• International Journal of Contents
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• v.17 no.4
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• pp.35-45
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• 2021

In this study, we analyzed the factors that affect public awareness campaigns on social media platforms and developed an integrated model for measuring the persuasiveness of environmental social media campaigns. A survey questionnaire was created and distributed on Facebook with the goal of reaching individuals in their 20s and 40s in Vietnam, and 395 valid replies were gathered. The findings showed that the STOPS was reconfirmed as a suitable theoretical framework for analyzing the public's behaviour intention to conduct information related to the issue of fine dust, especially on social media. Furthermore, it also showed that social media efficacy has a moderating effect on the relationship between public's situational recognition and informational behaviour intention. This suggested that through social media platforms, personal characteristics play a vital part in developing effective environmental campaigns. Implications for both theory and practice were discussed.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.917-928
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• 2011

The hot-wave of campaign for fashion brands has itself become a fashion trend now. In order to participate in this popular trend, every brand has launched a new campaign of developing T-shirts each season with a social issue as the design concept. Such a campaign plan is related to the brand's image-making. Each brand has its own slogan based on various themes related to social issues. Since the environment is the hottest social issue these days, most campaigns' T-shirts also focus on the image of environmental-friendliness. The purpose of this study is to elucidate environmentally-friendly fashion culture in daily life so that "environmental-friendliness" would be positively cognized by people in everyday life. For that, the design of these T-shirts following the environmental campaign will be developed and their utilization potential will be clarified. The detail contents of the study are as follow. First, the meaning of the environmental campaign and trends of environmental campaigns in Korea and overseas will be explored in order to identify their theoretical contents. Second, the environmental campaigns will be classified by case. Analysis of the expression and characteristic of each case will determine the utilization plan. Third, design directions will be suggested based on the characteristics produced from the case study. As the study conclusion, five environmental campaign T-shirts will be produced.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.385-390
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• 2020

The purpose of this study is to analyze the cases of endangered species protection campaigns of domestic and foreign enterprises and to present improvement points and direction. Therefore, this study analyzed the cases and characteristics of the campaign by setting above small and medium sized domestic and foreign companies as subjects for research. The study found that there were mainly campaigns conducted in cooperation with large environmental organizations in Korea, and as an IT powerhouse, there were examples of such campaigns. Foreign companies independently participated in environmental protection, and cases of fashion and cosmetic brand campaigns were easily found. Based on these characteristics, this study aims to present improvements and directions for animal protection campaigns in the future.

• Journal of Contemporary Eastern Asia
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• v.18 no.1
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• pp.175-188
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• 2019

This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not only leaded public voices on climate change issue, but also their opinions on the celebrity endorser. This study found that most of viewers were polarized in their judgment and attitude toward the celebrity advocate either positively or negatively. This study offers an exploratory examination of the perceived star power and the role of celebrities as spokespersons for social causes. This study contributes to the theoretical foundation of the role of celebrity advocacy using social media. In addition, this study offers methodological insights into how to detect public perceptions and attitudes toward celebrity endorsement of social causes by analyzing public comments.

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.123-134
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• 2008

The purpose of this study is to examine the postmodern characteristics in global fashion advertising. This analysis of postmodern print campaign strategies will increase the understanding of global fashion consumer and assist in establishing global advertising strategies for domestic fashion brands. 2006 A/W and 2007 S/S magazine campaigns for 190 fashion luxury brands were are collected, which were uploaded on the WGSN website. All advertising campaigns were analyzed in terms of postmodern features by four fashion professionals. As a result, major findings are as follows; First, advertising model stereotype was deconstructed. Besides young celebrities, ad models such as real people and old or childish celebrities were cast. Second, expression technique was deconstructed. Chromatic harmony was broadened to include black and white advertising, additive and subtractive color mixing. Innovative layout techniques such as collage were used. And also narrative structure was deconstructed. Third, diverse issues such as environmental message, globalization, fantasy, feminism, everyday life were expressed as advertisement appeals.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.888-895
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• 2021

The aim of this study is to investigate the effects of climate messages using vegetable consumption arguments on social media. This study examines how interestingness and comprehension of messages affect social media responses and participation in campaigns as well as the moderating effect of the interest in vegetarianism (IV). The results indicate that interestingness and comprehension led to social media responses and participation in campaigns. The moderating effect of IV was significant.

• Journal of Korean Society for Atmospheric Environment
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• v.33 no.3
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• pp.277-288
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• 2017

Previous studies of health effects of $PM_{2.5}$ performed spatial monitoring campaigns to assess spatial variability of $PM_{2.5}$ across people's residences. Highly reliable portable and cost-effective samplers will be useful for such campaigns. This study aimed to investigate applicability of the Deployable Particulate Impact Sampler(DPIS), one of the compact impact samplers, to spatial monitoring campaigns of $PM_{2.5}$ in Seoul, Korea. The investigation focused on the consistency of $PM_{2.5}$ concentrations measured by DPISs compared to those by the Low-volume Cyclone sampler (LCS). LCS has operated at a fixed site in the Seoul National University Yeongeon campus, Seoul, Korea since 2003 and provided qualified $PM_{2.5}$ data. $PM_{2.5}$ sampling of DPISs was carried out at the same site from November 17, 2015 through February 3, 2016. $PM_{2.5}$ concentrations were quantified by the gravimetric method. Using a duplicated DPIS, we confirmed the reliability of DPIS by computing relative precision and mean square error-based R squared value ($R^2$). Relative precision was one minus the difference of measurements between two samplers relative to the sum. For accuracy, we compared $PM_{2.5}$ concentrations from four DPISs (DPIS_Tg, DPIS_To, DPIS_Qg, and DPIS_Qo) to those of LCS. Four samplers included two types of collection filters(Teflon, T; quartz, Q) and impaction discs(glass fiber filter, g; pre-oiled porous plastic disc, o). We assessed accuracy using accuracy value which is one minus the difference between DPIS and LCS $PM_{2.5}$ relative to LCS $PM_{2.5}$ in addition to $R^2$. DPIS showed high reliability (average precision=97.28%, $R^2=0.98$). Accuracy was generally high for all DPISs (average accuracy=83.78~88.88%, $R^2=0.89{\sim}0.93$) except for DPIS_Qg (77.35~78.35%, 0.82~0.84). Our results of high accuracy of DPIS compared to LCS suggested that DPIS will help the assessment of people's individual exposure to $PM_{2.5}$ in extensive spatial monitoring campaigns.

• Hwankyungkyoyuk
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• v.12 no.1
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• pp.348-364
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• 1999

The objectives of this study were: (a) to measure the level of rural community residents' environmental preservation consciousness, (b) to identify the variables related to their level of environmental preservation consciousness, and (c) to provide suggestions to improve their environmental preservation consciousness. The major findings of this study were as follows; 1) Personal characteristics- gender, years of education, age, and income- were related to the rural communities residents' the environmental preservation consciousness. 2) Social characteristics- membership in environmental organizations, participation in environmental preservation campaigns, environmental dispute within their communities, experiences of participation in environmental dispute in their communities, participation in environmental education-were related to the rural community residents' the environmental preservation consciousness. Based on the above findings, the following suggestions are offered: 1) To improve rural community residents' environmental preservation consciousness, residents in rural community should be motivated and encouraged to participate in environmental and agriculture-related organizations. 2) To effectively solve environmental disputes among rural community residents and between rural communities, central and local governments should provide opportunities for rural residents to acquire their sound environmental consciousness. 3) Environmental preservation consciousness should be assessed including affective domain, cognitive domain, and behavioral domain. Appropriate environmental education programs should be developed after considering rural residents' personal characteristics including education level, income, gender, years of residency, and are.

• Structural Monitoring and Maintenance
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• v.3 no.1
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• pp.71-90
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• 2016

The paper reports a wide overview of the scientific activities on Structural Health Monitoring (SHM) in Italy. They are classified on three different conceptual scales: national territory (macro); regional area (medium); single structure (small). In the latter case differences have been pointed out between permanent installation and short-term experimental campaigns. A particular focus has been dedicated to applications devoted to cultural heritage which have an important historic, strategic and economic value for Italy. Two specific cases, the first related to the permanent monitoring of an historical Basilica and the second regarding the dynamic testing of a modern structure, have been presented as a basis for a general discussion.

• The Journal of Asian Finance, Economics and Business
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• v.4 no.2
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• pp.45-53
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• 2017

The main purpose of this study is to investigate the factors that have an impact on public policy, green products and technology in Kuala Lumpur, given government initiatives to boost the environment awareness. The data used in this study was collected by distribution questionnaires randomly in six areas of Kuala Lumpur and 400 respondents were interviewed. Based on a literature review, three hypotheses were stated and tested using structural equation modeling (SEM). SEM is a statistical analysis method that involved two or more variables in analyzing structural relationships among the variables. The SEM model shows that green products and government policies have a direct influence on environmental awareness. However, green technology does not have a direct influence on environmental awareness. Since, knowledge on green technology does not have a significant impact on raising environmental awareness among the public, a much more pragmatic awareness campaign needs to be put in place to use green technology as a part of modern living. The study suggests that the urban population needs to be more aware of the environmental issue as cities tend to have better infrastructure to raise public awareness on green issues. Moreover, the government should increase the environmental awareness among younger generation through workshops, seminars, campaigns, and pamphlets.