• Fashion & Textile Research Journal
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• v.12 no.4
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• pp.431-438
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• 2010

This study analyzes how the environmental values of fashion consumers influence the purchase satisfaction and repurchase intention of eco-friendly fashion products. The survey was conducted from June $1^{st}$ to $30^{th}$ in 2009, and 343 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the environmental values is classified by environment conservative value, economical value, social altruistic value, and egocentric value. The social altruistic value of fashion consumers affects purchase satisfaction of eco-friendly fashion products. The social altruistic value, environment conservative value, and egocentric value affect the repurchase intention of eco-friendly fashion products.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.11 no.4
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• pp.103-118
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• 2008

University campuses, in Korea, experienced expansion during the 1970's and exceeded its capacity in the 1980's. On the other hand, universities needed to deal with increasing capacity and expansion of its facilities. This study is carried out in three steps : developing the factors of environmental friendly assessment, designing an assessment table based on specific categories, and applying the categories to the campus of Seoul National University. The assessment factors and assessment table were designed through a survey of experts in landscaping, architecture, and urban planning. The elements of major categories were classified as follows; 1) Management of land and accessibility, 2) Pollution and waste matter, 3) Energy, 4) Natural resources, 5) Operation, maintenance and management of environmental friendly campus. And, this study classified five major categories into twenty subcategories on the evaluation of the environmental friendly campus. The twenty subcategories include various fields such as architecture, landscape architecture, environment, urban design, and social sciences etc., profound studies at this line should make more precise assesment guidelines.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.499-512
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• 2010

The purposes of this study were to identify awareness of pollution and attitudes toward eco-friendly clothing according to women's LOHAS lifestyle. Over 60% of women were not aware of severity of environment pollution by clothing wastes and 37.2% kept their not-wearing clothing in dead storage. 26.7% of women disposed not-wearing clothing into clothing collecting box separately and 20.9% sent them to neighbors or friends. 39.4% of women were willing to pay 10% more for eco-friendly clothing and 84.6% were not willing to buy clothing produced by unethical companies. Factors of LOHAS lifestyle were healthy food, environmental protection, family life, healthy clothing, healthy housing, and community service, and were segmented into using leisure group, family centered group, LOHAS group, and LOHAS stagnated group. Using leisure group were university women with low incomes, well aware of environmental pollution by clothing wastes and eco-friendly clothing, kept their not-wearing clothing into dead storage, and low intention to buy clothing produced by unethical companies. Family centered group were women of 30’s with average income and higher educationl, unaware of environmental pollution by clothing wastes and eco-friendly clothing, but low intention to buying them, disposed not-wearing clothing into clothing collecting box. LOHAS group were the over forties home makers with higher income and education, well aware of severity of environmental pollution, sent not-wearing clothing to others or remodeled, intended to buy eco-friendly clothing, and not to buy clothing produced by unethical companies. LOHAS stagnated group were university students, unaware of severity of environmental pollution by clothing wastes and threw not-wearing clothing into trash box, no experience of eco-friendly clothing, could buy clothing produced by unethical companies if needed.

• Journal of Distribution Science
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• v.17 no.10
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• pp.125-134
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• 2019

Purpose - Environment-friendly behaviors are diverse and can be motivated by different factors. For example, magnitude of factors affecting recycling behavior could be different from those affecting purchasing of environmentally-friendly products. In this study, the focus is on usage satisfaction of consumers who have purchased environmentally-friendly products. Research design, data, and methodology - For this purpose, data were collected from a total of 345 users of environmentally-friendly products, consisting of 177 users of electric vehicles and 168 users of environmentally-friendly detergents. The study analyzed the relationships among consumer's innovation propensity, consumer's environmental concern, and usage satisfaction. In addition, the moderating effect of the product's innovativeness was examined. Results - The result shows that there is a relationship between consumer's innovation propensity and consumer's environmental concern. In particular, it is shown that both consumer's innovation propensity and consumer's environmental concern have positive effects on usage satisfaction. Further, there was a moderating effect of the product's innovativeness. Namely, products rated higher in innovativeness showed a greater effect of consumer's innovation propensity on usage satisfaction. The degree of the product's innovativeness also affected the directional paths of the relationships. In the electric vehicle (i.e., high product innovativeness) case, consumer's innovation propensity had a direct effect on usage satisfaction, as well as an indirect effect through consumer's environmental concern. In the environmentally-friendly detergent (i.e., low product innovativeness) case, consumer's innovation propensity only had an indirect effect on usage satisfaction, through consumer's environmental concern. Conclusions - Theoretical contributions of this study are as follows. Foremost, this is the first study that suggests an existence of a relationship between consumer's innovation propensity and consumer's environmental concern. Second, this study showed the positive effect of consumer's innovation propensity on usage satisfaction of environmentally-friendly products. Third, this study expanded the scope of previous studies by showing the interaction between consumer's innovation propensity and consumer's environmental concern. Lastly, this study showed that the effect of these variables on usage satisfaction can differ by the degree of innovativeness of the environmentally-friendly product. The results of the study will have implications for marketers and policy makers in formulating marketing activities and policies.

• Journal of Family Resource Management and Policy Review
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• v.14 no.4
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• pp.39-56
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• 2010

The purpose of this research was to analyze the relationship between environment-friendly housing behaviors and the influential variables among consumers by focusing on housing life. This research carried out a questionnaire survey with housewives living in Seoul and the Metropolitan area using a questionnaire that was composed based on previous research. The housewives' environment-friendly housing attitudes and their resource-saving knowledge level, along with environmental education-related variables, house ownership, and the housewives' employment appeared to be significant variables in explaining the generic environment-friendly housing behaviors found in this research. Three regression equations, classified into purchasing, utilization, and disposal behaviors, were employed. The empirical results were relatively similar to those for the generic environment-friendly housing behaviors; however, each model provided somewhat different results in some specific aspects. All the environmental education-related variables appeared to be significant in explaining environment-friendly housing utilization behaviors, and were similar to the results obtained from the generic environment-friendly housing behaviors. However, the variables were limited in explaining environment-friendly housing-related disposal behaviors. The convenience, recycling ease, and family-structure variables appeared to be significant influences on environment-friendly housing-related disposal behaviors. Most empirical results of this research were consistent with those of previous studies. However, the explanatory independent variables varied, depending on the types of each domain of environment-friendly housing behaviors studied.

• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.511-525
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• 2014

This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.11a
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• pp.249-254
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• 2008

The objective of this study is to interpret a environmental-friendly plan factors of Korean traditional settlement used of existing classification system. The existing classification system framework is six environmental ecological ideas as the adaptation to the adaptation to the availability of land, the eco-space in village, the system of house, the cycling of material and the reasonable energy system, the water resources, prevention of environment pollution. Additional research was undertaken to verify the findings. Through the interpretation, it has been found out that Gu-Rim tradition village has been developed to an environmental ecological rational setting and has the meaningful elements for environmental friendly housing estates.

• Journal of the Korean housing association
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• v.18 no.4
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• pp.89-96
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• 2007

This study was intended to examine the change in the perception of the professionals for the environment-friendly apartments. After result of implementing the question survey against the professionals two times, the degree of importance in the environment-friendly design elements didn't show any significant change. However, it showed the degree of maturity on the concept of environment-friendly development is widely spreaded in terms of social, economic and environmental aspects. Based on the description of such results, the conclusion can be deduced as follow; 1) Presumably it would require 5 years for the diffusion of the concept of environment-friendly apartments and 10 years for the construction of developing its materialization and settlement respectively, 2) The proper density would be designed in $150{\sim}200%$ in view of the environmental and economic aspects. 3) It is necessary to change the existing system into the District Unit oriented planning & design method in order to apply the environmental design elements in smooth manner.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.4819-4829
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• 2013

The purpose of this study was to figure out the effects of parents' energy conservation awareness and behaviors on young children's environment-friendly attitudes and environmental preservation knowledge. To achieve this, a survey was carried out to 160 kindergarten children and their parents in the farming and fishing communities located in N city, Chungnam through June 10 to June 30, 2013. The results of the analysis were as follows. First, the effect of parents' energy conservation awareness on young children's environment-friendly attitudes showed that parents' environmental preservation awareness and energy conservation awareness had an effect on young children's environment-friendly attitudes. Second, the effect of parents' energy conservation behaviors on young children's environment-friendly attitudes showed that parents' general behaviors and selective behaviors had an effect on young children's environment-friendly attitudes. Third, the effect of parents' energy conservation awareness on young children's environmental preservation knowledge showed that parents' environmental preservation knowledge and energy conservation awareness had an effect on young children's environmental preservation knowledge. Fourth, the effect of parents' energy conservation behaviors on young children's environmental preservation knowledge showed that parents' general behaviors and selective behaviors had an effect on young children's environmental preservation knowledge. As for findings stated above, parents' energy conservation awareness and behaviors had a positive effect on children's environment-friendly attitudes and environmental preservation knowledge. This implies that parents' right energy conservation awareness and behaviors are important to enhance children's positive environment-friendly attitudes and environmental preservation knowledge.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.965-977
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• 2015

This study aims to investigate determinants that included personal values, pro-environmental beliefs, and proenvironmental norms for enhancing consumers' purchase intention of eco-friendly outdoor wear exploring Stern(2000)’s the value-belief-norm theory. A survey was conducted with females and males between the ages of 20 and 60 who have experienced buying outdoor wear products. A total of 300 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, and regression analysis. The results of this study were as follows: 1) The results of exploratory factor analysis and reliability test on the personal value clearly showed factorial structures including the social power, ecologic value, openness, equality, and altruistic value. 2) There are significant differences in personal value sub-dimensions, pro-environmental beliefs, pro-environmental norm, and purchase intention of eco-friendly outdoor wear products according to respondents' gender and age. 3) Personal values, but not social power, affect pro-environmental beliefs; in turn, pro-environmental beliefs affect pro-environmental norms, which then affects purchase intentions of eco-friendly outdoor wear. The findings support the conclusion that there is significant causality among personal value such as ecologic, openness, equality, and altruistic, pro-environmental belief, and pro-environmental norm. This study suggests pragmatic implications to understand outdoor wear consumers' socio-psychological and demographic factors and to augment purchase intentions of eco-friendly outdoor wear products.