• Journal of Family Resource Management and Policy Review
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• v.13 no.3
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• pp.17-30
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• 2009

This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

• Journal of Family Resource Management and Policy Review
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• v.14 no.3
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• pp.53-68
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• 2010

This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

• Journal of the Korean housing association
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• v.22 no.6
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• pp.31-42
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• 2011

The purpose of the study was to investigate the characteristics of energy use behaviors and energy saving consciousness of multi-family housing residents. The energy referred to in this study includes electric energy, heating energy and water usage. This study was conducted from a survey carried out in Seoul and Gyeonggi-do. The results of the study are as follows: First, among the survey questions, the only positive energy saving behaviors shown by the occupants was turning off the lights and the television, and in the use of kitchen appliances; it could therefore be concluded that, in general, energy saving attitude and consciousness were not sufficient to reduce energy consumption. Second, the results showed high mean scores for the behaviors which were easy to control, such as turning off lights and televisions, and low mean scores for the behaviors which required extra effort to completely cut off electricity energy such as pulling out the plugs of electronic appliances. Third, it was found that the occupants generally showed the tendency to save heating energy. However, in cases where the occupants were required to continuously and directly experience indoor temperatures, they expressed passive attitudes toward saving energy. Fourth, they showed wasteful attitudes toward water usage by leaving the tap running when taking showers and washing their faces. Fifth, while they showed a strong energy saving consciousness, they also showed a passive attitude about putting this into practice; there was therefore some gap between attitude and behavior. Lastly, among the socio-demographic factors, age and family lifecycle were very important factors affecting energy use and energy saving consciousness.

• The Journal of Industrial Distribution & Business
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• v.9 no.11
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• pp.67-76
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• 2018

Purpose - Electrical energy saving is one of the practical virtues relating to sustainable living. Therefore, policy-makers has tried to find a way to change the behaviors of individuals to encourage them to actively practice electrical energy saving, even if they have never had this concern or have only passively practiced electrical energy saving to this point. Prior research related to electrical energy saving can be categorized into several types. The first is focused on consumer characteristics linked to electrical energy saving. These studies are based on individual or household socio-demographic variables (e.g., age, gender, household income, education level, occupants, marital status, number of households), and psycho-graphics (e.g., environmental consciousness, value, attitude, motivation, lifestyle). The second is focused on policies (e.g., monetary incentives, information sharing, social comparison, feedback), and technologies (e.g., energy-efficiency home appliances, energy-reduced products, renewable resources). People generally have a favorable attitude towards electrical energy saving, while electrical energy saving practices tend to be less favorable. Therefore, it is necessary for policy-makers to seek out gaps between attitudes and behaviors and find alternatives to reduce these gaps. This study investigates the influence of authenticity on the behavioral intention of electrical energy saving. It is supposed that electrical energy saving practices are likely to be stronger as authenticity of individual or household becomes stronger. This study reviews prior literature and examines various studies to provide an understanding of the relationships between authenticity and electrical energy saving behavioral intention. Research design, data, and methodology - Hypothesis was drawn from analysis based on previous research. The items related to authenticity and electrical energy saving were selected from items found in previous research. To verify this hypothesis, data were collected via experimental survey method and the resulting data were analyzed using reliability analysis, correlation analysis, and hierarchical regression analysis. Results - This study found that authenticity had a positive impact on the behavioral intention of electrical energy saving. The higher the perceived degree of authenticity, the higher the behavioral intention of electrical energy saving. Conclusions - This study assesses the impact of authenticity on the behavioral intention of electrical energy saving. In order to enhance the practice of electrical energy saving, it is efficient strategy for policy-maker to improve the perceived authenticity of individuals.

• Asia pacific journal of information systems
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• v.26 no.1
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• pp.189-210
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• 2016

The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

• Journal of Families and Better Life
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• v.14 no.2
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• pp.227-240
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• 1996

The purpose of this study was to identify (1) consumers' energy conservation attitude and behavior and (2) response to the energy conservation policies. For this purpose 1,200 male and female consumers who residents of 6 cities (Seoul, Pusan, Taegu, Kwangju. Taejoen, and Inchon) were surveyed through the standardized questionnares. The major findings were as follows; (1) The level of energy conservation attitude was relatively high and differed significantly according to sex, age, and education, (2) The level of energy conservation behavior was differed significantly according to sex, age, and education. (3) The energy conservation policies which provide consumers with energy saving information and education were more preferred. (4) There energy conservation attitude had the strongest effect on the energy conservation behavior.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.15 no.3
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• pp.17-28
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• 2012

This study aims to present the ground for the introduction of energy-saving landscape facilities which can meet the requirements of the age and create a new space by introducing the facilities which saves energy and that users prefer at the space where urbanites enjoy leisure activities in the urban parks. Thus, in addition to a spatial analysis of the parks for 10 urban parks in Gimpo, through an attitude survey on the users' behaviors, the following conclusions were drawn out. First, as a result of putting all facilities in the urban parks in Gimpo, on average, 6.9 out of the standards of 9 (76.6%) have been installed, and as a result of an analysis on the total number of the installed facilities, on average, about 28 kinds of facilities have been installed, so only 22.4% of the total 125 facilities were installed. Second, many urbanites are using the parks for the purpose of taking a walk and exercise to improve their health; however, the legal standards regulate only 2.9 exercise facilities on average in the target area, which are somewhat insufficient. Third, regarding the citizens' intent to participate in responding to climate change, 76% of them showed their intention of participation. Thus, if the energy-saving facilities, the purpose of this study, are introduced, many users will use them, and it is judged that costs for existing street lights and electric power plants will decrease. Fourth, as a result of an analysis of their satisfaction with the facilities, the value of R-square meaning the explanatory power of the independent variables put in a linear model for dependent variables was 0.860, approximately 81% of the total satisfaction, which was a high explanatory power. This study conducted an attitude survey on the users of urban parks in Gimpo at the dimensions of the introduction of energy-saving facilities in the urban parks, the national policies and responses to climate change. It is significant that it identified the appropriateness of developing much more energy-saving landscape facilities needed for low-carbon green growth in various types, and as a subsequent project, a more precision study on this is necessary continuously.

• Hwankyungkyoyuk
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• v.13 no.1
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• pp.122-132
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• 2000

The purpose of this study is to survey and analyze the environmental awareness and attitude of elementary school students, adapting the CHEAKS(Children's Environmental Attitude and Knowledge Scale) for Korean elementary students, which is the valid-tested tools for children's environmental awareness and altitude. The subjects are 580 students from 6 elementary schools. The differences of the environmental attitude are surveyed and analyzed by environmental education activities, such as environmental activities in school and “the school forest movement”, and environmental awareness and concern. The results are as followings: First, the subjects replied that the environmental problems are very serious, such as atmospheric pollution(37.6%), water pollution(22.2%) and food waste(16.3%), but they are relatively optimistic of the future environment. Second, the verbal commitment subdomain and the affect domain are evaluated higher than the actual commitment subdomain, and the environmental issues of water, energy and recycling are considered more importantly than other issues such as environmental generals, pollutions and animals. Third, the grade and the sex have little effect on the environmental attitude, but the environmental education activities have great positive effect, such as the experience of environmental camping, the education of saving resources, waste separation and the experience of raising plants and flowers. Fourth, the students with high awareness and concern about the environmental problems have high environmental attitude. Especially, the awareness and concern on the flowers and plants have very strong correlation with environmental attitude, regardless of the subdomains. Finally, the students from the school participating “the school forest movement” have relatively positive environmental attitude. Particularly, the participation of students and the positive approach of the school have positively great influence on the students' environmental attitude in all of 3 subdomains and 6 environmental issues.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.10
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• pp.6114-6125
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• 2014

This paper analyzed the issues related to focus on farmers behaviors of energy saving facilities. This study conducted questionnaire and field surveys of controlled horticulture farmers and economic analysis using an IPA(Importance-Performance Analysis) matrix. According to the research results, the performance level was low on average ranging from 2.33 to 2.56 in a five point Likert-scale on greenhouse mandarin and grape-related facilities. On the other hand, the importance levels were high in the mean rating from 2.69 to 4.8. The results show that energy loss reduction of complementary facility and alternative energy supply support for low cost implementation are more important in terms of the respondents concerns than performance quadrant III. Therefore, it is important to provide financial support to energy-saving facilities to promote the use of energy efficiency improvement. In addition, the government should invest continuously in research and development.

• Journal of the Korea Society of Computer and Information
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• v.15 no.11
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• pp.83-90
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• 2010

In this paper, we developed the program related green growth based Educational-Robot in the framework of Convergence for the community child welfare centers' children who are in poverty and broken homes as the way to enhance the competitiveness about education and a solution to cope with actively about the main tasks of the state for human resources in the future. Through the program developed, it has been verified the impact on the energy saving attitude. According to this result, it has been proved that convergence study program linked green growth for children of community welfare child center is effective to energy saving attitude. Through it, it is expected to help to meet the educational needs of the community child welfare centers' children.