• International Commerce and Information Review
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• v.7 no.1
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• pp.283-307
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• 2005

The research was carried out at the electronic Gw-mart located at Gangwon province. The secondary data and the various other reference materials were used for the research. This research brings forth the concrete activation plan for the activation of an electronic market in the Gangwon province. So, the activation plan for an e-market at Gang won can be done in six ways, first result of the undertaken research achieved in six ways- first, concentration has to be laid on the internet portal sites, second, the local sites should be well connected with the shopping mall facilities, third, a trustworthy shopping mall has to be established by maintains the product quality and quantity, fourth, a visible distinction should be made between the various products, fifth, the division of labor must be specified and a provisions should be made for a efficient after service.