and seek to competitiveness in China, and provide theoretical implications on the role of interaction among gamers in the study of online games.

• Journal of Distribution Science
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• v.14 no.4
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• pp.47-53
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• 2016

Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.214-223
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• 2022

The purpose of this study is to present a new industrial land demand prediction method that can consider external economic factors. The analysis model used ARIMA-X, which can consider exogenous variables. Exogenous variables are composed of macroeconomic variable, Business Survey Index, and Composite Economic Index variables to reflect the economic and industrial structure. And, among the exogenous variables, only variables that precede the supply of industrial land are used for prediction. Variables with precedence in the supply of industrial land were found to be import, private and government consumption expenditure, total capital formation, economic sentiment index, producer's shipment index, machinery for domestic demand and composite leading index. As a result of estimating the ARIMA-X model using these variables, the ARIMA-X(1,1,0) model including only the import was found to be statistically significant. The industrial land demand forecast predicted the industrial land from 2021 to 2030 by reflecting the scenario of change in import. As a result, the future demand for industrial land was predicted to increase by 1.91% annually to 1,030.79 km². As a result of comparing these results with the existing exponential smoothing method, the results of this study were found to be more suitable than the existing models. It is expected to b available as a new industrial land forecasting model.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.38 no.6
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• pp.545-553
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• 1993

The metalaxyl seed-soaking treatment markedly increased the root-mat formation of the young rice seedling(8- to l0-day-old) for machine transplanting. This experiment was conducted to find out a possible rooting mechanism of the young rice seedling in relation to the exogenous metalaxyl seed-soaking treatment. The rice seeds of Hwaseongbyeo variety were soaked in the solution of metalaxyl for 24 hours at room temperature. Metalaxyl(25% wettable powder), a fungicide, was used at the concentration of 200ppm as a promoting substance on the root-mat formation of the young rice seedling. Seeding rate of the young rice seedling was 220g per seed tray(30${\times}$60${\times}$depth 3cm). Metalaxyl seed treatment was highly effective in root initiation and elongation of the young rice seedling in terms of root activity, the number and length of root, and amino acid content of roots. The exogenous metalaxyl application would also increase the chlorophyll content and photosynthetic rate in the young rice seedling. Those factors resulted in vigorous root-mat formation of the young rice seedling. In particular, alanine is a lead compound of metalaxyl which biochemically plays an important role in energy intermediate of the rice plant. Alanine conjugation with a glucose (N-${\beta}$-glucoside) is probably the mechanism in enhancement of initiation and elongation of rice roots of young rice seedling.

• Journal of the Korean Institute of Landscape Architecture
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• v.38 no.5_2
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• pp.151-162
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• 2010

This research aimed at measuring Park and Green Satisfaction (PGS) using subjective indicators of 'surface, line and spot' green evaluated by citizens. Also frequency of visits to park and green measured using objective indicators (number of visits) to find the relationship with PGS. A conceptual model of PGS was developed to relate evaluation to satisfaction and finally to utilization of open spaces. A sample of 500 questionnaire survey was employed for Uijeongbu City in Korea. A Structual Equation Modeling (AMOS) techniques was used to test the hypothesized relationship among factors (construct). As a result, first, PGS was explained by three latent factors of 'urban park' (${\gamma}=0.54$), 'linear facilities' (${\gamma}=0.25$), and 'surface green' (${\gamma}=0.15$) respectively. These three exogenous construct was found very useful classification system for open spaces of cities. Second, PGS (${\gamma}=0.34$) was found as a mediating variable to utilization of open spaces and also PGS was closely related to citizens Environmental Quality Satisfaction (EQS), such concept as, 'livability' and 'aesthetic quality'. The more satisfied with park and green the more people use the space. The PGS was an important QOL indicator together with the subjective indicator of 'livability'. Third, jogging and walking trails and bike ways along the river corridor was the most important green facilities contribute to the PGS and EQS. The near the distance (within 500m) the more number of visit to river corridor (green way). The river corridor promote accessibility to nature and other parks.

• Journal of Korean Academy of Nursing
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• v.42 no.6
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• pp.810-818
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• 2012

Purpose: This study was done to explore factors relating to number of falls among community-dwelling elders, based on gender. Methods: Participants were 403 older community dwellers (male=206, female=197) aged 60 or above. In this study, 8 variables were identified as predictive factors that can result in an elderly person falling and as such, supports previous studies. The 8 variables were categorized as, exogenous variables; perceived health status, somatization, depression, physical performance, and cognitive state, and endogenous variables; fear of falling, ADL & IADL and frequency of falls. Results: For men, ability to perform ADL & IADL (${\beta}_{32}$=1.84, p<.001) accounted for 16% of the variance in the number of falls. For women, fear of falling (${\beta}_{31}$=0.14, p<.05) and ability to perform ADL & IADL (${\beta}_{32}$=1.01, p<.001) significantly contributed to the number of falls, accounting for 15% of the variance in the number of falls. Conclusion: The findings from this study confirm the gender-based fall prediction model as comprehensive in relation to community-dwelling elders. The fall prediction model can effectively contribute to future studies in developing fall prediction and intervention programs.

• Journal of the Korean Institute of Rural Architecture
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• v.11 no.2
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• pp.29-36
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• 2009

The recently research shows that the many tourists of Suanbo hot spring waters haven't satisfied the service. These reasons due to that they did not properly consider the satisfaction of tourists' services and index. However, satisfaction level of hot spring waters tourists is interacted complicatedly with various factors, the interactions are not easily identified. A structural equations model is adopted to capture the complex relationships among variables. In the model estimation, we used 140 survey data of Suanbo hot spring waters tourists. The SEM with several factors mentioned above as exogenous variables shows that they have complex and strong relationships. As results of a SEM, it was shown that variables influencing in pleasance are surrounding scenery, clean condition inside hot springs and congestion for use in satisfaction level most. Secondly, in case of kindness, attitudes of employees influence in satisfaction level most, followed by attitudes of residents and kindness of employees. Thirdly, in case of information, it was shown guidance on internal roads influencing in satisfaction level most, followed by guidance on owner drivers, guidance on surrounding tourist attractions and guidance on public transportation. Finally, a variable influencing in accessibility most is satisfaction level of public transportation.

• Korean Journal of Adult Nursing
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• v.18 no.2
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• pp.213-222
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• 2006

Purpose: This study was designed to construct a structural model for explaining model health-related quality of life in acquired people with physical disabilities. Method: The hypothetical model of this study was consisted of 6 latent variables and 14 observed variables. Exogenous variables included in this model were physical status and economical level. Endogenous variables were social attitudes, family function, self-esteem, and health-related quality of life. Data were collected from 226 acquired people with physical disabilities residing in Seoul and Kyunggi-do from January to February, 2005. The collected data were analyzed using SAS 8.2 version and LISREL 8.32 version program. Results: The results of the fitness test of the modified model were follow as; ${\chi}^2=67.479$ (df=50, p=.05), GFI=.959, AGFI=.914, SRMR=.049, NFI=.961, NNFI=.979, CN=249.244. Health-related quality of life was influenced directly by physical status, economic level, and social attitudes and accounted for 88.8% of the variance by these factors. Conclusion: These results suggest that physical status is the most significant effect on health-related quality of life, and social attitudes and economic level are important factors having influences on health- related quality of life. Therefore improving physical status and economic level, and modifying negative attitudes are necessary to increase health-related quality of life of acquired people with acquired physical disabilities.

• Journal of Digital Contents Society
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• v.13 no.3
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• pp.301-307
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• 2012

This study deals with the influencing factors for satisfaction of mobile coupon service. Thus researcher examined a structural equation modeling methodology of the path within word of mouth, satisfaction, and other exogenous variables (economic value, trust, joyfulness, innovativeness). As a result of this study, mobile coupon users understand the characteristics of basic coupon concept, and First, it was confirmed that the economic value, innovativeness affected user's trust for coupon service and joyfulness for using coupon. Second, it was confirmed that trust and joyfulness affected user's satisfaction and word of mouth activities. Moreover, this paper's contribution point is the proposes of the one of the post adoption model with the quantitative study of the industrial development stages of current various mobile coupon application.

• Journal of the Korean Operations Research and Management Science Society
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• v.37 no.3
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• pp.79-94
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• 2012

According to the higher dependence of contemporary firms on data digitalization and the information technology, the role and importance of Information Security Management (ISM) is getting higher. Thus, there is a need to arrange proper procedure and a series of device within the organization in order to reduce diverse security risks, which take place from the inside and the outside of firm. In other words, prior examination for reinforcing recognition of ISM, and of a systematic performance method in the refined form is important. This study investigate the key variables influencing the ISM. Thus, this study suggests firm environmental factors that include four exogenous variables, market volatility, task interdependence, perceived benefits, and coordination mechanism affecting awareness of ISM. In addition, it proposes a concept of the ISM process with awareness, development, and performance, and examines the moderating effects of regulatory influence. The research model was tested by using Structural Equation Modeling, via SmartPLS 2.0 analysis on a sample collected from 186 employees in various industries. The research results provide the evidence that supports the tested hypotheses except significance of coordination mechanism. The implications of the findings suggest a new theoretical framework of the ISM and offers important solutions for the practical application guidelines.