• 복식문화연구
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• 제21권3호
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• pp.440-451
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• 2013

Because of the e-shopping market consumers now have diverse options to choose when placing their orders, and find it easy to obtain the required information through the Internet. Especially, for consumers, product reviews posted on an e-tailer's website have become more important criteria than such information available elsewhere. Hence, this study investigated the influence of the direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Four types of online reviews based on direction (positive/negative) and evaluative content in review information (objective/subjective) were used in the experimental design. Further, stimulus reviews were developed. Credibility, usefulness of reviews, product preference, and purchase intention were the measured dependent variables in each of the four situations of online review presentations. The results indicated that, overall, positive and objective online reviews resulted in a higher level of consumer attitude. The content in these reviews had a relatively stronger influence than the direction on attitudes toward online reviews. Overall, objective reviews generated a higher level of credibility and usefulness of information than subjective reviews. Regarding subjective reviews, negative information was more related to credibility, whereas positive information was more related to usefulness. Further, positive information had a higher influence than negative information on consumer attitudes.

• 한국과학교육학회지
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• 제12권2호
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• pp.81-95
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• 1992

The purpose of the study is to specify the evaluative objectives of science process skills and to serve as an evaluative criterion for the development of university competency test. The followings are the results of this study. (l) Five steps as a teaching and learning model of science are suggested for the improvement of science inquiry skills. (2) Three dimensional taxomony was presented to evaluate the science process skills of university competency test. (3) Sixteen behavioral elements were selected from the science process model and defined operationally. (4) 146 evaluative objectives were specified according to each behavioral element based on the results presented above, the science inquiry model and the evaluative objectives wilt be contributed to teaching and learning strategies for the improvement of science process skills including basic concepts and contents, and problematic situation in science.

• 한국의류학회지
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• 제22권3호
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• pp.353-364
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• 1998

Consumer knowledge has been discussed as an important concept to understand information processing such as information search and evaluation process. It has been defined as the amounts and contents of information in consumer's memory accumulated by experiences. According to literature review, experts who have much knowledge are likely to retrieve their information related to products for a purchase efficiency. Therefore, they are likely to simplify the information processing for a choice. The purpose of this study was to examine the relationship between clothing product knowledge and evaluative criteria for a purchase. The results were as follows; First, it was found out that evaluative criteria were composed of four dimensions such as the management, the esthetic, the fitness and the brand. Therefore, it is implied that evaluative criteria for purchasing clothing products were multidimensional. Second, the level of objective knowledge was low, and consumers perceived that they didn't have much knowledge related with clothing products. Also, the relationships between objective and subjective knowledge were positive but low. Third, the evaluative criteria were effected by the level of consumer's knowledge significantly. In subjective knowledge, the subjects in a high group considered all criteria more deeply than in a low group. But there was a significant difference only in the esthetic between two groups in objective knowledge. The results of this study imply that consumer knowledge may influence evaluation process. Knowledgeable consumer would consider product attributes deeply for evaluating clothing products, and especially, the esthetic would be an important factor as an attribute including the instrumental and expressive functions in a purchase phase. Therefore, consumer knowl- edge would be a basis of predicting expert's information processing and managing heavy buyer or loyal consumers in apparel industry.

• 한국문헌정보학회지
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• 제47권3호
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• pp.385-406
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• 2013

본 연구는 정보리터러시의 개념을 재정의하고, 이를 바탕으로 정보리터러시의 교육내용과 교육방법을 제안하였다. 재정의를 위하여, 오늘날의 정보환경을 표현하는 정보리터러시 2.0, 사회적 맥락, 메타리터러시, 트랜스리터러시, 소셜미디어 리터러시의 개념을 조사, 분석하였다. 정보리터러시를 구성하는 주요 요소로 '사회적 관계', '미디어 융합과 다양성 인식', '정보에 대한 평가적 안목' 등을 추출하였다. 교육의 방법(미디어)을 결정하기 위하여, 소셜미디어의 편재성을 조사하였고, 조사결과 소셜미디어는 편재성이 높은 미디어로서, 정보리터러시 교육에 활용되는 것이 적절함을 밝혔다. 후속연구로 소셜미디어를 활용한 정보리터러시 교육에 관한 실증적 연구가 수행되어야 할 것을 제안하였다.

• 아동학회지
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• 제20권2호
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• pp.187-204
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• 1999

The 20 five-year-old kindergarteners in the experimental group participated in 14 art criticism activities over an 8 week period. Analysis of the data by frequency, percentage, and t-test showed differences between the experimental and control groups. The experimental group improved in Visual Cue-Attendance and Evaluative Judgmental categories. Children in the experimental group also showed higher scores in organization of pictures and materials in their expressive art work. There were no differences between groups in sequence and contents of expression.

• 수산해양교육연구
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• 제21권3호
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• pp.420-435
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• 2009

The aims of this study are to analyze and compare the elementary textbook contents of science in Korea, USA and England and to make suggestions for the improvement of integrative contents in Korean science textbooks. For this study, lessons on living things in the three grade science textbooks of three different countries were selected and analyzed according to the five criteria: component elements of the lesson, integration of knowledges and investigations, integration of subject and life, connection with other subjects and focus of integration. From this comparative study, five suggestions are inferred for the improvement of the Korean elementary science textbooks. First, it is recommended that Korean textbooks should present unit objectives and evaluative components in the introductive part and last part of each lesson. Second, Korean textbooks should include scientific knowledges as a way of presenting educational contents. Third, Korean textbooks are recommended to include integrated contents fitting for students' life context. Fourth, Korean textbooks are recommended to integrate contents in connection with mathematics, arts, literature and so on. Fifth, issues which can facilitate students to understand contents in the textbooks and to relate to their life should be more employed.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.617-629
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• 2020

도시의 문화유산이 가장 집중된 역사문화거리의 중심가에 비해 주변 거리의 발전은 점차 쇠퇴하는 상황을 보이고 있으며 장소성 역시 상실되고 있다. 이로 인해 많은 빈집이 발생함에 따라 역사문화지구 내 빈집에 대한 관심과 대책이 매우 시급한 상황이다. 본 연구는 중국 항저우 중산로의 빈집을 연구대상으로 삼아 장소성 이론 및 Matthew Carmona의 도시 설계의 6가지(사회적, 지각적, 기능적, 형태적, 시각적, 시간적) 차원을 적용해 이해하고, 항저우 중산로에 있는 다른 빈집의 활용 방향과 근거를 제시하기 위해서 역사문화거리에 있는 빈집의 장소성 평가 요소를 추가로 분석하였다. 연구분석 방법으로는 AHP 계층분석법을 활용하여 각 평가요소(6차원의 12가지)의 중요도를 도출하였으며, 전문가의 평가결과와 사례의 분석결과를 비교분석하였다. 연구성과는 다음과 같다. 역사문화거리의 빈집 활용의 장소성의 평가 결과, 12가지 평가 요소에는 안전성, 동일성, 사용성, 개별성, 심미성, 연계성, 다양성, 개방성, 연속성, 접근성, 질서성, 역사성이 차례대로 고려되어야 한다고 도출되었다.

• 한국비블리아학회지
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• 제21권3호
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• pp.123-137
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• 2010

본 연구에서는 과학기술정보시스템과 과학기술정보콘텐츠를 대상으로 인터넷 웹콘텐츠 접근성 지침 1.0을 기반으로 평가도구 K-WAH 3.0을 통해 웹접근성을 평가하였다. 과학기술정보시스템과 콘텐츠의 홈페이지의 웹접근성을 평가한 결과 콘텐츠보다 정보시스템의 웹접근성 준수율이 저조하게 나타났다. 이를 통해 웹접근성의 정보시스템과 콘텐츠의 특징과 차이점을 파악하고 향후 개선 방향을 제시하였다. 평가 결과 시스템 사이트가 콘텐츠사이트보다 우수한 것으로 나타났다. 그리고 NDSL을 제외한 과학기술시스템과 콘텐츠 사이트가 '이해의 용이성', '견고성' 준수율이 아주 저조하게 나타났다. 따라서 '이해하기 쉽게', '웹디자인에 화려한 장식을 자제'하는 웹페이지를 만드는 것이 요구된다.

• 한국문헌정보학회지
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• 제7권
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• pp.69-88
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• 1980

In an effort to find ways to improve the potential usefulness of the cataloging practices in Korea, the general purposes of the catalog use studies and their implications are discussed. The summary of applicable methods of catalog use studies is followed by an overview of several actual investigations carried out in' various institutions mainly in U.S. Some of the outstanding and specific findings from these research projects as well as reports from other published papers are provided for points to be concerned, analyzed, and compared for future investigative efforts. The need for an evaluative study of the catalog card contents and arrangement is suggested in view of the Korean people who use it with different background and circumstances compared with Anglo-American tradition.

• 한국의류학회지
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• 제26권1호
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• pp.83-94
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• 2002

This study was intended to identify fabric impact on decision-making process for clothing purchase, to determine evaluation factors of clothing, and to analyze consumer's preference for fabric on clothing purchase. 396 questionnaires distributed to college students were analyzed by descriptive statistics, oneway ANOVA, correlation, factor analysis and multidimensional scaling. The results are as follows; (1) Fabric impacted on the pre-purchase evaluation and the post-purchase process. (2) 4 factors - physical properties, outer-consciousness, self-satisfaction, and appropriateness- were determined as evaluation factors. Though fabric was included in the physical properties, fabric presented high correlations with other evaluative elements. (3) The most preferred fabric was being composed of natural fiber in fiber contents and having softness in sensation. As a result of multidimensional scaling, 2 dimensions of fabric sensation were developed as 'soft-hard'and 'thin-thick'.