• 제목/요약/키워드: emotion evaluation

검색결과 608건 처리시간 0.021초

The Effect of Brand Evidence on Positive Emotion, Negative Emotion, and Attitude in Restaurant Industry

  • KIM, Eun-Jung
    • 한국프랜차이즈경영연구
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    • 제12권1호
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    • pp.45-55
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    • 2021
  • Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

웨이블릿 변환을 이용한 모직물의 표면섬유 분석과 주관적 감각 평가 (Analysis of Surface Fibers by Wavelet Transform and Subjective Evaluation of Wool Fabrics)

  • 김동옥;김은애;유신정
    • 감성과학
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    • 제5권3호
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    • pp.53-59
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    • 2002
  • The surface fibers on the fabric is one of decisive factors which affects human sensory evaluation as well as heat and moisture transfer characteristics. In this study the length and distribution of surface fibers that are extruded from the fabric surface of the wool/wool blend fabrics (14 wool fabrics and 10 wool blend fabrics) and its contribution to subjective sensory evaluation were investigated. In order to quantify the length and distribution of surface fibers, image analysis and wavelet transform technique were introduced. Instant warm-cool feeling of touch, Q$\_$max/, and contact area were also measured and related to the quantified surface fibers. To figure out the effect of surface characteristics on sensory evaluation, human sensory responses to three adjectives which represent surface characteristics and warm-cool feeling of touch were obtained and analyzed. The relationship between the quantified surface fibers assessed by wavelet energy and both warm-cool reeling of touch, Qmax, and human sensory response were discussed.

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이미지에 대한 선호도 평가에 있어 상대가치 작용 반응 패턴 (Reaction Pattern Influenced by Relative Values in the Evaluation of Preference for Image)

  • 허성철
    • 감성과학
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    • 제17권4호
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    • pp.41-50
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    • 2014
  • 본 연구에서는 제품 이미지에 대한 선호 반응에 있어서 뇌의 반응 패턴의 특징을 파악하고, 피험자가 동일한 대상에 대하여 직관적으로 평가한 선호도 결과와 비교 분석하였다. 첫 번째 실험은 하나씩 별도로 제시된 제품 이미지에 대하여 느끼는 인상을 파악하기 위하여 뇌파 측정을 통한 쾌적도를 산출하였다. 두 번째 실험은 피험자가 모든 제품 이미지를 일시에 비교하며 선호도를 직접 평가하도록 하였다. 첫 번째 실험을 '독립적 인지 반응'이라 하고, 두 번째 실험을 '상대적 인지 반응'이라고 할 때 그 반응의 특성은 다음과 같다. '독립적 인지 반응'에서는 자신의 경험에 의해서 축적된 정보와의 비교에 의하여 절대 가치로서의 감정 상태를 표현하게 되며, '쾌' 또는 '불쾌'라고 하는 감정이 절대적 가치로서 지속된다. '상대적 인지 반응'에서는 이미지를 인지하는 단계에서 비교되는 다른 이미지 정보와의 상대적인 감정 상태를 표현하게 되며, 이때에는 '진정'이나 '흥분'에 해당하는 감정 상태가 상대적 가치로 작용한다.

심박변화율(HRV)에 의한 시각감성의 구분에 대한 연구 (A Study for The Discrimination of Visual Emotions Using Heart Rate Variability)

  • 오상훈;황민철;임재중
    • 대한인간공학회:학술대회논문집
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    • 대한인간공학회 1997년도 추계학술대회논문집
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    • pp.473-476
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    • 1997
  • Human visual emotion were investigated by analyzing HRV from ECG signals, which were varied by the visual stimuli. In this paper, twelve university students experienced visual emotion by pictures from IAPS. ECG and subjective rating were obtained for human emotion evaluation. For determination of HRV, ECG was extracted into HF and LF via power spectrum analysis. The results showed that HRV is good for discrimination between positive and negative emotions.

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아파트 커뮤니티에서의 거주자 감정지표 개발에 관한 기초 연구 (A Basic Study on Development of Residents Emotion Index in Apartment Community)

  • 박지혜;조성희
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2011년도 춘계학술발표대회 논문집
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    • pp.247-250
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    • 2011
  • The purpose of this study suggests the emotion of residents as indexes in Korean housing environment for providing a fundamental guideline for precise dwelling social science and indicating the view for understanding of residents in korean housing culture in korea. So this paper explores the role of residents emotion indexes in housing environment and community. For this study, survey and depth-interview methods were used for data collection. The subjects were 514 housewives living in apartments. The statistical methods for data analysis were frequency, mean, multiple linear regression and logistic regression analysis using the SPSS 18.0 program The major findings are as follows: 1)Pride of neighborhood, pride of apartment complex and sense of superiority were important factors for residental satisfaction. 2)Conspicuous image of neighbors and active contact with neighbors were import factors for their neighborship in the apartment complex. The results develop the housing environment evaluation indexes in community through the contextual understanding of space emotion society.

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