• Knowledge Management Research
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• v.10 no.4
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• pp.115-131
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• 2009

This paper attempts to show that consumers' own information processing mode can play an important role in inducing favorable product evaluations, which is the most key goal of marketing. Th elaboration likelihood model contends that consumers' motivation and knowledge, in addition to the outside marketing information, affects the evaluation process. On the other hand, The resource matching hypothesis suggests that an excessively high level of information processing may lead to negative evaluations. In this study, Need for closure exacerbated overall evaluations of consumers. Such relationship was more salient in the condition of low severity that in the condition of high severity. Also under the situation of low severity, consumers with high level of relevant knowledge made evaluations more favorable, compared to the consumers of low knowledge. On contrast under the situation of high severity, relevant knowledge leaded to less favorable evaluations. This experiment identifies the appropriateness of the elaboration likelihood model and the resource matching hypothesis. Especially This study suggests an rare example that consumers' knowledge may not paly an desirable role in making their judgments.

• Journal of the Korean Society of Costume
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• v.54 no.8
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• pp.59-74
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• 2004

The Purposes of this study are to investigate consumers' causes of clothing preference and dispreference separately, and to get 'real' descriptions about that causes using an open-ended response questionnaire. The sample was composed of 81 undergraduate students. Subjects were asked to select their preferred clothing and disprefered clothing respectively among wardrobes they have and to describe the causes of that preference/dispreference. The data was collected through an open-ended response questionnaire and analyzed using content analysis. The system for content analysis was divided into the view Point of image, clothing itself, wearer's physical characteristics, wearing situation, others' response, wearer's values, wearer's consciousness, and purchase process. Image was the primary cause that raised clothing preference, and clothing itself, wearer's physical characteristic, wearing situation, others' response, wearer's consciousness, wearer's values, and purchase process followed. In audition. wearer's physical characteristic was the primary cause that raised clothing dispreference. and image, clothing itself. wearer's consciousness, wearer's values. wearing situation, purchase process, and others' response followed. Finally, the framework for the causes of clothing preference/dispreference was developed.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.6
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• pp.962-976
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• 2018

This study examined: 1) the influence of 3 social presence types including shopping companions, other consumers, and sales associates on the consumer's purchase decision at a retail store; 2) the difference in the influence by shopping situation involving shopping together or shopping alone; and 3) the differences by consumer susceptibility to social influence and self-confidence. The study conducted three experiments with the retail shopping scenario manipulating consumer's positive self-evaluation, but lack of confidence after trying on a clothing product. Experiment 1 and Experiment 2 examined the positive influence of social presence while Experiment 3 examined the negative influence. The results showed that the positive comment of a shopping companion had the highest influence on the purchase decision. Such impact was more observable under the low susceptibility to normative influence. The negative comments of sales associate and shopping companion lowered the purchase decision. There was no difference by shopping situation. The results imply that influences of social presence on the consumer's purchase decision are different by positive or negative comments and such influences are not different by shopping situation.

• Research in Mathematical Education
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• v.25 no.4
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• pp.267-284
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• 2022

In response to the current educational situation of students' heavy workload, the author constructs the precision-targeted classroom based on Precision Teaching (PT), Network Pharmacology, and Treatment Based on Syndrome Differentiation. The precision-targeted classroom can solve the current problems of PT and the phenomenon of the heavy academic burden on students, achieve the reduction of the burden and increase the efficiency of education. The precision-targeted classroom includes five key points: targeted goals, childlike thinking, precise intervention, intelligent homework, and stereoscopic evaluation, and the implementation process of the precision-targeted classroom is built from three aspects: before, during and after class. In addition, the author applied it to the actual mathematics classroom to test its teaching effect, and the experimental results showed that: the precision-targeted classroom significantly improved students' academic performance and thinking level; considerably improved students' classroom learning status, and facilitated teaching personalization and realized homework quantity control and quality improvement.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.4
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• pp.215-221
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• 2022

본 연구는 민간항공 조종사 훈련 및 평가에 중요하게 고려되고 있는 8가지 핵심 역량 향상을 위한 기초자료 마련을 위해 수행되었으며, 그 중 가장 중요하다고 판단되는 상황인식(situation awareness) 및 작업부하 관리에 대해 분석하였다. 예비 조종사를 대상으로 항공기 접근 및 착륙 단계를 진행하는 동안 PM(pilot monitoring) 역할을 수행하며 인식하는 항공기 상황과 작업부하량에 대해 평가하였다. 평가 시나리오는 기본비행훈련장치(basic aviation training device)를 사용하여 지형적 상황인식, 공간/시간적 상황인식, 시스템 상황인식, 환경적 상황인식을 평가할 수 있는 요소로 구성하였으며, 모니터링 도중 의도적인 주의분산 상황을 추가하였다. 연구 결과, 전체 비행 단계에 대한 상황인식은 32.3%이고, 지형적 상황인식(60.3%)이 가장 높고, 시스템 상황인식(18%)이 가장 낮은 것으로 나타났다. NASA-TLX 평가방법으로 측정한 작업부하량은 10.8점(20점 만점)으로 나타났다. 또한, 기초공중항법학을 수강한 예비 조종사들이 대체로 높은 상황인식을 하였고, 작업부하 결과는 지형적 상황인식과 밀접한 상관관계를 가지고 있었다.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2020.06a
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• pp.50-51
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• 2020

Recently, construction projects are gradually becoming high-rise and large-scale, and furthermore, the use of new buildings is emerging through the deepening of the underground. In this situation, a lot of fire damage has occurred in recent years, mainly in buildings and tunnel structures. In particular, damages caused by fires during large-scale construction projects such as freezing warehouse accidents are increasing. In this situation, in Korea, it is still trying to secure safety from human fire through the administrative system divided into the building law and the fire law, but it is being developed in a negative direction rather than a positive direction. The fire risk is getting bigger even when the road is not maintained. In this current situation, it is considered that the development of a Korean integrated life safety code centering on the consciousness base of Koreans will be necessary, and in particular, the ease of revision will also be needed by promoting the integrated safety code rather than current laws and regulations. This is a summary of the future tasks.

• Asian Journal of Innovation and Policy
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• v.9 no.1
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• pp.36-55
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• 2020

Climate change is one of the most discussed issues in international for a today. Evaluating the effect of climate change at a regional level and setting up an appropriate policy to address the issues associated with climate change require a proper evaluation process on the climate change and adaptation projects already implemented. Although various evaluation approaches to climate change adaptation programs have been proposed, it is rare to find a proper systematic approach to evaluating the reliability of those climate change adaptation programs. In the current situation regarding the system to evaluate climate change adaptation programs, the purpose of this study is to suggest a theoretical and standardized evaluation system on the reliability of climate change adaptation schemes. The new approach suggested in this paper will be appropriate when requiring a confidence level for adaptation programs that are specially localized and categorized. Using various quantitative and qualitative evaluation methods with the inherent reality mechanism, we provide a conceptual framework to measure the reliability of climate change adaptation programs with a flexible adjustment process. With the proposed framework, it is possible to provide the level of confidence on the results collected from the evaluation systems and construct a standardized, system-wide assessment procedure toward climate change adaptation policies. By applying this approach based on scientific evidence on the reliability of climate change adaptation policies, appropriate and efficient climate change adaptation programs will be properly designed for and implemented in Korea.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.271-284
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• 1992

The purpose of this study is to clarify the change of important clothing evaluative criteria according to the clothing buying process and to bulid the flow chart of clothing buying process and clothing evaluative criteria. The study is carried out in two ways, they are, literature study and empirical survey. The results are as following; 1. the change of the important clothing evaluative criteria according to the clothing buying process is found out. 2. The clothing buying process is that problem recognition -1 decision of clothing wearing situation $\rightarrow$ search and evaluation of genaral Clothing information $\rightarrow$ decision of price limit $\rightarrow$ (search and evaluation of brand information 1 narrowing of brand range) $\rightarrow$ search and evaluation of store information $\rightarrow$ decision of store $\rightarrow$ search and evaluation of clothings in the store $\rightarrow$ narrowing of determinant clothing range $\rightarrow$ trial, trial evaluation and decision $\rightarrow$ buy-ing (or reject) $\rightarrow$ result evaluation. 3. The flow chart is built by the clothing buying process and the clothing evaluative criteria

• Journal of Information Processing Systems
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• v.16 no.5
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• pp.1064-1073
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• 2020

The general situation of system composition and safety management of high-speed railway terminal is investigated and a comprehensive evaluation index system of operational security is established on the basis of railway laws and regulations and previous research results to evaluate the operational security management of the high-speed railway terminal objectively and scientifically. Index weight is determined by introducing interval eigenvalue method (IEM), which aims to reduce the dependence of judgment matrix on consistency test and improve judgment accuracy. Operational security status of a high-speed railway terminal in northwest China is analyzed using the traditional model of fuzzy comprehensive evaluation, and a general technique idea and references for the operational security evaluation of the high-speed railway terminal are provided. IEM is introduced to determine the weight of each index, overcomes shortcomings of traditional analytic hierarchy process (AHP) method, and improves the accuracy and scientificity of the comprehensive evaluation. Risk factors, such as terrorist attacks, bad weather, and building fires, are intentionally avoided in the selection of evaluation indicators due to the complexity of risk factors in the operation of high-speed railway passenger stations and limitation of the length of the paper. However, such risk factors should be considered in the follow-up studies.

• Journal of Korean Academy of Nursing Administration
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• v.5 no.1
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• pp.181-195
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• 1999

This study was done to develope a computer program for the evaluation of quality of nurisng care. Because the professional nursing care should be evaluated consistantly, computer program for the measurement of quality of nursing care is necessary for the effective and efficient management of nursing quality. In this study, a computer program for gastrointestinal surgery patients was developed as a module. Visual basic 4.0 was used as a basic program for the development of this program, and Access 7.0 was used for the data base construction of the program. The systems of evaluation criteria were hierarchical. and the titles of the hierarchical criteria were evaluation area-evaluation item-indicator. Each evaluation area contained several items and each evaluation item contained several indicators. The numbers of the evaluation criteria for gastrointestinal surgery patients were 7 evaluation areas, 32 evaluation items. and 71 indicators. Content validity of the evaluation criteria(in this case, 32 evaluation items) was .95. Scoring could be possible with the evaluation items. For the scoring types of this program were two. norm-referenced type(option 1) and criterion-referenced type(option 2), the user can choose the type according to the purpose of the evaluation. With this computer program. accurate and consistant evaluation of the quality of nursing care could be expected. Also. by the rapid feedback to nursing care practice. quality of nursing practice could be improved rapidly. and the systems of the evaluation criteria developed in this study could be used for the development of other moduls for various kinds of patient groups. Because this computer program was developed only for the purpose of research, it is necessary to be refined commercially to be used in real nursing situation.