• Title/Summary/Keyword: evaluative criteria

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An Evaluative Research on the Web Information Services of Korean Government Websites (전자정부 구현을 위한 정부기관의 웹 정보제공에 대한 평가 - 중앙 행정부처의 웹사이트 평가를 중심으로 -)

  • Lee, Myeong-Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.16 no.1
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    • pp.247-267
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    • 2005
  • This study measures the effectiveness of 39 Korean Government websites in providing equitable and appropriate government information to the public. 39 government web sites were divided into two groups, 21 "departments or ministries" and 18 "offices". Five evaluation criteria were information contents of services, fluent operation of services, feedback mechanism, easiness of access, and design. The study showed that there are some different results between 21 "departments or ministries" and 18 "offices". Most information services provided by Government websites were slightly moderately appreciated by the researchers. Some problems and resolutions for the improvement of government websites are provided. Also, some suggestions for the government website designers and administrators are made.

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Shopping Orientation and Knitwear Purchasing Behavior of Female College Students in the U.S. (미국 여대생의 쇼핑 성향과 니트웨어 구매행동에 관한 연구)

  • Lee, Ok-Hee;Rucker, Margaret
    • The Research Journal of the Costume Culture
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    • v.13 no.1
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    • pp.161-173
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    • 2005
  • The Main objective of this study was to investigate the relationship between shopping orientations and Knit wear Buying Behavior of female college students in the U.S. age 18 to 33. The questionnaires for this survey were developed to measure knitwear purchasing behavior, including sources of information about knitwear, evaluative criteria of knit wear product, attributes f store preference for knitwear, and shopping orientation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students were classified into five subdivisions by cluster analysis; cautious shopping group, recreational shopping group, self-confident shopping group, shopping indifferent group, price conscious shopping group. In the case of fashion information sources of knit wear, significant differences were found according to shopping orientation subdivision in observation of others' and famous people's clothing, fashion shows, fashion articles in magazines, newspapers, and on the Internet, and shop displays. The evaluation criteria of knit wear product were significantly different depending on shopping orientation subdivision in fashionable, brand and store name, appropriate for different occasion, prestige. The store attributes of knitwear were significantly different depending on shopping orientation subdivision in product knowledge of sales personnel, store atmosphere, display of merchandise, layaway payment plan, price level, ease of parking and access, and new fashion.

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Measurement of inconvenience, human errors, and mental workload of simulated nuclear power plant control operations

  • Oh, I.S.;Sim, B.S.;Lee, H.C.;Lee, D.H.
    • Proceedings of the ESK Conference
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    • 1996.10a
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    • pp.47-55
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    • 1996
  • This study developed a comprehensive and easily applicable nuclear reactor control system evaluation method using reactor operators behavioral and mental workload database. A proposed control panel design cycle consists of the 5 steps: (1) finding out inconvenient, erroneous, and mentally stressful factors for the proposed design through evaluative experiments, (2) drafting improved design alternatives considering detective factors found out in the step (1), (3) comparative experiements for the design alternatives, (4) selecting a best design alternative, (5) returning to the step (1) and repeating the design cycle. Reactor operators behavioral and mental workload database collected from evaluative experiments in the step (1) and comparative experiments in the step (3) of the design cycle have a key roll in finding out defective factors and yielding the criteria for selection of the proposed reactor control systems. The behavioral database was designed to include the major informations about reactor operators' control behaviors: beginning time of operations, involved displays, classification of observational behaviors, dehaviors, decisions, involved control devices, classification of control behaviors, communications, emotional status, opinions for man-machine interface, and system event log. The database for mental workload scored from various physiological variables-EEG, EOG, ECG, and respir- ation pattern-was developed to indicate the most stressful situation during reactor control operations and to give hints for defective design factors. An experimental test for the evaluation method applied to the Compact Nuclear Simulator (CNS) installed in Korea Atomic Energy Research Institute (KAERI) suggested that some defective design factors of analog indicators should be improved and that automatization of power control to a target level would give relaxation to the subject operators in stressful situation.

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A Study on the Brand Identification Ability and Purchase Behaviors According to the Attitudes Toward Imported Casual Wears for High School Student (고등학생의 수입캐주얼의류 태도에 따른 상표분별능력과 구매행동 연구)

  • 이경아;김미숙
    • The Research Journal of the Costume Culture
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    • v.7 no.3
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    • pp.58-71
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    • 1999
  • The purposes of this study were to investigate the differences inbrand identification ability, opinions on purchasing imported casual wears and purchase behaviors among the high school students grouped by the attitudes toward imported casula wears. Data were obtained from 452 high school students in Seoul by using self-administered questionnaires. Chi-Square Analysis and ANOVA by SAS statistical package were used for data analysis. The subject with favorable toward imported casual wears suggested higher price levels as appropriate price levels of jeans, were more positive about purchasing imported causal wears than the less favorable. Those with more favorable attitudes tended to purchase at individual stores and to have more experiences in purchasing imported brands, spent higher amount of monthly clothing expenditures, searched information mostly through the conversation with peers, and indicated design as the most important evaluative criteria used when purchase clothing. Most of the high school students relied on their parents as the sources of allowances to purchased clothing.

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Adolescent Consumer Segmentation According to Retailer Patronage in the School Uniform Market

  • Youn, Cho-Rong;Jung, Hye-Jung;Lee, Yu-Ri
    • International Journal of Costume and Fashion
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    • v.10 no.1
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    • pp.81-91
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    • 2010
  • The purpose of this study was to investigate differences in purchase behaviors for school uniforms among adolescent consumer groups which were segmented by the type of retailer they patronized. An online survey was carried out and 907 data sets were analyzed using SPSS. The results support that classifying adolescent consumers according to what type of retailers they patronize lead to a proper understanding of the segmentation of the school uniform market. The adolescent consumers consisted of five groups categorized by the retailer types. These types included special stores, department stores, discount stores, small custom-made stores and stores designated by schools. The results also indicated that consumer groups segmented by retailer patronage differ significantly in their use of multimedia information sources. Five consumer groups showed significant differences in two purchase evaluative criteria: utilities and promotions.

The Effect of Shopping Orientations on Clothing Purchasing Behavior according to Residence (거주지별 쇼핑 성향이 의복 구매 행동에 미치는 영향)

  • Lim Kyung-Bock
    • The Research Journal of the Costume Culture
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    • v.14 no.3 s.62
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    • pp.366-380
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    • 2006
  • The purpose of this study was to examine the effect of shopping orientations on clothing purchasing behavior according to residence. The data was obtained from questionnaires filled out by 530 females living in Seoul and Jecheon. For data analysis, factor analysis, ANOVA, t-test, Cronbach's $\alpha$, Duncan's multiple range test and cluster analysis were used. For shopping orientation, five factors of orientation were found and labeled as hedonism, brand and store loyalty, conformity, economy and rationality factor. Based on five shopping orientation factors, women were classified into five clusters(self-centered and rational, recreational, economy and shopping low involvement, economical and conformative cluster). Each cluster showed significantly different clothing purchasing behaviors (problem recognition, information search and evaluative criteria) and had different demographic variables(age, income, marital status and school career). Finally, residence and shopping orientations have influenced various clothing purchasing behavior. In conclusion, residence was the important factor which influenced on shopping orientation and clothing purchasing behavior.

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The Role of Providing Evaluative Criteria of Sensory Attributes on Consumer Preference-Variance and Resistance to Market Information (제품선호도 분산과 시장정보의 저항에 대한 감각속성 평가기준 제공의 역할)

  • 나광진;황윤용
    • Asia Marketing Journal
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    • v.5 no.2
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    • pp.1-18
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    • 2003
  • 본 연구는 소비자의 제품 평가에 중요한 영향을 미치는 감각속성에 대하여 이를 평가할 수 있는 평가기준이 주어졌을 경우와 주어지지 않았을 경우 소비자의 선호도가 얼마나 일관적으로 형성되는지를 살펴보고, 이를 통해 형성된 선호도가 새로 유입되는 불일치 시장정보에 대해 어떠한 저항을 보이는지를 세 가지 유형의 시장정보를 통해 살펴보았다. 연구결과 감각속성을 평가할 수 있는 평가기준 정보가 주어진 경우 소비자들의 감각속성에 대한 지각이 제시된 평가기준을 활용하여 유사하게 이루어지고, 이에 따라 대상에 대한 선호도의 분산이 감각속성에 대한 평가기준을 제시하지 않았을 때보다 작음을 알 수 있었다. 또한 감각속성에 대한 평가기준이 제시되는 집단이 평가기준이 제시되지 않은 집단보다 평가기준을 활용함으로써 판단에 대한 확신을 가지게 되어 이후에 제시되는 불일치 시장정보에 대해 보다 저항하는 것으로 나타났다.

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Consumer Intention to Purchase Domestic/Foreign Brand Jeans;Beliefs, Attitude, and Individual Characteristics. (국내 및 외국 상표 청바지의 구매의도에 따른 평가기준에 대한 신념과 추구이미지 및 의복태도의 차이연구)

  • 고애란
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.2
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    • pp.263-272
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    • 1994
  • The purpose of this study was to identify factors that might distinguish those who have a high level of Intention to purchase each of domestic, foreign designer and national brand jeans from those who have a low intention in terms of evaluative criteria belief, ideal jeans image and clothing altitude. The sample consisted of 198 male and 197 female students from five universities in Seoul. The questionnnaire consisted of 50 seven-point semantic differential scales dealing with evaluative criteria and ideal jeans image, beliefs about and intention to purchase domestic, foreign designer and foreign national brand jeans and 25 Likert type clothing attitude scales. Based on a series of t-tests the results showed that color and design were the most influencing factor among the evaluative criteria belief, regardless of brand type, while durability, accessory, sewing were the least. Sexy image, brand consciousnees and fashion interest were the important factor that distinguish high intention to purchase group fro)m low intention to purchase group.

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A Study on the Purchase Behavior for Health Food of Residents in Seoul Area (서울지역 거주자의 건강식품 구매행동에 관한 연구)

  • 남궁석;김규동
    • Journal of the East Asian Society of Dietary Life
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    • v.11 no.6
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    • pp.455-465
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    • 2001
  • In a rapidly changing society, the rise in standard of living and level of education has brought about a Qualitative change in consumption, especially food consumption. Accordingly, consumers' interest in and the consumption of health foods has also grown at a rapid pace, expanding the health food market. However. because of the consumer's lack of understanding and knowledge about health foods, the reality is a difficulty in establishing sound consumption. Accordingly, this study was conducted to analyze the consumers' purchase behavior for health food. Through this study, consumers will be able to rationally plan for the use of health food items and further to provide necessary information for planning and executing effective marketing strategies producers and distributors of health foods items. The subjects of this study are the 473 Seoul residents over the age of 20 who have used health food items in the past year. The result of this study showed the use of fatigue rehabilitators, with 93.2% of the respondents saying they have used it. was the highest. with natural products honey, vitamin supplements. restorative foods, mineral supplements, young-gi fellowing in order. Recovery from fatigue. with 3.81, was the top reason the respondents started using health food items, followed by maintenance of health, supplement nutrition. and prevent disease. Family and relatives topped the list of information sources with 3.76. followed by TV and friends. On the other the Internet(2.32) and radio(2.35) were shown to be the lowest information sources. Those surveyed listed quality(4.00), safety(3.99). and nutrition(3.93) as evaluative criteria for health food items, in order of importance. The place of purchase most frequented by consumers in the survey were specialty stores(35.3%) leading the way with department stores and door-to-door sales, pharmacy following behind. On the other hand. purchases from direct mail were the lowest with 1.5% The people who bought health food Items were shown to be parent/siblings(37.2%) , self(33.6%) followed by spouse(23.7%) Purchases made by children were very low with only 4.9%. Finally, the level of satisfaction after using health food products were generally not very high. Consumers seem to be satisfied with the effectiveness(3.37) and safety (3.15) of the products. which is very minute, and they were slightly dissatisfied with the quality of the products.

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A Baseline Study on the Choice of Optimal Screening Test Items among Workers with Abnormal Liver Function Tests on Workers' Periodic Health Examination (근로자 건강진단시 간기능 이상자의 정밀검사항목 개선을 위한 조사연구)

  • Cheong, Hae-Kwan;Lim, Hyun-Sul;Kim, Gyu-Hoi
    • Journal of Preventive Medicine and Public Health
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    • v.27 no.4 s.48
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    • pp.747-761
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    • 1994
  • Workers' periodic health examination is the main tools used to manage the health problems of most workers in Korea. The most common health problem found in workers' periodic health examination is liver disorder. Liver disorder is also one of the most common health problems in general population and one of the leading causes of mortality in adult population. Regulation proposed by government (No. 207, Ministry of Labor, 1992) defines the criteria for selection of workers with the liver dysfunction for further evaluative examination and the examination items used for diagnosis of the workers with liver dysfunction. This study was designed to evaluate the proficiency of each examination items presently defined in Regulation and propose the optimal examination items for detection of the liver disorders found by workers' periodic health examination. Study subjects are 186 workers with abnormal liver function tests in screening examination of workers' periodic health examination. Questionnaire survey including past history of liver disorder, drinking history, height and weight was done. Physical examination by physician, routine test items defined by Regulation (SGOT, SGPT, $\gamma$-GTP, protein, albumin, total and direct bilirubin, alkaline phosphatase, $\alpha$-feto protein, HBsAg and anti-HBs), anti-HCV antibody test and liver ultrasonography were done. Results are as follows; 1. Result of evaluative examination utilizing only the items defined in Regulation was; There were 75 workers with suspected live. disorder(40.3%), 63 with no liver dysfunction (33.9%), 13 with suspected hepatitis B(7.0%), 10 workers with hepatitis B(5.4%), 10 workers with hepatitis B carrier state(5.4%), 10 with alcoholic liver disorders(5.4%), 5 with fatty liver(2.7%). When alternative diagnostic criteria applying additional examination items (drinking history, body mass index, anti-HCV antibody and ultrasonography) diagnosability of liver disorder was increased. When all four items were included, final results were; 23 workers (17.8%) with hepatitis B (10 carriers, 13 suspects and 10 hepatitis B), 10 (5.4%) with hepatitis C(4 carriers, 5 suspects and 1 hepatitis C), 13(7.0%) with alcoholic liver disorder, 45(24.2%) with fatty liver (40 suspects, 5 fatty liver), 410%) with suspected liver disorders and 44 (23.7%) with normal liver. 2. Of examination items defined by Regulation, only SGOT, SGPT, $\gamma$-GTP and HBsAg were significantly different in abnormal rate and mean value, and all other laboratory findings did not showed significant difference between two groups. Drinking history, body mass index and anti-HCV antibody test which are the items that authors included in this study, also showed significant difference between two groups. Utilization of body mass index (BMI) for abnormal liver function group in diagnosis of fatty liver had high specificity (97.6%) but sensitivity (22.3%) was low. Therefore we suggest that SGOT, SGPT, $\gamma$-GTP, HBsAg, alcohol drinking history, BMI and anti-HCV Ab were useful for diagnosis of liver disorders among worker's periodic health examination.

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