• International Area Studies Review
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• v.13 no.2
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• pp.190-222
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• 2009

This study is for analyzing the management performances of Korean tourism firms, which have been operating as preparing strategically against FTA, one of the most importantly external environment in international management since in the middle of 1990s. The main purpose can be mentioned to test empirically some relations between the management performances of Korean tourism ones and the levels of understanding and preparing against FTA. In detail speaking, the dependent variables of management performances are classified with sales, profits and management satisfaction, while the independent ones regarding with FTA are sorted based on the previous studies with the 2 following factors like understanding/preparing of managers and one of workers in a firm. This study is conducted in two stages. Firstly, the research model is designed by the reviewing relevant theories, previous studies. Secondly, the survey of Korean tourism enterprises engaging in management activities in Korea is implemented by collecting questionnaires. And for testing the hypothesis, the analyzing tools are being used for correlation, reliability, validity and multi regression on SPSS 12.0 for windows and finally the path analysis of structural equation modeling is activated with AMOS 7.0 for windows.

• (The) Korean Journal of Advertising
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• v.29 no.3
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• pp.57-90
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• 2018

This study is aimed at articulating the policy communication concept and developing the policy communication index between the Korean government and the public. Theoretically guided by dialogic communication theory, two step research was employed. In the first stage, the elements of policy communication were derived through literature review and in-depth interviews. In the second stage, online survey was conducted for the general public and reliability and validity were secured through confirmatory factor analysis and structural equation model analysis. The finalized policy communication index has two dimensions of mutuality and openness. The mutuality has six sub dimensions and the openness has three sub dimensions. The level of mutuality and openness of the policy communication index differed according to the policy type. In the cultural policy, which represents the traits of distribution policy, the degree of mutuality was strong, but the degree of openness was important in communication of education policy, which represents the traits of redistribution policy. This study is meaningful as an empirical study that verifies and suggests the influence of the policy communication index in the context of the policy communication and practical applicability to strategic public relations by understanding the dimensions of policy communication.

• (The) Korean Journal of Advertising
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• v.27 no.4
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• pp.71-90
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• 2016

Managers of firms often wonder whether advertising expenditure is a mere expense or an investment with foreseeable future returns. When top management makes a decision on the level of advertising expense, it must consider whether an increase in advertising spending will positively affect brand loyalty and the increased brand loyalty will positively affect profitability and firm value. We investigate the industry-specific effects of advertising spending on marketing and the effect of loyalty on financial performances using top companies in Korea, specifically, 184 firms' data from year 1998 to 2014. The empirical results of a fixed effect model indicate that the effects of advertising on customer satisfaction index and loyalty on the firms' financial performance are positive. In service industry, unlike manufacturing industry, advertising has a significantly positive effect Brand Loyalty. In addition, Brand Loyalty had positive impacts on ROA and ROE as profitability index, and Tobin's q, a market-value index. The research results suggest that advertising in service industry should be considered as customer satisfaction investment and the increased Brand Loyalty as a profit for present and a business investment for the future respectively.

• The Journal of Korean Philosophical History
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• no.37
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• pp.135-157
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• 2013

The Tian-Ren Relations theory was prevalent in Han period. People says that after this, in the West Han period, Dong zhong shu systematized the theory. In his Tian-Ren Relations theory, the various characters of Ren & Tian has same structure by personifying Tian and Nature. Wang chong's Tian-Ren Relations theory is not only very a critique on the Tian-Ren response theory in West Han period, but also a basis of his own thought-system. At that time, the social consciousness form was already the modified Tian-Ren response theory. But Wang chong sharply criticized it, because he thought that Tian-Ren response theory is very falsehood. Critique of Wang chong has two aspect, One is truth and falsehood judgement in empirical fact of human about the Tian-Ren response theory. The other is right and wrong judgement in value of human & society about the Tian-Ren response theory. The different meanings are always overlapped each other or appeared at the same time in critique of Wang chong In this paper will be research on this Tian-Ren relations theory of Wang chong, his critique on Tian-Ren response theory and the meaning of human-being on his theory.

• Korean Journal of Labor Studies
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• v.17 no.1
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• pp.1-36
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• 2011

The purpose of this study is to analyze the effect to financial outcome and workers' outcome, using the manufacturing industry database of Human Capital corporate Panel from Korea Research Institute for Vocational Education & Training. Especially, this study used the typology of Lean production and Autonomous team production, that are the typical form of alternative work organization, to analyze. In the case of domestic manufacturing industry, individual participation practices, that have the main characteristics such as QC or suggestion system, is expanded. Therefore, with the reference of Lean production, Autonomous Team Production and the Taylor system are compared and analyzed, considering the characteristics of Socio-technical System. As a result, it is showed that the Lean production and Autonomous Team Production as a alternative work organization are more positive about the organizational performance and workers' outcome than the taylor system. However, when Lean production and Autonomous Team Production are compared, it is showed unsignificant distinction to the effect of organizational performance. Meanwhile, Lean production showed more negative effect on the every dependent variables such as working hours, income, job satisfaction, and organizational commitment as workers' performance than the Autonomous Team Production. Although the common ideas and belief is that the Lean Production is superior for the quality and organizational performance improvement, it is implied the possibility that there is some damaged workers' performance on the hidden side of that mechanism.

• 한국사회정책
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• v.19 no.3
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• pp.185-214
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• 2012

After the introduction of the three welfare regimes by Esping-Andersen, discussion on 'other' types of welfare regimes was facilitated and the scholarly focus on East Asian economic development gradually shifted to the East Asian welfare states discussion from the late 1990s. Literature on East Asian welfare states increased our understanding on the characteristics of not only the East Asian welfare state as a whole but also of each country in the region. However, compared the attention given to developing variables and empirical studies on the East Asian welfare state, less attention has been given to the concept of East Asian welfare states. Recognizing the limitation in developing comparable variables without a concept analysis of the East Asian welfare states, this study highlights the importance of conceptualization and concept analysis in comparative social policy studies. This paper first discusses on the concepts, conceptualization and on the use of set theory in comparative social policy research. Next, the study argues the validity of 'functional equivalence' in the East Asian welfare state studies and critically reviews the existing literature. Lastly, this paper suggests how the concept of functional equivalence can be successfully employed for the East Asian welfare states studies with a concept analysis and by applying a set theory including the fuzzy set theory.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.258-267
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• 2021

This study attempted an empirical analysis study on the Meal Kit Product, whose interest and demand continued to increase according to the eating out trend in the Untact era. In addition, this study attempted to investigate the relationship between the factors of Home Meal Replacement Meal Kit Product Selection Attributes, Consumers Satisfaction, and Other Recommendation Intention. Convenience sampling was used for consumers with experience in using Meal Kit Products released by food service companies and start-up companies. The investigation period was conducted for about one month from July 01, 2020, and the final 285 copies were used for analysis. The SPSS 21.0 statistical package program was used to verify the hypothesis. As a result of the analysis, the price (β=.241), convenience (β=.317), and diversity (β=.191) of Hypothesis 1 had a significant effect on Consumers Satisfaction. Price (β=.482), convenience (β=.133), and diversity (β=.342) were found to have a significant effect on the intention to recommend others. It was analyzed that Hypothesis 3's Consumers Satisfaction (β=.443) had a significant effect on Other Recommendation Intention. Finally, through this study, we expect to be provided as basic research data related to Meal Kit Product. It is intended to be presented as a theoretical basis for the use of marketing and direction for the development of milk kit products for catering companies and restaurants.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.21-32
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• 2021

This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

• Knowledge Management Research
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• v.22 no.2
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• pp.247-268
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• 2021

Investors mainly use PER and PBR among financial ratios for valuation and investment decision-making. I conduct an analysis of two basic financial ratios from a statistical perspective. Financial ratios contain key accounting numbers which reflect firm fundamentals and are useful for valuation or risk analysis such as enterprise credit evaluation and default prediction. The distribution of financial data tends to be extremely heavy-tailed, and PER and PBR show exceedingly high level of kurtosis and their extreme cases often contain significant information on financial risk. In this respect, Extreme Value Theory is required to fit its right tail more precisely. I introduce not only GPD but exGPD. GPD is conventionally preferred model in Extreme Value Theory and exGPD is log-transformed distribution of GPD. exGPD has recently proposed as an alternative of GPD(Lee and Kim, 2019). First, I conduct a simulation for comparing performances of the two distributions using the goodness of fit measures and the estimation of 90-99% percentiles. I also conduct an empirical analysis of Information Technology firms in Korea. Finally, exGPD shows better performance especially for PBR, suggesting that exGPD could be an alternative for GPD for the analysis of financial ratios.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.239-250
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• 2021

When considering the introduction of a new technology, it is important to accurately grasp and selectively apply the technical characteristics related to the technology in order to fully utilize the advantages of the technology. In this study, the technical characteristics of high relative importance were analyzed in order to increase the efficiency of new application of blockchain technology by companies. The technical characteristics of the blockchain identified through previous research were reclassified from the perspective of the system hierarchy, and sub-factors of the technical characteristics were derived. In addition, a questionnaire survey on the relative importance of technical characteristics was conducted for internal experts and SI experts using the Analytical Hierarchy Process (AHP) technique. As a result of the analysis, respondents evaluated data protection as the most important factor in the threat of hacking related to security. In addition, it was different that the comparison results of the importance of the technical characteristics between the experts in the company and the SI experts and the priority of the technical characteristics between the expert groups by industry. It is expected that the results of this study will be usefully utilized when using blockchain technology in enterprises in line with the upcoming changes of the 4th industrial revolution. An empirical analysis of the internal and external factors required for adoption of blockchain technology by industry and the effect of technology introduction will be a meaningful study.