• 한국프랜차이즈경영연구
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• 제8권4호
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• pp.43-54
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• 2017

Purpose - Recently, the meaning and importance of entrepreneurship has been emphasized in order to achieve innovation-led economic growth through entrepreneurship. Various forms of entrepreneurship education have been established centering on universities, and the scale of the entrepreneurship support programs of the government and the private sector has been increasing. Entrepreneurial education can enhance entrepreneurship and promote entrepreneurial intention. The purpose of this study is to examine the effect of experience of entrepreneuship education and social awareness of entrepreneurship on entrepreneurial intention through entrepreneurship, focusing on women who were relatively alienated from entrepreneurial activities. This study will provide suggestions for women's entrepreneurship in the future. Research design, data, and methodology - Recently, the meaning and importance of entrepreneurship has been emphasized in order to achieve innovation-led economic growth through entrepreneurship. Various forms of entrepreneurship education have been established centering on universities, and the scale of the entrepreneurship support programs of the government and the private sector has been increasing. Entrepreneurial education can enhance entrepreneurship and promote entrepreneurial intention. The purpose of this study is to examine the effect of experience of entrepreneuship education and social awareness of entrepreneurship on entrepreneurial intention through entrepreneurship, focusing on women who were relatively alienated from entrepreneurial activities. This study will provide suggestions for women's entrepreneurship in the future. Result - Recently, the meaning and importance of entrepreneurship has been emphasized in order to achieve innovation-led economic growth through entrepreneurship. Various forms of entrepreneurship education have been established centering on universities, and the scale of the entrepreneurship support programs of the government and the private sector has been increasing. Entrepreneurial education can enhance entrepreneurship and promote entrepreneurial intention. The purpose of this study is to examine the effect of experience of entrepreneuship education and social awareness of entrepreneurship on entrepreneurial intention through entrepreneurship, focusing on women who were relatively alienated from entrepreneurial activities. This study will provide suggestions for women's entrepreneurship in the future. Conclusions - Although women's economic activity is increasing, women's activities in the field of business start-up are still passive. The purpose of this study is to examine the effect of entrepreneurship on entrepreneuship education and the social perception of entrepreneurship. As a result, we found that social awareness, entrepreneurship education, and entrepreneurship all had a significant influence on the intention of entrepreneurship. Positive social atmosphere for entrepreneurship induces interest in entrepreneurship education and forms a virtuous cycle structure that fosters entrepreneurship through entrepreneuship education. In addition, the introduction of diverse programs that encourage entrepreneurship should enhance the attractiveness of promising talent to enter the entrepreneurial market.

• 아태비즈니스연구
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• 제4권1호
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• pp.1-14
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• 2013

In spite of the interest related to the entrepreneurship, the problems related to the creation of companies by the public civils servant still remain unanswered and not unanimously identified. In fact, a central question arises in this respect: "which are the factors which encourage the public civils servant to launch out in the creation of their own company?" or "how can one explain the entrepreneurial intention of the public civils servant?". For this end, and after having reviewed the principal subjacent factors of the entrepreneurial intention as well as the central assumptions of our research task, we will devote the second part to the empirical validation of the explanatory factors of the entrepreneurial intention in the specific case of the Indian public civils servant while proposing some recommendations on the matter.

• 유통과학연구
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• 제19권8호
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• pp.69-80
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• 2021

Purpose: This study's purpose is to explore the relationship between entrepreneurial marketing orientation on new product development performance via marketing and innovation capabilities. Research design, data, and methodology: This research has applied a survey method which involved 159 respondents from food retailers among Michelin Guide Restaurants in Thailand. The literature's existing measurement scales were used to operationalize the constructs proposed in this study. The analyses were conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the hypotheses. Results: The results have shown that new product development performance received positive and direct impacts from entrepreneurial marketing orientation, particularly in three dimensions: customer value orientation, opportunity-driven initiatives, and leveraged resources. Likewise, new product development performance received a positive, indirect impact from opportunity-driven initiatives, risk management, customer value orientation, and innovation that is focused on marketing and innovation capabilities. Conclusions: The results are useful for Thai food retailers as to strategy formulation in order to attract tourists from all over the world to tourist destinations in Thailand. Therefore, this empirical study is extremely important for domestic economic development and the international economy. These findings provide theoretical and managerial contributions for developing competitive strategies which will lead to sustainable business practices, as well as for providing future research directions.

• 지식경영연구
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• 제24권2호
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• pp.49-63
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• 2023

기존 연구들은 기업가적 지향성에 영향을 미치는 선행 변수들과 기업가적 지향성의 성과 효과에 대해서 연구를 진행해 왔다. 하지만, 대부분의 연구들이 기업가적 지향성이 기업 성과에 미치는 영향을 다루었기 때문에, 기업가적 지향성에 영향을 미치는 다양한 선행 변수들에 대한 연구는 부족한 실정이다. 이에, 본 연구에서는 자원기반이론과 상황 이론을 기반으로 기업가적 지향성에 영향을 미치는 기업 특성과 환경적 특성 변수들을 실증적으로 살펴보고자 하였다. 225개의 한국 수출기업에 대한 실증분석 결과, 기업 규모와 국제화 정도, 기술 변동성과 시장 불확실성이 기업가적 지향성에 유의미한 영향을 미치는 것으로 나타났다. 이와 같은 결과는 기업 특성과 환경적 특성에 대한 종합적인 이해가 글로벌 시장에서 경쟁우위를 창출하는데 중요한 요소가 되는 기업가적 지향성을 형성하고 발전시켜 나가는데 중요하다는 점을 시사하고 있다.

• 경영과정보연구
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• 제36권2호
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• pp.157-185
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• 2017

본 연구는 기업가정신의 조직적수준의 적용이며, 결과이기도 하며, 이의 누적적 개념이기도 한 기업가지향성의 개념을 최고경영자, 종업원 개인, 경영층, 조직전체 수준에서 적용하고 있다는 점에 착안하여 이들 개념들 간의 상이성을 판별타당성 및 집중타당성과 혁신성과 및 기업 재무성과와의 관계를 통해 알아보고, 이 개념들 간의 인과관계를 분석하기 위해 실시되었다. 이를 위해 총 96개 기업의 설문응답지가 회수되어 분석에 사용되었다. 연구결과 CEO기업가지향성, 종업원개인기업가지향성, 경영층기업가지향성, 조직기업가지향성 등의 수준별 기업가지향성은 집중타당성과 판별타당성을 가지고 있는 것으로 나타났다. 매개효과분석에서는 각 수준별 기업가지향성은 혁신성과 및 기업의 재무성과에 상이한 수준으로 영향을 미치는 것으로 나타났다. 단일변수로 투입했을 경우에는 모든 변수에서 혁신성과가 기업가지향성과 재무성과 간에 매개효과를 나타내고 있었지만 전체변수를 동시에 투입했을 때에는 조직수준의 기업가지향성만이 재무성과와의 관계에서 혁신성과가 매개효과를 나타내었다. 이는 적용수준별 개념의 차이가 존재함을 보여준다. 적용수준별 인과관계의 분석결과에서는 기업가지향성 수준별로 변수들 간 상호 영향을 미치는 인과관계를 형성하고 있는 것으로 나타났다. 특히 CEO기업가지향성은 종업원개인기업가지향성, 경영층기업가지향성, 그리고 조직기업가지향성에 영향을 미치고 다시 종업원개인기업가지향성과 경영층기업가지향성이 조직기업가지향성에 영향을 미치는 인과적 관계를 형성하고 있는 것으로 나타났다. 혁신성과와 재무성과와의 관계에서는 CEO기업가지향성, 조직기업가지향성, 경영층기업가지향성이 혁신성과에 영향을 미치고 있으며, 재무성과에 영향을 미치는 변수는 조직기업가지향성 뿐으로 나타났다. 결론에서는 연구의의와 한계점 및 향후 연구방향이 제시되어 있다.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.645-651
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• 2020

The concept of social entrepreneurship (SE) is gaining attention in developing economies for the purpose of greater societal welfare maximization. Still, findings in the field of SE studies have been riddled with conflicting results and counterstatement. Also, the determinants of developing SE are not robustly investigated in developing economies like Bangladesh. This context has mobilized the authors of this current study to focus on determining student's intention to pursue SE as their career choice. Hence, the study aims to examine the predictive determinants of social entrepreneurial intentions (SEI) among Bangladeshi students. The study has investigated the influence of entrepreneurial self-efficacy, social support, prior experience, and educational support on SEI. The survey was conducted from a public university of Bangladesh, and 231 students participated in the study. Questionnaire items under each construct variable have been adopted from pre-tested research studies. Five-point Likert scale questionnaire was applied to measure the variables. SPSS version 23.0 has been used for statistical analysis through which correlation and multiple regression analysis were conducted to measure the impact of the independent variables on SEI. Results exhibited that self-efficacy, social support, and educational support positively and significantly predicted SEI, while prior experience does not influence SEI.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.231-241
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• 2021

The purpose of this study is to apply Structural equation modeling (SEM) analysis with Generalized Structured Component Analysis (GSCA) and translate the effect of Spiritual Marketing and Entrepreneurial Orientation on Sustainable Competitive Advantage with Marketing Capabilities as Mediation, especially for General BBM marketing at PT. Pertamina (Persero). The quantitative approach in this study uses a survey method by taking samples from the population. The survey was conducted by distributing questionnaires to respondents. Data analysis was performed using SEM and analyzed using the GSCA model. The population of this study consisted of 3,207 workers in central and regional marketing offices (Marketing Operation Region (MOR) spread throughout Indonesia. Therefore, a sample of 356 respondents was taken according to the Slovin formula. Spiritual marketing and entrepreneurial orientation directly influence the ability to improve Innovation which directly influences sustainable competitive advantage. Therefore, to develop a sustainable competitive advantage in marketing Pertamina's General BBM, it is necessary to implement spiritual marketing and improve entrepreneurial orientation. The novelty in this study lies in the unprecedented research on the role and position of spiritual marketing towards marketing capabilities and sustainable competitive advantage, combined with entrepreneurial orientation variables.

• 벤처창업연구
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• 제14권4호
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• pp.133-142
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• 2019

본 연구는 예비창업가의 성공가능성을 사전 평가하는 창업역량지표의 예측력을 실증하기 위해 실시하였다. 본 연구를 위한 설문은 자영업의 50%이상을 차지하고 있는 음식, 의류, 미용, 커피 업종을 대상으로 단일 시점에서 측정하였다. 총 1,600개의 설문지를 배포 회수하였으며, 회귀분석을 통한 검정을 통해 결과를 도출하였다. 실증을 통해 창업역량지표가 창업성과와 관계가 있다는 유의미한 결과를 실증할 수 있었다. 특히 직업만족도에 있어서는 유의미한 결과를 확인할 수 있었으나, 재무적성과의 세부 지표에서는 일부 유의적인 결과를 확인할 수 있었으며, 단일 지표로 구성된 창업역량지표 중에서 항목별로 추가적인 연구가 필요하다는 측면에서 의미를 확인할 수 있다. 정책적 관점에서 보았을 때, 창업가의 창업 성과를 높이기 위한 하나의 방편으로 창업역량지표는 좋은 도구가 될 수 있으며, 창업환경 조성을 위해서 확대 사용하는 것이 필요하다는 시사점을 얻을 수 있었다. 구체적으로 보았을 때, 측정된 역량지표 중에서 개인적인 특성이나 창업지식과 창업실행 역량, 외부환경 항목은 직업만족도와 밀접한 관련을 확인할 수 있었다. 미용, 음식을 비롯한 자영업종은 자신만의 노하우 또는 기술을 기반으로 하고 있다는 점에서 다른 것보다 실행 역량과 창업환경에 영향을 많이 받을 수 있다는 점에서 기회형 창업과 다른 특성을 보이고 있다고 할 수 있다.

• 벤처창업연구
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• 제14권3호
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• pp.27-38
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• 2019

최근 국내 대학에서는 예비창업자인 대학생들의 창업효능감과 기업가정신의 고취를 통해서 창업으로의 진로경로가 강조되고 있다. 이를 위해 예비창업자들의 창업효능감과 기업가정신의 관계를 규명하였으며, 창업교육과 진로불확실성의 조절효과를 검증하였다. 충남 천안에 위치한 4년제 대학의 대학생 236명을 대상으로 한 실증분석 결과는 다음과 같다. 첫째, 예비창업자들의 높은 창업효능감은 기업가정신에 긍정적인 영향을 주었다. 둘째, 예비창업자의 창업효능감과 기업가정신의 관계에서 창업교육의 상호작용 효과가 실증되었다. 창업교육을 수강한 집단은 그렇지 않은 집단에 비해 창업효능감이 낮은 수준에서 중간 수준이 될 때까지 기업가정신이 높게 나타났다. 그러나 창업효능감이 높아질수록 창업교육을 수강하지 않은 집단에서 기업가정신이 오히려 높게 나타났다. 마지막으로, 예비창업자의 창업효능감과 기업가정신의 관계에서 진로불확실성의 상호작용 효과가 실증되었다. 진로불확실성을 낮게 지각하는 집단이 그렇지 않은 집단에 비해, 창업효능감이 낮은 수준에서 일정 수준이 될 때까지 기업가정신이 높게 나타났다. 그러나 창업효능감이 높아질수록, 진로불확실성을 높게 지각하는 집단에서 오히려 기업가정신이 더욱 높게 나타났다. 예비창업자들의 기업가정신을 향상시키기 위해서는 먼저, 대학생들의 창업효능감을 제고하여 예비창업자들의 행동통제력을 강화할 필요가 있다. 또한 예비창업자들의 기업가정신의 고취는 대학생들의 창업효능감을 향상시키는 노력과 동시에 체계적이고 효과적인 창업교육의 보완이 병행되어야 한다. 특히, 대학생들의 창업진로에 대한 불확실성을 해소하여 창업진로결정에 대한 안정성을 제공해야 하겠다.

• 융합경영연구
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• 제7권3호
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• pp.13-28
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• 2019

Purpose - The purpose of this study is to analyze the start-up factors in start-up tourism companies and to analyze how these factors influence business performance. This study will be conducted for the further exploratory study with in-depth research with literature reviews, interviews and surveys. Research design, data, and Methodology - The activation of entrepreneurship is very important factor as for not only the development of entrepreneurship which is the characteristic of the innovative and risks-taking for the success of the enterprise, but also the sustainable growth and creation of performance of the entrepreneur. In other words, if it is the entrepreneurial spirit affects entrepreneurship, it is entrepreneurial orientation that continuously affects entrepreneurs. In order to achieve the above purposes, this study conducted literature research and empirical studies. Result & Conclusions - The sub-factors for independent entrepreneurial variables' orientation are classified as creativity, technological, enterprising, and innovation, and subordinate variables were set of management performance. The sub-factors of the control variable government support policy are classified as financial support, consulting support, and marketing support. For the purpose of empirical analysis, this paper collects data on companies selected for tourism venture business competition and CEOs of SMEs tourism for less than 7 years.