• Culinary science and hospitality research
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• v.22 no.1
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• pp.9-18
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• 2016

The purpose of this paper was to explore the narrative strategy of storytelling advertisement videos for a beer brand Heineken. Heineken was one of the most active advertisers who had made very impressive ad videos. The author selected five story driven advertisement videos which had been most frequently watched by Internet viewers. Those were "The Insider", "Odyssey 2011", "Heineken lip gross", "Italy Activation Milan AC vs. Real Madrid", "the Match". The five selected videos have 90 second running time. The target videos were repeatedly watched and the expected key image cuts and key verbal copies were captured as well. To categorize the narrative structure and key copies of each video, Fog, Budtz & Yakaboylu's four element model of storytelling and Gustav Freytag's three act structure or five stage model of a plot were exploited as underlying theories. Most of the ad videos had clear boundary between or among the stages of the plot and used emotional appeals including humor and sexual appeals. This paper found that the target videos used visual rhetorics to enhance the viewers' persuasion and comprehension. It also revealed that the target videos took advantage of football match as an emotional engagement to get ad viewers closely banded with Heineken.

• Korean Journal of Child Studies
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• v.15 no.2
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• pp.195-211
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• 1994

This study was designed to examine the effects of family structure (nuclear, extended family) on children's behavioral and emotional problems. The subjects of this study were 650 primary school children aged 8 to 13 living in Seoul and Incheon (324 from nuclear and 326 from extended families). The Children's Behaviour Questionnaire (CBQ: Rutter, 1970) and a questionnaire containing demographic questions and some additional questions were used for instruments. For the analyses, frequencies, descriptives, chi-square, factor analysis, and t-test were used. The results were analysed and explained in their cut-off points, prevalences, differences and factor structures. The cut-off score obtained in this study was 18, and the prevalences with this cut-off score were 6.3% in total subjects, 8.0% in nuclear families, and 4.6% in extended families. The children from extended families showed less behavioral and emotional problems, especially antisocial behaviours, compared with those from nuclear families, and this difference was significant (p<.05). The factor structures of the CBQ were 'antisocial', 'neurotic', 'mannerism' and 'speech' in total subjects, and, in the case of nuclear families, the factor structures were same as in total subjects, but, in the case of extended families, the 'emotional anxiety' factor was included instead of the 'speech' factor.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.1
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• pp.28-42
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• 2017

Moisture transfer characteristics of high emotional garments are important to evaluate wear comfort. Wicking and drying measurement methods are also critical for perspiration absorption and quick dry fabric made of high functional fibers. In this study, the wicking and drying properties of high emotional fabrics made from hybrid composite yarns using CoolMax, Tencel, Bamboo staple fibers and PP. PET CoolMax filaments were also measured and analyzed according to various measuring methods. The wicking property of hybrid composite yarn fabrics by Bireck method was mostly influenced by the structure of hybrid yarns than the absorption rate of constituent fibers; however, both the hygroscopicity of fibers and the composite yarn structure affected the wicking property of the fabrics in the drop method. Concerning drying properties, the KSK 0815B method measuring distilled moisture weight was more relevant to explain the drying characteristics of hybrid yarn fabrics than the KSK 0815A method measuring the time to drying. This study revealed that the drying properties of hybrid yarn fabrics were influenced by the hygroscopicity of constituent fibers, wicking properties of constituent yarns and structure of composite yarns.

• Journal of Distribution Science
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• v.15 no.2
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• pp.111-120
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• 2017

Purpose - Service employees who work at airline check-in counters in airport are typically employed to undergo emotional labor. Emotional labor of airport service employees is an important managerial issue that must be solved. This study attempts to examine the underlying mechanism of emotional labor on turnover intention. It focuses on the consequences of emotional labor of service employees. The purpose of this study is to examine and empirically test how the two-types of emotional labor(deep-acting & surface-acting) of service employees differently affect the level of their job satisfaction and job stress. It also investigates the relationship between job satisfaction, job stress, and turnover intention. For this purpose, first, this study identified the structural relationship between emotional labor, job satisfaction, job stress, and turnover intention. Second, it investigated the mediating effects of job satisfaction between deep-acting and turnover intention. Research design, data, and methodology - To empirically test these structural relationships among research variables, data were collected by a interview from service manager of domestic airline companies and survey from 179 service employees who are working at single domestic airline check-in counters in airports in Korea using a self-rating questionnaire with total 19 items dealing with emotional labor, job satisfaction, job stress, and turnover intention. To test the research hypotheses, collected data were analyzed by confirmatory factor analysis (CFA) and structure equation model (SEM). Results - This study obtains meaningful research results. The results from this study are as follows. First, deep-acting has a positive effect on job satisfaction, whereas, deep-acting has a negative effect on job satisfaction. Second, surface-acting has a positive effect on job stress, whereas, the effects of surface-acting on job satisfaction did not show statistically significant result. Also, job satisfaction has partial mediating roles to the relationship between deep-acting and turnover intention. Conclusions - Based on the results of this empirical study, emotional labor of service employees is one of the key factors influencing their job satisfaction and job stress. In particular, deep-acting is the important factor in emotional labor to increase job satisfaction and reduce job stress. Finally, theoretical, managerial implications, and research limitations are mentioned in discussion parts.

• Journal of the Korea Society of Computer and Information
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• v.19 no.11
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• pp.159-166
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• 2014

In this paper, we examine the role of emotional acoustic cues including both prosody and voice quality parameters for the modification of a word sense. For the extraction of prosody parameters and voice quality parameters, we used 60 pieces of speech data spoken by six speakers with five different emotional states. We analyzed eight different emotional acoustic cues, and used a discriminant analysis technique in order to find the dominant sequence of acoustic cues. As a result, we found that anger has a close relation with intensity level and 2nd formant bandwidth range; joy has a relative relation with the position of 2nd and 3rd formant values and intensity level; sadness has a strong relation only with prosody cues such as intensity level and pitch level; and fear has a relation with pitch level and 2nd formant value with its bandwidth range. These findings can be used as the guideline for find-tuning an emotional spoken language generation system, because these distinct sequences of acoustic cues reveal the subtle characteristics of each emotional state.

• Journal of Korean Academy of Nursing
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• v.20 no.3
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• pp.307-323
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• 1990

This Study was done to design and test an instrument to measure the health status of the elderly including physical, psychologyical and social dimensions. Data collection was done from July 18 to August 17, 1990. Subjects were 412 older persons in Korea. A convenience sample was used but the place of residence was stratified into large, medium and small city and rural areas. Participants located in Sudaemun-Gu, Mapo-Gu, and Kangnam-Gu, Seoul were interviewed by brained nursing students, and those in Chungju, Jonju, Chuncheon, and Jinju by professors of nursing colleges. Rural residents were interviewed by community health practioners working in Kungsang-Buk-Do, Kyngsang- Nam - Bo, Jonla Buk -Do, and Kyung Ki- Do. The tool developed for this study was a structured questionnaire based on previous literature and then tested for reliability and validity. This tool contained 20 physical health status items, 17 mental-emotional health status items and 38 social health status items. Physical health status items clustered in to six factors such as personal hygiene, activity, home management, digestive, sexual, sensory, and climination functions. Mental-emotional health status items clustered into two factors, mental health and emotional health. Social health status items clustered into seven factors, grandparent, parent, spouse, friend, kinships, group member and religious role functions. Data analysis included percentage, average, S.D., t-test and ANOVA. The results of the analysis were as follows : 1. The tool measuring the health status of the elderly and developed for this research had a relatively high reliavility indicated by a cronbach＝0.97793. 2. Average score of the subjects physical health status was 4, 054 in a 5 point likert scale, mentalemotional health status was 3.803, social health status was 2.939 and the total average was 3.521. The social status of the subjects was the lowest and the next was mental-emotional health status ; physical health status was the highest. 3. Educational background, perceived health status, the amount of pocket money were related to physical and mental-emotional health status and family structure was related mental-emotional physical and social health status. Occupation was related to physical and mental-emotional status. Area of residence was related to metal-emotional and social status. Source of living in the expeneses was related to physical and mental-emotional health status marital status to mental-emotional and social health status, and the number living in the home physical health status and religion to social health status. The following conciusions were derived from the above results ; 1. The health status of Korean elderly was relatively sound but social health status was the most vulnerable. The Social activity for Korean elderly is needed to improve social health. 2. Educational background, perceived health status and the amount of pocket money must be considered in the health assessment criteria of the elderly, Family structure, marial status, occupation, residence variables and sources of living expense must also be considered as significant. 3. A health education program based on the educational background of the elderly, and provision of an occupational socioeconomic welfare policy will be useful in order to increase social health status of Korean elderly.

• Archives of design research
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• v.12 no.1
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• pp.97-106
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• 1999

As the Production technology Progresses, the necessity to consider consumers needs being complex and diverse in the phase of developing product is being more important. However, existing system of consumers needs being structured with the view of marketing is too abstractive and categorical to apply in the phase of developing product. So, the goal of this study is to establish method that structuralize customer's needs for applying practically in the phase of the product concept development and to suggest guidelines to needs structuralization with emphasis on the view of cognitive science/cognitive psychology. The major findings of this study is summerized as follows. First, to structuralize not only customer's needs category which being used as standard to assort needs in existing way but also practical needs features, it must contain the concept of emotion that is actual product's meaning to customers in its structure, and for this reason, the structuralized needs with emotions can be defined as emotional needs structure. Second, categorization of concept will be divided as essential concept and referential concept centering around symbolic concept, and from this supposition, emotional needs structure can be composed as benefit concept(essential concept), customer needs(referential concept) centering around emotion(symbolic concept).

• Korean Institute of Interior Design Journal
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• v.23 no.3
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• pp.108-116
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• 2014

Postmodernism, a cultural movement which occurred in the mid-20th century, avoided functional form, one of the features of modernism, and pursued post-rational and post-centric pluralistic thought which puts human emotions in importance. Postmodernism set a high value on emotional instincts of humans and focused on creation of empathy. It includes scepticism of rationalism and indicates the significance of emotional and psychological instincts of humans, or 'emotions'. Along with the big change in that time, more dynamic and unprecedented indoor spaces had appeared. Nigel Coates, who had taken various kinds of artistic activity from the early 1980s to the late 1990s, had tried to make a new approach of objet-focused emotional spaces. Such an approach made in the time when science and technology had rapidly developed and social structure had changed was considerably fresh, liberal, and futuristic. He interpreted spaces by escaping from realistic intentions and communicating with drawings, and designed object-focused emotional spaces by actively employing objets on the basis of ideas. He tried to make emotional sharing between the public and spaces through objet, and showed unique spaces in his own way by reinterpreting the meanings of spaces and stimulating human emotion. This study was intended to look into his artworks to show his way of approaching objets, and to find an application plan and the future possibility of the plan.

• Korean Journal of Occupational Health Nursing
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• v.16 no.1
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• pp.78-88
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• 2007

Purpose: The Purpose of this study is to build up model of the emotional labor worker's health. Methods: Data was collected from 230 emotional labor workers from 2 department stores, 2 insurance companies, and 3 hotels located in Seoul and Kyung-gi areas, by the health managers and team leaders. For data analysis, descriptive statistics, pearson correlation, factor analysis and covariance structure analysis were used by SPSS window 10 version and AMOS 4.01. Results: The hypothetical model showed a goodness-of-fit to the empirical data(GFI=0.90, RMR=0.04, NFI= 0.79, PNFI=0.64). Eight out of fifteen paths of the model were accepted, while the other seven paths rejected. : From 'surface acting' to 'health', from 'social support' to 'surface acting', from 'social support' to 'health', from 'factors of organizational culture' to 'surface acting', from 'factors of organizational culture' to 'deep acting', from 'personal factor' to 'social support', from 'factors of organizational culture' to 'social support', from 'routine stress' to 'social support'. In conclusion, it has been confirmed that surface acting and social support were dominating factors to the health of emotional labor workers. Conclusion: In order to manage the health of emotional labor workers, it is imperative to develop a strategy to reduce their surface acting.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.10
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• pp.201-214
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• 2022

Transformational leadership styles are seen as key to inspiring employees to embrace change, as well as to build a sense of responsibility and autonomy at work. This study aims to examine the impact of managers' emotional capacity on transformational leadership behavior in enterprises in Vietnam. Using quantitative research methodology, through exploratory factor analysis (EFA) and linear structure model (SEM), with survey data of 632 samples who are managers of different levels in the enterprise. Research results show that the emotional capacity of managers has both a direct and indirect impact on transformational leadership behavior through the intermediary factors of knowledge sharing at work and corporate social responsibility for employees. Based on that, the study proposes a number of recommendations to promote transformational leadership behavior in enterprises. The findings of this study have demonstrated the importance and impact of managers' emotional capabilities across multiple dimensions of transformational leadership behavior. These are both theoretical and practical contributions that provide managers with greater insight into their emotional capabilities and the need for transformational leadership behaviors. At the same time, the results of this study will also be an important foundation for further research.