• Archives of design research
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• v.11 no.3
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• pp.199-206
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• 1998

Though development of semantic ratings of color image which is objective, concrete and reflecting our realities is urgent, researches on the area has not been active. To develop concepts and methods on semantic ratings of color image, study subjects, sampling, stimulating tools, analysis methods, and evaluation scale were critically reviewed on the literatures on color image. Planning color of costume commodity requires research on various themes and expanding study subjects into a variety of social strata. According to the context of study, stimulating tools should be selected prudenly, and analysis methods should be scrutinized. Factor analysis was used frequently as analysis method to extract factors associated with color image.