• Fashion & Textile Research Journal
• /
• v.10 no.5
• /
• pp.625-635
• /
• 2008

The purpose of this study was to investigate the mediating roles of the relationship quality and the switching cost during the processing of effects of service quality on the service loyalty in the beauty industry. Service quality factors were defined as the interaction quality, the outcome quality and the physical environment quality. The relationship quality were defined as the satisfaction and the trust of customer. Amos was used to analyze the research hypotheses and the proposed model. All research hypotheses were adopted. The empirical results were as follows; Service quality influenced positively on the relationship quality, and then the relationship quality yielded the service loyalty. Also the relationship quality influenced positively on the switching cost and then the switching cost influenced positively on the service loyalty. Each service quality dimension had a significant effect on the satisfaction, the trust and the relative importance of service quality dimensions on the satisfaction, the trust followed the order of the interaction quality, the outcome quality and the physical environment quality.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.14 no.8
• /
• pp.3457-3472
• /
• 2020

The rapid change in the financial market has led to a shift to relationship marketing, which emphasizes relationships with existing customers rather than creating new ones. Therefore, to achieve competitive advantage in the market, assessing service quality and relationship quality has become an important tool for financial institutions. The widely applied five dimension model has shown problems of dimensions overlapping and blurring with each other, which results in the lack in providing the marketer with practical administrative implications. Therefore, a three dimensional model, composed of interaction quality, physical environment quality and outcome quality, that could be applied in general to various service industries and, at the same time, categorized into service quality dimensions that are not ambiguous for marketers to manage has been utilized. As a result, in the case of Korean consumers, interaction quality, physical environment quality, and outcome quality were shown to have positive effects on customer satisfaction and customer loyalty. For Brazilian consumers, physical environment quality and outcome quality were shown to have positive effects on customer satisfaction and customer loyalty. Also, a median effect of customer satisfaction was found. This paper reviews the concept and dimensions of service quality and relationship quality, as well as verifying the structural relationship between the two variables through empirical analysis. Through the results of the analysis, the paper compares the differences between two distinctive countries and present theoretical and academic implications.

• Transactions of Materials Processing
• /
• v.26 no.1
• /
• pp.28-34
• /
• 2017

Multi-pass shape rolling is performed to produce long products of arbitrary cross-sectional shapes. In the past, the multi-pass shape rolling process has been designed by the trial and error method or the experience of experts based on the empirical approach. Particularly, the design of roll caliber in shape rolling is important to improve product quality and dimensional accuracy. In this paper, the caliber design and pass schedule of multi-pass shape rolling were proposed for manufacturing piston ring wire. In order to design roll caliber, major shape parameter and dimension was determined by analysis of various caliber design. FE-simulation was conducted to verify effectiveness of proposed process design. At first, forming simulation was performed to predict shape of the product. Then, fracture of the wire was evaluated by critical damage value using normalized Cockcroft-Latham criteria. The experiment was carried out and the results are within the allowable tolerance.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.3_4
• /
• pp.527-538
• /
• 2004

Despite the importance of and the vast empirical research attention devoted to commitment in channel relationships, several unresolved issues remain. First, although the term commitment is often measured as a single trait, measuring commitment as a single dimension, is problematic for the epistemological depth and methodological sophistication of the instrument. Second, consumer research has seldom considered the complex nature of commitment in consumer markets. This study hypothesized that the multidimensionality of commitment can be separately identified and that the multidimensional factors-LY(Loyalty), ID(Identity), INT(Internalization)-interact differently from those in inter-fun relationships. A conceptualization of commitment holds LY as a central mediator between ID and INT in this study. The data was collected from 491 retail consumers. For the measurement model test, the three-factor model was selected as representing the underlying factor structure in the sample data and the multidimensionality of commitment was confirmed. The conceptualized model, holding LY as a mediator of ID and INT, performed better than the competing model with INT as mediator of ID and LY. The results provide a theoretical contribution in furthering the research on relationship marketing with consumers by suggesting that the consumer commitment structure be presented differently from the organizational commitment.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.5
• /
• pp.305-314
• /
• 2020

The paper explores the return migration choice of graduates, which takes place during the transition from higher education to the labor market. Graduate students, after a short time in temporary migration to cities for studying, have to make a decision of returning back home or staying in migration in urban areas for working. Drawing on the mechanism identified in the literature on internal migration, this empirical research tests the effects of two factors: place attractiveness and social supports factors on graduates' decision to return migration to hometown. A binary logit regression analysis was conducted with data from 502 surveyed graduates in Hanoi, Vietnam. The analysis of the motives reported by graduates indicates that return migration decisions cannot be reduced to a single dimension. Perceived attractiveness of a region such as quality of living environment, job opportunities, and social context of individuals positively impact on student' decision to return migration after graduation. The research results imply that, in a collectivistic country like Vietnam, students' choice of future career is strongly influenced by their social context, and choosing a place to work is not simply a matter of earning a higher salary or enjoying better working conditions, but is also related to family issues.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.8
• /
• pp.1075-1085
• /
• 1999

Brand equity is the added value endowed by the brand to the product. This concept born in the 1980's has aroused intense interest among market managers and business strategists from a wide variety of industries. Brand equity can be approached in different perspectives according to the motivations and the objectives of the studies. Consumer-based brand equity is examined internally by consumers' cognition and feeling and externally by consume behavior in the market By analyzing the relationship between them we can understand how brand value is made in the mind of consumers and how it is converted into the consumer behavior,. The brand is an especially important extrinsic cue in clothing products and the apparel industry has higher brand equity when it is actually compared with the brand equity of many other industries measured as a financial asset. Therefore the purpose of this study was to find out brand value of clothing products through clothing brand equity and to understand consumer behavior of the brand. And so we focused in consumer-based brand equity. For the empirical study three brands that are predicted to have different level of brand equity were selected based on prices and market shares of the brands. As the result the consumer-based brand equity is composed of emotional and cognitive dimensions and each dimension has several sub-dimensions. These diverse dimensions of brand equity bring about differences in consumers' purchase behavior market share and price premium of brands.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.23 no.4
• /
• pp.846-856
• /
• 1998

In this paper, we have applied Berenger's perfectly matched layer(PML) absorbing boundary conditition(ABC) with three dimension at the propagation direction of field, side boundary and upper boundary in which evanescent and radiation field is exist. Even though the same computationaal domain is used, PML is superior to other ABC in the absorbing ability that is obtained reflective coefficient about $10^{-4}$ unit for the propagation wave, but PML is ineffective in absorbing evanescent field. Also we have compared dispersive characteristics of the microstrip with Kobayashi's emprical method, and obtaind very similar result, but 0.8% error is generated at the dc or near.

• The Research Journal of the Costume Culture
• /
• v.27 no.6
• /
• pp.666-680
• /
• 2019

Prevalent usage of mobile devices among consumers has been well recognized and this is especially imperative among young adult consumers. The mobile phone became the gateway of their communication, media consumption, retail transaction, education, and (virtual) social life. However, there is little empirical research explaining the dynamics behind the psychological underpinning of young adult consumers, specifically Generation Y, to understand their usages and dependency on mobile phones. This study, therefore, aims to unveil antecedents and consequences of Gen Y consumers' mobile phone dependency from a media psychological perspective. We developed a conceptual model based on theory of self-monitoring (Snyder 1974, 1987), extended self-concept (Belk, 1988), and media dependency theory (Ball-Rokeach & Defluer, 1976). Four hundred ninety-eight students in the U.S. provided usable responses to our pencil-and-paper survey. Causal modeling analysis results demonstrated that both ability to modify one's behavior and sensitivity to cues for social appropriate behavior dimensions of the self-monitoring tendency positively predicted one's level of fashion involvement, which in turn positively predicted his/her mobile phone dependency. Individual's mobile phone dependency, fashion involvement and self-monitoring's ability dimension exhibited positive and direct impact on one's perception of the salience of mobile phone case product attributes. Based on the findings, we provided pragmatic and theoretical implications for the industry and academia.

• Journal of the Korean Home Economics Association
• /
• v.50 no.8
• /
• pp.97-112
• /
• 2012

The purpose of this study is to develop the concept of manner leadership for adolescents based on the manner of the East and leadership of the West. Also, it is to investigate the influence of manner leadership on happiness of adolescents. For this, manner leadership was developed through literature review, focus group interview, empirical study, in-depth interview, exploratory factor analysis, and confirmatory factor analysis. The sub-dimensions of manner leadership consisted of time management, academic performance, goal attainment and citizenship behavior, communication, family relationship, social relationship, image management and conflict resolution. The data were obtained by administering a self-reported questionnaire to high school students residing in Seoul. Statistical analyses were carried out using SPSS and AMOS. The main results of the study can be summarized as follows. First, the level of the adolescents' manner leadership tended to be more than average. In addition, they were good at image management but time management was absolutely lacking among the sub-dimension of manner leadership. On the other hand, it appeared that the adolescents' happiness level was lower than the manner leadership. Second, the result of the study was that the manner leadership was positively correlated with happiness of adolescents. Finally, happiness of adolescents was affected on these variables, such as grade, self-efficacy, emotional intimacy between mother and adolescent, time management, goal attainment, communication, and family relationship. Based on this study, it is expected that the manner leadership programs for enhancing happiness for adolescents would be developed.

• Journal of Korea Port Economic Association
• /
• v.21 no.3
• /
• pp.259-270
• /
• 2005

This study applies the Analytic Hierarchy Process (AHP) to evaluate service quality of Third-Party Logistics (3PL) providers. For this, 3PL service quality is conceptualized and measured using SERVQUAL's five dimensions such as tangibles, reliability, responsiveness, assurance and empathy. Then, the AHP method is applied to determining the relative importance of five service quality dimensions and eventually selecting the best 3PL provider. Finally, this study conducts an empirical case study on four companies providing 3PL services in Korea to demonstrate the basic idea suggested in this paper. The results obtained in the present study indicate that responsiveness to customers is the most important factor perceived by 3PL customers and 3PL C is the best 3PL provider according to the overall service quality scores. In contrast to some previous researches, this study examined issues of service quality from the perspective of 3PL customers as opposed to the perspective of 3PL providers. In order for this study to be more complete, future research is needed in establishing a set of metrics to quantify each dimension of 3PL service quality proposed.