• Title/Summary/Keyword: environmental print in black and white

Search Result 2, Processing Time 0.02 seconds

The Differences in Children's Reading Abilities of Environmental Print according to Children's Age and Types of Parental Literacy Interaction (유아의 연령과 부모 문해 상호작용 유형에 따른 유아의 환경인쇄물 읽기능력의 차이)

  • Son, Seung Hee;Kim, Myung Soon
    • Korean Journal of Child Studies
    • /
    • v.33 no.5
    • /
    • pp.181-200
    • /
    • 2012
  • The purpose of this study investigate the differences in children's reading abilities of environmental print according to children's age and types of parental literacy interaction. The subjects comprised 111 illiterate children, 3 to 4 years of age, and their mothers. The Children's Reading Abilities of Environmental Print Scale (CRAEPS), Parent's Literacy Interaction Rating Scale (PLIRS) as developed by Son (2012) were used in this study. The collected data are analyzed by means of descriptive analysis, K-mean cluster analysis, Correlations, and two-way ANOVA. The results of this study are as follows : Illiterate Korean children, aged 3 to 4 years, can read environmental print which are familiar to them, and an 'open interaction style' plays an important role in developing the child's reading ability of environmental print. Therefore, in order to develop child literacy, it is necessary to research, not only teaching methods for using environmental print in the home, child care centers, and in kindergarten, but also parent education programs regarding the importance of the mother's literacy interaction style.

Postmodern Characteristics in Fashion Advertising (패션광고에 나타난 포스트모던적 특징)

  • Choi, Sun-Hyung
    • Journal of the Korean Society of Costume
    • /
    • v.58 no.10
    • /
    • pp.123-134
    • /
    • 2008
  • The purpose of this study is to examine the postmodern characteristics in global fashion advertising. This analysis of postmodern print campaign strategies will increase the understanding of global fashion consumer and assist in establishing global advertising strategies for domestic fashion brands. 2006 A/W and 2007 S/S magazine campaigns for 190 fashion luxury brands were are collected, which were uploaded on the WGSN website. All advertising campaigns were analyzed in terms of postmodern features by four fashion professionals. As a result, major findings are as follows; First, advertising model stereotype was deconstructed. Besides young celebrities, ad models such as real people and old or childish celebrities were cast. Second, expression technique was deconstructed. Chromatic harmony was broadened to include black and white advertising, additive and subtractive color mixing. Innovative layout techniques such as collage were used. And also narrative structure was deconstructed. Third, diverse issues such as environmental message, globalization, fantasy, feminism, everyday life were expressed as advertisement appeals.