• Korean Business Review
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• v.21 no.2
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• pp.1-16
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• 2008

This paper investigate the volume-volatility and volume-return relationship in the Korean Treasury Bond futures market using daily price and volume data categorized by three trader type i.e. individual investor, institutional investor and foreign investor over the period of October 1999 through December 2005. Major results are summarized as follows: (i) The effect of volume on return was not different across the trader type. (ii) The effect of volume on volatility was not unidirectional across the type of investor. While unexpected sell of individual investor has positive effects on volatility, negative effects in the case of institutional investor. (iii) We cannot find the evidence of asymmetric response of volatility to shock in trading volume or net position. This result differs from that of Korean Stock Price Index 200 futures market which showed strong positive asymmetry. Finally, some limitations of this paper and direction for further research were suggested.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.71-97
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• 2005

Previous studies on brand performance have extensively investigated the topics of how marketing activities influence brand awareness and image only from a perspective of consumers and of how much brand awareness or image is related to brand performances. This study, unlike previous ones, proposes a theoretical framework and analyzes empirical data from a perspective of firms. We extend previous work by considering the mediating effects of brand management system and marketing mix activities on the relation between market orientation and brand performance, Furthermore, this study examines the relationships between market orientation and brand performance using a data set of marketing or brand managers in 1000 firms. The results show that firms possessing higher levels of brand management system, marketing mix, market orientation exhibit superior brand performance. Besides, brand management system and marketing mix play a mediating role between market orientation and brand performance. This study also offers some practical implications and future research questions based on the current findings.

• Journal of the Korean GEO-environmental Society
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• v.11 no.1
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• pp.13-18
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• 2010

It is crucial to decide reasonably the parameters necessary for design through research on the characteristics of rock in order to analyze stability of rock structure. This article has conducted both pressure meter test, uniaxial and triaxial compression test to the areas of andesite or tuff located in local regions such as Yeosu, Gwangju, Yangsan, Busan, and Daejeon and has comparatively analyzed previously proposed estimative formulas. According to the result of estimating the deformation modulus through using the damping coefficient suggested by Nicholson & Bieniawski, when RMR is less than 60, it is desirable to use the result of the pressure meter test considering the damping coefficient. If the RMR value is over 60, however, the formula suggested by Kim Gyo-won has been proved to be the most applicable. Moreover, according to the result of comparing the RMR, adhesion, and angle of internal friction, both the adhesion and angle of internal friction best correspond to the formula proposed by Tsuchiya. Comparatively analyzing the relations between the rock deformation modulus and RMR and also suggesting the formula of calculating the shear strength parameter to use the RMR value, this study did not include the deformation modulus and shear strength parameter as factors to decide the RMR index. Since result can differ by several factors, it will be necessary afterwards to suggest practical estimative formulas applicable to the actual spots of Korea.

• Journal of the Korean Geographical Society
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• v.37 no.4
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• pp.403-424
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• 2002

Internet GIS sites are currently being emersed as one of important places to acquire spatial information in stead of traditional paper map. This paper is intended to identify critical factors in evaluating internet GIS site quality. While there should be a considerable number and variety of factors associated with internet GIS site quality, this paper focuses on the site characteristics that generate visitor satisfaction. After carefully reviewing the previous literature of general website evaluation, four criteria that are critical to internet GIS site quality were identified: (1) contents (2) design (3) navigation (4) spatial analysis. An empirical study for a case study site has been conducted to confirm the validity for the four evaluation factors. A site diagnosis by the criteria provided many valuable information for Web site quality. For example, it was found that many symbols in the site made the visitors confusing and navigation interface was not very user-friendly to track required positional information due to inconsistency in terms of cartographic concept. The results indicate that the evaluation criteria may be used not only as a tool to evaluate internet GIS sites, but also as a checklist to improve the quality of a web site that is under development and requires remodelling. As a result, the research findings have established the new concept of ‘the quality assurance of the internet GIS site’, proposed as an initial aim of this paper Many of the issues unresolved in this project could be improved, based on the understanding of the four criteria suggested in this paper.

• Journal of the Korean Geographical Society
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• v.43 no.6
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• pp.961-980
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• 2008

It is usual to prioritize the blocks to rearrange residential environment by the responsible officer's intuition or a few specialist's experienced knowledge. The aim of this research was to evaluate rebuilding priority in the context of spatially weighted framework integrating resident's view. The spatial weighting for the variables related to evaluation of dwelling environment was derived from AHP (Analytic Hierarchy Process) approach through the analysis of resident's view. An empirical study for a case study site has been conducted to confirm the validity for the spatial weighting. The spatial weighting has frequently influenced in changing the rebuilding priority and was identified as the important predictor for the improvement sites of dwelling environment. The spatially weighted analysis made it possible to identify area-wide patterns of rebuilding priority area subject to many different type of thematic variables, which cannot be acquired by traditional field sampling. The spatially weighting derived by integrating various formats of spatial data into a comprehensive GIS database in particular, was ideally suited to displaying the objective distribution patterns for rebuilding priority. The result of this study would play a crucial role in dealing with public complaints for rebuilding priority since it could provide objective evidences in accordance with spatial weighting.

• Journal of the Korean Geotechnical Society
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• v.18 no.4
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• pp.319-327
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• 2002

In this research, problems of recent design methods and their improvement for SIP(Soil-Cement Injected precast Pile) in domestic areas were studied by using the properties of load-settlement curves and bearing capacity from field loading tests. Elastic and plastic settlement for total settlement in each loading step of loading tests conducted in domestic areas has been shown to have a tendency. From this tendency and bearing capacity determined by loading tests, it could be ascertained that empirical chart could be an assistant tool in SIP design. It was shown that SIP design using N-value in domestic area with soil condition of granitic type resulted in very conservative hearing capacity. On the other hands, in soil with unfitted geological conditions, the design could be insecure. Also, we could ascertain that Meyerhof's bearing capacity using modified N-value on the tip part of pile was more applicable than recent design method where tip bearing capacity was 20NA$_p$ N-value limited to 50. These results showed that modified design method could be more economic than those in the past because it used pile's bearing capacity unto tolerable load of pile material.

• The Korean Journal of Financial Management
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• v.25 no.2
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• pp.191-213
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• 2008

This study tests and reconfirms the wealth transfer of mergers and acquisitions(M&As) by examining the changes in and the relationship between shareholder and bondholder wealth after the announcements of M&As for the publicly listed firms in Korea Stock Exchange and KOSDAQ market during $1999{\sim}2006$. The change in shareholder wealth is measured by the Cumulative Abnormal Return(CAR) at the M&A announcements, and the change in bondholder wealth is calculated using the Yield Spread Change(YSC) and the change in acquiring firms' credit ratings. The empirical tests show that the CAR of 344 sample acquiring firms at the announcement is 3.59%, which confirms results of the prior research on M&As in Korean market. The average YSC for 35 sample acquiring firms between $2001{\sim}2006$ proves to be negative when we use the yield spread of firms with comparable credit ratings as a benchmark, which means that the acquiring firms' bondholders gain with the announcements of M&As. We find the same result using another benchmark-the yield spread of government bonds. The improvement in the acquiring firms' credit ratings one year after the M&As also indicates that the M&As, on average, increase bondholder wealth. Our test results are consistent with those of the existing studies on the effect of bondholder wealth after the M&As in the United States, which shows that the bondholder wealth increases after the M&As. We do not find the evidence that there is a wealth transfer from the acquiring firms' bondholders to the shareholders after the M&A announcements. Rather, this study confirms that the wealth of the acquiring firms' bondholders increases in the M&As in Korea.

• Culinary science and hospitality research
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• v.19 no.1
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• pp.12-25
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• 2013

This study conducted an empirical analysis on the hypothesis of structural relationship that the resources of diversification foodservice corporations develop into resource sharing about creating synergy on the basis of resource based view. Based on the questionnaire answered by 237 foodservice employees over three years, this study examined its validity and reliability by using SPSS 16.0 and AMOS 5.0 for hypothesis. The result of study modelling were GFI=0.910, NFI=0.915, CFI=0.952, RMSEA=0.070 at the level of $x^2$=179.797(df=83, p<0.001). First, intangible resources 0.180(t=2.371, p<0.05), tangible resources 0.127(t=2.028, p<0.05) and human resources 0.263(t=2.542, p<0.05) of diversification foodservice corporations had positive effects on resource sharing. And resource sharing 0.264(t=3.158, p<0.001) had a positive effect on synergy. Also, between resource sharing and synergy identified moderating effects by synergy implementation cost.

• The Journal of Korean Academy of Sensory Integration
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• v.8 no.1
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• pp.41-49
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• 2010

Objective : Multisensory integration (MSI) is the essential process to use diverse sensory information for cognitive task or execution of motor action. Especially, visual and somatosensory integration is critical for motor behavior and coordination. This study was designed to explain spatial and temporal characteristics of visual and somatosensory integration by neurophysiological research method that identifies the time course and brain location of the SI process. Methods : Electroencephalography (EEG) and event-related potential (ERP) is used in this study in order to observe neural activities when integrating visual and tactile input. We calculate the linear summation (SUM) of visual-related potentials (VEPs) and somatosensory-related potentials (SEPs), and compared the SUM with simultaneously presented visual-tactile ERPs(SIM) Results : There were significant differences between the SIM and SUM in later time epochs (about 200-300ms) at contralateral somatosensory areas (C4) and occipital cortices (O1&O2). The amplitude of the SIM was mathematically larger than the summed signals, implying that the integration made some extra neural activities. Conclusion : This study provides some empirical neural evidence of that multisensory integration is more powerful than just combing two unisensory inputs in the brain and ERP data reveals neural signature relating to multisensory integrative process. Since this study is preliminary pilot study, larger population and criteria are needed for level of the significance. Further study is recommended to consider issues including effect of internally-driven attention and laterality of interaction to make the evidence by this study solid.

• Korean Journal of Social Welfare
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• v.64 no.2
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• pp.273-298
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• 2012

This study is targeted to understand the giving of time and money among citizens in Seoul. It explores predictors of different combinations of giving behaviors: only volunteering, only donating, doing both, and neither. In exploring predictors, it also considers the effects of intensity in giving with differential measurement of general participation and regular participation. For the analysis, this study utilizes Seoul Welfare Panel Survey Data in 2008 and 2010 and employes a multi-nominal logistic regression model with selection of citizens' demographic factors, pro-social attitude factors, and psycho-social factors on these four type of giving behaviors. The findings show that previous giving experiences(+) and religious activities(+) have statistically significant effects on both selective and combined giving behavior. Gender(woman), income(+), education(+) have statistically significant effects on giving behaviors(only donating and doing both) related with donation. In the case of employment state, unemployment is significantly related to volunteering while employment is significantly related to donating. Finally, happiness(+) has significantly positive effect on intensive giving such as regular giving rather than general giving. This analysis has made a start in a new area of inquiry attempting to explain different giving behaviors with broadening and promoting understanding on giving behaviors. Moreover, it raises several implications for future research and strategic practice for resource mobilization of NPOs.