• 가족자원경영과 정책
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• 제13권3호
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• pp.17-30
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• 2009

This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

• 가족자원경영과 정책
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• 제14권3호
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• pp.53-68
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• 2010

This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

• 한국주거학회논문집
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• 제22권6호
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• pp.31-42
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• 2011

The purpose of the study was to investigate the characteristics of energy use behaviors and energy saving consciousness of multi-family housing residents. The energy referred to in this study includes electric energy, heating energy and water usage. This study was conducted from a survey carried out in Seoul and Gyeonggi-do. The results of the study are as follows: First, among the survey questions, the only positive energy saving behaviors shown by the occupants was turning off the lights and the television, and in the use of kitchen appliances; it could therefore be concluded that, in general, energy saving attitude and consciousness were not sufficient to reduce energy consumption. Second, the results showed high mean scores for the behaviors which were easy to control, such as turning off lights and televisions, and low mean scores for the behaviors which required extra effort to completely cut off electricity energy such as pulling out the plugs of electronic appliances. Third, it was found that the occupants generally showed the tendency to save heating energy. However, in cases where the occupants were required to continuously and directly experience indoor temperatures, they expressed passive attitudes toward saving energy. Fourth, they showed wasteful attitudes toward water usage by leaving the tap running when taking showers and washing their faces. Fifth, while they showed a strong energy saving consciousness, they also showed a passive attitude about putting this into practice; there was therefore some gap between attitude and behavior. Lastly, among the socio-demographic factors, age and family lifecycle were very important factors affecting energy use and energy saving consciousness.

• 산경연구논집
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• 제9권11호
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• pp.67-76
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• 2018

Purpose - Electrical energy saving is one of the practical virtues relating to sustainable living. Therefore, policy-makers has tried to find a way to change the behaviors of individuals to encourage them to actively practice electrical energy saving, even if they have never had this concern or have only passively practiced electrical energy saving to this point. Prior research related to electrical energy saving can be categorized into several types. The first is focused on consumer characteristics linked to electrical energy saving. These studies are based on individual or household socio-demographic variables (e.g., age, gender, household income, education level, occupants, marital status, number of households), and psycho-graphics (e.g., environmental consciousness, value, attitude, motivation, lifestyle). The second is focused on policies (e.g., monetary incentives, information sharing, social comparison, feedback), and technologies (e.g., energy-efficiency home appliances, energy-reduced products, renewable resources). People generally have a favorable attitude towards electrical energy saving, while electrical energy saving practices tend to be less favorable. Therefore, it is necessary for policy-makers to seek out gaps between attitudes and behaviors and find alternatives to reduce these gaps. This study investigates the influence of authenticity on the behavioral intention of electrical energy saving. It is supposed that electrical energy saving practices are likely to be stronger as authenticity of individual or household becomes stronger. This study reviews prior literature and examines various studies to provide an understanding of the relationships between authenticity and electrical energy saving behavioral intention. Research design, data, and methodology - Hypothesis was drawn from analysis based on previous research. The items related to authenticity and electrical energy saving were selected from items found in previous research. To verify this hypothesis, data were collected via experimental survey method and the resulting data were analyzed using reliability analysis, correlation analysis, and hierarchical regression analysis. Results - This study found that authenticity had a positive impact on the behavioral intention of electrical energy saving. The higher the perceived degree of authenticity, the higher the behavioral intention of electrical energy saving. Conclusions - This study assesses the impact of authenticity on the behavioral intention of electrical energy saving. In order to enhance the practice of electrical energy saving, it is efficient strategy for policy-maker to improve the perceived authenticity of individuals.

• Asia pacific journal of information systems
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• 제26권1호
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• pp.189-210
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• 2016

The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

• 가정과삶의질연구
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• 제14권2호
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• pp.227-240
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• 1996

The purpose of this study was to identify (1) consumers' energy conservation attitude and behavior and (2) response to the energy conservation policies. For this purpose 1,200 male and female consumers who residents of 6 cities (Seoul, Pusan, Taegu, Kwangju. Taejoen, and Inchon) were surveyed through the standardized questionnares. The major findings were as follows; (1) The level of energy conservation attitude was relatively high and differed significantly according to sex, age, and education, (2) The level of energy conservation behavior was differed significantly according to sex, age, and education. (3) The energy conservation policies which provide consumers with energy saving information and education were more preferred. (4) There energy conservation attitude had the strongest effect on the energy conservation behavior.

• 한국환경복원기술학회지
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• 제15권3호
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• pp.17-28
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• 2012

This study aims to present the ground for the introduction of energy-saving landscape facilities which can meet the requirements of the age and create a new space by introducing the facilities which saves energy and that users prefer at the space where urbanites enjoy leisure activities in the urban parks. Thus, in addition to a spatial analysis of the parks for 10 urban parks in Gimpo, through an attitude survey on the users' behaviors, the following conclusions were drawn out. First, as a result of putting all facilities in the urban parks in Gimpo, on average, 6.9 out of the standards of 9 (76.6%) have been installed, and as a result of an analysis on the total number of the installed facilities, on average, about 28 kinds of facilities have been installed, so only 22.4% of the total 125 facilities were installed. Second, many urbanites are using the parks for the purpose of taking a walk and exercise to improve their health; however, the legal standards regulate only 2.9 exercise facilities on average in the target area, which are somewhat insufficient. Third, regarding the citizens' intent to participate in responding to climate change, 76% of them showed their intention of participation. Thus, if the energy-saving facilities, the purpose of this study, are introduced, many users will use them, and it is judged that costs for existing street lights and electric power plants will decrease. Fourth, as a result of an analysis of their satisfaction with the facilities, the value of R-square meaning the explanatory power of the independent variables put in a linear model for dependent variables was 0.860, approximately 81% of the total satisfaction, which was a high explanatory power. This study conducted an attitude survey on the users of urban parks in Gimpo at the dimensions of the introduction of energy-saving facilities in the urban parks, the national policies and responses to climate change. It is significant that it identified the appropriateness of developing much more energy-saving landscape facilities needed for low-carbon green growth in various types, and as a subsequent project, a more precision study on this is necessary continuously.

• 한국환경교육학회지:환경교육
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• 제13권1호
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• pp.122-132
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• 2000

The purpose of this study is to survey and analyze the environmental awareness and attitude of elementary school students, adapting the CHEAKS(Children's Environmental Attitude and Knowledge Scale) for Korean elementary students, which is the valid-tested tools for children's environmental awareness and altitude. The subjects are 580 students from 6 elementary schools. The differences of the environmental attitude are surveyed and analyzed by environmental education activities, such as environmental activities in school and “the school forest movement”, and environmental awareness and concern. The results are as followings: First, the subjects replied that the environmental problems are very serious, such as atmospheric pollution(37.6%), water pollution(22.2%) and food waste(16.3%), but they are relatively optimistic of the future environment. Second, the verbal commitment subdomain and the affect domain are evaluated higher than the actual commitment subdomain, and the environmental issues of water, energy and recycling are considered more importantly than other issues such as environmental generals, pollutions and animals. Third, the grade and the sex have little effect on the environmental attitude, but the environmental education activities have great positive effect, such as the experience of environmental camping, the education of saving resources, waste separation and the experience of raising plants and flowers. Fourth, the students with high awareness and concern about the environmental problems have high environmental attitude. Especially, the awareness and concern on the flowers and plants have very strong correlation with environmental attitude, regardless of the subdomains. Finally, the students from the school participating “the school forest movement” have relatively positive environmental attitude. Particularly, the participation of students and the positive approach of the school have positively great influence on the students' environmental attitude in all of 3 subdomains and 6 environmental issues.

• 한국산학기술학회논문지
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• 제15권10호
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• pp.6114-6125
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• 2014

본 연구에서는 시설감귤농가와 시설포도 농가들을 대상으로 농업 에너지 절감시설과 신재생에너지원의 이용행태를 조사 분석하였다. 농가들의 에너지 이용행태를 조사한 결과, 농업 에너지 절감 시설과 신재생에너지의 이용 및 운영 관리 시스템은 여전히 미흡한 수준으로 나타났다. 시설감귤 농가와 시설포도 농가를 대상으로 실시한 IPA분석 결과에 따르면, 에너지 절감시설과 관련된 항목들에 대하여 전반적으로 중요도는 높았으나 수행도(만족도)는 크게 낮은 것으로 나타났다. 유류비 부담 등으로 인해 재배면적이 감소추세에 있는 시설감귤 농가의 경우 '관련 보조시설 확충 지원'이나 '기술개발', '저비용 대체에너지 보급문제'에 대해서는 중요하다고 판단되지만 실제 수행도는 매우 낮게 나타났다. 반면 재배면적이 증가하고 있는 시설포도농가의 경우 '에너지 절감시설에 대한 AS 용이성', '지역별 여건을 고려한 지원정책', '절감시설에 대한 기술개발'에 대해서 모두 우위를 나타냈다. 영농 광열비의 증가는 결국 농가경영에 부담을 증가시키고 대외 경쟁력을 떨어뜨리는 위험성을 갖고 있다. 현재 농가들이 사용하고 있는 등유는 열효율적인 면에서 손실이 많기 때문에 경유, 증유 등을 지속적으로 사용 할 수 있도록 기존 노후화 시설에 대한 개보수 지원과 함께 대체에너지의 보급 확대를 위한 방안이 마련되어야 한다.

• 한국컴퓨터정보학회논문지
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• 제15권11호
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• pp.83-90
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• 2010

본 연구는 빈곤및 결손가정등의 이유로 소외되어있는 지역아동센터 아동들의교육경쟁력 향상과 '글로벌창의 인재 양성' 이라는 국가의 미래지향적인 정책에 적극적으로 대처하기 위한 방안으로 녹색성장과 연계된 프로그램을 교육용 로봇을 활용하여 융합의 틀 안에서 개발하였다. 개발한 프로그램을 통해 지역아동센터 고학년 아동들을 대상으로 에너지 절약태도에 미치는 영향을 검증한 결과 녹색성장연계 융합프로그램이 기존의 프로그램에 비해서 통계적으로 의의가 있었으며, 지역아동센터 아동들의 에너지 절약태도 향상에 긍정적인 영향을 미친 것으로 확인되었다. 이를 통해 지역아동센터 아동들의 교육적 필요를 충족시키는데 도움이 될 것으로 기대된다.