• 제목/요약/키워드: environment involvement

검색결과 306건 처리시간 0.023초

럭셔리 브랜드 커뮤니티에서 고객 인게이지먼트가 중국 소비자의 구매의도 및 브랜드 태도에 미치는 영향 (A study on the influence of customer engagement on Chinese consumers' purchase intention and brand attitude of the luxury brand community)

  • ;김효정;박민정
    • 복식문화연구
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    • 제28권5호
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    • pp.621-638
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    • 2020
  • Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers' understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members' purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.

도로터널 공동구의 기계화 시공에 관한 연구 (A Study on the Mechanized Construction for Common Ducts in a Road Tunnel)

  • 문경식;김성근
    • 대한토목학회논문집
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    • 제34권6호
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    • pp.1937-1944
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    • 2014
  • 최근 건설분야에 터널공사중 터널내 방재 및 유지관리를 위해 터널측벽부에 공동구를 설치하여 운영하고 있으며, 공동구의 설치는 주로 인력시공에 의하여 이루어지고 있다. 터널공사의 작업환경은 가설 전기의 사용에 따른 조도불량, 작업공간의 협소에 따른 안전사고 위험, 터널내 환경불량에 따른 작업자의 작업기피 현상을 발생시키고 있다. 이러한 환경에서의 인력작업은 안전성 저해 및 경제성 악화에 따른 원가상승 등의 문제점을 내포하고 있다. 이러한 문제점을 해결하기 위하여 VE절차에 의하여 아이디어를 도출하였고, 기계화 시공이 문제점 해결을 위한 좋은 방안으로 제시되었다. 터널공동구의 기계화 시공의 효과를 검증하기 위하여 시험시공을 실시하였고, 시공성과 경제성 측면에서 직접적인 개선효과가 있는 것으로 검증되었다. 아울러 인력에 의한 시공을 감소시킴으로써 안전성의 증가가 기대되며, 연속적인 콘크리트 타설로 인하여 마감성 및 미관이 개선되는 것으로 나타났다.

향상된 Multi Gray-Leveling을 통한 VoIP 스팸 탐지 기법 (A Scheme of VoIP Spam Detection Using Improved Multi Gray-Leveling)

  • 채강석;정수환
    • 한국통신학회논문지
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    • 제37권8B호
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    • pp.630-636
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    • 2012
  • 본 논문은 VoIP 환경에서 Call 스팸 대응 방법으로 제안된 Multi Gray-Leveling 기법에서 존재하는 오류를 감소시킨 향상된 Multi Gray-Leveling 기법을 제안한다. 기존 Multi Gray-Leveling 기법은 두 개의 다른 시간 주기를 두고 송신자의 호 연결시간 간격을 체크하여 스팸 가능성을 판단함으로 공격자의 호 연결시간 간격 조절을 통한 탐지 회피 가능성을 제한하는 장점이 있으나, 긴 주기의 설정에 따라서 정상 사용자도 스패머로 오판하는 가능성이 존재한다. 본 논문에서는 이러한 오류를 방지하기 위해서 발신자의 행동 패턴뿐만 아니라 수신자의 행동 패턴까지 활용한 향상된 Multi Gray-Leveling 기법을 제안한다. 제안 기법은 사용자의 직접적인 개입이 필요하지 않고, VoIP 서비스 제공자 데이터베이스의 수신자 통화 정보를 이용하여 손쉽게 계산이 가능한 장점을 가지고 있기 때문에 실효성 있는 VoIP 스팸 탐지 방법으로 활용될 수 있다.

소아 외래마취의 특성 (Pediatric Outpatient Anesthesia)

  • 서일숙
    • Journal of Yeungnam Medical Science
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    • 제18권2호
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    • pp.145-169
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    • 2001
  • 수술전, 후의 준비 및 처치를 적절히 할 수만 있다면 수술을 받은 후 귀가하는 외래수술은 특히 소아환자와 보호자로부터 환영받을 수 있는 안전하고 경제적인 방법이다. 대상환아의 선택시에는 수술의 종류와 소요시간 그리고 환아의 상태 등을 종합적으로 판단하여 수술후 합병증을 야기하지 않고, 빠른 회복이 가능한 대상을 선별토록 해야 하며 특히 소아의 연령에 따른 인지의 정도 및 심리적 다양성을 충분히 감안하여 마취유도시 까지는 정신외상을 주지 않도록 환아와의 rapport형성에 최대한의 배려를 해야 하며 수술후의 통증 및 회복시 야기될수 있는 부작용에 대하여는 가능한 한 예방이 바람직하나 초래된 경우에는 신속한 처치를 해주므로써 환아의 고통을 경감시켜 주도록 해야한다. 최근에 등장한 여러가지 이상적인 마취약제들과 아울러 합리적인 투여방법의 발달로 신속하고 부드러운 마취유도 및 수술이 끝난 후의 빠른 회복 그리고 부작용의 최소화가 가능하게 되었다. 그러나 국내의 의료현실상 아직은 이상적인 약제들을 의사의 판단에 따라 자유롭게 사용할 수 있는 여건이 되지 못하며 소아의 통증치료에 대하며 의료전이 소극적이며 수술후 관리에 대한 보호자들의 이해수준이 낮으므로 수술 당일 바로 환아를 병원에서 퇴원시키는 것은 상당한 위험성을 내포하고 있기 때문에 소아에서의 외래마취는 성인의 경우와는 달리 아직은 보편화되지 못하고 있는 실정이다.

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안전경영 우수기업을 위한 KS A ISO 2859-2 및 2859-3에 대한 고찰 (A Study on KS A ISO 2859-2 and 2859-3 for the Best Companies in Safety management)

  • 임재근;조병선;정수일
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2004년도 추계학술대회
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    • pp.153-164
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    • 2004
  • The growing importance of product quality is becoming more and more daily apparent as we enter the age of globalization around the world. And the product safety is getting more focus as well as product quality. As a result, many domestic companies are putting a lot of emphasis on safety measures and management activities and these companies' products are mainly superior to other companies' product. When we separate the product quality procedure into 3 steps, i.e. quality secure-quality confirm-quality guarantee, of course the 1st step is the most important, but also 2nd step of product quality confirm process is important. And in mass production environment, sampling inspection is more desirable than the $100\;\%$ inspection procedure. As a part of globalization trend, KS system is also being revised and reestablished based on ISO, IEC, etc. which are based on international standard. Conventional KS sampling inspection standards were in many areas quite different from ISO sampling standards, only KS A 3102, 3104, 3151 are left and the rest become obsolete, and even the ones that are still around are planned to the gone step by step. It has been already 3 years since the new KS A ISO $2859-0\sim3$ sampling inspection process has been established which the abolition of the popular KS A 3101, KS A 3105, KS A 3109, yet the implementation rate is very slow. This study will attempt to analyze the new KS A ISO 2859-2 and KS A ISO 2859-3, and try to understand the difference as that the new standard can be easily understood and used widely among companies, by using examples. Our attempt is to help implement with the companies with active safety involvement but the final result can be spread among other companies as well in the near future.

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병원 종합 물류시스템 운영에 대한 관련직원들의 인식 (A Study of the Employee's Attitude Toward Operation of the Hospital Material Requirements Planning System(HMRPS) in University Hospitals)

  • 이광용;유승흠;손태용
    • 한국병원경영학회지
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    • 제4권2호
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    • pp.266-285
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    • 1999
  • The purpose of this study is to identify influencing factors for successful introduction, implementation and management of HMRPS through assessment of the employees attitude toward HMRPS in technical, administrative, and organization behavioral areas. Data were collected from 157 HMRPS employee members' self-reporting questionnaire in three university hospitals in the city of Seoul and Kyonggi Province from November 5 to November 10, 1997. Relevant literature on industry company MPR system theory was reviewed to develop the theoretical framework. The results were as follows: The employee's recognition of tangible benefit were more significantly influenced success than intangible benefit for successful operation relating the HMRPS. Concerning the employee's recognition of the successful HMRPS and the factor of influenced success was significantly positive correlation between tangible and intangible benefits and success factor in technical, administrative, and organizational behavior area. This study showed that major factor affecting the employee's recognition of tangible and intangible benefit for successful HMRPS. For tangible benefits; Success factors in the technical areas were quality of the data and information, efficiency of inventory management and rescheduling of operation plan. Success factors in the administrative areas were: role of top management. Success factors in the organization behavioral areas were; simplicity of the HMRPS, human resistance to change. For intangible benefits; Success factors in the organization behavioral areas were; user involvement, simplicity of HMRPS, human resistance to change. Futhermore as the exact evaluation of successful factors of HMRPS implement is needed, research for the development of systemic variables of physical distribution system control, methods, capacity of system, duration and other environment in many of 30 hospitals or more, and for the empirical study for HMRPS.

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Low Fetal Weight is Directly Caused by Sequestration of Parasites and Indirectly by IL-17 and IL-10 Imbalance in the Placenta of Pregnant Mice with Malaria

  • Fitri, Loeki Enggar;Sardjono, Teguh Wahju;Rahmah, Zainabur;Siswanto, Budi;Handono, Kusworini;Dachlan, Yoes Prijatna
    • Parasites, Hosts and Diseases
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    • 제53권2호
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    • pp.189-196
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    • 2015
  • The sequestration of infected erythrocytes in the placenta can activate the syncytiotrophoblast to release cytokines that affect the micro-environment and influence the delivery of nutrients and oxygen to fetus. The high level of IL-10 has been reported in the intervillous space and could prevent the pathological effects. There is still no data of Th17 involvement in the pathogenesis of placental malaria. This study was conducted to reveal the influence of placental IL-17 and IL-10 levels on fetal weights in malaria placenta. Seventeen pregnant BALB/C mice were divided into control (8 pregnant mice) and treatment group (9 pregnant mice infected by Plasmodium berghei). Placental specimens stained with hematoxylin and eosin were examined to determine the level of cytoadherence by counting the infected erythrocytes in the intervillous space of placenta. Levels of IL-17 and IL-10 in the placenta were measured using ELISA. All fetuses were weighed by analytical balance. Statistical analysis using Structural Equation Modeling showed that cytoadherence caused an increased level of placental IL-17 and a decreased level of placental IL-10. Cytoadherence also caused low fetal weight. The increased level of placental IL-17 caused low fetal weight, and interestingly low fetal weight was caused by a decrease of placental IL-10. It can be concluded that low fetal weight in placental malaria is directly caused by sequestration of the parasites and indirectly by the local imbalance of IL-17 and IL-10 levels.

Cadmium resistance in tobacco plants expressing the MuSI gene

  • Kim, Young-Nam;Kim, Ji-Seoung;Seo, Sang-Gyu;Lee, Young-Woo;Baek, Seung-Woo;Kim, Il-Sup;Yoon, Ho-Sung;Kim, Kwon-Rae;Kim, Sun-Hyung;Kim, Kye-Hoon
    • Plant Biotechnology Reports
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    • 제5권4호
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    • pp.323-329
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    • 2011
  • MuSI, a gene that corresponds to a domain that contains the rubber elongation factor (REF), is highly homologous to many stress-related proteins in plants. Since MuSI is up-regulated in the roots of plants treated with cadmium or copper, the involvement of MuSI in cadmium tolerance was investigated in this study. Escherichia coli cells overexpressing MuSI were more resistant to Cd than wild-type cells transfected with vector alone. MuSI transgenic plants were also more resistant to Cd. MuSI transgenic tobacco plants absorbed less Cd than wild-type plants. Cd translocation from roots to shoots was reduced in the transgenic plants, thereby avoiding Cd toxicity. The number of short trichomes in the leaves of wild-type tobacco plants was increased by Cd treatment, while this was unchanged in MuSI transgenic tobacco. These results suggest that MuSI transgenic tobacco plants have enhanced tolerance to Cd via reduced Cd uptake and/or increased Cd immobilization in the roots, resulting in less Cd translocation to the shoots.

부산지역 고등학교 급식서비스에 대한 학생과 급식종사자의 평가 (An The Evaluation of the Perception of Students and Employees for Foodservice Characteristics of in High Schools in the Busan Area)

  • 모성종;서재수;류은순
    • 한국식품조리과학회지
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    • 제21권2호
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    • pp.250-262
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    • 2005
  • The purpose of this study was to evaluate the perception of students' and employees' perception with for their high school foodservicein Busan area. For this purpose, questionnaires were distributed among the 324 students and 93 employees in 12 high schools in the Busan area. The students assessed the importance and performance of school foodservice as 4.00/5.00 and 2.97/5.00., respectively, and T the employees assessed the importance and performance of as 4.07/5.00 and 3.77/5.00, respectively. The importance mean scores of students wereshowed significantly (p<0.01) higher scores in internal environment factor and sanitation factor than those of employees, but the performance mean scores of students wereshowed significantly (p<0.01) lower scores in all the factors than those of employees. The importance grid of students and employees showed that the items of the high with to the low with of consideration of preference in menu, appropriate the meal hours, rapidnessrapidity of service, and prompt dealing with complaints were high scores to the students, but low scores to the employees. The performance grid of students and employees showed that the items of the low with students to the high with employeesfreshness of food ingredients, offering the consistency of consistently good service, rapidnessrapidity of service, prompt dealing with complaints, communication between students and employees, and food cleanliness were low scores to the students, but high scores to the employees of dish. Therefore, it would seem to be desirable that the foodservice manager may be plans the strategies with the involvement of students in the process from planning the menu to proposinge of ideas for improvement.

간호조직문화가 신규간호사의 회복탄력성에 미치는 영향 (Influence of Nursing Organization Culture on Resilience in New Nurses)

  • 이미영;임숙빈;변은경;정은자
    • 임상간호연구
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    • 제24권2호
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    • pp.137-146
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    • 2018
  • Purpose: The purpose of this study was to identify the influence of nursing organization culture on resilience of new nurses. Methods: Participants were 1,033 new nurses with careers of less than 12 months and who were from 43 general hospitals located in Seoul, Incheon, other metropolitan cities and provinces in Korea. The data were analyzed using t-test, ANOVA, Pearson correlation coefficient and multiple regression with SPSS/WIN 24.0 program. Results: Relation-oriented culture was scored highest for perception of organizational culture by new nurses (3.35), followed by hierarchy-oriented culture (3.19), innovation-oriented culture (3.12), and task-oriented culture (2.73). The score for resilience of the new nurses was 3.49, and the first subcategories were interpersonal relationship ability 3.66, self-positivity 3.45, and self-control ability 3.36. Relation-oriented culture (${\beta}=.30$, p<.001) was the most significant factor influencing resilience of new nurses, followed by innovation-oriented culture (${\beta}=.14$, p=.001), hierarchy-oriented culture (${\beta}=.12$, p<.001), task-oriented culture (${\beta}=-.10$, p=.003) in that order ($R^2(adj. R^2)=.16$, F=47.04, p<.001). Conclusion: Findings show that for improved resilience in new nurses it is necessary to develop relation-oriented culture to provide a cooperative work environment(friendly interpersonal relation and dialogue) for new nurses and to encourage involvement of these members in the hospital culture.