• 한국초등과학교육학회지:초등과학교육
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• 제32권3호
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• pp.269-284
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• 2013

The purpose of this study was to investigate the epistemic process in elementary science classrooms by analyzing classroom discourse as a epistemic practice. Data came from four elementary teachers in the form of video-recordings. A total of 12 elementary science lessons were examined to reveal the discursive modes and sequences in which the teacher and students participated when they constructed and developed scientific knowledge during the lessons. Three representative discursive patterns were found in the elementary science lessons explored: (i) 'Retrieving-Retrieving-${\cdots}$' by which well-established scientific knowledge was retrieved repeatedly, (ii) 'Exploring-Building on the Shared' which allowed introducing new scientific knowledge based on the scientific phenomena explored by the teacher and students together through practical work, and (iii) 'Retrieving-Elaborating/Reformulating/Narrating' or 'Building on the Shared-Elaborating/Reformulating/Narrating' which expanded and strengthened scientific knowledge already learned. These discursive patterns were suggested as discursive-epistemic mechanisms employed frequently in the epistemic process in elementary science lessons and as a basis for defining epistemic cultures of science classrooms.

• 비교문화연구
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• 제25권
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• pp.649-678
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• 2011

The purpose of this work is to explain categorial correlations between indirect evidentiality and epistemic modality on the basis of semantic, pragmatic usages of Russian so-called non-specialized lexical markers of evidentiality, such as kazhetsja, naverno, vidimo, poxozhe, dolzhno byt' etc. To do this, firstly I concentrated on the parameter of internal functional variation of a given parenthetic word. Secondly, I approached this topic from a typological perspective. Thirdly, I accepted Sweeter(1990)'s methodological assumption that etymological prototype of a given word plays a great role in grammatical, semantic, pragmatic changes. As a result, I could postulate general tendencies of grammaticalizations (or semantic, pragmatic, funtional changes) in the direction from epistemic modality to indirect evidentialty, which consists of inferentives, presumptives, and quotatives. For example, such a parenthetic word as kazhetsja can functions not only as a marker of epistemic modality of uncertainty, but also as inferentives. Besides, it is very interesting that this word lately has started to function as quotatives, too. This kind of functional variations are very characteristic in these spheres.

• 한국식생활문화학회지
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• 제23권4호
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• pp.462-468
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• 2008

In this study, we assessed college students' consumption values with regard to a seaweed functional food, and compared differences between the respondents' purchasing intentions and their educational levels. A self-administered questionnaire was designed and distributed to college students in Daegu/Kyungbook province. A total of 288 questionnaires were collected, and the total response rate was 96.0%. The results demonstrated that purchasing intention influenced all five consumption values. The high purchasing intention (HPI) group evidenced greater functional value, social value, emotional value, conditional value, and epistemic value than was observed in the low purchasing intention (LPI) group. However, individuals' educational levels, as related to food, influenced only the functional value and epistemic value. These results demonstrate that college students' consumption value in terms of seaweed functional foods is affected by purchasing intentions and educational experience.

• 한국과학교육학회지
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• 제33권3호
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• pp.597-625
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• 2013

This study explored how teachers and students in different countries discursively interact to build 'Classroom Science Knowledge' (CSK) - the knowledge generated situatedly in the context of the science classroom. Data came from publicly released $8^{th}$ grade science classroom videos of five nations who participated in the Third TIMSS (Trend in International Mathematics and Science Study) video study. A total of ten video-recorded science lessons and their verbatim transcripts were selected and analyzed using a framework developed by the researchers of the study. It was revealed that a range of discourse modes were utilized and these modes were often sequentially connected to build CSK in the science classrooms. Although dominant discourse modes and their sequences varied among different lessons or different countries, the study identified three salient patterns of science classroom discourse: teacher-guided negotiation and the sequences of exploring - building on the shared and retrieving - elaborating. These patterns were found to be different from the discursive features commonly witnessed in the community of professional scientists and interpreted as implying the existence of unique epistemic cultures shared in science classrooms of different countries. Further studies are suggested to reveal detailed characteristics of these epistemic cultures of science classrooms, as well as to confirm whether any cultural traits inherently shape the differences in science classroom discourse among different nations.

• 한국식생활문화학회지
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• 제25권6호
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• pp.764-769
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• 2010

The aim of this study was to examine how customers perceive storytelling at a real local restaurant and to understand how consumption reflects their evaluation by understanding their values. Participants received information from a real local restaurant in the Gangneung area to examine the effects of storytelling and to evaluate their affective attitudes towards local restaurant stories, word-of-mouth intentions, and purchasing intentions using a seven-point Likert scale. A total of 310 consumers were used. A factor analysis was performed to identify consumption value characteristics and factor structure, which consisted economic value, emotional value, and epistemic value. To test whether local restaurant consumers could be classified into homogenous groups based on their consumption values, a three cluster solution was selected, and a Kmeans cluster analysis was performed. As a result, three groups were identified and labeled appropriate for their scores based on each of the consumption values; emotional value-oriented consumers to cluster 1, epistemic value-oriented consumers to cluster 2, and economic value-oriented consumers to cluster 3. An analysis of variance was used to examine the differences in the affective attitudes towards storytelling at the local restaurant, purchasing intentions, and word-of-mouth intentions across the three clusters. The epistemic value-oriented consumers had the highest score for all three variables. In contrast, economic value-oriented consumers had the lowest scores for the three variables. A regression analysis revealed that affective attitudes towards storytelling were significantly affected by these three consumption values. It also showed that positive affective attitudes towards storytelling were associated with higher purchasing intention and word-of-mouth. The significance of this study was to show how customers perceive storytelling at a real restaurant and reflect on their evaluation by understanding their consumption values. As a result, this study examined the potential power of storytelling as an effective marketing communication tool for local restaurants.

• 복식문화연구
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• 제19권6호
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• pp.1133-1149
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• 2011

The major aim of this study was to find out that the relation between consumers value and experience quality toward purchase intention in addition to the influence of the consumers value and experience quality on the effects of scarcity message types collaboration using limited edition in global SPA brand. As a result of an empirical analysis, it shows that consumers value and experience quality are co-related to the intention of purchase, especially, brand familiarity and reputation influenced scarcity valuation in the affirmative and both emotional value and epistemic value influenced the intention of purchase under scarcity message. The moderating effect of consumers value and experience quality however, turns out to be not significant although its effect is directionally supported that is purchase intention was high when scarcity message is shown. Moreover, emotional epistemic group was influenced by scarcity message so we found that consumers value is changed to emotional with subjective. This result indicates that we need the scarcity message type reflecting the characteristics of consumers value and experience quality to increase customer's purchase intention.

• 한국의류학회지
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• 제41권1호
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• pp.116-130
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• 2017

This study analyzed the effects of consumption value of outdoor female consumers on relationship quality and long-term relationship orientation as well as differences in consumption value, relationship quality and long-term relationship orientation by demographic characteristics. A survey was conducted from May 15-22, 2016; subsequently, 336 responses were used in the analysis. Statistical analysis methods consisted of frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and regression analysis. The results indicate that the consumption value of outdoor female consumers was composed of functional value, emotional value, epistemic value, situational value, and social value. Relationship quality was composed of satisfaction, commitment, and trust. Consumption value (functional value, emotional value, epistemic value, situational value, and social value) of outdoor female consumers positively affected satisfaction. Emotional value, epistemic value and situational value positively affected commitment; in addition, functional value and emotional value positively affected trust. Satisfaction, commitment, and trust about outdoor brand also positively affected the long-term relationship orientation; in addition, consumption value positively affected long-term relationship orientation. There were significant differences in the consumption value and relationship quality by age and marital status. The study results provide useful information for the marketing strategies of outdoor brands that consider female consumers.

• 경영과정보연구
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• 제34권3호
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• pp.197-213
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• 2015

본 연구는 도시재생 사업 중 전국에서 가장 우수 지역인 감천문화마을을 방문하는 관광객을 대상으로 관광지 선택 동기가 관광지 이미지에 미치는 영향과 관광지 이미지가 재방문의도에 미치는 영향에 대해 분석하였다. 관광지 선택 동기가 관광지의 정서적 이미지에 미치는 영향을 분석한 결과 체험, 관광, 문화행사 관람 모두 관광객의 정서적 이미지에 유의한 영향을 미치는 것으로 나타났다. 관광지 선택 동기가 관광지의 인지적 이미지에는 관광지 선택 동기 중 관광요인 만이 유의한 영향을 미치는 것으로 분석되었다. 체험, 문화행사 관람 요인은 인지적 이미지에 유의한 영향을 미치지 않는 것으로 분석되었다. 관광객의 관광지에 대한 정서적 이미지가 재방문의도에 미치는 영향을 분석한 결과 정서적 이미지는 재방문의도에 유의한 영향을 미치고 있지만 인지적 이미지는 재방문의도에 영향을 미치지 않는 것으로 분석되었다. 연구의 결과를 바탕으로 시사점을 제시하면 다음과 같다. 감천문화마을을 방문하는 관광객들이 현장에서의 체험활동, 감천문화마을의 곳곳을 돌아다니면서 즐기는 관광활동, 감천문화마을의 골목축제 등 문화행사 관람을 통해서 감천문화마을에 대한 좋은 인상과 애정을 느끼고 있다는 것을 실증분석을 통해서 알 수 있었다. 따라서 감천문화마을이 보다 많은 국내 외 관광객들이 방문하는 세계적인 관광명소로 성장 발전하기 위해서는 지금보다 더 다양한 체험활동 프로그램 활동, 다양한 볼거리 제공, 새로운 태마 거리 개발, 골목축제를 연례행사로 봄, 여름, 가을, 겨울의 사계절로 개최하거나 월별로 주제가 있는 소규모 축제를 기획해서 더 많은 볼거리를 제공할 수 있어야 한다. 따라서 부산광역시, 사하구청, (사)감천문화마을 주민협의회에서는 감천문화마을을 방문하는 관광객들이 관광과 체험, 문화행사관람 등을 통해 감천문화마을에 대한 좋은 느낌과 인상을 받을 수 있도록 마을 입구에서부터 마을 구석구석까지 세심하게 가꾸어 나가면 관광객들이 감천문화마을의 관광, 체험, 문화행사 관람 등에 있어서 높은 만족감을 느낄 수 있게 되고 그 결과 욕구가 충족된다면 빠른 시간 내 재방문을 기대할 수 있을 것이다.

• 디지털산업정보학회논문지
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• 제9권3호
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• pp.129-144
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• 2013

Recognizing a limits on quantitative evaluation of cultural contents' and for its betterment, study aims developing a qualitative evaluation model. For this study, Reception Theory, Semiotics and Psychology were derived for epistemological dimension to contemplate culture contents' essential attribute. To be concrete, cultural contents was examined as experiential products, emotional products, rememberable products and texts. Also, codes of fun, emotion and culture were discussed as intrinsic attributes for cultural contents and how those attributes were expressed or composed in cultural contents was discussed as well. Evaluation items were extracted based on final discussion at the epistemic level, set up the final evaluation model by taking experts' advices on each items. With all those outcomes, qualitative evaluation model for cultural contents was developed. For the importance of each index in the model, priority was granted by weighting on each index. Lastly, evaluation scale was developed for each index. The culture contents' evaluation model developed in study is meaningful not only in drawing qualitative evaluation items of video(image) contents and developing the index and model for the first time, but also its possibility of wide use for other genres.

• 유통과학연구
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• 제12권8호
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• pp.123-132
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• 2014

Purpose - Recently, Korean companies have been struggling to perform well in the larger smartphone market in China, which is regarded as a blue ocean area. First, it is very important to accurately understand the Chinese consumers, who have a different consumption culture and value system from the Korean culture and system. This would help to identify priorities for the Chinese market. Further, considering the smartphone industry, where technological change is rapid, Korean companies will need to take prompt measures about market trends in order to establish strong competitiveness. Consequently, this study focused on analyzing the relationship between the variables of consumption value, satisfaction, and loyalty in the Chinese smartphone market. The principal dimensions of consumption value, which smartphones have, was analyzed, and the influence on satisfaction was identified. Moreover, the relationship among the variables of satisfaction, attitudinal loyalty, and behavioral loyalty was empirically analyzed. Research design, data, and methodology - This study examined the relationships between various consumption values (functional value, emotional value, social value, epistemic value, and economic value), along with satisfaction and loyalty. The data were collected through a questionnaire survey that was circulated to 310 customers who were users of smartphones in Chingdao and Yeontae regions in China. The survey was conducted from June 23 to August 4, 2013. A total of 301 responses to the questionnaires were collected and used for the data analysis. Moreover, a path analysis based on Lisrel 8.54 was used for the hypothesis test. Results - The variables of functional value, emotional value, social value, and epistemic value were revealed to have positive effects on satisfaction related to smartphone usage. However, the variables of monetary cost and psychological cost were not found to have negative effects on satisfaction related to smartphone usage. Moreover, satisfaction positively influenced attitudinal loyalty related to smartphone usage, but did not have a significant influence on behavioral loyalty related to smartphone usage. Specifically, satisfaction is essential, but not a sufficient condition for building behavioral loyalty in relation to smartphone usage. In addition, attitudinal loyalty positively influenced behavioral loyalty in relation to smartphone usage. Conclusions - First, this study shows that functional value, emotional value, social value, and epistemic value in relation to smartphone usage are important for marketing in the Chinese smartphone market. Particularly, functional value and emotional value play pre-eminent roles as regards customer loyalty in the use of smartphones. Second, the results of this study reveal that the variables of monetary cost and psychological cost are not important to the Chinese consumers. Specifically, the smartphone price and cognitive effort are not perceived as value barriers. Third, satisfaction did not guarantee behavioral loyalty in relation to smartphone usage, and the strategic approach for improving the repurchase and referral action in relation to smartphones based on solid attitudinal loyalty would be desirable and should be the focus of the marketing activities of Korean smartphone companies.